The Brand’s Local Environment Political ✴ United States is the home country for Outdoor Voices, which houses exceptional policies for growth in corporate level, such as low-interest rates and well-arranged international taxation deals.
✴ Companies that serve goods to consumers are always under threat of facing differences in taxation and manufacturing laws based on the political beliefs of the President’s, and United States is close to its election time and currently faces many political instabilities as the current President Donald Trump is facing impeachment danger.
Economical ✴ Sportswear market size has grown extensively within the past couple of years (Euromonitor 2018). ✴ United States economy is rather stable and a big recession is not foreseen in the near future (Business Insider 2019).
Socio-Cultural ✴ One of the biggest social trends globally and locally at the moment is sustainability, and Outdoor Voices is a sustainable brand that is built around the belief of longitivtiy in garments.
Technological ✴ The United States is undoubtedly a global leader and innovator when it comes to technology. Currently America has given birth to Microsoft, Google, Facebook and countless other technology leaders monopolizing the economy. ✴ China is the biggest competitor in technology field to the United States (David 2019).
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