OutDoor INDUSTRY AWARD 2012

conditions for Participation july 12 – 15, 2012 Friedrichshafen, Germany

OutDoor INDUSTRY AWARD 2012 The ‘outdoor virus’ is spreading, infecting all consumer groups that want to escape the worlds of business and high tech and instead have set their intentions on experiencing nature. Increasingly, very young target groups are emerging as the ‘new adventurers’.

Hence the industry is expecting rising sales figures.

Slacklining and extreme bouldering are just two of the new outdoor activities favored by various target groups. The sector’s focus is on innovative equipment or gadgets. Consumers need ever more sophisticated tools for their tours through the mountains and woods: outdoor smartphones with shock- and waterproof casing, high-tech GPS devices and other durable, ultra light products of all sorts. In this context, environmental friendliness and sustainability are becoming increasingly important. The ‘sustainability effect’ is an absolute must for manufacturers in the outdoor sector.

Gold award Therm-a-Rest® NeoAir™ XTherm Matte

Consumers can easily lose orientation in this increasingly complex marketplace. The OutDoor INDUSTRY AWARD 2012, which will be organized and presented for the 7th time this year, helps consumers to identify products that are functional, innovative and durable as well as environmentally friendly and sustainable.

This seal of quality has proven itself as an excellent marketing tool for the retail sector.

We, Messe Friedrichshafen as the organizers of this innovation award for the outdoor industry and iF as the implementation partner, look forward to receiving your entries. On the following pages, you will find the terms and conditions for participating in this year’s award. You will also find an overview of which products can be submitted to which category.

The ‘OutDoor Celebrity of the Year’ award has become an established factor in the sector. This year, we will again honor a personality who has made an outstanding contribution to the OutDoor theme. In 2011, Paul Petzl (France) received this special recognition. A jury of international industry experts will select the 2012 award winner.

We wish you the best of luck!

Your OutDoor Team and your iF Team

Gold award Mountain Hardwear Spinoza Jacket

the INTERNATIONAL FORUM DESIGN The International Forum Design is considered one of the world’s leading industrial design institutions. iF enjoys special recognition thanks to its iF design awards — one of the world’s key design competitions – staged annually since 1953.

As a service provider, iF conceives and implements corporatecentered competitions, seminars, workshops, conferences and more. iF’s outstanding network of contacts in the international design community and its high level of integrity and reputability insure the widest possible acceptance among all target groups.

Gold award Edelrid Fraggle

PARTICIPATION All exhibitors OF OutDoor Friedrichshafen as well as non-exhibitors are eligible to compete for the OutDoor INDUSTRY AWARD 2012.

This includes manufacturers, designers, sales representatives, importers and specialist retailers. Entries should reflect a particularly high level of innovation and quality, point to new trends, and have been on the market for less than two years prior to the date of the trade fair. There is no limit to the number of entries per contestant.The products submitted must not violate the patent and protective rights of other parties.

The organizers assume no liability.

Gold award Valandre Immelman Down jacket

CATEGORIES + EVALUATION CRITERIA CATEGORIES Apparel / Helmet / Shoes Backpacks / Travel luggage Mountain-climbing equipment Camping equipment Sleeping bags Accessories Products of high ecological and sustainable value Material innovations

Evaluation criteria Degree of innovation Design quality Workmanship Choice of materials Environmental compatibility Sustainability Functionality Utility Safety Trendsetting character Brand value / Branding

Gold award Primus OmniLite™ Ti

JURORS + JURY Boris Gnielka │ Outdoor Magazin, Motor Presse Stuttgart | Stuttgart, Germany Mark Held European Outdoor Group | Zug, Switzerland Monica Viganò Outdoor Magazine | Meda, Italy Nora Kühner Fashion design consulting I Munich, Germany managing director IDEAS Active Sports Design Network Alessandra Soresina Photography, writing, wildlife biology | Milan, Italy N.N. June 26 + 27, 2012 The selection of prize winners will be made by a panel of experts within the framework of a nonpublic judging session.

Manufacturers have no right to act as a juror. The jury will decide by a simple majority. There is no recourse to legal action, and no individual correspondence will be entered into. Out of the pool of the award winners, an additional group will be selected as the GOLD award winners. These awards are reserved for the most outstanding winners of the OutDoor INDUSTRY AWARD 2012. Contestants will be advised of the results of the judging session by July 2, 2012.

AWARD + CEREMONY The OutDoor INDUSTRY AWARD 2012 seal of design quality will be presented to the exhibitor and/or manufacturer as well as the responsible designers. As a prize winner you will receive two certificates and advertising materials to support you in marketing your winning product (repro of logo, product hang tags and stickers). For as long as the product is on the market, you can advertise it as a winner of an OutDoor INDUSTRY AWARD 2012 seal.

The awards ceremony takes place at the fashion show stage in hall A2, on the OutDoor fairground in Friedrichshafen at 5:30 p.m. on July 12, 2012. This will also be the occasion for presen足ting the prize for the OutDoor Celebrity of the Year 2012.

Gold award Vaude Challenger

EXHIBITION Excellent design deserves its own special forum: all prizewin­ning products will be presented during OutDoor Friedrichshafen, in Foyer East, from July 12 – 15, 2012.

All awarded products will be sent automatically to the Messe Friedrichshafen. Winning contestants will receive detailed information on how to deliver their entries when they are advised of the judging results. Products should be delivered as originals. All deliveries and return shippings must be without any charges to the organizers.

If you have set up your products yourself, you will also have to disassemble them on the stated days and you will have to set them up again yourself for the design exhibition at the Messe Friedrichshafen.

Gold award Mountain Equipment Titan 450

Registration Registration deadline: June 7, 2012 Registration fee EUR 125 per entry for exhibitors EUR 300 per entry for non-exhibitors Prices do not include VAT, which may have to be added, depending on the nature of the service and the country where the service recipient have their registered office.

The registrant will receive an invoice for the total amount from Messe Friedrichshafen. Should Messe Friedrichshafen not receive the participation fee until June 21, 2012 at the very latest, Messe Friedrichshafen shall reserve the right to disallow the entry. Should your entry not be received by us in time for adjudi­cation you will still be charged the full registration fee. Cancellation is possible until June 18, 2012 in written form.

Easy registration We look forward to receiving your online registration at www.ifdesign.de After registering generally at the iF awards area of the website, please fill out one registration form per item entered. For each item we require a brief description of your product and it‘s features in English and German. Your automatic confirmation will contain an entry-ID which you will need to quote when submitting your product and for any correspondence – thanks!

Assuming your entry receives an award, your text and photos will be used for the iF online exhibition as well as for the press CD at the awards ceremony. All information will be taken from the online registration form. The organizers assume no liability for any incorrect or false information supplied.

LOGISTICS Submission of products for the jury during the period of June 6 – 18, 2012: Please use the following shipping address for all shipments: Kühne + Nagel AG & Co. KG OutDoor INDUSTRY AWARD 2012 entry ID 249- XXXXX…… / Category ……XX………

Karlsruher Straße 4, 30880 Laatzen, Germany We require functional original products. Large items should be presented as scale models or in the form of large-format, instructive photos consisting of different detail shots. Please ensure that there are no delivery charges payable by iF, and that transport packaging is reusable. Defective or disposable packaging will not be used to return exhibits. The cost of any new packaging will be charged to the participant.

Your entries must arrive at Kuehne + Nagel clear of any customs or tax charges. The registrant and/or submitter will be required to cover any return shipping charges as well as any applicable customs duties on the import or export side.

Gold award Klättermusen Ab Mithril Kevlar Jacke

All entries, as well as all product- and transport packaging, must be clearly labeled with entry-ID and category. If your consignment contains more than one entry, all entry-ID’s must be listed on the packaging.

Products that have to be mounted, are extremely large, difficult to handle, very heavy, complicated or delicate can be registered for self-assembly. The decision as to whether a contribution can be set up by the participant or whether it will be set up by iF rests with iF. If you set up your product yourself, all necessary material and tools must be provided by you. Please inform your forwarding company if this applies to you, since any additional costs concerning delivery and collection will be charged to you. If you decide to set up your contribution yourself, you are also responsible for the disposal of any packaging material, dismantling and collecting your contribution after it has been evaluated by the jury. This also applies to products that have received an award.

The award-winning products must be dismantled by 3 p.m. the day after the jury session because all these products are scheduled to be shipped to Friedrichshafen in the late afternoon.

Please note: there will be no return shipment for large-format photos. You will have to pay all fees and expenses related to the return of your products or to their disposal.

If you also need any non-award-winning products at the OutDoor in Friedrichshafen, we would like to remind you that iF will not organize or assume the costs for the transportation of such items. Please consult your own logistics supplier and make the appropriate arrangements, if necessary, to have such items delivered to the show.

Gold award Hanwag GmbH Real Custom Made

Dismantling exhibition On Sunday, July 15, at 5 p.m. you have to pick up your awarded products at the special display area in the Foyer East. If you are not going to be able to do so, the organizer Messe Friedrichshafen will arrange the re-shipment of your product.

The costs for packaging material and re-shipment will be charged to the participant. The participant is financially responsible in case of any damages that might occur during the dismantling processes.

Gold award Vingetorix Outdoor Jacke

TRANSPORT LIABILITY INSURANCE The contestant bears the charges for the delivery and return shipping of products to and from the judging and exhibition site. Products must be delivered in reusable packaging. The contestant is liable for any damages or additional charges.

The organizers will not purchase any insurance coverage for submitted products. We recommend you to take out a transport and exhibition insurance policy, particularly to cover breakage, damage and theft.

Gold award Exped AG Ergo Hammock Combi

CONTACT OutDoor INDUSTRY AWARD Petra Nordmeier iF International Forum Design GmbH Rosenheimer Str. 145e 81671 M端nchen Germany Phone +49.89.2000416 71 Fax +49.89.2000416 16 petra.nordmeier@ifdesign.de

Online registration www.ifdesign.de