EUROBIKE - LEADING THE TRENDS 11

Leading THE trends 11 Trade-visitor information Friedrichshafen, Germany

Aug 31 – Sept 3, 2011 DEMO DAY

August 30, 2011

www.eurobike-show.com

Leading global trade fair for bike business Welcome to the 20th EUROBIKE in Friedrichshafen!

The globally leading trade fair is presenting itself in great form for its special birthday. A total of 1,100 exhibitors from 42 countries will be presenting top brands and their innovations on a total area of 100,000 m². More than 40,000 trade visitors and more than 1,700 media representative are expected.

Once a year, the EUROBIKE turns Friedrichshafen into the global hub of the bicycle world. This is the place where innovations are presented, business is done, information is exchanged and contacts are made.

DEMO DAY – the test day in the great outdoors under real conditions E-BIKES/PEDELECS – comprehensive market overview and generous test track in the Zeppelin Hall and Outdoor Area “East” FASHION SHOW – the ultimate catwalk for bike wear HOLIDAY ON BIKE – the cycling-holiday highlight on the public day TRAVEL TALK – the trade congress for cycling tourism EUROBIKE AWARD – the best of the best in the sector EUROBIKE PARTY – the community’s cool party on Friday evening

FASHION SHOW

DEMO DAY

Dress rehearsal in the great outdoors.

One day before the EUROBIKE’s official start, the latest bikes will be facing their hardest challenge: testing under real conditions in the great outdoors.

Experts and journalists alike will be saddling up from 10.00 a.m. to 5.00 p.m. on 30 August in the more than beautiful Ratzenried landscape in the Allgäu. Rough terrain for mountain bikes, gentle hills for E-bikes – all bikes can be tested in the appropriate settings.

From 8.50 a.m., our shuttle buses will be running every 20 minutes to take you from the exhibition centre’s Entrance West to Ratzenried. If you are arriving directly from Memmingen airport, just catch one of the shuttle buses at 9.30 a.m. or 1.00 p.m.

More details and the opportunity to register at www.eurobike-demoday.com.

E-Bikes and Pedelecs.

The megawatt boom.

The EUROBIKE has from the start paid a great deal of attention to the booming sector of electrically powered bikes. And it is presenting everything that’s on the roads today so that it can be experienced.

The Outdoor Area East is dedicated entirely to the topic of E-bikes with its own test track, including little slopes. Faster E-bikes and pedelecs can even be tested almost to the limit on the around one kilometer track that starts in the Outdoor Area East. E-bikes are also the centre of attention in the Zeppelin Hall. See and experience everything that the industry has to offer in electrically powered bike mobility at the EUROBIKE.

Hall allocation EUROBIKE 2011

Rothaus Hall / A1 Hall A7 Bicycles, accessories, component Bicycles, accessories, parts manufacturers, focus: street, Italian Pavilion Hall B1 Bicycles, accessories, parts Hall A2 Bicycles, accessories, parts Hall B2 Bicycles, accessories, focus: Hall A3 helmets, eye-wear, Taiwanese Bicycles, accessories, parts Pavilion Hall A4 Bicycles, accessories, parts

Hall B3 Bicycles, accessories, parts

Hall A5 Accessories, parts, Taiwanese Pavilion

Hall B4 Bicycles, accessories, parts

Hall A6 Bicycles, accessories, parts, Taiwanese Pavilion

Hall B5 Bike fashion, accessories

Hall E1 Bicycles, accessories Zeppelin Hall BICO, bicycles, accessories, parts, E-bike test track Open Air Grounds West Bicycles, accessories, parts, MTB and BMX terrain, MTB test track

special innovation shows: bicycle book show, aerodynamics in cycling sports, HOLIDAY ON BIKE travel market (only Saturday, Sept 3, 2011) Open Air Grounds East E-bikes, pedelecs, E-bike test track Foyer East / Entrance East Trade-visitor accreditation, trade press, service centre, project management, TRAVEL TALK (10th Bicycle Tourism Congress, Friday, Sept 2, 2011), Fashion Show

Foyer West / Entrance West Trade-visitor accreditation, trade press, EUROBIKE AWARD, service centre (bank, tourist information, travel agent, meeting point, shop), exhibitor service, photocopying Passage East service, job exchange, publishing Bicycles, accessories, trade press Quidem veteres VISION: inter panetur honeste, qui vel mense brevi vel toto est houses, EUROBIKE re­cum­ iunior anno.”

Utor permisso, caudaeque nisi piloslake ut equinae paulatim EUROBIKE steht für Innovation, Kreativität und Zeitgeist. b­entDie bikes, trikes, fold-up bikes, Trade-fair vello et virtutem, demo etiam unum, dum cadat elusus ratione.

Lake Jump Nirgendwo sonst bekommt der Handel so viele Impulse, gibt

es mehr Produktpremieren, Welt- und Europaneuheiten als in Donnerstag bis Samstag: 11.00, 14.00 und 16.00 Uhr Friedrichshafen. Hier sprüht die Branche vor Ideen, hier sieht Sonntag: 11.00, 12.30 14.00 und 16.00 Uhr man die zukunftsweisenden Entwicklungen in Technik und Design.

Halle A1 Iste quidem veteres inter panetur honeste, Der EUROBIKE AWARDist ein Ideen qui vel mense brevi velund totoEntwicklungs-Baroest iunior meter der Extraklasse.

Er ist die Bühne, auf der die

anno.” Utor permisso, caudaeque nisiFahrradpilos

und Komponentenindustrie zeigt, „wohin die Reise geht”.

Halle A2 Iste quidem veteres inter panetur honeste, qui vel mense brevi vel toto est iunior

Die EUROBIKE Fashion-Show ist seit vielen Jahren weltweit Halle A3 Eingebunden Iste quidem panetur honeste,

führend. in eine veteres rasanteinter Choreografie präsentiert qui vel mense brevi velForm toto est auch die EUROBIKE 2007 in geballter dieiunior Kreationen und Kollektionen der Saison.

Halle A4 Istekommenden quidem veteres inter panetur honeste, qui vel mense brevi vel toto est iunior

Der Freigelände-Parcours besticht erneut mit einem hochka­rä­ Halle A5 Iste quidem veteres inter panetur honeste, tigen Sportprogramm und wird nur noch durch ein völlig neues qui vel mense brevi vel toto est iunior Präsentationsmodul getoppt: Dem EUROBIKE DEMO DAY.

THE EUROBIKE and its side events

EUROBIKE AWARD The EUROBIKE is the trade fair of innovations. The EUROBIKE AWARD represents the highest accolade for bicycle-related innovations. Functionality, design and innovative features are honoured. The award is held in cooperation with iF Design.

Award presentation August 31, at 6.00 p.m.

Fashion Show stage, Foyer East Exhibition Foyer West during the EUROBIKE.

EUROBIKE TRAVEL TALK Cycling tourism is developing from a niche market into a massive trend. The Travel Talk congress will be providing information about the trends. The cycling and tourism sectors will be discussing offers and developments in symposia and workshops.

Friday, September 2, from 10.30 a.m.

Conference Centre, Foyer East, 1st floor Detailed programme and registration at www.eurobike-traveltalk.com

Hotspots for E-bikes and pedelecs The EUROBIKE is also the largest trade fair for E-bikes and pedelecs. The Zeppelin Hall and the Outdoor Area East are dedicated entirely to the electric auxiliary motor. The two test tracks offer lots of opportunity to try out the latest products.

EUROBIKE Fashion Show Cycling is the trend. And bike wear is not only an eye-catcher from a functional point of view. The fashion show will be revealing what people will be wearing in the saddle next year. Presentations include the latest collections by Ciro Sport SL, REDVIL, GOR E, iXS Sports Division/Intercycle AG, LÖFFLER, Pearl Izumi GmbH, SCOTT Sports SA, SHIMANO CYCLING WEAR, VAUDE Sport, X-BIONIC, Franz Ziener Daily 11.00 a.m., 2.00 p.m. and 4.00 p.m., Foyer East Holiday on Bike Cycle tourism at the EUROBIKE The bike travel market is booming. Holiday on Bike is pre­sen­ting the best holiday ideas for bicycles in the Entrance Foyer West on the open Saturday. Almost 70 exhibitors from more than 10 countries will be presenting their cycling-tourism wares at the event.

Saturday, September 3, Foyer West EUROBIKE PARTY The community traditionally holds a great party on the penultimate day of the fair. The outdoor area is turned into an open-air arena and the largest dance floor in the Lake Constance region.

Free bus shuttles will be taking the party-goers to their hotels after the party. But if you don’t want to go home, you can continue partying at the riders parties at the Club Metropol.

Friday, September 2, 6.30 p.m., Open Air Grounds West/Atrium The EUROBIKE Vision Show The EUROBIKE Vision Show presents the limits of what’s possible in aerodynamic bicycle construction in the Foyer West.

The special show is rounded off by a book presentation focusing on special bikes.

Foyer West More detailed information available at: www.eurobike-show.com (“Supporting programme”)

The EUROBIKE hub.

All roads lead to us.

The EUROBIKE makes travelling here easy for you. Free bus shuttles to the fair have been put on from three airports. Another ten free hotel bus shuttles connect the region with the fair. And in town, you can also use the Nos. 17 and 18 routes free of charge.

18

Airport Express Friedrichshafen

Bus stop

from

Airport EUROBIKE Entrance East

to

08:15 (08:47*) 08:23 (08:55*)

Time :15/:47

19:15 (18:47*) 19:23 (18:55*)

08:25 (08:57*) 8:33 (09:05*)

Time :25/:57

19:25 (18:57*) 19:33 (19:05*)

Departure EUROBIKE Entrance East Airport

* Saturday, September 3 | No need for booking.

ZUrich Airport – EUROBIKE Departure from Zurich 30.8 31.8 07:30 01.9 – 02.9 07:30 03.9

08:00 08:00 08:30 08:00 08:30 08:00

09:00 10:00 09:00 10:00 09:30 09:00

11:00 11:00 11:00

12:00

Departure EUROBIKE Entrance West 30.8 31.8 16:00 17:00 18:00 01.9 – 02.9 14:00 15:00 16:00 17:00 18:00 03.9 14:00 15:00 16:00 17:00 17:30

19:00 19:00 19:00

Booking: during the show: information desk, Foyer West, in advance: www.eurobike-show.de/bus-en

Memmingen Airport – EUROBIKE Departure from Memmingen 30.8 31.8 – 03.9

09:30 08:30

13:00 10:30

15:30

17:00

13:00

16:00

Departure EUROBIKE Entrance East 31.8 – 03.9

07:30

09:30

Booking: during the show: information desk, Foyer East, in advance: www.eurobike-show.de/bus-en

18:30

Travelling by train The following websites operated by the international railway companies provide all the information you need for travelling by train.

Please note that Zurich airport has an excellent permanent connection to Friedrichshafen either by ferry/train or catamaran/train in addition to the special shuttle bus.

• Deutsche Bahn (German rail): www.bahn.de • Österreichische Bundesbahn (Austrian rail): www.oebb.at • Schweizer Bundesbahn (Swiss rail): www.sbb.ch Travelling by plane The following is a selection of the most important connections: Airlines Friedrichshafen Airport www.fly-away.de • www.lufthansa.com • www.airberlin.com • www.germanwings.com • www.intersky.biz Airlines Memmingen Airport www.allgaeu-airport.de • www.ryanair.com • www.wizzair.com • www.fly-away.com

Airlines Zurich Airport www.zurich-airport.com • www.swiss.com Flight search engines • www.ebookers.com • www.opodo.com • www.expedia.com • www.swoodoo.com Free bike rental in Friedrichshafen 300 free hire bikes will be posi­ tio­­­ned in the most important locations in Friedrichshafen and around the trade fair.

Camping • Camping on the exhibition area, with camper/caravan, tent • Camping Park, 10-minute walk to the trade fair with the option of renting a tent for free Visitor Service Neue Messe 1 88046 Friedrichshafen Tel.: +49 7541 708-405 Fax: +49 7541 708-110 besucher@messe-fn.de

For detailed information, visit: www.eurobike-show.com

Leading THE trends 11 DEMO DAY

Trade visitor days

Public Day

Thuesday August 30 10 a.m. – 5 p.m.

Wednesday to Friday Aug 31 – Sept 2, 2011 8.30 a.m. – 6.30 p.m.

Saturday September 3 9 a.m. – 6 p.m.

Prices Admission prices for trade visitors Organiser

Online pre-sales 1-day ticket 2-day ticket 3-day ticket 4-day ticket

€ 18 € 27 € 35 € 40

Ticket counter 1-day ticket 2-day ticket 3-day ticket 4-day ticket

€ 27 € 40 € 51 € 61

Messe Friedrichshafen GmbH Neue Messe 1 88046 Friedrichshafen/Germany Tel.: +49 7541 708-0 Fax: +49 7541 708-110 www.messe-friedrichshafen.com

Admission prices public day Online pre-sales Day ticket

€ 12 € 14

Discounted day ticket

€ 10

(free of charge for children under 6; discount applies to children 6-16, schoolchildren, students, youths, pensioners, disabled, persons doing military service)

New, from mid-August: EUROBIKE iPhone app The interactive mobile guide. Contains all exhibitors, events, shuttle buses, etc.

Free download at:

Catalogue “Eurobike ROUTEFINDER” Is published for the trade fair, and can be picked up free of charge.

Partner country: www.visitcyprus.com

www.eurobike-show.com