INERBOOT 2012 | Exhibitors' information

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A gripping experience a fresh breeze best market location a high feelgood factor dedicated service – just join in!

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INTERBOOT PURE PLEASURE

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51st INTERNATIONAL WATER SPORTS EXHIBITION 22 - 30 SEPTEMBER 2012

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EXHIBITORS’ INFORMATION 50°

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Mike Lessig, Head of Sales Bavaria Yachtbau GmbH: “ So far, we have been very pleased with the fair regarding all our areas motor boat, sailing boat, charter and test harbour. For the first time, we have two test boats in the harbour and they have been received exceptionally well, that’s why we decided to stick to this concept. As every year, we are very satisfied with the INTERBOOT and are planning an identical presentation for 2012.”

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| T he INTERBOOT is highly appealing for water sports enthusiasts.

Rather than just being curious, visitors show genuine interest.

Non-water sports athletes

17,7 %

Water sports athletes

82,3 % 5%

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25 %

50 %

75 %

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Thrilling Ideas 55°

With fresh concepts and innovative ideas we have been

stay active: With the INTERBOOT on-site we attend events in the

trendsetters in our branch for decades. The best examples are

target countries and with the INTERBOOT-CARD we have created a

our first computer-based water sports information desk, the

community which offers water sports enthusiasts benefits and

Mediterranean Centre, the anchorage marketplace and the

experience value all year long.

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Caribbean-Trophy. The Charter Forum and brand-new events like CASH FOR TRICKS or the INTERBOOT Media Cup show, that we 53°

continue creating the watersports future.

Our INTERBOOT Journal, the exhibitors’ catalogue, not only provides you with indices of

The INTERBOOT is more than just an exhibition to look at, 52°

exhibitors and halls, as well

which is a big advantage for our exhibitors. We want to arouse

as

people’s enthusiasm for water sports. Our varied entertainment

around the INTERBOOT, but it

programme, organized with the help of the INTERBOOT SPORTS

also offers interesting arti-

GROUP, amongst others, comprises every year about 500 events

cles about the manifold ac-

to join in and cheer on. They make the fair visit a fascinating

tivities and latest trends on

event for experienced water sports athletes, as well as for young

the fair.

useful

information

all

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or new groups of potential buyers. For the rest of the year we 50°

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| Hamburg

| Berlin 58°

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| The visitors of the INTERBOOT are interested, well-informed and, as current purchasing power surveys* show, they also have the financial possibilities.

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Germany in total

19.684 Euro

Baden-Wuerttemberg

21.506 Euro

Bavaria

21.893 Euro

Austria

20.200 Euro

Switzerland

32.086 Euro

Liechtenstein

45.000 Euro 20.000 Euro

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| Straßburg | München

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D

| Frankfurt

*Purchasing power: disposable per capita income Source: http://www.gfk-geomarketing.de

| Salzburg

F | Zürich

| Innsbruck

FL

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A

CH

| Genf

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40.000 Euro

| Mailand

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| Genua 53°

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Best Market Location At the INTERBOOT on the Lake of Constance you are amidst one of

some attractive inland lakes, our neighbours

the most famous European water sports estuaries and in the ­centre

have the highest number of boats in relation

of markets with a high purchasing power. With Liechtenstein, Swit-

to the number of inhabitants: 100,000 licensed leisure boats. No

zerland, Austria and Southern Germany, the direct trading area of

wonder that the INTERBOOT closely cooperates with the Swiss Boat

the fair includes regions whose 14.3 million inhabitants have an

Builders’ Association (SBV), and that the special exhibition area

outstanding disposable income. So, prepare for visitors who are rea-

SUISSE@INTERBOOT has been an INTERBOOT attraction for so many

dy to buy!

years.

From Switzerland alone, the INTERBOOT expects more than 20,000 water sports enthusiasts per year. The fact that one third of the Swiss population lives in the greater area of Zurich, which is only 93 km away, and the fact that Swiss Federal Railways, the ferry services and the catamaran shipping company offer special arrangements, so that visitors can reach us without any problems by combining either train/ferry or car/ferry, have a share in this success. As Switzerland is not far from the Mediterranean Sea and has

Robert Nürnberger, Managing Partner CEO at Europe Marine Großhandels GmbH: “ Since 2010 we have registered a strong increase in customers from Switzerland which, we think, was caused by a favourable exchange rate. We see a positive development for our company.”

Leander Herzog, CEO at Herzog Marinecenter AG: “ Our world premiere caused quite a stir and we had very concrete sales talks. Many customers visited the fair especially for the Galeon. Some of them came all the way from Northern Germany or Western Switzerland, we even received interested potential customers from Russia.”

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Patric Polch, CEO at Boote Polch KG: “ T he customer quality is sensationally high and we registered a continuous stream of visitors. The integration of a harbour turned out to be an excellent idea. In my opinion, the time of the fair is well-chosen, as the customers are still keen on water. The organisation here is very good, everything works, and the cooperation with the exhibition management is quite pleasant.”

Peter Grimm, member of the management board and co-owner Brunnert-Grimm AG Wasserfahrzeuge: “ We are very satisfied with the number and quality of potential customers. Currently, we are observing a serious interest on the customer side and hope that we will also be able to sign contracts. Moreover, we have concluded concrete sales to new customers on the fair. That almost reminds us of the good old times.”

Clemens Meichle, CEO at Ultramarin, Meichle + Mohr Marina: “ For us, the fair went really well, therefore I expect good follow-up sales. The visitors are well-informed, they come with documents, seek advice and then also come a second time. The INTERBOOT is a real good fair, the atmosphere is positive and the visitor talks have a high quality.”

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| The INTERBOOT 2011 – combining fair and harbour – was well-attended.

Messegelände 51°

92.700

INTERBOOT-Hafen

35.000 50.000

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100.000

150.000

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A Flair beyond Comparison 55°

The Lake of Constance region is well-known for its beautiful

testing possibilities. Top sports events and a spectacular show with

landscape. About six million overnight stays this year prove how

loads of activities to join in ensure a high media presence and

popular this travel destination is. Apart from the unique location

visitor frequency in the harbour area and along the water front.

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of the international water sports exhibition, the Messe Friedrichs-

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hafen offers dedicated service and high comfort. It is easy to get

The atmosphere at the INTERBOOT in Friedrichshafen is incom-

familiar with its architecture and the compact area. A modern in-

parable. Exhibitors as well as visitors feel exceptionally well, which

frastructure and the inclusion of the Lake of Constance into the

is reflected by constantly high visitor numbers.

fair concept provide exhibition possibilities without comparison.

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At the INTERBOOT you can perfectly accentuate your product – in the hall, on the premises or directly on the the Lake of Constance, in the INTERBOOT-Harbour. It offers you a large water sports testing area – with its 535 km² a class of its own – and with more than

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a 100 berths numerous exhibitors have ideal demon­strating and

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51st INTERNATIONAL WATER SPORTS EXHIBITION

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Just join in!

22 - 30 SEPTEMBER 2012 57°

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Organizer Messe Friedrichshafen GmbH

Dedicated service At the Messe Friedrichshafen you will be supported by service and contact people you can rely on. We personally care for the needs of our exhibitors, combining both professionalism and humanity. We spare no effort and want you to exhibit successfully and without stress at

Neue Messe 1 88046 Friedrichshafen GERMANY T +49 | 0 | 7541 | 708 | 0 F +49 | 0 | 7541 | 708 | 110 www.interboot.de

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the INTERBOOT. We invite you to join our 51st INTERBOOT as an exhibitor.

Tourist-Information Friedrichshafen 53°

Dirk Kreidenweiß Project Manager T +49|0|7541|708|401 F +49|0|7541|708|333 dirk.kreidenweiss@messe-fn.de

Sabine Utz Project Coordinator T +49|0|7541|708|399 F +49|0|7541|708|333 sabine.utz@messe-fn.de

Marc Maisch Events & Programmes T +49|0|7541|708|419 F +49|0|7541|708|333 marc.maisch@messe-fn.de

Lars Jansen Project Coordinator T +49|0|7541|708|117 F +49|0|7541|708|333 lars.jansen@messe-fn.de

Bahnhofsplatz 2 88045 Friedrichshafen GERMANY

Tanja Kösling Project Coordinator T +49|0|7541|708|457 F +49|0|7541|708|333 tanja.koesling@messe-fn.de

T +49 | 0 | 7541 | 3001 | 0 F +49 | 0 | 7541 | 72588 tourist-info@ friedrichshafen.de www.friedrichshafen.info

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Airport Friedrichshafen www.fly-away.de 50°