CLOSE UP | MESSE FRIEDRICHSHAFEN

www.messe-friedrichshafen.com

T H E M A G A Z I N E 0 1 / 17

REGIONAL

INTERVIEW

ABOUT US

Living and working in paradise

Mayor Andreas Brand

Messe Friedrichshafen is ”Closer to Clients”

AUSBLICKE

Just boarded my comfort zone.

More than just a good flight

We don’t believe everything is about having great technology. We don’t just rely on having the youngest fleet of aircraft in Europe, or the most comfortable departure lounges. Or even offering digital services that make travelling so much easier. We rely on our people. It is our people who make the time you spend flying between A and B so much more than that. Because we really want you to leave our aircraft the same way you got on: with a smile.

2

EDITORIAL

UP CLOSE TO MESSE FRIEDRICHSHAFEN. The information age has proven to be a mixed blessing. Whereas communication in todays society is faster than it has ever been, the information we can access is, at best, a snapshot of the full picture, not even sharp enough at times to bring out all the details.

Our new customer magazine CLOSE UP is different. It aims to give you the full story, in minute detail. CLOSE UP is a term borrowed from photography and provides a fascinating way of seeing things from a totally new viewpoint, a different angle.

It means, we will share insider knowledge that will give you a clear view of Messe Friedrichshafen.

”We will take you behind the scenes of our exhibition centre and keep you up to date on what’s happening in our fascinating city.”

practical and pragmatic solutions that will help you get where you want to be – fast.

With this in mind, we hope you will enjoy reading our first issue of CLOSE UP and discover many new and inspiring sides to trade fairs ”made in Friedrichshafen”.

Yours, Klaus Wellmann CEO Messe Friedrichshafen GmbH

P U E S CLO

You will get a first-hand impression of our beautiful region and what it can do for your business, with a full round-up of our latest and exciting news. And that’s not all: you can also head over to our website to find out what’s on and what’s new, or be the first to hear all about it in our newsletter.

CLOSE UP is launched as part of our new umbrella campaign centred on getting ‘Closer to Clients’. It puts in a nutshell what we are all about here in Friedrichshafen. Our team have been close to the action in all relevant markets for years and are always open to listen to the concerns and requests of our customers and partners. That’s why we can offer you

CLOSEUP 3

CONTENTS IMPRINT Publisher: Messe Friedrichshafen GmbH Neue Messe 1 88046 Friedrichshafen

PAGE 22

Responsible: Ludwig Meier (ludwig.meier@messe-fn.de) Editor: Felicitas Stoffel (felicitas.stoffel@messe-fn.de) Image credits: Messe Friedrichshafen GmbH, Tourist-Information Friedrichshafen, ZF Friedrichshafen AG, Flughafen Friedrichshafen GmbH, Hotel City Krone Friedrichshafen, Markus Gmeiner Fotografie, Sonnenkönigin komitee eventservice marberger gmbh, untitled exhibitions gmbh, Südkurier, Messeladen GmbH Design: Pearls-Group München GmbH Layout: Pearls-Group GmbH, Miriam Stingl (Messe Friedrichshafen GmbH) Advertisements: Sport & Consult, Immenstaad, office.sportconsult@icloud.com Printing: Druckhaus Müller, Langenargen

4

PAGE

06

CLOSER TO CLIENTS – IT’S WHO WE ARE What does Messe Friedrichshafen actually stand for? And how is this exhibition centre different from others? We look into these questions and, at the same time, present the most important elements of the new image campaign.

THE LAKE CONSTANCE REGION – WELCOME TO PARADISE Working where others can only go on holiday! What does this slogan really mean? We reveal the most interesting facts and aspects of this fascinating holiday and recreational region.

PAGE 30

THE FACILITATORS – PORTRAIT OF A DEPARTMENT Messe Friedrichshafen offers not only space and know-how for its own events but also for external ones. And these are superbly managed. We give you a look at the department that’s responsible.

Editorial PAGE 3 Imprint PAGE 4 Messe service –

SLEEP WELL! PAGE 12

Talk of the Town –

NEW IN TOWN! PAGE 16

Airport + Airline-News –

PLAYING HOST TO THE WORLD

PAGE 19

Messe Focus –

AWARD-WINNING POWER SAVING PAGE 20

Event ship ”Sonnenkönigin” –

WELCOME ABOARD PAGE 25

What exhibition guests are saying –

A GOOD DECISION PAGE 28

REVIEWS –

WE TAKE STOCK PAGE 32

EXHIBITION DATES 2017 PAGE 35

Outlooks –

WHAT’S COMING, WHAT’S STAYING? PAGE 37

PAGE

26

CLOSE UP INTERVIEW MAYOR ANDREAS BRAND In Andreas Brand’s opinion, what is it that makes the city attractive? How would he describe its positioning? What does Friedrichshafen’s future look like in his view? And what exhibition does he most like to visit on a private basis? We asked him all these questions.

CLOSEUP 5

CLOSER TO CLIENTS.

UNSER SELBSTVERSTÄNDNIS AUSBLICKE

6

Situated on the shores of Lake Constance, Friedrichshafen is arguably one of the most beautiful spots in the world.

As a popular tourist destination, the small lakeside town is no less a hot spot on the German trade show scene. What makes Friedrichshafen a top venue? Why are the companies here doing so well and what is it about the atmosphere in this area that makes it so pleasantly different?

We put a face to exhibitions!

Messe Friedrichshafen stands apart from its competitors with a uniquely customer-focused culture. We listen to our clients and believe in working together to find concepts and solutions that are a perfect fit. This is the message at the heart of our new advertising campaign ‘Closer to Clients’. In a world of impersonal interaction and faceless service, we value personal contact, where senior managers with their established team of experts engage with business partners face-to-face, offering a friendly and attentive service tailored to their individual requirements. Ensuring

continuity in the project teams enables our staff to build and strengthen solid relationships of trust that are second to none in the exhibition landscape. More than that, our in-house consultants act as the interface between the customer and our various internal subsections for exceptionally quick and easy communication.

One meeting or phone call is all it takes for our project teams to pull out all the stops until all questions are answered and every problem is solved – straightforward, no-nonsense, professional service without the red tape.

CLOSEUP 7

WHO WE ARE

... this is where clients dreams come true!

Clear and direct communication Our extensive network of external service providers is an indispensable component of our service commitment and enables our team to partner up, where necessary, with the right people to provide first-class service that achieves even the impossible.

Messe Friedrichshafen may be big on authenticity and will not make promises it cannot keep, but we believe in going the extra mile so our project managers and their teams deliver results that leave nothing to be desired for the exhibitor. Our commitment to collaborative partnership

at every level is summed up perfectly in our message and mission of getting ’Closer to Clients’. Because sometimes it’s the small things that make the difference on closer inspection. As does Friedrichshafen’s genial ambience – a delightful mix of breathtaking scenery and well-lit exhibition halls with modern wood architecture. The sky’s the limit whatever the exhibition – be it trade, consumer, in-house or congress – Friedrichshafen makes customer dreams come true!

The attributes of the Messe Friedrichshafen brand:

RELIABLE solution-oriented

friendlinessauthenticity

commitment

reliable A REAL PARTNER

service-oriented comitment authenticity

FRIENDLINESS

8

AUSBLICKE

CLOSEUP CLOSEUP 9

CLOSER TO CLIENTS

Print or digital – it’s all close-up Published twice yearly, the CLOSE UP magazine is just one of various other platforms that looks at Messe Friedrichshafen through the lens of an insider. It is supported by its digital counterpart on the redesigned website at messe-friedrichshafen. de, which offers an optimised online browsing and reading experience. In addition, all published Messe Magazines are now available in digital form in an archive. To shorten the wait until the next issue comes out, interesting news and info from the Messe world will be published on the new Messe blog.

Optionally, those who prefer e-alerts may sign up for the Messe Friedrichshafen newsletter to stay close to the action! www.messe-friedrichshafen.com

10

N E F SHA

H C I R OUT D T E N I E R OR

F PPY T E A S H S E ME WE AR CE FOR: PA OUR S

I

US N-HO

H E EX

I

NS BITIO

VEN TE E A R PO COR

TS

Messe Friedrichshafen GmbH Neue Messe 1 88046 Friedrichshafen Phone +49 7541 708-0 Fax +49 7541 708-110

ASS

LIE EMB

S

L JUBI

EES

ENQUIRIES TO: GASTVERANSTALTUNGEN@MESSE-FN.DE

WWW.MESSE-FRIEDRICHSHAFEN.COM

CLOSEUP 11

MESSESERVICE

SLEEP WELL! The Friedrichshafen Tourist Information Service helps visitors to find the right accommodation – no cost, no stress, no problem.

As a popular tourist destination Lake Constance boasts a wide choice of accommodation within the region, offering exhibitors and visitors a good nights rest in comfortable rooms after an exciting day at a trade show ”made in Friedrichshafen”.

Friedrichshafen Tourist Information has a very professional and friendly team on hand to help you find and book the perfect place to stay in and around Friedrichshafen, whatever your need and budget –– ranging from hotel and private rooms through to holiday apartments within a 90 km radius. With some 15,000 overnight guests attending trade shows each season, the team’s free, no-fuss booking service is guaranteed to pay huge dividends for a stress-free time at Messe Friedrichshafen.

In comparison to a German metropolis Friedrichshafen

Lake Constance 12

Lindau

Anything else we can do for you?

Working in partnership with more than 320 hotels of all sizes and categories over the years has enabled us to build an extensive network of partners to serve the needs of guests looking for lodging.

Offering a central point of contact for all aspects of hotel accommodation, the professional team at Tourist Information is ready to assist you in word and deed

throughout the booking process and beyond – at absolutely no cost to you! An outstanding offer brought to you by Messe and Tourist Information Friedrichshafen.

More than that, Tourist Information will help you with shuttle transfers and tips for an entertaining social programme.

Throughout the leading international trade shows OutDoor, EUROBIKE, AERO and

FAKUMA, Tourist Information experts will also do their best on site to answer any questions you may have about your visit to Lake Constance and the surrounding area – in German, English, French or Italian.

Furthermore, the staff will be more than pleased to assist you if you wish to make a last-minute booking.

Accommodation capacity Messe Friedrichshafen

As one of Europe’s most popular holiday and leisure regions, Lake Constance has excellent infrastructure and accommodation amenities.

Tourist Information Friedrichshafen

up to 30 km 36,200

Überlingen

up to 20 km 24,100

Manager: Jennifer Brosy Tel.: +49 7541 300111 j.brosy@ti.friedrichshafen.de

up to 10 km 12,200 Friedrichshafen

Lake Constance

Accommodation office, exhibitions: Kathrin Dick Tel.: +49 7541 300123 k.dick@ti.friedrichshafen.de

Langenargen Lindau

Bregenz

Accommodation office, exhibitions: Christiane Ter-Nedden Tel. +49 7541 300113 c.ter-nedden@ti.friedrichshafen.de

CLOSEUP 13

SLEEP WELL

We don’t like to stand still Committed to delivering the highest level of service to visitors by offering a consistently expanded and upgraded portfolio of hotels in the region, the tourism experts stay in close contact with the hosts and deliver providers to updates on planned building work and renovations. Establishments in Friedrichshafen currently under-going refurbishment include Buchhorner Hof and Hotel FÜhr, while the Seehotel recently finished refurbishing its 14 rooms on the second floor. City Krone Hotel is currently upgrading bathrooms and airconditioning in around 50 of its rooms.

Brand-new to the list is the Hotel Alpha in Friedrichshafen-Ailingen, as the latest upscale address for the discerning trade show visitor.

New hotels are also currently being built, or existing properties refurbished or extended in neighbouring towns such as Lindau. www.friedrichshafen.info

14

CLOSEUP 15

CITY TALK

NEW IN TOWN A QUESTION OF PERSPECTIVE Extreme athlete Felix Baumgartner jumps out of the Zeppelin Just about everyone who saw Felix Baumgartner’s stratospheric leap from an altitude of 39 kilometres back in 2012 was breathtaken. Four years later the one-time world record holder is taking things down a gear and, even though a jump from a Zeppelin can’t be compared with leaping from a space capsule, Felix Baumgartner didn’t want to miss this unique opportunity to ”jump for joy”.

On 16 October 2016, at the invitation of the Deutsche Zeppelin-Reederei (DZR), the 47-year-old Austrian and 15 other parachutists jumped from the Zeppelin NT which had taken to the air above its hangar and with a view of the Friedrichshafen exhibition centre.

DZR is expected to give those who would like to make the Zeppelin jump themselves the chance to do so in June and September 2017. www.zeppelin-nt.de

BON VOYAGE! Travel with ease to Friedrichshafen with the new Flixbus links Many roads lead to Friedrichshafen, the exhibition city at Lake Constance. The successful exhibitions and conferences are definitely worth a visit whether one arrives by plane, car, rail or long-distance bus. Long-distance bus operator ”Flixbus” has expanded its route network in recent months and Friedrichshafen is benefiting too because Flixbus now covers not only Munich, Zurich and Freiburg on its South Germany schedule, but also Nuremberg, Tübingen, Ulm and Heidelberg. Furthermore, buses depart from Hamburg, Berlin and many other places throughout Germany. It’s a great addition to the ways of getting to Messe Friedrichshafen because travelling by long-distance bus saves you money and gets you to your destination comfortably and without stress. www.flixbus.com

16

ZF-FORUM The ZF Forum in Friedrichshafen creates both indoor and outdoor highlights With turnover in excess of 29 billion euros and 138,800 employees, ZF Friedrichshafen AG is one of the world’s biggest automotive suppliers. Designed in a complex, geometrical style, ZF Friedrichshafen AG’s new head office at Löwentaler Strasse in Friedrichshafen was officially inaugurated on 22 November 2016. After around three years of construction, a good 650 employees have now moved into their new offices. But instead of settling down at personal workspaces, the employees here share their desks. Desk sharing is part of the office concept 3.0 with which the ZF Forum is adapting to today’s digital and mobile working world. Employees here are able to harmonise their surroundings and activities, and can choose from one of the quiet rooms, the library or numerous meeting spaces.

Apart from the office design, the head office at Lake Constance has a number of other innovative features such as a 3,000-square-metre exhibition space that presents the company’s history and its current CSR activities using the very latest media techniques. And thought has been given to future employees as well: both a branch of the Wissenswerkstatt Friedrichshafen (Knowledge Workshop) and the Schülerforschungzentrum Südwürttemberg – an institution dedicated to improving learning and promoting school children – have also been integrated into the 90-million-euro project in the centre of Friedrichshafen. Bring on the future! www.zf.com

CLOSEUP 17

CITY TALK

Exclusive charter flights as a client event But it isn’t only for daring parachutists that DZR offers the ideal conditions. Round trips with the imposing airship are a fabulous gift idea, as well as a great opportunity to share a unique experience with business partners. Whether you would like to go up for a couple of hours or the whole day, take a customised trip or fly one of the 12 established routes – the Zeppelin crew’s event experts will make it happen.

Zeppelin round trips can be booked online at www.zeppelin-nt.com.

© ZLT Zeppelin Luftschifftechnik

BÜHNE. BAR. RESTAURANT. CASINO.

URE

ASINOFLAIR

Enjoy the classical Casino flair at the Spielbank Lindau directly situated at the Lakeshore. Have a drink and a chat with interesting people at the Bar, play Roulette, Poker, Black Jack and slot machines or enjoy culinary Highlights in the sophisticated restaurant.

CASINObühne*

CASINO Club Night

Cabaret, Live-Music and Comedy close enough to touch.

Live-Music, Party & Games

Café & Restaurant Salento Italian cuisine with a beautifull view above the Lake Constance and the Alps.

Spielbanken Bayern Poker Championship guaranteed prize 100.000 €.

*

Chelles-Allee 1 | 88131 Lindau / Bodensee | Tel: 0 83 82 / 27 74-0 | www.spielbank-lindau.de

AIRPORT NEWS www.lufthansa.com

Frankfurt

Lufthansa serves Friedrichshafen Airport with four daily flights from Frankfurt. This means that exhibitions visitors can travel with ease via this hub to Lake Constance from all over Europe and the rest of the world.

To bridge the distances for our clients and business partners, for large trade fairs such as OutDoor and EUROBIKE we are also able to adapt our flight capacities to meet the demand of international exhibition visitors. As such, apart from the Canadair CRJ900 which is usually in use, aircraft such as the Boeing 737, Airbus A319 or similar may also be deployed.

www.bodensee-airport.eu

With Lufthansa as our strategic partner we are also able to offer exhibitors, trade visitors and media representatives special rates on their flights to OutDoor or EUROBIKE. By entering a booking code which is shown on the respective Messe website under ”Travel”, you can save 10–15 % on your flight, depending on which class you have booked.

Cologne

www.peoples.at

With the People’s Viennaline to Cologne and Vienna The People’s Viennaline has been operating a link between Cologne/Bonn and Friedrichshafen since November 2016. From Mondays to Fridays the airline flies twice a day from St. Gallen-Altenrhein Airport via Friedrichshafen to Cologne/Bonn and back. So when

Vienna

the planes make their stopover in Friedrichshafen, departing or arriving passengers are welcomed or seen off by the onboard crew. The new connection between Friedrichshafen and Vienna has been operating on the same principle since December: there are daily flights to Vienna in the morning from Monday to Friday with return flights to Lake Constance in the afternoon.

CLOSEUP 19

MESSE FOCUS POWER-SAVING WINS AWARD:

Messe Friedrichshafen wins the German E-Planner Award 2016

CYCLING TO WORK As of now exhibition centre employees can lease work bicycles cheaply Messe Friedrichshafen employees have cycling in their blood – not least because of the annual EUROBIKE show. Yellow service bikes are already being used at the Messe grounds to shorten the sometimes quite substantial distances between the exhibition halls, and employees also have the use of e-bikes for official travel in the local area.

Messe Friedrichshafen was already awarded a ”Good Practice Label” in 2014.

L. to r.: Steffen Joest, deputy Head of Division Energy Systems and Energy Services Deutsche Energie-Agentur GmbH (dena) Berlin; Christian Raidler, Maintenance, Energy Management; Stefan Keller, Head of Technical Department, Logistics & Service, member of the Board of Directors

When exhibition business is in full swing at Friedrichshafen, the electricity meter is spinning at top speed too When exhibition business is in full swing at Friedrichshafen, the electricity meter is spinning at top speed too. In order to save electricity, Messe technician Christian Raidler has taken any number of measures in recent years: the resulting annual average electricity savings of eight per cent have been warmly welcomed – and not only in-house. In 2014 Messe Friedrichshafen was awarded its first ”Good Practice Label” by the German Energy Agency for its energy efficient operations. At the time, the key reason for being awarded the label was that the low-voltage main distributor had been connected to a monitoring system, enabling verifiable data about actual power requirements and, consequently, the reactivation of the 400-V-ring. To enhance this measure and achieve acceptable end-energy savings, elements of the technical building systems that were inefficient were 20

localised and removed, and some of the outdoor lighting was replaced with LED spotlights. This year Messe Friedrichshafen was celebrating its success, winning the German E-Planner Awards 2016 in the category of Building Automation/Cross-Trade System Integration with its KNX Visualisation project. The aim of this project was to implement an exploratory human-machine interface on the basis of the Shneiderman Rules. In addition, Raidler succeeded in swapping out several logic functions and integrating relevant consumers into Messe Friedrichshafen’s energy management software (EnergyWeb). Sponsored by trade journal ep Elektro-praktiker, the award was presented on 11 October 2016 and recognises the best planning achievements.

Those who have to commute to work at Messe Friedrichshafen can also opt for an e-bike in lieu of a bonus, so that they avoid traffic and keep fit at the same time.

Employees can lease the bicycle of their choice and the monthly fee that is deducted from their gross salary earns them real tax benefits. The scheme has met with great interest and at latest by next spring, lots of employees will be zipping past the peak time traffic jams on their bikes.

New Expo Cabin with real mountain flair

The new Expo Cabin on the west side of the exhibition grounds will be opening its doors on 5 April 2017, just as the world’s leading trade show for general aviation, AERO, is set to embark on its 25th anniversary flight. Replacing the popular catering tent, the 20 m long and 12.5 m wide log cabin will be tantalising visitors’ taste buds with Swabian and Bavarian specialities in an authentic setting. Be it half a roast chicken or the region’s famous ‘Allgäuer Kässpätzle’ (traditional Swabian egg pasta with cheese and roasted onions), ‘Leberkäse’ (meatloaf with a very fine texture), potato salad, a hearty pork knuckle, or perhaps a plate of tasty Reichenau salad – the culinary selection dished up by exhibition caterer KlinkEberhardt promises to be a foodie feast worthy of a chalet shindig. Inside, the heated Expo Cabin offers a typical beer tent atmosphere with solid wood seating for some 150 people, perfectly comple-

mented by rustic decorations with wooden ladders, wagon wheels, milk churns, etc.

The glass frontage together with an intelligent lighting concept provide good visibility, as guests help themselves at the bar. An additional outdoor counter keeps trips to the two beer gardens short to ensure that food is still hot when served outside. Two wooden patios (180 sqm each) are designed to line the sides of the Expo Cabin and will accommodate a further 576 guests. The Expo Cabin will be open during the trade fair hours and may be booked for exhibitor parties or corporate events.

For enquiries and bookings contact the exhibition caterer Klink-Eberhard directly.

Your contact: Frank Eberhard info@klink-eberhard.de Telephone +49 (0) 7545 / 936777

CONGRATULATIONS Loyalty, dedication and fidelity – we thank those employees celebrating work anniversaries for their fantastic contribution to Messe Friedrichshafen.

Klaus Wellmann

Theo Hoffmann

Staff Technical

Coordinator Event Technology

Günter Kutschera Staff Technical

Great stand, strong appearance.

DB SCHENKERfairs offers customised trade fair logistics, so your exhibits always have a head start. Worldwide.

With the Full Service offered by Schenker Deutschland AG. We are the official logistics service provider at 17 trade fair locations throughout Germany.

Managing Director Messe Friedrichshafen GmbH

Werner Merk

At trade fairs, you show what you can do.

So do we.

DB SCHENKERfairs.

Schenker Deutschland AG Branch office Friedrichshafen Neue Messe 3 88046 Friedrichshafen Phone +49 7541 708-730 Fax +49 7541 708-991 fairs.friedrichshafen@dbschenker.com www.dbschenker.com/de

Deputy Head of Event Technology

Tonnenweise CO2 sparen.

CLOSEUP 21

LAKE CONSTANCE REGION

WELCOME TO PARADISE. Once you’ve fallen for Lake Constance’s charms, you won’t want to leave. That’s exactly what happened to many of Messe Friedrichshafen’s employees who have fallen in love with the region – either recently or some years ago already.

Once you’ve fallen for Lake Constance’s charms, you won’t want to leave. That’s exactly what happened to many of Messe Friedrichshafen’s employees who have fallen in love with the region – either recently or some years ago already. Hardly surprising given that when the weather is warm there are countless ways on land and on water of savouring the time after work until sunset.

Whether swimming, sailing, stand-up paddling, cycling, hiking, golf or simply sitting around on the lakeshore and doing nothing – summer at Lake Constance is incomparable. But the region also attracts plenty of visitors in winter thanks to its proximity to the most beautiful ski resorts in Switzerland and Austria, its magical Christmas markets, and the Swabian version of Carnival, Fasnet.

Every year more than four million holidaymakers flock to Lake Constance, taking advantage of the good infrastructure and large selection of hotels – both of which are also of benefit to Messe Friedrichshafen’s clients and guests. The Messe’s business partners equally appreciate the many options that Lake Constance offers them once the exhibition is over for the day. Because no matter whether it’s a business dinner overlooking the lake or an unfor22

gettable client incentive trip on board a ship, against this breathtaking backdrop every side event is transformed into a truly special experience.

Lake Constance is rightly considered to be one of Europe’s cultural gems. Centuries-old, perfectly preserved towns offer fascinating tours of discovery. The three islands of Mainau, Reichenau and Lindau also have a lot to offer: the Lindau harbour entrance, adorned with the Bavarian lion, is world-

famous. The entire Altstadt (old town), which accounts for almost 80 per cent of the island, is listed, so visitors have the chance to see a magnificent medieval town.

The ”flower island” of Mainau, on the other hand, offers a unique landscape of parks and flowers. The island is ornamented with around 30,000 rose bushes which bear over 1,200 species of rose, as well as exotic pot plants and the popular Butterfly House.

Reichenau, the largest of the three islands, is

famous throughout Germany for the and forward-looking city is further enhanced vegetables grown there. Whether tomatoes, thanks to the easy access provided by cucumbers or salad – Lake Constance is on Bodensee Airport. There is also another side everybody’s lips. Friedto Lake Constance: the region richshafen is the ideal base No wonder that is famed not only for tourism from which to explore Lake also for high-tech and many a visitor says: but Constance.

A modern innovative business. Worldcatamaran links the trade ”This is really heaven class companies and numerous fair and Zeppelin city with hidden champions are equally on earth.”

Konstanz; a car ferry conat home here and that is nects with Romanshorn in another boost for Lake Switzerland, while a rail service provides Constance’s appeal: in addition to the quick links with other places around the region’s wealth of recreational and natural lake. The attractiveness of this innovative charms, it also offers attractive jobs.

Best-known song:

2 ferry lines

(Friedrichshafen-Romanshorn, Meersburg-Konstanz)

Die Fischerin vom Bodensee

www

Lake Constance tips:

20.5 Mio Google entries

bodensee.eu Registered vessels:

58,751

Third-biggest lake in Central Europe

Area:

536 km²

3 islands

(Mainau, Lindau, Reichenau)

Width:

14 km Length:

63 km

110

220,000 tons

Professional fishers

of apples per year

Drinking water for over

Deepest point:

4 million people Lake Constance celebrities Matthias Reim, Singer | Ruth Maria Kubitschek, Actor Prof. Dr. Werner Mang, Cosmetic Surgeon Felix Baumgartner, Extreme Athlete | Mark Keller, Actor Stefan Waggershausen, Singer-Songwriter, Producer, Author Simon Zoller, Professional Footballer (FC Cologne) | Martin Walser, Writer Glasperlenspiel, Singer-Songwriter Band

251 m

Borders with 3 countries: Germany, Austria, Switzerland

CLOSEUP23

24

EVENT SHIP SONNENKÖNIGIN

WELCOME ABOARD!

The ”Sonnenkönigin” (Sun Queen) event ship is also being used at our exhibitions.

KLASSIKWELT BODENSEE – NIGHT OF BELLE EPOQUE Step into the golden age of the roaring twenties with its glamour, swing and mysterious world of casinos for an unforgettable night aboard the MS Sonnenkönigin.

Welcomed with a complimentary drink on arrival, you’ll be able to enjoy a unique view from the open air bar, before the stately ship takes you on a cruise through the glistening waters of Lake Constance. Culinary and visual delights await you at an exclusive gala dinner hosted by MO Catering and an exquisitely extravagant burlesque show, while live music of the 20s, 30s and 40s will lend the night the glamour of a bygone era. On return to the harbour you will leap forward in time to the era of Rock ‘n’ Roll, the Beatles and the Rolling Stones, as their greatest hits dominate the sounds of the night.

Dress code: Remember the good old times

INTERBOOT – DREAM CRUISE IN THE ’SWABIAN SEA’ The floating queen requests the pleasure of your company at the Captain’s Dinner. As you board the ship, enjoy the buzz of activity in the INTERBOOT harbour with a sundowner in hand until the Sonnenkönigin puts out to sea on a small and exclusive dream cruise. The nautical evening will culminate in a gala dinner hosted by MO Catering in the unique ambience of the luxurious ship, as the late summer’s night is rounded off by exquisite piano music and a select show programme providing enjoyable entertainment.

Dress code: Casual Nautical INFO AND TICKET ORDERS Visitor Service Neue Messe 1 | 88046 Friedrichshafen visitors@messe-fn.de

Telephone +49 7541 708-405 Telefax +49 7541 708-110

CLOSEUP25

CLOSEUP INTERVIEW

Andreas Brand Mayor of the City of Friedrichshafen Chairman of the Messe Friedrichshafen Supervisory Board

”… a high quality of life.”

CLOSEUP The Mayor of Friedrichshafen is also Chairman of the Supervisory Board of Messe Friedrichshafen and sits on the boards of several other companies – how did that come about?

Andreas Brand: Well, firstly, if you look at public utilities up and down the country, it’s not uncommon for the mayor and city chiefs to chair the Supervisory Boards of public enterprises.

That said, it’s a fair question given that Friedrichshafen has various other organisations, besides the usual Supervisory Boards, in which the city is heavily invested. As well as Messe, there is the 26

Zeppelin Foundation, which owns a majority stake in ZF Friedrichshafen AG, Luftschiffbau Zeppelin GmbH and Zeppelin GmbH. Since the Zeppelin Foundation is administered by the City of Friedrichshafen, the city as its shareholder is represented on the Supervisory Boards. I admit, it’s a unique arrangement in terms of business and politics tied so closely together – it certainly presents an interesting and challenging business setting.

Speaking of Count Zeppelin – his legacy has spawned several companies here in Friedrichshafen which are now global players in their fields with a reputation for excellence on the international market.

Most cities would love to have so many high-tech jobs. On the flip side, does Friedrichshafen have a special responsibility here?

Andreas Brand: Absolutely. Friedrichshafen is a city where tradition and innovation meet on a daily basis, confronting us with ever-new challenges. To keep these high-tech jobs in our city, we must make sure that businesses have all the infrastructure they need – starting with good transport links right through to high-speed data connections. Workers similarly expect an excellent infrastructure in their city, whether it be mobility, education and care or properties for rent or sale. It’s all about offering a high quality of life.

You moved here from Böblingen when you became Mayor of Friedrichshafen in 2009.

Thinking back, what did you find most fascinating about Lake Constance, and Friedrichshafen in particular, in those early days?

Andreas Brand:

From day one, my family and I found Friedrichshafen to be an incredibly dynamic city,

Friedrichshafen is one of the few cities in Germany with an ”ISEK”. What does this abbreviation stand for and what is the purpose of the project?

More information about Friedrichshafen:

Andreas Brand: ISEK is an acronym for the German phrase ”Integriertes Stadtentwicklungskonzept”, which translates as ”Integrated Urban Development Concept”, and is a process that we kicked off together with the residents in autumn 2015. Citizen participation is paramount in the ISEK process. We organise workshops, opinion polls, events and online forums on issues that cities need to address, both now and in the future. This includes economic and social aspects, ecology, culture and, of course, urban development. So basically central factors that impact urban development: What kind of future do we want to build for ourselves?

full of life and soul, keen to grow and evolve, to move forward and blaze new trails. I also thought the residents were extremely friendly, cosmopolitan and down-to-earth, not to mention industrious and far-sighted.

Friedrichshafen was the only place on Lake Constance to be destroyed by bombs in World War II and so its development took an entirely different path from that of other towns in the region. How would you define your city from today’s vantage point, and what are its prospects for growth and advancement?

Andreas Brand: This starting over is exactly what defines our city to this day.

The past brought many challenges, it’s true, but it also presented fantastic opportunities and prospects to grow and change course.

Today, Friedrichshafen is a modern and vibrant city with all the trappings of sophistication to help shape our tomorrow. I’m talking, for instance about the digitalisation of society, economy and industry, or the demographic change.

Friedrichshafen boasts a strong economy, with high quality of life, and that to me indicates it’s on the right track.

Which Friedrichshafen trade shows do you personally enjoy the most?

Andreas Brand: I’m always intrigued by the IBO with its diverse portfolio of products and services.

It’s a typical consumer exhibition with a long tradition and good prospects for the future. My son and I also like to go to the Faszination Modellbau – not just to browse, but to buy.

What would you recommend as a must for visitors?

Andreas Brand: In summer I highly recommend a dip in the lake – in one of our fantastic outdoor pools.

The Zeppelin Museum is well worth a visit at any time of the year. You’ll always find new things to discover here. Possibly the best kept secret, if you’re looking for somewhere to relax after a successful day at the exhibition, is the Stärr Schorsch in Fischbach – which is one of the most scenic beer gardens by the lake.

CLOSEUP 27

GUEST EXHIBITION STATEMENTS

A GOOD DECISION!

Why do successful guest exhibitions choose Friedrichshafen? We asked them.

You organise ”all about automation” that will be taking place in Friedrichshafen in 2017 for what will already be the 4th time.

What is the main focus of your exhibition? ”all about automation” revolves around systems and components for industrial automation technology. The exhibition specifically addresses engineers, designers and those responsible for automation who live and work in the international Lake Constance region. ”all about automation” in Friedrichshafen offers them a trade forum right on their doorstep.

What are your exhibition centre requirements for your event?

Even though this is a relatively small exhibition, optimum access and hall layouts are very important to us. The distances between car park, registration and exhibition hall have to be short, and the infrastructure has to fit with our exhibition concept.

And what made you choose Friedrichshafen?

The Lake Constance area is an attractive economic region. Friedrichshafen is the most important exhibition centre in this region. To start with, we were keen to stage ”all about automation” in the Lake Constance area – and our choice of Messe Friedrichshafen followed on from that.

You have now been working with Messe Friedrichshafen for over 3 years. How has that been, and what positive surprises have resulted out of this partnership?

Professional, flexible, customer-friendly – everything is right about this partnership.

There are two things that particularly impress me: the project team that looks after guest events sees itself as a stakeholder in the guest organiser’s success, and not simply as the administrator of the rental agreement. Secondly, the working relationship with service partners – whether it’s catering, utilities or media technology – is spot-on. Here too, the Friedrichshafen project management team sees itself as a central switchboard, and it really is able to influence things. www.automation-friedrichshafen.com

Tanja Waglöhner Managing Director untitled exhibitions gmbh 28

Martin Hämmerle Project Manager TURNING DAYS

You organise Turning Days which will be taking place in 2017 in Friedrichshafen for the 1st time. What is the focus of your exhibition?

Baden-Württemberg has the greatest density in Europe of businesses specialising in the production of precision turned parts. These businesses have a high demand for investment goods, operating supplies and knowhow. That is exactly what they will get from the exhibitors at Turning Days. In addition, with the ”Future Factory” – an open forum on the subject of Industry 4.0 – we want to raise awareness of the latest state of technology and the challenges of the near future – always as seen from the viewpoint of the parts manufacturer in a small to medium-sized business.

In relocating, what requirements do you have of an exhibition centre?

And we’d like to sincerely thank the entire team at Messe Friedrichshafen for that!

Over the course of 6 exhibitions, we had ”outgrown” the capacity of the exhibition centre at our old venue in VillingenSchwenningen. Here in Friedrichshafen we have an exhibition centre of sizeable dimensions, infrastructure that is ideal for technical trade shows, and a very pleasant, modern ambience. That means our most important expectations are already met.

You have been working with Messe Friedrichshafen for a couple of months now. How has that been for you and what pleasant surprises have you had so far?

And what made you choose Friedrichshafen?

It was the people behind Messe Friedrichshafen who settled it for us. From the first exploratory talks right up to today we have always been welcomed with unparalleled warmth and openness.

I would particularly like to mention the staff’s competence and professional approach. We hadn’t been very pampered at our previous venue, which is why we appreciate our partnership with the Friedrichshafen team all the more. We can be sure that promises will be kept and information will be passed on, and that everybody is making a contribution towards the success of our event. That’s what we call real cooperation! www.turning-days.de

CLOSEUP29

GUEST EVENTS – PORTRAIT OF A DEPARTMENT

THE FACILITATORS.

Capacities for guest organisers Total indoor exhibition area:

85,000 m²

Outdoor area West:

12,000 m²

Outdoor area East: > 2,500 m² Area 10,000 m² Hall A1:

height of 26 m for up to 10,000 visitors Area 4,500 m²

Hall A2:

can be divided into 3 modules

ideal for conferences, assemblies and small-scale events 10 Standard halls

each of 6,300 m²

Conference and convention space Conference Centre East and West Parking spaces for visitors and exhibitors:

7,000

Large multipurpose foyers:

2

Large Messe lake:

4,500 m²

30

The Guest Events Department of Messe Friedrichshafen organises events tailored to your wishes.

Nothing’s impossible. With around 500 guest events per year the exhibition centre in Friedrichshafen constantly puts its adaptability to the test. Whether it is conferences, corporate events or trade fairs, with 12 halls, around 85,000 m² of exhibition space, flexi-size conference rooms, two central outdoor exhibition areas and the Messe Lake, we have unlimited scope for realising our clients’ individual ideas.

Any event can be staged here – starting from small rooms to hire for 15 people all the way through to guest exhibitions

with around 1,700 exhibitors. Our clients value this flexibility which is why they include both companies from the local region as well as international firms who see Friedrichshafen as the ideal place to attract customers from Switzerland and Austria. Messe Fakuma, which presents the world of plastics technology, has been a ”regular” at Messe Friedrichshafen for over 30 years. We also play host to the in-house exhibitions BODAN, Movera and Fameba which have been staged together here successfully for around 10 years.

From wedding dress to precision engineering – it’s all here.

The broad spectrum of events is also reflected in the various issues tackled every day by the team around Head of Guest Events + Business Development, Thomas Grunewald. From sport, technology and hobbies to meat or bakery supplies, everything runs together in the Guest Events Department, ensuring that Coordinators Eva Knoblauch and Ina Kolenda are never bored. This wellrehearsed trio is already familiar with the wishes of long-standing clients and can deliver exactly the right response. That’s a major advantage because, as the interface between clients, in-house trades and external service providers, solution-oriented action is key.

exhibition centre on 300 days of the year.

This presents a logistical challenge too because planning needs to take build-up and break-down times as well as the event organisers’ preferred dates and the Messe Friedrichshafen’s fixed event times into account.

This dedication pays off because events of every size take place at the Friedrichshafen

Project Coordinator Ina Kolenda

Head of Guest Events + Business Development Thomas Grunewald

Project Coordinator Eva Knoblauch

250,000 m2 New year, new challenges.

50

Following a successful event year in 2016 with lots of exciting and unusual highlights such as the 2nd Lake Constance Tattoo ”Count Zeppelin” whose bagpipe music lured some 3,000 visitors to Hall A1, the team is already looking forward to fresh challenges: the Turning Days guest exhibition, the Ernst Lorch in-house exhibition, the ”1st Handmade Creative Market” and the Munich Airport Roadshow will be taking place here for the first time in 2017. Whether it’s a new client or an old acquaintance, one thing is certain – everything is in the best possible hands with the Messe Friedrichshafen’s facilitators.

OCCUPIED SPACE

More Information:

EVENTS

CLOSEUP 31

REVIEWS! AUSBLICKE

OutDoor This year, 960 exhibitors brought the OutDoor spirit to life for 21,507 visitors from 92 countries. Alongside 1,031 media representatives from 31 countries, 137 international OutDoor bloggers ensured that the trade show was also a major media event on social networks. As a new feature, all 1,884 social media posts using the hashtag #OutDoorFN were shared on the Social Wall too. www.outdoor-show.com

EUROBIKE The 25th EUROBIKE 2016 came to a close with 42,720 trade visitors and 34,400 cycling enthusiasts from a total of 106 countries. 1,350 exhibitors presented the latest bike trends for the coming season, while the new Demo Area offered the chance to take any of the 3,000 different bikes for a test ride along the 10 km track.

As a further trade show to join the hashtag culture with #EurobikeShow, the EUROBIKE 2016 racked up 4,309 posts across social media. www.eurobike-show.com

INTERBOOT At this year’s international water sports exhibition, 90,500 visitors were on board for a ‘cruise’ that took them along a magnificent array of yachts, boats and useful accessories on display at the exhibition grounds and the INTERBOOT harbour. The new hall concept with the accustomed circular route went over well with both the 471 international exhibitors and the public.

Equally as popular was the new standing wave that made INTERBOOT the first water sports exhibition in Germany to feature indoor surfing, much to the delight of some 500 amateur surfers.

32

www.interboot.com

At the close of the trade show season 2016, let’s look back and take stock of the last six months.

InterDive As a guest event held at the first weekend of the INTERBOOT, the fourth InterDive trade show hosted 170 exhibitors showcasing the latest on diving and snorkelling, with travel information on some of the best dive sites and destinations. More than 10,800 visitors were transported into a fascinating world of underwater adventure.

Hourly auctions held as a special highlight at this year’s event raised total donations of EUR 10,095 for charitable purposes in the region. www.inter-dive.de

BODAN The exclusive BODAN in-house expo has featured as a guest event at Messe Friedrichshafen since 2007 and this year was attended by 1,300 invitees from the organic products industry. With the stands of the 200 natural and organic food producers from Germany and neighbouring countries busier than ever, the event attracted exceptionally positive feedback. www.bodan.de

Faszination Modellbau The FASZINATION MODELLBAU 2016 guest event also drew a bumper crowd over three days in October that saw 50,000 visitors indulge their passion for model-making. From the first-ever drone race at a model-making show through to nostalgic railways, the 400 exhibitors from 15 countries offered just about everything that model-makers from all across Europe could want. New features this year were the premiere of the Carrera Challenge Tour and the snow machine on a snow groomer course – miniature fun for young and old! www.faszination-modellbau.de

CLOSEUP33

059_Obst-vom-Bodensee_Anz_Landkueche_57x2

HAUS l BAU l ENERGIE For the seventh edition of the successful construction show, from 11 – 13 November 2016 around 100 exhibitors presented their latest products and services around construction and living to 3,500 trade visitors. In the new special ”smart and secure” and ”The new love of living” zones, the focus was on security technology and intruder protection on the one hand, and on high-end interior furnishings and intelligent designer furniture on the other. www.messe-sauber.eu

JA, ICH WILL Die Hochzeitsmesse

I do The show for the perfect day! More than 5,000 future brides and grooms visited around 80 exhibitors to inform themselves about the latest trends for the 2017 wedding season. With products ranging from elegant wedding dresses to stylish decoration ideas and the most beautiful destinations for an unforgettable honeymoon, visitors were able to enjoy pleasurable anticipation of the big day and get closer to their very own dream wedding with the help of the experts. www.mema-neu-ulm.de

MOVERA

Ma r k t g e m e i n s c h a f t B o d e n s e e o b s t e G Marktgemeinschaft Bodenseeobst eG Albert-Maier-Straße 6 · 88045 Friedrichshafen Albert-Maier-Straße 6 · 88045 Friedrichshafen Württembergische Obstgenossenschaft eG Württembergische Obstgenossenschaft eG Ganterhofstraße 2 · 88213 Ravensburg Raiffeisenstraße 12 · 88214 Ravensburg

34

At the 26th annual MOVERA info show organised by the camping and caravanning accessories wholesaler, 109 exhibitors once again presented the latest trends, innovations and products from the world of outdoor recreation and leisure activities to an invited professional audience. Around 1,250 retailers had come to be among the first to experience and order the latest and greatest right at the source. www.movera.com

CLOSEUP35

PRE

VIEWS

AUSBLICKE

MOTORRADWELT BODENSEE The trade show season 2017 kicks into gear with the biggest motorbike show in southern Germany. Over 300 exhibitors are expected to open the new riding season with an impressive display of hot rods and cool trends. As well as a change in layout, with Hall A3 set aside as a full-on Action Hall and B4 as the Club and Scene Hall, the West Foyer stage has been given a bit of a makeover in anticipation of hosting the highlights of the social programme. www.motorradwelt-bodensee.de

HANDGEMACHT KREATIVMARKT The Handgemacht Kreativmarkt with DaWanda will debut as a guest event at Messe Friedrichshafen from 4 – 5 February 2017. Around 150 labels as well as DaWanda artists, crafters and designers will present handmade fashion, accessories, decorations, stationery, furniture and art.

A fantastic forum by creative minds for creative people focused on handmade originals and limited editions that offer art with a heart. www.kreativmaerkte.de

AQUA-FISCH TURNING DAYS TURNING DAYS is another exciting guest event to premiere in Friedrichshafen.

From 14–17 February 2017 some 240 exhibitors are expected to fill three halls with machinery, products, technical innovations, services and trends centred on turning technologies – and the primary upand downstream supply fields for the south of Germany, the Vorarlberg region and Switzerland. www.turning-days.com

36

Hosting the international trade show for fishing, fly fishing and fishkeeping in March, Messe Friedrichshafen has once again landed a great catch. The 26th AQUA-FISCH will see some 160 exhibitors cast their bait to hook fish enthusiasts with fishing tackle, aquarium accessories and all things fish, while reptile lovers young and old will be keen to slither towards the ever-growing terrarium exhibition to delve into the fascinating world of reptiles. www.aqua-fisch.de

With the new trade show season soon to take off, here’s a sneak preview of what’s new and what stays in 2017. all about automation friedrichshafen On 8 & 9 March 2017, Friedrichshafen will once again be ‘all about automation’ for the user. The guest event will showcase the latest state-of-the-art in industrial automation technology for the user in the international environs of Lake Constance and the bordering regions. www.automation-friedrichshafen.com

IBO Held annually in spring, the IBO laid the foundations for Messe Friedrichshafen in 1949 and has since established itself as a firm fixture in the trade show calendar.

Today, it is part of a trade show quartet sharing a platform with ”Neues BauEn”, ”URLAUB FREIZEIT REISEN” and ”Garten & Ambiente Bodensee” to integrate even more content. In 2017, smart homes and barrier-free living will be two of the top themes at Neues BauEn, while the IBO will see celebrities such as iconic Olympic athlete Richard Ringer showing their cookery skills in the XXXLKocharena. www.ibo-messe.de

AERO On April 5 (through to April 8) 2017, the world’s leading trade show for general aviation will embark on its 25th anniversary flight. Launched forty years ago as a small aviation exhibition in the context of a regional motorsports show, AERO Friedrichshafen has grown into the world’s foremost meeting place for the general aviation industry. Next to a comprehensive display of aircraft, particular focus in its anniversary year will be given to the issues of sustainable and unmanned aircraft. www.aero-expo.com

AERO DRONES

CLOSEUP 37

RDA-Workshop After its successful debut in 2016, the International Coach Tourism Federation (Internationaler Bustouristik Verband, RDA) in Germany is set to run a further RDA Workshop on 20 & 21 April 2017 at the Friedrichshafen exhibition grounds. www.rda-workshop.de

TUNING WORLD BODENSEE Europe’s largest motor tuning fair will once again be revving up its engines from 28 April - 1 May 2017. A new layout will guide visitors to the East Foyer for the Miss Tuning 2017 contest, and the Low Rider show will take place in Hall A1. Right next door, in Hall A2, visitors will get the chance to show off their own set of wheels in the VIP Parking area. The European Tuning Showdown will pit Europe’s top tuning professionals against each other with their high-end pimped rides. www.tuningworldbodensee.com

for your region

Ihr Druckhaus am See

L A N G E N A R G E N

88085 Langenargen · Bildstock 9 · Telefon 0 75 43 . 93 01 - 0 mailbox@druckhaus-mueller.de

KLASSIKWELT BODENSEE In its 10th year, alongside a high-end dealer and restoration display, the KLASSIKWELT BODENSEE will also stage a parts market and various special exhibitions such as ”Bella Italia”, dedicated to the most exquisite automobiles from the land of timeless design. Daily shows of vintage racing and air displays will give visitors the opportunity to see vintage in action. www.klassikwelt-bodensee.de

OutDoor The 24th edition of OutDoor will be taking place from 18–21 June 2017 with the new sequence of days from Sunday to Wednesday. This year the world’s leading B2B industry event will be responding explicitly to current market developments with special themes such as ”Running”, ”Water Sport” and ”Urban Fashion”. www.outdoor-show.com

HAM RADIO UND MAKER FAIRE BODENSEE Staying in tune with the slogan ”Germany welcomes the world”, from 14–16 July 2017 HAM RADIO will throw open the airwaves to amateur radio enthusiasts from around the globe. This platform offers exhibitors and associations the ideal opportunity to present their products and services to the amateur radio community. Parallel to this event, the Maker Faire Bodensee will be taking place from 15–16 July. This family event around home handicrafts, inventing and creating, will deliver endless fun and loads of inspiration. www.hamradio-friedrichshafen.com, www.makerfairebodensee.de

Buffalo Steakhouse im Zeppelin Hangar FN

indoor show grill & dry aged beef Irish Tomahawk, US T Bone Steak, Dry aged Club Steak, Angus Filet NEUE MESSE FN | Allmannsweiler Str. 134 | 88046 Friedrichshafen Tel. 07541 700 58 68 | info @ buffalo-steakhouse-fn.de | www.buffalo-steakhouse-fn.de

CLOSEUP39

AUSBLICKE

STRATEGIC EMOTION AND PASSION Your consulting agency for BRAND • SPORT MARKETING • MEDIA

40

Pearls Group GmbH | Balanstraße 73 | 81541 München | www.pearlsgroup.de | info@pearlsgroup.de | +49 89 5505 449 0