Sustainability Efforts Chinese customer has shown that throughout the analysis and the research; many times due to lack of commercialization of sustainability in Chinese market; Chinese shopper require to be taught about impacts of fast fashion and help the customer make the wisest decision. Sustainability is not currently the highest factor in mind for the Chinese customer, however it has been improving on daly basis. Outdoor Voices is already a very proactive brand in terms of customer-to-brand-to-customer relations; hence creating interactive events with the Chinese shopper will provide beneficial results.
Distribution The selected distribution channel is the indirect-long channel through using an agent in China; as Outdoor Voices is new in the Asian market and a maximum amount of support is needed; while keeping the brand identity and the distribution chain.
MANUFACTURER
AGENT
RETAILER
CUSTOMER
Manufacturers in US
Hired 3rd Party
In China
Point off Sale
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