Online Project for FORD
Online Shopping in The World
Using Internet Statistics Turkey is 16th in top20 countries with highest number of internet users.
Usage of Internet Statistics in Turkey
The number of Internet subscribers by the end of 2011 was 30 million in Turkey.
59% of the
17.7 million men
41% of the
12.3 million women.
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Using internet is increasing in parallel to the individuals level of education and demographic factors.
Population of Turkey
Using Net
AB
%13
%22
C1
%26
%32
C2
%35
%31
DE
%26
%16
According to ages
How do people pay in online shopping?
Internet users’ average income is higher than people who don’t use net.
Most of users are workers. Workers who use internet more than workers who don’t use internet.
93% of people are pleasure to do online shopping in Turkey
If had been supplied these conditions, online shopping rates’ll increase.
One of the every three firms are selling on online their products of 50%
Volume according to the price
Traditional X Online
Turkish users who prefer online world, the average buying and selling a vehicle every 16 seconds realized.
According to Sahibindex.com research reviews of the first quarter 2011, the online world is a shared vehicle revealed a remarkable increase in advertisements.
Online Shopping What will win people who buy cars on the Internet; 1. The cheapest cost, 2. The easiest way and, 3. They spend too little time.
• Buyers will be able to learn all the features of the car before encountering with sellers. • The easiest way to access all the details of the car. • Buyers will reach a decision more easily.
Benefits for Car Buyers
• They can easily learn the market price of the car will take.
• Deliver product to large mass via internet channels.
The Benefits for Car Sellers
• Get rid of sales during the marketing burden. • Because of advantages of the online shopping, there’s no cost and there’s more time.
• Introducing to wide audience • Because of the limited time, there’s an inadequate service • Less marketing workers = Less cost
Benefits of Authorized Dealers and Auto Brokers
Why Don’t / Why Do? People like to be online but they are scared of some risky transaction on the net so they don’t prefer these transaction. However, they think that online shopping will be most popular in the future.
Don’t safe,
Don’t need,(76,49% in 2007)
Don’t like,
Challenging some
procedures
According to a research by MasterCard; Price advantage 67% Time advantage 35% Variable product 28% Relaxing of shopping 25% from home Home delivery 25% people do shopping.
online
What’s the Problem? Problem is, people can’t trust online shopping so they don’t want to invest big rates of money.
Communication Strategy
Perception
Interpretaion/ Thinking
Behaviour
Target Market
18-35 ages
Innovative
B, C1, C2 s.e.s groups
Interested in technology and social media
Aims
Changing people’s attitudes against to online shopping positively and directing them to buy in online.
There is not a system like this in Turkey, so we want to make Ford a jeneric brand by selling cars through social media.
We are going to provide that both people have fun and do online shop easily.
We are going to provide that people can do online shopping cheaper than traditional ways (for this, dealing with some banks.)
Message Strategy You can reach easily and quickly, You can buy safely.
Motto: ‘’ Slogan:‘’Fordaction senin için burada, dilediğin gibi Fordaction’la!’’
What are we going to do?
First, we create a social media team for Ford,
We are going to do MPR,
We are going to do PR,
We are going to deal with banks for credits.
FORDACTION Team FORDACTION
is going to be the name of Ford’s social media team
FORDACTION
is going to be our online loyalty factor in internet.
People
The
are going to know that FORDACTION is subbrand of Ford.
privilege of being a part of FORDACTION is going to be felt to people.
Dealing with Banks! We’re going to deal with some banks for special credits. Ex: Garanti, Türkiye İş Bankası, Deniz Bank. According to surveys, these are the most trustable banks in Turkey.
MPR FORDACTION Meeting Audiences: Ford Turkey fans, Ford Turkey executives, Bloggers about cars etc. Press members, Social media experts.
FORDACTION Meeting
Live,
Competitions,
Ask questions,
Give gifts.
Joining Fairs Worldwide Fairs;
Turkey Fairs;
Chicago Autoshow
Konya Autoshow
Detroit Autoshow
Diyarbakır Autoshow
LA Autoshow
Trabzon Autoshow
Genova
Çukurova Autoshow
New York Autoshow
İstanbul Autoshow
Frankfurt Autoshow
Adana Autoshow
Tokyo Autoshow North American Autoshow IAA Frankurt Autoshow
İzmir Autoshow
FORDACTION in Universities
The place is going to be created in KOÇFEST University Festivals. Creating awareness through young people via various stands, games, gifts, etc.
PR FORDACTION Mall Intoduction Center A place create for FORDACTION,
Little price, little product,
Telling people that online shopping is safely and easier than traditional shopping
Facebook Applications More Friends, More Marks! If you complete the missions, you can take variables advantages and gifts.
Facebook Applications Create Your Gallery! Firstly, users have a budget. Then, they invite their friends and start to shopping each other. They can sell and buy cars or accesories. Sometimes the game presents for users special edition cars. If they have enough game money they can buy this SE.
FORDACTION Asked! Giving special links for Ford’s Survey website. This website is going to be a data for Ford. More answer, more mark!
Mobile Application FORD Simulations 360 degree inside and outside views of products. Get in the car and click one point, zoom and explaining about this part of car.
Twitter Hashtag #onlinearacaldim, #Xaldimcunku, #fordaction
Youtube Videos taken for Ford and Fordaction are going to load Youtube. Also, people load their own creative videos which taken with Ford.
Thank you… Duygu Dinç Kadir Sarıtaş Merve Oktayer