OutDoor INDUSTRY AWARD 2011

Conditions for participation Friedrichshafen, Germany july 14 – 17, 2011

6th OutDoor INDUSTRY AWARD 2011 Whether you’re into “slacklining”, a balance sport that uses nylon webbing tensioned between two anchor points, “parcours”, which means you run along a route, attempting to negoti­ate obstacles in the most efficient way possible, using only your body or “bouldering”, a style of rock climbing undertaken with­ out a rope and normally limited to very short climbs over a crash pad, the outdoor industry exhibits creativity and an innate desire to explore what is new and innovative. These more unusual, sometimes quite risky options for being active in the great outdoors are also definitely now on the rise in the economic sense as well.

Nevertheless, the most important eco­ nomic factor in the industry still is and will remain hiking tourism: 40 million

hikers spend more than 11 billion euro a year in Germany alone.

As a study on hiking as a leisure-time and holiday market conducted by the German Hiking Association reveals, the people who profit from this are primarily the outfitters as well as hotel operators and the restaurant industry. And the hikers might not be who you think they would be, i.e. the “down-to-earth-backto-the-roots”-type people. They can sooner be described as “cosmopolitan”, “critical” and “demanding” or as “rea­ lists”, people who like to experience nature and their environment, who want to do something to promote their health and who want to spend time together with the whole family. And there’s cer­ tainly no longer any lack of comfort – the out­doors people are now more likely to look for pleasant, upscale,

high-quality accommodation to relax in luxury after a strenuous day on the hiking trails.

As far as equipment is concerned, there is a special focus placed on lightweight and functional products. But how do you know which products are functional and innovative with a long service life or environmen­tally friendly and sustainable?

The OutDoor INDUSTRY AWARD 2011 provides assistance. This seal of quality, which has established an excellent reputation in the industry over the past five years, provides the retail trade as well as consumers with an endorsement of good design and a sense of orientation on a flourishing growth market.

We, Messe Friedrichshafen as the host of this inno­vative award for the outdoor

industry and iF as the organizer, look forward to receiving your entries in the race. The OutDoor INDUSTRY AWARD will already be staged for the sixth time in June 2011.

A personality who has made a special contribution to the topic of the outdoors will be honored as the “OutDoor Celebrity of the Year” once again this year. In 2010, Bo Hilleberg from Sweden, founder of Hilleberg, the Tentmaker, was the proud recipient of this award. A jury of inter­ national experts in the outdoor industry will decide who is to receive that honor this year.

Your OutDoor team and the iF team

The International Forum Design is considered one of the world’s leading industrial design institutions. iF enjoys special recognition thanks to its iF design awards — one of the world’s key design competitions – staged annually since 1953.

As a service provider, iF conceives and implements corporate-centered competitions, seminars, workshops, conferences and more. iF’s outstan­ ding network of contacts in the international design community and its high level of integrity and reputability insure the widest possible acceptance among all target groups.

PARTICIPATION

CATEGORIES

EVALUATION CRITERIA

All exhibitors at OutDoor Fried­richs­­ hafen as well as non-exhibitors are eligible to compete for the OutDoor INDUSTRY AWARD 2011. This inclu­des manufacturers, designers, sales repre­ sentatives, importers and specialist re­tailers. Entries should reflect a parti­­­­cu­­­­­larly high level of innovation and quality, point to new trends, and have been on the market for less than two years prior to the date of the trade fair. There is no limit to the number of entries per contestant.

• Apparel / Helmets / Shoes • Backpacks / Travel luggage • Mountain-climbing equipment • Camping equipment • Sleeping bags • Accessories • Products of high ecological and sustainable value • Material innovations

The evaluation criteria for the OutDoor INDUSTRY AWARD 2011 are as follows:

The products submitted must not violate the patent and protective rights of other parties. The organizers assume no liability.

• Degree of innovation • Design quality • Workmanship • Choice of materials • Environmental compatibility • Sustainability • Functionality • Utility • Safety • Trendsetting character • Brand value / Branding

JURORS

JURY

• Eva Paster, Neuland (Paster & Geldmacher), Munich, Germany • Tjeerd Visser, Tech. editor Op Pad Magazine, Den Haag, Netherlands • Bernd Woick, Bernd Woick GmbH, Filderstadt-Bernhausen, Germany • Mark Held, European Outdoor Group, Zug, Switzerland • Dr. Bene Benedikt, ALPIN editor in chief, Gauting, Germany • Giovanni Quirici, Alpinist, Bidogno, Italy

Judging session: June 28 + 29, 2011 The selection of prizewinners will be made by a panel of experts within the framework of a nonpublic judging session. Manufacturers no longer have the right to act as jurors. The jury will decide by a simple majority. There is no recourse to legal action, and no indivi­du­al correspondence will be entered into.

Out of the pool of the award winners, an additional group will be selected as the GOLD award winners. These awards are reserved for the most outstanding winners of the OutDoor INDUSTRY AWARD 2011.

Contestants will be advised of the results of the judging session by July 1, 2011.

AWARD

AWARDS CEREMONY

EXHIBITION

The OutDoor INDUSTRY AWARD 2011 seal of design quality will be pre­­sen­ted to the exhibitor and / or manu­fac­tu­rer as well as the responsible designers.

The awards ceremony takes place at OutDoor in Friedrichshafen on Thurs­ day, July 14, 2011 at 5.30 p.m. on the Fashion Show stage in hall A2. This will also be the occasion for presenting the prize for the OutDoor Celebrity of the Year 2011.

Excellent design deserves its own special forum: all prizewinning products will be presented during OutDoor Fried­richs­­ hafen, from July 14 to 17, 2011 in Foyer East.

As a prizewinner you will receive two certificates and advertising materials to support you in marketing your winning product (repro of logo, product hang tags and stickers). For as long as the product is on the market, you can advertise it as a winner of an OutDoor INDUSTRY AWARD 2011 seal.

Winning contestants will receive detailed information on how to deliver their entries when they are advised of the judging results. Products should be delivered as originals. All deliveries and return ship­ pings must be without any charges to the organizers.

REGISTRATION Registration deadline: June 10, 2011 Registration fee: EUR 100 per entry for exhibitors EUR 200 per entry for non-OutDoorexhibitors Add German VAT (19 %) to all prices.

The registrant will receive an invoice for the total amount from Messe Friedrichshafen (June 2011).

Easy registration: We look forward to receiving your online registration at www.ifdesign.de (see: organized by iF) After registering generally at the iF awards area of the website, please fill out one registration form per item entered. For each registration we require a brief des­cription of your product and its features in English and German.

Your automatic registration confirmation will contain an entry-ID which you will need to quote when submitting your product and for any other correspon­ dence – thanks!

Assuming your entry receives an award, your text and photos will serve as the basis for the iF online exhibition as well as for the press CD at the awards cere­ mony. All information will be taken from the online registration form. The organi­ zers assume no liability for any incorrect or false information supplied.

Should your entry not be received by us in time for adjudication you will still be charged the full registration fee.

Cancellation is possible till June 20, 2011 in written form.

logistics Submission: Submission of products for the jury during the period of June 8 - 20, 2011: Please use the following shipping address for all shipments: Kühne + Nagel AG & Co. KG OutDoor INDUSTRY AWARD 2011 entry-ID: 221-XXXXX Category: XX Karlsruher Straße 4 30880 Laatzen Germany

We require functional original products.

Large items should be presented as scale models or in the form of large-format, instructive photos consisting of different detail shots. Please ensure that there are no delivery charges payable by iF, and that transport packaging is reusable.

Defective or disposable packaging will not be used to return exhibits. The cost of any new packaging will be charged to the participant.

The registrant and / or submitter will be required to cover any return shipping charges as well as any applicable cus­ toms duties on the import or export side.

Products that have to be mounted, are extremely large, difficult to handle or very heavy as well as complicated or delicate product parts can be registered for self-assembly. The decision as to

whether a contribution can be set up by the participant or whether it will be set up by iF rests with iF. If you set up your product yourself, all necessary material and tools must be provided by you.

Please inform your forwarding company if this applies to you, since any additio­nal costs concerning delivery and collec­tion will be charged to you. If you decide to set up your contribution yourself, you are also responsible for the disposal of any packaging material, dismantling and collecting your contribution after it has been evaluated by the jury. This also applies to products that have recei­ved an award. The award-winning products must be dismantled by 3 p.m. the day after the jury session because all these products are scheduled to be shipped to Friedrichshafen in the late afternoon.

If you also need any non-award-winning products at the OutDoor in Friedrichshafen, we would like to remind you that iF will not organize or assume the costs for the transportation of such items.

Please consult your own logistics supplier and make the appropriate arrangements, if necessary, to have such items delivered to the show.

Dismantling exhibition

TRANSPORT, LIABILITY, INSURANCE

On Sunday, July 17, at 5 p.m. you have to pick up your awarded products at the special display area in the Foyer East. If you are not able to do so, the organizer Messe Friedrichshafen will arrange the re-shipment of your product.

The costs for packaging material and re-shipment will be charged to the participant. The participant is liable for any damages that might occur during the dismantling processes.

The contestant bears the charges for the delivery and return shipping of pro足ducts to and from the judging and exhibition site. Products must be delivered in reusable packaging. The contestant is liable for any damages or additional charges. The organizers will not pur足chase any insurance coverage for submitted products. We recommend you to take out a transport and exhibition insurance policy, particularly to cover breakage, damage and theft.

contact OutDoor Industry Award Petra Nordmeier iF International Forum Design GmbH Rosenheimer StraĂ&#x;e 145e 81671 MĂźnchen Germany Phone +49.89.2000416 71 Fax +49.89.2000416 16 petra.nordmeier@ifdesign.de www.ifdesign.de

Online registration www.ifdesign.de