THE OUTDOOR SHOWCASE by Messe Friedrichshafen

THE OUTDOOR SHOWCASE products | trends | markets

www.outdoor-show.com

Vis it u s i n Hal l A 1 â&#x20AC;&#x201C; 3 0 5

Weathering the Storm with Quality This year’s OutDoor show will be by far more than just a showcase

Still, it is safe to say that the crisis has in fact reached the outdoor in-

for the latest products which should hit the shops in spring 2010.

dustry to some extent. I am not talking about Karstadt ﬁling for bank-

No, this show will also be an indicator to what extent the outdoor

ruptcy a couple of weeks ago. Karstadt is probably one of the top three

industry has been affected by the global ﬁnancial crisis so far. It

outdoor retailers in Germany, but the company has been in trouble for

seems, however, that this industry will come out as a winner if

quite a few years and most deﬁnitely well before the outbreak of the

mistakes are avoided.

crisis last summer. It is therefore no wonder that the federal government did not opt for a public bail-out for the company. Even though Karstadt

All the key ﬁgures – as far as we have managed to collect them at this

may basically suffer from home-made mistakes, it is safe to say that

point – say that the impact of the turmoil on our business has been

manufacturers might observe this case just to see the ﬁnancial muscle

more than limited. This is partially due to the fact that outdoor is, of

of retail as a whole.

course, a sort of small item business which offers goods that are simply less costly than a car or kitchen furniture.

In one speciﬁc point, the crisis has already hit the outdoor market. The weight of the Euro is no longer healthy in comparison to other currenci-

Some industry veterans predict that this industry might even be able

es. Sure, there are some winners out of this situation, but the imbalance

to take advantage of the crisis. Take Britain, for example, who have

between the Euro on one side and, e.g., British sterling as well as some

been hit hard by the crisis. Observers hope that the Brits might stay

Scandinavian crowns, on the other really causes problems within the

away from holidays in Mallorca or the Canary Islands due to budget rea-

supply chain.

sons this summer, and would perhaps prefer to climb Ben Nevis or stroll through the Lake District, or take part in any other activities at home for

I think that this should be enough talk about any substantial or imagi-

that matter for which outdoor equipment is badly needed. It will be the

ned crisis worldwide. The reader might understand that this topic is one

end of the summer before we can prove if this theory is right.

that no writer escapes from these days. I apologise. Just to summarise,

More important, however, is the key question whether the outdoor in-

cruising through stormy weather on a level which is more than okay.

it should be noted that, at the time of writing this, the outdoor ship is dustry will continue to manage to offer products which are highly desirable on the consumer level. It is no surprise that Messe Friedrichshafen,

The key factor to the outdoor industry’s success is its strong commit-

the host of this show, has decided to choose “innovation & technology”

ment to emotions, innovations and a technical approach to really new

as the leitmotiv of this OutDoor. Even though this claim is by far not

products. I am sure that the exhibitors will meet these challenges and

new to a business which has always lived from that approach, it is more

I hope that the retailers are ready to transfer these ideals to their own

important now than it ever was due to this crisis. Brands and retailers

customers.

alike should follow this strategy which has been so successful over the past 25 years or so. Players, who might be impressed by the stories in

If all that happens at this OutDoor show, no-one of us should worry

the daily newspapers and who tend to play the price card, may put

about the challenges imposed by a stiff economic environment. I would like to wish you all a successful OutDoor show. Enjoy Lake Constance

Markus Huber Editor, The OutDoor Showcase

03 editorial

themselves in an uncomfortable place to be.

THE TIGER SOLUTION:

THE GORE-TEX

GORE-TEXÂ® Extended Comfort Footwear '/ '+!.#"' )4 .# 0& )# +" ,$$#./ 0&# 1)0'* 0# '+ !)'* 0# * + %#*#+0 & +(/ 0, + '+0#))'%#+0 !,* '+ 0',+ ,$ * 0#.' )/ #3!#// &# 0 +" -#./-'. 0',+ #/! -# # /')4 /, 4,1. $##0 )2 4/ /0 4 +'!# +" ".4 #% .")#// ,$ 2&#0&#. 4,15.# 0 &,*# ,. '+ 0&# 0.,-'! ) .#%',+/ 0&# 0'%#. ! ))/ &,*#

gore-tex.com

EXPERIENCE MORE ... 6 ,.# //,!' 0#/ * +" "#/'%+/ .# 0. "#* .(/ ,$ ,.# //,!' 0#/

SOLUTION:

CONTENTS

Eco inside, fashion outside

The Designers of IDEAS present the new trends for summer 2011

Summer 2010 sizzles with eco-friendly fabrics

Sustainability continues to be a key issue

Innovation: Hidden Technologies

The new outdoor footwear provides performance in a traditional look 18

Content and Commerce in the Web

The Online Infatuation with Gear Reviews

Making a Difference through Conservation

EOG Associationâ&#x20AC;&#x2122;s latest efforts to protect nature

Success in the Shadow of the Big Ones

Outdoor Italia is not scared of tough competition from large surfaces 24

The Poles Climb all the Way up!

Polish market for climbing goods is not easy, but has great potential

Check them out!

49 - 85

Brand new products at the show

05 contents

The Designers of IDEAS present the new trends and colours in outdoorwear for summer 2011

Eco inside, fashion outside

as the fashion demands are constantly increa-

The design group IDEAS, which is specialised in textile trends for active sports, will present their work again at this year’s OutDoor. Besides being present with their own booth, the designers will inform visitors about the trends and tendencies for summer 2010 in a trend lecture. Exclusively for The Outdoor Handbook, a few members of the group will already show us what outdoor clothes could look like in summer 2011 and give a preview on the new colour card.

sing, ﬂattering fabrics for ﬁgure-hugging silhouettes, stitching and tailoring at its best and of course fashionable colours.

The ﬁrst step is the colour card Thus, even before the choice of the materials and the cuts, colours play a very important role for the creation of the collection. They emphasise the different statements from emotionality

trends : innovation & technology

to technology and reﬂect sentiments and tenWhile this year’s OutDoor presents the collections for summer 2010, clocks tick differently in

dencies. Therefore the designers of IDEAS do

the designers studios. The designers are already working on their ﬁrst designs for summer 2011

not just create collections for their clients, they

and are developing new trends and visions. Apart from world-wide trend research it is mainly

also develop a colour card for active sports twi-

socio-cultural and economic aspects and tendencies that will inﬂuence the new collections. For

ce a year. The slogan of the brand new colour

2011, the designers of IDEAS, an international association of 25 freelance design studios, have

card for summer 2011 is “Pop Up”. In a mo-

identiﬁed the following keywords: added value, emotions, technology, nature and ecology, all

dern world that is reduced to two dimensions

combined in harmonious collections that may not lack that certain something of fashion.

we are all required to conquer the third dimension once more and experience space again,

The driving force for the appeal of the coming collections will be the added value the outdoor

ﬂatscreen, WWW and virtual world in play like

athlete will get with a new garment. The added value can show itself in various aspects: On the

Second Life is not the reality, those who go out

one hand in the integration of new technologies, as the clothes of the future should care for their

into nature and work out get in contact with

wearer and feed him, e.g. with miniscule substances packed into micro-capsules. They should

it again. “Pop Up” presents six colour topics

protect him from environmental inﬂuences, not only rain, wind and storm but also air pollution

that are built around the seeming dichotomy

or UV radiation. With the help of solar cells they should be able to provide energy for the use of

of nature and technology, that open up all di-

mobile phones or GPS devices.

mensions and that evoke emotions. The topics

On the other hand positive emotions should be evoked, by feeling at ease in the garment itself

of the colour card call on us to live with nature

but also by having the knowledge to do something good for the environment. That is why the

and to learn from it, for a better world for us

designers believe that completely sustainable and ecological manufacturing in all steps of pro-

and our children. A concern that should unite

duction will play a decisive role. The enterprises that show authenticity will also be able to inspire

outdoor athletes in the whole world today as

their clients in times of crisis. And last but not least, the visual appearance certainly must be right,

well as in as 2011.

Ulrike Arlt

“Green colour” is the queen colour of the future!

you get bored”. It is better to pay more and to use “ecological stuff”

“The main point for the collections in summer 2011 will be to evoke

longer than to throw away cheap

emotions! We have to encourage as many people as possible to use

things every day. It is better to

more ecological products, to live more ecologically and to take care

have few clothes that are more

of our planet for us and the next generations. In this context it is very

functional so that you are able to

important to attract young consumers. That is why we want to increase

use them in different situations.

their positive feelings by funny pictures, texts and variegation.

That is why we think that clothes

The design-vision for summer 2011 is to learn from nature and to be in

in the future should be designed

harmony with it. Nature is the best engineer ever, so why should we not

to be more and more adjustable

use its ideas, shapes, colours and forms. We are for example inspired for

and multifunctional.”

clothes by the shape of a tree leaf with all its veins - that creates a warm and cosy shape. Future garments could look like a “live organism” or a “mini universe” and be the best friend and the connection to the world. They could have integrated useful features such as navigation, protection, and so on, but nothing more than the really necessary items for being out in nature. Sustainability will become more and more important and can even be realised by wearing more durable and functional clothes. New collections are made for comfort and long use, not for “wearing them and throwing them away when IDEAS-member BIURO4: Rita, Berta and Gitis from Kaunas, Lithuania

sportswear designers

team

Outdoor athletes desire added emotional value “In times of economic insecurity, ducts that provide him with added

On the other hand, outdoor wear needs to offer its wearer more bene-

value. On the one hand, he will

ﬁts. My vision is that modern fabrics protect the skin with micro-capsu-

demand that the outdoor industry

le-technology, that they feed it and care for it and that our wellness is

take more responsibility in ques-

increased that way. But not only that, the garment should offer added

tions relevant to the environment,

value in the future, solar batteries will be standard. I think of more,

as athletes do not want to work

e.g. a UV radiation detector which warns its wearer if the sunlight is

IDEAS-Member

out at the expense of nature any

too intensive. Or a measuring element that can detect air pollution. For

Marina Scheifel, Lille (France)

more.

protection a face mask could be integrated directly into the hood! This way emotions can be evoked, the athlete feels good and cared for in his clothes. But the garments sould not just evoke emotions, but also show it. Temperature-sensitive print colours could convey sentiments, microcapsules could release individual scents. With regard to their visual appearance collections will build a bridge between ultra modern technology and tradition, realised in durable, natural materials or recycled materials.”

07 trends : innovation & technology

the client will mainly seek pro-

SUPER MICA JACKET Marmot Super Mica, breathable and waterproof MemBrain®Strata™ fabric – only extreme lightweight adventure freaks should apply. Pockets big enough to fit more than just energy gels yet still harness friendly. Pack size equivalent to a softball, adjustable wire rimmed hood integrated cooling vents, PitZips™, hem draw cord, zonal reinforcement and all for less than 250g (med).

Strata™ protects the waterproof MemBrain® layer Marmot® MemBrain® Lightweight outer fabric

M E M B R A I N®

strata

™

UltraLight

www.marmot.eu

Sustainability, design and function are compatible!

vant components, sustainably produced textiles encompass the whole value chain. This responsibility is called “EHS”-environment, health and safety.

“The ecological wave has captured

This new axiom may not be a marketing strategy or a unique event. In

us all. Ecological and natural textiles

fact, long-term campaigns are decisive for success. New innovative tex-

can be found in nearly every seg-

tile that are considered to be completely sustainable from the raw ma-

ment of well-known manufactur-

terial to the accessories such as zips, cords and buttons, are more than

ers. The next step is the production

apparel, they are a vision and an attitude towards life. The successful

of really sustainable textiles. Apart

brands of the future will be those that offer authenticity and trust.

from the ecological responsibility

Outdoorwear provides features such as high-tech performance, emoti-

with regard to the primary pro-

onal design and technical details and in the future it should also fulﬁl

ducts (or raw materials) and rele-

the demand of sustainability. In this regard, function and technology are just one side of the product,design and emotion are

IDEAS-Designer

the other. Without the right emotion, nobody will buy a

Johanna Wild (Munich/Germany)

sustainable product just because the retailer uses energy-efﬁcient lamps in his store or prints his newsletter on environmentally friendly paper. The designer is responsible for the emotional effect of the collection. In addition to aesthetics, functional details and know-how, he needs to contribute a well-founded knowledge about the guidelines of ecological materials, manufacturing processes, construction techniques and innovative as well as social fabrication techniques. To have a say in the future, means to reduce our carbon footprint and to minimise our consumption of natural resources.”

New, smart technologies combined with natural fabrics

2011 we drew a women-concept. In a more and more aggressive and competitive market women assume an increasingly important role in this ﬁeld. The key words for this concept are: “Smile Energy, “Smile Comfort”, “Smile fresh ﬁt”. On the one hand, the collections have to be made with natural fabric, on the other hand they must create the energy for the daily use of mobile phones, IDEAS-Designer

MP3-Players, GPS and laptops. We can imagine that pho-

Pier Callegarini, Studio MPIER,

tovoltaic inserts will be integrated into the clothes to char-

Treviso (Italy)

ge all these accessories. Summer clothes must give a fresh feeling too. We designed pockets

Fabrics are as natural as possible,

that can be ﬁlled with liquids (water, energy drinks). These drinks are

e.g. new developments of ﬁbers

kept in the fridge before the athlete goes out. Wearing them, keeps

made from corn or milk or recycled

the sports enthusiat cool and lets him drink at the same time. Air in-

fabrics from the PET of bottles. Gar-

takes, which are welded with laser technology, also provide a sense

ments of the future are produced

of coolness. Colours are soft and weak, the true energy and vitality of

with respect for our planet, they

the clothes comes from the new technologies. It is this peculiarity that

are in step with the world fashion

makes these items unique, respectful of nature, meanwhile modern

tendencies and they take care of

and satisfying the necessities of the most exigent women.

the comfort of the moment. “

09 trends : innovation & technology

“For the inspiration of an outdoor collection for summer

This is IDEAS

IDEAS at OutDoor

IDEAS is an international association of 25 freelance design stu-

You can contact IDEAS at the OutDoor at their booth in the tran-

dios specialised in active sports. Besides their work as designers

sition area east, booth nr. Ă&#x153;O 103 (transit area behind the eastern

for several brands, the IDEAS members create a colour card twice

entrance). As a special beneďŹ t for all trade visitors, the group will

a year, especially for action sports and sportswear. This colour

hold a trend lecture for buyers and product managers about the

card is the basis for the creation of new collections and is used

trends in outdoor clothing and colours. It takes place on Friday

by a lot of designers and ďŹ tters.

17th July at 11 a.m. in the room Berlin and is presented by the

In the next step the designers create detailed product sketches

trade press journalist Ulrike Arlt. The trend speech will inform

on behalf of the outdoor suppliers for the new collections,

you about the most important textile trends for summer 2010

which will then be transformed by the product management of

and offers help for the ordering season. The second part of the

the respective brand.

lecture, which aims at producers and product managers, offers an exclusive outlook for summer 2011 with the presentation of the new colour card. You can buy the colour card for summer 2011 at the booth; it costs â&#x201A;Ź 295 with pantone swatches, â&#x201A;Ź 195 without.

Contact also via: news@ideas-designers.com

For example with FROSTED MATT. MADEIRAâ&#x20AC;&#x2122;s new matt effect thread.

+)" %& 1 . *'" $(% - 1 %)&( - ! , + 1 +!% ' ! 1 0 1 (* +%! ( 1 ( ! %/+ ,

.+# ! +%

Down here you can’t exactly ask the guy across the street to help you ﬁx something.

Introducing the Mike Horn Ranger knife with 16 functions

Wenger supports explorer and environmentalist Mike Horn and his 3-year Pangaea Expedition.

Wenger soutient l’explorateur et environnementaliste Mike Horn et son expédition qui dure 3 ans appelée Pangaea.

Wenger unterstützt den Forscher und Umweltaktivisten Mike Horn und seine 3-jährige Pangaea-Expedition.

Hall A1, Booth 210

When we are away from our comfort zone, we seek reassurance and we need a crutch. And, as one watches the endless fiddling and fingering of mobile phones when in use and when not, it is perhaps not too fanciful to argue that those who might previously have succumbed to nicotine, have now found their addiction of choice – mobiles in particular and handheld gadgetry in general. It is clear we like to have these things with us, even when there’s little chance of their being used. Where once the aircraft safety belt signal being switched off was the green light for fags to be fished out and lit up, now it is the beep and flutter of mobiles going on and being anxiously scanned.

Want to see helplessness writen large? Give someone a mobile with no battery:

Feeding the addiction to power When we are away from our comfort zone,

ﬂutter of mobiles going on and being anxious-

we seek reassurance and we need a crutch.

ly scanned.

And, as one watches the endless ﬁddling and

In the world of mobile/gadget addiction is not

ﬁngering of mobile phones when in use and

the equivalent of this having no battery pow-

when not, it is perhaps not too fanciful to

er? In the outdoor world and especially in the

argue that those who might previously have

serious outdoor world, the loss of power at

succumbed to nicotine, have now found their

the wrong time, from a mobile or beacon or

addiction of choice – mobiles in particular and

GPS can result in serious risk.

handheld gadgetry in general. It is clear we

Enter our heroes, the next level of comfort

like to have these things with us, even when

providers. The market for power boosters and

there’s little chance of their being used. Where

chargers and other natty bits of kit aimed at

once the aircraft safety belt signal being swit-

keeping our various devices in working order,

ched off was the green light for fags to be

when we’re beyond the reach of a plug so-

ﬁshed out and lit up, now it is the beep and

cket, has boomed in recent times. >

N THE OUTDOOR INDUSTRY NW

E SE

The new w iinternational t ioo business newsletter by the publisher of SGI Europe

The best market knowledge for your international business, 25 times a year NE

• Only facts and figures on the outdoor sporting goods NW market from all over Europe and beyond, no promotion

• Subscribe at our stand (FW100) and save 20% or 50% if you subscribe to SGI EUROPE too.

• Benchmark yourself, check on competitors’ moves, develop sales arguments, find business opportunities

More under More under w www.edmpublications.com w w.edmpublica c atio ions..ccom

REDEFINING DYNAMISM

Action 8x40 CF

Action 10x50 CF

Action 10-22x50 CF Zoom

Ansmann

Design Go

The improved version of the Digicharger

The Emergency Phone Charger provides up

Vario, the Pro works for nearly all Lithium-

to 80 minutes of talk time, supports most

ion battery packs for digital cameras, cam-

Nokia, Sony Ericsson, Motorola and Sam-

These items put minds at rest, no more nag-

corders and mobile phones like its prede-

sung phones thanks to the four interchan-

ging doubts, mild panics or sweaty palms at

cessor, but the new Pro version is even

geable heads included. Its compact design

the prospect of not being able to function nor-

more powerful giving shorter charging

means it ﬁts neatly into any travel bag and

mally. The user can just relax, forget about it

times. It also boasts contacts that adjust

requires just 4xAAA batteries to operate.

amidst a comforting glow of power-on LEDs.

both vertically and horizontally making

Oddly, the outdoor trade (rarely slouches when

it possible to charge battery packs with

it comes to technology) has been slow to take

even the smallest contact areas. The Pro

up this opportunity. It would seem the perfect

can also be used for USB applications such

ﬁt with so much else that the industry does.

as MP3s and computer devices

How difﬁcult can it be to persuade someone

JUNE/JULY 2009 ISSUE 6 ★ VOLUME 16

who just spent several hundred pounds on a new phone, GPS or an iPod (whether in your shop or not) to part with a little more for that

BRITAIN’S ONLY MONTHLY OUTDOOR INDUSTRY PUBLICATION

News: Mammut spend £120000 getting the story right Page 7

peace of mind? Call it reassuring the customers, call it empowering them, call it playing on human weakness, call it what you will there

Hard Facts: More magazines, but the same amount of space Page 13

is clear and identiﬁable sales opportunity here. So why not become your local power pusher. After all you’re only satisfying an addiction? Alistair Phillips

Analysis: Why now is the time for retailers to shake with the OIA Page 18

This article ﬁrst appeared in the UK‘s leading outdoor industry publication, OCC Outdoor. To ﬁnd out more about how to talk to more than 2,500 UK outdoor businesses go to www.occoutdoor.co.uk

Showcase: Sue Nixon reveals her four outdoor favourites Page 53

News and analysis of the international market

The best market knowledge for your international business, 40 times a year • Benchmark yourself, check on competitors’ moves, develop sales arguments, find business opportunities • 20TH Anniversary promotion. Subscribe at our stand (FW 100) and save 20%. You will also get The Outdoor Industry Compass free for six months, with permanent savings afterwards.

000 markets :

• Only facts and figures on the broad sporting goods market from all over Europe and beyond, no promotion

More under More under w www.edmpublications.com w w.edmppuublic ations.com

Sustainability continues to be a key issue:

Summer 2010 sizzles with eco-friendly fabrics Arc’teryx: Ridgeline Shirt

trends : innovation & technology

Whether hill walking or hanging out in the city, the Men’s Ridgeline shirt makes a fashionable top for summer activities. The semi-stretchy, wrinkle-resistant fabric, called Verdi, is made from 37 percent renewable ingredients including cotton and Sorona, a polymer ﬁber made from corn. The Ridgeline’s pockets are breathable and meshlined contributing to the shirt’s many properties that make it lightweight, durable and moisture wicking.

There is no denying that the textile industry produces a large amount of waste and emissions. Technology does exist, however, that can reduce, reuse and recycle material. Near identical fabric can be produced, for example, by turning recycled plastic bottles into thread instead of using virgin polyester, which is made from ever-decreasing petroleum. Not only does the use of recycled materials reduce the need for virgin oil, it helps with the alarming problem of overﬂowing trash landﬁlls. Many companies are responding to the

technical features. Wool, for instance, wicks

consumer’s increasing concerns about ecolo-

away moisture and keeps odor at bay because

gical issues and numerous new products for

it is naturally anti-microbial.

summer 2010 are made with some percen-

Some companies take green textiles a step

tage of recycled material. In Patagonia’s case,

further by putting conservation into practice

a forerunner in using recycled materials, the

in their own backyards. “Companies are also

company strives to lessen their carbon footprint

incorporating environmental awareness into

by constructing every product out of recycled

the workplace with more energy efﬁcient

material while also making every garment 100

facilities and employee incentives for biking

% recyclable by the fall of 2010. “Through the

or walking to work,” says Valerie Dietrich,

Common Threads Program we can transform

Mountain Hardwear public relations coordinator.

unusable garments into new clothing, which

Smartwool recently received the Sustainable

gets us closer to a long-standing company goal

Business of the Year award from its home-

of taking full responsibility for every product

town in Steamboat Springs, Colorado, for cre-

we make,” says Jess Clayton, Patagonia

ating carbon-neutral ofﬁces, off-setting their

product public relations marketer. “83 % of

energy usage with 100 percent wind-energy

Patagonia’s apparel for Spring 2010 are recyc-

credits. Companies such as Smartwool have

lable through the Common Threads Recycling

committed to eco-friendly business practices

Program and more than half of all styles are

throughout the entire production process and

made with at least 35 % environmentally con-

many have adopted internationally recognized

scious ﬁbers.”

green certiﬁcations as well. This season, educated consumers are making

Natural ﬁbers are back in business

buying decisions based on the green appeal. Active people feel good about buying an outﬁt that uses some type of green practice in the

Helly Hansen: BC Rain Jacket The BC Rain Jacket (in men and women’s styles) comes out of Helly Hansen’s Ekolab research and development project, which advances environmentally conscious design within the company. The hip-looking rain shell is made of 50 percent recycled polyester, a waterproof membrane made from recycled plastic bottles and nontoxic dyes. Not only is the shell waterproof, but breathable as well, complete with invisible venting and two smartly placed pockets.

Another growing trend in the outdoor industry

manufacturing process. And whether it’s for

takes a lesson from nature. Apparel made from

reasons of proﬁt or ethics, if everyone feels good

natural ﬁbers such as wool, bamboo, corn and

about the end result, then everyone wins. The

even shells - all renewable resources - top the

following apparel features some sustainable

charts for next season by joining the list of tex-

elements along with hip designs and function-

tiles with an eco-friendly story. Not only are

al features to keep consumers warm, dry and

the resources more sustainable than synthetic

active during the summer season.

material, they often beneﬁt from the same

Krista Crabtree

The Men‘s Betasso Jersey has a new fabric called Technical Knit Merino, which adds polyester to wool for increased ﬁt and elasticity as well as the ability to weave the wool into mesh for ventilation under the arms and the back of the body.

Whether climbing or doing yoga, the lightweight and silhouetted tank is made with stretchy organic cotton and Tencel blend. The tank features a racerback tank with a built-in bra for active support. The Vitaliti skirt comes in high-performance stretch fabric, made from an organic cotton and polyester stretch blend. A bonus for active female travelers: The Vitaliti is naturally wrinkle resistant. Both the Gravitee Tank and Vitaliti Skirt are recyclable through Patagonia’s Common Threads Recycling Program.

The North Face: El Cap Baselayer

Smartwool: S/S Graphic Tee and Straightline Short

Gramicci: Liberte Crew Organic Evo-Tek

Whether you’re rock climbing or hiking, the El Cap baselayer provides light protection from the summer elements. Highly breathable and moisture wicking properties make it an attractive lightweight layer to pack for expeditions or climbing trips. Another attribute of the El Cap: This worldwide popular baselayer is made from 100 percent recycled Polartec Power Dry fabric.

The Graphic Tee ﬁts women’s silhouette and has Smartwool’s new Casuwool fabric, a new uber-soft, ultra lightweight micron yarn that’s 100 percent merino wool. The Straightline Shorts are mid-rise Bermuda length, good for long days on the trail. They are 70 percent wool and 30 percent polyester with elastic for extra mobility.

All the apparel in the new “Greenicci” collection is made from organic or recycled fabrics. Gramicci’s new fabric Evo-Tek hails from half organic cotton and half recycled polyester. The fabric wicks moisture away from the skin to the fabric’s surface, so women can stay dry while trail running, hiking or biking.

Smartwool: Betasso Jersey

17 trends : innovation & technology

Patagonia: Gravitee Tank and Vitaliti Skirt

The new outdoor footwear provides performance in a traditional look

trends : innovation & technology

Hidden technologies The slogan of this year’s OutDoor is “Innovation and Technology”. The same is valid for the new collections of the outdoor shoemakers. Even if new boots for mountaineering or hiking often have a classic look because of the leather upper, inside they are brimming with technology and innovative features.

makeup of the sole, the components or the manner of processing them. Speaking of leather:According to many shoe experts, leather continues to be the best material for the classical hiking sector. It is durable and not difﬁcult to take care of. Despite the elastic material, processing leather and for-

Outdoor footwear from trail running to classic

long hikes, but it should not happen at the

ming an upper on a last is an art; it requires

alpinism once again features advancements

expanse of stability and surefootedness. Even

a lot of knowledge to get a perfect ﬁt. A

and improvements for the coming summer.

if manufacturers want to reduce their weight,

challenge that European shoe manufacturers

However, not all the innovations are visible

the boots still need to remain robust and du-

with a long tradition such as Meindl, Hanwag,

from the outside, many happen where no one

rable.

Lowa, Scarpa or La Sportiva meet without bat-

can see them. The Outdoor Handbook has ex-

A big challenge for the shoe manufacturers,

ting an eyelid.

amined these hidden technologies carefully.

because it is not the solution to simply use less material or to exchange it. It is due both

Lightweight and Comfort are the keywords The slogan for next summer, not only for appa-

to the long experience and the craftsmanship

Membrane as a centrepiece of function

of the shoe manufacturers as well as to the resourcefulness of their suppliers that outdoor

For the alpine leather boots the following fact

footwear comes with some real innovations

applies next summer: The innovation happens

rel but also for alpine boots, is “Lightweight

next summer. Each component and each pro-

where no one can see it. From the outside, the

and Comfort”. Taking their inspiration from

duction step has been carefully examined and

shoe may look classic as it did in Luis Trenker’s,

trail running shoes, the shoes of the classic

improved. Those who continue to use the clas-

the great Italian mountaineer of the ﬁrst half

outdoor categories are to become more and

sic leather upper have found ways and means

of the 20th century, time but from the inside it

more lightweight. This saves energy, mainly on

of saving weight e.g. when it comes to the

is a masterpiece of modern technology.

That is especially valid when a membrane is

That is why the shoe manufacturers have co-

incorporated. A membrane is important for

operated with Gore, to reduce this overhang

alpine sports, and it is necessary, for nothing is

and to minimise the use of adhesive. The result:

more annoying, or more dangerous, than wet

Nice, soft rolling characteristics of a shoe that

feet. A sudden drop in temperature for exa-

is still 100% waterproof.

mple may otherwise easily lead to toe frostbite. The majority of the shoe manufacturers, also the European ones mentioned above, are now

The prospering of trail running shoes The trail running segment will be especially

mer does not need to be worried about the

successful next summer. Flexibility and light-

weather when he sets out on a tour.

weight are the most important arguments in

When choosing a membrane supplier, most

this sector. However, surefootedness and grip

manufacturers swear by Gore-Tex. If anyone

should not be neglected. That is why there are

wants to know why, they refer to the unique

great innovations in the ﬁeld of soles. In order

business concept of the membrane manufac-

to employ shock absorption, stability, grip and

turer. Gore does not only supply the membra-

ﬂexibility at the necessary spot, outer soles for

ne, the Gore specialists also plan the make-up

example are fabricated out of several elements.

of the shoe with the manufacturer down to

Their makeup resembles that of a human spinal

the last detail. The advantage is that all the

column, as can be seen in the case of Millet‘s

components are coordinated with each other,

outer soles. Midsoles are also made up of

which is not only extremely important for the

several components – Salomon‘s midsole re-

right function and permanent protection of

sembles the human body with a supporting

the shoe but also for the comfort. Similar to

“skeleton”, shock-absorbing “muscles” and

an old proverb, a shoe is only as good as its

connective “tendons”. This saves weight and

weakest link.

the individual ﬂexibility guarantees an ideal

In order to determine the right components

adjustment of the foot to the terrain. The fact

for all requirements, Gore has a special data-

that the upper material is exclusively made up

bank where all the partners have access. Over

out of textile fabrics furthermore contributes

26.000 tested materials, including the thread

to the lightweight of the shoe. That is why

for stitching, the laces or the adhesive can be

waterproofs necessarily require a membrane.

found here. All of them have to meet Gore‘s

This feature is standard in the trail running

demands and may not impair the function of

sector. Most of the shoe manufacturers in this

the membrane. There is a reason why Gore’s

segment use the Gore membrane. Concerning

brand claim “is Guaranteed To Keep You Dry”.

advancements and innovations there is a busy

The incorporation of a membrane does not

exchange between manufacturers, teams

need to have a negative effect on the brea-

of athletes that are sponsored by them and

thability – quite the opposite. Due to the

Gore‘s designers. This ensures that all innova-

combined development steps of the Gore

tions are tested in practice.

technicians and the shoe manufacturers and

If you ask specialists of the sector about

due to the careful selection of all components,

further potential growth sectors in the ﬁeld of

it is even possible to design a shoe with an

outdoor footwear, some of them believe that

integrated membrane that is more breathable

the topic “Urban Climbing” may gradually

than the original model without a membrane.

develop. Who knows, perhaps bouldering will

Sole and shoe are more ﬂexible, but remain stable

years. This would not only promise growth

be practised in the parks of the cities in a few in the sector of climbing shoes, this lifestyle would also ﬁnd its way into everyday life more The rolling characteristics are another feature

and more. It is therefore a good ﬁeld of the

for more comfort, the manufacturers also

future for sportive ascent shoes which could

worked on this aspect. More and more ﬂexible

be used on the way to climbing and which

soles are employed from the outer sole to the

could also ﬁnd their way onto the feet of sport-

wedge to the insole. The three-dimensional

oriented city-dwellers.

construction of the alpine boots also had to

Ulrike Arlt

be adjusted in this respect up to the Bootie design, where the membrane is incorporated into the shoe. The overhang of the lining at the last e.g., as well as the other components of the shoe decide its rolling characteristics.

The manufacturing of waterproof footwear requires many carefully executed working steps and the exact adjustment of all shoes and materials. The Bootie is sealed up meticulously and the upper is attached. Both the Bootie and the ﬁnished shoe undergo tests of durability, waterproofness and breathability.

19 trends : innovation & technology

producing more outdoor shoes with rather than without membrane. This way the custo-

REDEFINING BEAUTY

SPORTER EX 8x42

SPORTER EX 10x50

Sportstar EX 10x25 DC

Sportstar EX 8x25 DCF

“What people do go online for is to get quick tips on what they want to buy.” American retailers take advantage of the gear-driven websites of special interest magazines like Outside.

many cases the same people that are buying from us have become our best gear review resources,” said Robertson. To wit, Robertson said more than 70,000 people have registered to write reviews at the Backcountry.com site alone, and that each week they generate

The Online Infatuation with Gear Reviews:

more than 2,000 unique articles. “We just want to make sure it’s all focused

Content & Commerce in the Web Gear reviews – those ratings and rankings of everything from tents to bicycle tires to trail shoes – have long been a critical component of outdoor print media. Climbing, camping and cycling magazines all feature columns on gear, as well as the occasional cover to cover holiday gear issue. But as more outdoor media moves online, in the U.S. at least, gear reviews have come to dominate and sometimes become the sole focus of editorial.

on commerce,” Robertson said of what form those postings have to take. “We’re careful to make sure that all the content is about gear. We don’t give people a forum to talk about climbing Denali, but we do give them a forum to talk about the crampons that they used.”

Good gear content means added value to specialty retailers Specialty retailers see the value of good gear content as well, especially if the main purpose of their website is to drive business to their physical location rather than to drive online sales. But investing in a full-time employee to create that kind of content is something most

“Every print issue of Outside Magazine has ﬁve

Retailers have also become increasingly proac-

or six pages of gear as well as a smattering

tive about creating their own gear copy, par-

Enter Mark Graff, co-founder of SmartEtailing.

of gear in the front of the book. But we have

ticularly as the internet’s percentage of gear

com, a kind of ghost-gear writing service pro-

new gear content online every day,” said Out-

sales has risen so rapidly each year. According

viding knowledgeable, targeted content about

side senior editor Sam Moulton. “A lot of the

to research conducted by the National Spor-

the kind of top equipment that you can expect

ting Goods Association, in 2008 the internet accounted for 10.3 percent of all of the

to ﬁnd in his retail partner’s stores. “It’s becoming more obvious for the retailer

While Outside’s print magazine has set the

backpacks sold in the U.S., 8.9 percent of all

that the consumer demands this kind of infor-

standard in the U.S. for thoughtful essays

sleeping bags sold, and for 9.6 percent of the

mation, and it’s an enormous burden for an individual small retailer to keep up with creating

on nature, proﬁles on athletes like Lance

sales of all hiking shoes and boots. That may

Armstrong and Reinhold Messner, and brea-

just be the tip of the online iceberg considering

this kind of content on his own,” said Graff.

king blockbuster adventure stories like Jon

how many people are ﬁrst going onto the

“The best retailers realize that just regurgitating

Krakuer’s Into Thin Air, the online version is a

internet to research their next major outdoor

catalog copy does not add value,” said Graff.

completely different animal. Check the copy

purchase.“Even on a good day we’re still only

“We would call what we create ‘merchandising

at outsidemag.com, and rather than long, he-

making sales to ﬁve percent of the people

copy,’ where we highlight the features and be-

roic features, you’re much more likely to read

that come to our sites,” said Dustin Robert-

neﬁts of a product in a very retail speciﬁc way.

quick hit helmet and sleeping bag reviews

son, chief marketing ofﬁcer for Backcountry.

For instance, a retailer would never say, ‘this is

from the Gear Army, Outside’s growing legi-

com, North America’s leading outdoor sports

the world’s best mini pump,’ but he would say,

on of gear testing readers, or from nationally

e-tailer. “The other 95 percent are just coming

‘this is a favorite of our staff and here’s why

syndicated columnist Stephen Regenold, who

to look and do some research – which means

we recommend it for you.” The entire wave

has built his own media brand as The Gear

that we damn well better have the best research

of online gear copy is built on that concept

available or they’ll go somewhere else.” With

of adding value, and helping consumers get

$250 million in annual sales over its ten activi-

more information and a deeper appreciation

Junkie.

“60 percent of our web visits are for gear”

ty speciﬁc sites – including shops such as Tram-

for the gear that they are buying, either online

dock.com for big mountain skiers, and Huck-

or at the store. That all goes out the window

nroll.com for mountain bikers – Backcountry

as soon as someone starts selling the same

“I don’t think the internet has really changed

has 700 employees, primarily in areas like

gear for lower prices, though.

our print model, primarily because I don’t think

shipping and customer service. But Robertson

people want to read a magazine online,” said

said there are also more than 20 copywriters

history of holding its prices, even online,” said

Moulton. “What people do go online for is

and more than 40 “photo studio guys” on

Backcountry.com’s Robertson. “Because once

to research things like adventure trips – which

staff, whose sole job is to create content. And

someone offers something for a hundred bucks

is also popular at our site – and to get quick

that’s still not enough.

cheaper somewhere else, then it’s a hundred

tips on where they want to go or what they

“The best writer can never predict all the ques-

want to buy. That’s why I think more than 60

tions that people are going to have, or all of

percent of our web visits are for gear.”

the potential ‘real world’ scenarios, and in

“Luckily we work in an industry that has a strong

bucks cheaper and everything you wrote about it doesn’t really matter anymore.” Peter Kray

21 trends : internet

shift to online media is being gear-driven, because that’s where a lot of the eyeballs go.”

specialty shops cannot afford.

the news. the trends. the insight. the influence.

THE BUZZ.

速

wake up to real news. subscribe. get the buzz. www.snewsnet.com/subscribe

EOG Association’s latest efforts to protect the nature:

Making a Difference through Conservation In every aspect of our lives we are addressing ways of taking care of the things we value, protecting our way of life, our jobs, our family and the environment in which we live. In 2006 the outdoor sector set up an organisation to help the industry to proactively look after its livelihood and most vital resource - the natural environment. With almost 50 members, the EOG Association for Conservation this year approaches the half a million Euros milestone for funding provided to grass roots projects.

During the 2008 to 2009 period several pro-

GOTTMADINGEN NATURE RESERVE,

jects that received funding have had great suc-

Germany

cess, locally the Gottmadingen Nature Reserve

Jointly developed with the local Friends of the

completed an educational trail, in Sweden, Ett

Earth group, local farmers and bee keepers,

visitors about the important biodiversity of the

klick för skogen saved a forest, in the Czech

the Gottmadingen municipality, forest agen-

area and the close connection between the

Republic wet meadowlands were purchased

cies, the Bodensee Stiftung (Lake Constance

natural and cultural landscape. The ﬁnished

and restored and in Allgäu, Germany, some

Foundation), Gottmadingen Reserve project

trail covers 4.2 kilometers, framing an area of

6,500 new trees were planted.

developed a special trail to educate and inform

some 60 hectares. >

Pay us a visit at our booth in HALL A3-311 during the OutDoor show. www.pertex.com

Messe Friedrichshafen has nominated Gamsscharte in the Eastern Alps as its candidate for ﬁnancial help from the Association. Due to a receding glacier, the famous Alpine passage had to be closed. The project aims to construct a new trail.

ETT KLICK FÖR SKOGEN

projects. Using small volunteer groups, the

CALLA - ASSOCIATION FOR CONSER-

(one mouse click for the forest), Sweden

project planted 6,500 trees, from monospeci-

VATION OF THE ENVIRONMENT, Czech

One of the great successes of early 2009 was

ﬁc to admixture stands, cultivated 5 Hectares

Republic / Nominated by Rock Point

to hear that Ett klick för skogen with the help

of Biotope (habitat) for the rare Wood Grouse,

Calla has created one of the largest sand mar-

of the EOG Association for Conservation

built 1.2 kilometers of mountain trails and recre-

tin nest sites in Southern Bohemia over the last

had been able to save the Verle old growth

ated 1 hectare of upland wetland near Wertach,

ten years through the management of disused

forest from logging. Situated approximately 50

Germany.

sand pits. With the Association’s help, the pro-

kilometers north east of Gothenburg, the 82

ject aims to create and restore ﬁve further nest

hectare forest has been declared of ecological

For 2009 the members of the EOG Association

sites and three ponds as well as use lectures

importance, supporting over 52 species of bird

for Conservation have chosen a further eight

and excursions to inform and win support

and several endangered plant species.

extremely diverse and far-ranging projects.

from the local public.

trends : sustainability

The announcement of those projects which SDRUŽENÍ KRAJINA,

will receive funding is taking place during

Bulgarian Society for the Protection of

Wet Meadowland Trust, Czech Republic

OutDoor, with some of the project representa-

Birds Protection of the Red-Footed Falcon

Once common, wet sphagnum meadow-

tives giving a brief introduction of their work.

/ Nominated by Patagonia

lands are becoming increasingly rare due to

With the help of the EOG Association for Con-

intensive agriculture. Approximately 50,000

servation, this project aims to continue the

squaremeters of designated wet meadow

BSPB’s work for the Red-Footed Falcon which

were bought or rented, with plans to purchase

has suffered drastic declines in Bulgaria over

a further 12,000 allowing for a programme

the past decade. The project will take place in

of works to protect and enhance the land,

three regions of Bulgaria and will involve cons-

including bridge building, removal of invasive

truction, installation and monitoring of specially

species and hand mowing. More than 150 lan-

designed nest boxes, and public awareness and

downers and other stakeholders were involved

media campaigns to change attitudes and be-

locally with this project. BERGWALD PROJECT, Allgäu, Germany The Bergwald Project gives volunteers the

opportunity to work on forestry conservation

haviour that harm the Red-Footed Falcon. The Gottmadingen Nature Reserve in southern Germany took beneﬁt of a joint action of the Lake Constance foundation, Earth Group, local farmers, bee keepers, the town of Gottmadingen and the Association for Conservation. The result is a 4.2 kilometers trail that informs outdoor enthusiasts about the important biodiversity of the area.

SOCIÉTÉ DES EXPLORATEURS FRANÇAIS, Makay Nature Project, Madagascar / Nominated by Petzl

Thanks to its extraordinary and convoluted relief,

SURFERS AGAINST SEWAGE, UK Grass-

the Makay mountain range has protected many

roots Campaign Film / Nominated by

different and endemic ecosystems, however due

Patagonia

to farming and bush ﬁre practices, it has now

Surfers Against Sewage (SAS) aims to produce

become a matter of urgency to protect this

and distribute an educational ﬁlm following

threatened area. The project aims to raise

a well-known, professional surfer, initiating a

awareness of the biodiversity issues, draw up

number of campaigns within local commu-

an inventory of Makay’s biodiversity, educate

nities to protect local surﬁng areas. The ﬁlm

local people about the preservation of their

aims to inspire, educate and mobilise SAS sup-

natural resources, create eco-tourist trails and

porters to undertake their own campaigning

obtain Protected Area status.

efforts, linked directly to SAS campaigns, to achieve positive outcomes for their local be-

EURONATUR, Brown Bear Conservation in

ach environment.

northern Spain / Nominated by Vaude Following work to stabilise numbers and im-

CMELAK-NEW VIRGIN FOREST PROJECT,

prove the habitat of the brown bear popula-

Czech Republic / Nominated by Rock

tion in the western ranges of the Cantabrian

Point

Mountains, the project is being awarded fun-

This project has one of the longest plans, 250

ding to improve the situation for the population

years; during this period the aim is to trans-

in the eastern ranges. This will include improving

form areas of pine monoculture into mixed

the bear’s food supply, minimising the impact of

forests with high biodiversity through the

hunting and poaching, monitoring the status

purchase of land, awareness campaigns and

and development of the population and organi-

planting 10,000 native species saplings.

sing age-based educational activities.

Outdoor

ANZEIGE neu Isla Island land MFS Active Activve

DiGAfix®

www.meindl.de

25 trends : sustainability

Halle A 6 I Stand 400

Without the support of the Association’s members, this old growth forest near Gothenburg would probably no longer. The Association supported the acquisition of the forest to keep it from logging.

DEUTSCHER ALPEN VEREIN RECONSTRUCTION OF GAMSSCHARTE, Eastern Alps / Nominated by Messe Friedrichshafen (OutDoor) The Gamsscharte is an important Alpine passage, connecting three refuges in Tyrol, Salzburg and South Tyrol. Due to a receding glacier over the last few years, the passage has become so dangerous it has had to be closed. The project involves identifying the course of a new trail and constructing a secure pathway, involving local volunteers. BIOSPHERE EXPEDITIONS HUMAN - PREDATOR CONFLICT IN MAMILI NATIONAL PARK, Caprivi National Park, Namibia / Nominated by Haglöfs In Mamili National Park there is an urgent need to find strategies to resolve conflict between predators and humans, which has led to a significant decline in animal numbers, as well as threatening the lives and livelihoods of local inhabitants. This project involves the fitting of GPS collars to problem animals to enable tracking, alerting communities and relocation if necessary, workshops on animal husbandry and kraal cons-

Other events at OutDoor

Grab your free Matchstick Garden – take them home and watch them grow! Fundraiser: “Something for Conserva- – sponsored by Mammut Sports Group tion” Make a donation, pick up some great gear, and help support conserva- Announcement of New Projects: inclution! - 2.30 pm Thursday, Friday and ding short talks from some of the proSaturday, 10.30 am Sunday, Stand Foyer jects awarded for 2009. Friday 17 July, 1 pm, Room Berlin, Foyer East (simultaneWest, outside Hall A1 Also unique Association water bottles ous translation). from CamelBak Hall B1- 100 Talk: “Live for the moment” by Timmy Movie: “The Age of Stupid” as part of O’Neill about his recent ascent of El Cathe Movie Nights with free beer, sponso- pitan with his paralysed brother - sponred by Pertex, Thursday 16 July, 6.30pm sored by Patagonia, free beer. Saturday 18 July, 5 pm, Room Switzerland, Foyer Hall A2. (with German subtitles) West. Entertainment: Beware the Bread&Butter Theatre Company – a duo of wacky Look out as you walk around the show street performers who will be doing for stickers indicating members who walkabouts during Thursday and Friday support the EOG Association for Conto entertain and amuse. Sponsored by servation. www.eogconservation.org Pertex and Lowe Alpine.

truction (predator-proof cattle holding areas) and purchase

trends : sustainability

of solar garden lamps for use round kraals at night.

Namibia’s Mamili National Park badly needs strategies to resolve conﬂict between humans and predators. Haglöfs suggests that the Association for Conservation should help in Africa.

A unique, but endangered landscape that calls for immediate action: Petzl has nominated the Makay Nature Project which targets to protect the endemic ecosystems of the spot in Madagascar which is endangered by local farming and bush ﬁre practices.

EOG Association for Conservation at OutDoor

Vaude thinks that these teddy bears deserve a chance. The brand has nominated Euronaturâ&#x20AC;&#x2122;s project which aims to protect the brown bears in northern Spainâ&#x20AC;&#x2122;s Cantabria region.

The Association can be found in the Foyer West, outside Hall A1 during the show. Any company, from a small retailer or publisher to a large international brand can get involved the only criteria is that you operate within the outdoor industry. All the projects supported are nominated and chosen by the membership with 100% of membership revenue being put into the projects - this is your opportunity to be part of a bigger project.

Outdoor Italia is not scared of tough competition from “category killers“:

Success in the Shadow of the Big Ones Is it possible to compete against the fast-forward moving décakhlon the Italian outdoor sector? The example of Fabrizio Farina, a 39-year-old retailer in Rome, shows that it is. He opened his second store under the name Outdoor Italia right next to one of Décathlon’s best Italian stores in 2005, and its sales are still growing, probably due to its attractive look and because it offers a real alternative by carrying a limited number of technical outdoor brands at interesting prices, typically 10-15% below the recommended retail prices.

Farina’s older and bigger Outdoor Italia store continues to operate along the via Pontina, the road that leads to Naples, and is part of a larger retail complex, called Caravan Market Italia because it started in 1978 by selling camping cars and motor homes. The 12,000square-meter outdoor display area is now used to present more than 100 different tents and some 50 canoes and kayaks. The 1,000square-meter indoor area is 100% dedicated to outdoor products, and by next October it will be redecorated along the clean style guidelines of the younger store in Tor Vergata.

“The Germans of Rome” Poking fun at the clean look of the Outdoor Italia store, industry ofﬁcially call it “the Germans of Rome.” Unlike most of the traditional outdoor stores in Italy, whose cluttered bazaar

This 400-square-meter Outdoor Italia store

look tends to confuse the visitor, the Outdoor

salesmen, this facilitates the search for the

Italia store in Tor Vergata only offers a few se-

right items and accessories, ultimately encou-

lected brands for each product category, pre-

raging the purchase.

sented in a clear and warm atmosphere where

is strategically located next to the ring road

all the details count. Combined with the advice

that surrounds the capital, across from a busy

given to the customer by its well-trained

Selected brands as the key to success

markets : italy

shopping center anchored by Carrefour and Décathlon in the district of Tor Vergata, close

Farina has in fact decided to react to the ple-

to one of Rome’s two universities. While the

thora of outdoor brands in the market by only

Décathlon superstore generates a reported

choosing a few brands with which he is wor-

€30 million a year, the two Outdoor Italia

king closely and in-depth, offering a maximum

stores in Rome have a combined turnover of

of styles and sizes in a well-structured environ-

only about €3 million, but the margins are

ment. His choice of brands is guided mainly

sufﬁcient to pay the salaries of 15 employees

by the quality of the offer, the demand of the

and two external consultants. Italy is the third-

market and – very important – the possibility

largest market for Décathlon in Europe and its

to obtain a regional exclusive or major quantity

private Quechua brand most likely has the lar-

discount, which can go beyond 20% in some

gest penetration in the Italian outdoor market, way ahead of brands such as The North Face

or Montura.

cases, allowing him to offer competitive prices. Just a few steps more to a great store: Front entrance of the Outdoor Italia shop in the Tor Vergata district of Rome.

For example, he has exclusivity for the Rome region with Brunner (tents), Lowa and Vaude.

Other major suppliers are Asolo/Lowe Alpine, Camp, Ferrino, Garmin, Garmont, Lafuma (especially Millet), La Sportiva, Montura, Nova (kayaks) and Salewa, among others. Farina says his two stores stock about 25,000 SKUs by some 100 different suppliers, but he is not working with The North Face or Salomon because these brands are “too widely distributed;” although discussions about margins and discounts may be part of the reason. He also doesn’t carry Columbia because, he claims, this brand no longer has the technical image that it had when it was distributed in Italy by Ferrino. Columbia took over the distribution in Italy ﬁve years ago. A shop that invites to stay a while: The interior of the Outdoor Italia store just across from the huge Roman Décathlon megastore.

A Ferrino-backed network of premium retailers Outdoor Italia is actually a brand owned by Ferrino. It was launched in 1998 by this important Italian supplier of tents and other outdoor products to help some of the most solid retailers of camping items to branch out into other segments of the broader outdoor market, offering special make-ups at interesting margins. It was also meant as a discussion forum. The initiative has helped Ferrino to develop some

On the road to the Naples: Inside another store of Outdoor Italia at Rome‘s via Pontina.

A dream team to the service of outdoor enthusiasts: The staff of the outdoor store at via Pontina.

interesting new products, which are carried by the 22-odd retail members of Outdoor Italia exclusively for one season or more, but it has encountered some difﬁculties due to the independent approach of some of them. Farina has been one of the most active ones from the beginning. Eugenio Di Maria

All you should know about the Italian market To know more about the Italian outdoor market, purchase the Italian market research report by EDM Publications, publisher of The Outdoor Industry Compass and Sporting Goods Intelligence Europe. Over 300 pages of text and ﬁgures on the Italian sporting goods market, of which more than 20 deal with the outdoor sector. See the SGI booth at the OutDoor show in Friedrichshafen or check on: www.sgieurope.com

Soft & Ultra Light but Warm

Using 15D, 20D, 30D, 40D Nylon/Polyester fabric can make it. With hi-density, it can pass 80/20 Down Proof without coating or by very light / soft coati g to get Down Proof. It is also suitable for many kinds f outdoor equipments and wears in particular sleepi g bags, tents, down jackets, and golf wear.

High Waterproof & High Breathable

Breathable coating/lamination can prevent y from this situation. High waterproof, windproof a moisture permeability will keep the body warm, d y and comfortable in changeable climate.

Eco-Family / Natural Yarn

With elaborate design, the feel of this series of produ is quite fine and soft. There are some extra specifi materials and functions: Recycle Polyester, Na o bamboo charcoal fiber, Quick Dry, Anti-mosqui Anti-bacterial.

www.erictex.com.tw service@erictex.com.tw

markets : USA

Outlook on the business in the U.S.:

The Economy Might Be Impacted for Years to Come

While some experts say the U.S. economy might begin to recover in 2010, the recession could affect American consumers and businesses for years to come. Meanwhile, conflicting economic reports have shaken the confidence of some CEOs, while others remain optimistic. In a continuing series of economic and financial reports, SNEWS, the most trusted news source for the outdoor industry in America, is following the country‘s crisis and recovery. The following summaries of reports, among others, are available at www.snewsnet.com/financialnews.

their wallets and purses again,“ said Thom Blischok, research author and IRI president of consulting and innovation. „This group has less long-term optimism and a much more cautious outlook for the future than their predecessors.“

Economic forecasts confuse the business community One day it‘s all doom and gloom, and the next day the experts say the worst may be over. Forecasts for the U.S. economy have been all over the map, and several reports from this spring left U.S. consumers and business leaders dazed and confused. The Federal Reserve Board summarized the state of the economy in 12 U.S. districts in mid-April. Overall, the report noted a continued downturn, with a forecast for more bad news in manufacturing, employment and commerAmerica’s great outdoors A.D. 2009? The real-estate crisis in the U.S. was a major factor in the economic downturn in the country. © Daiga - www.fotolia.de

cial real estate. However, the Feds reported that the decline was slowing in ﬁve of the 12 districts, and the economy was even stabili-

of behavior that will have long-term effects on

While economic activity was slowing for Bos-

shoppers‘ bargain-hunting habits, where they

ton, Philadelphia, Cleveland, Richmond, At-

get their information and the number and ty-

lanta, St. Louis and Minneapolis, New York

pes of stores they will frequent.“

was moving at a „subdued pace;“ Chicago

The economic struggles of the last year that

In the study, 71 percent (up from 64 percent)

was declining more slowly, and Kansas City

have taken a heavy toll on retail may have a

said they would look at store ﬂiers before

showed „tentative signs of stabilization.“

lasting effect on how consumers shop and buy.

going to a store or while at the store, and 82

Other economic indicators offered more con-

According to a new report from Information

percent (up from 63 percent) said they would

tradictions. From April 15 to April 17, the Dow

Resources Inc., shoppers will continue with

bring coupons, while 44 percent (down from

Jones Industrial Average rose from 8029.62

their current mindset for a long time, even af-

48 percent) said they would make additional

to 8131.33, following a mixed bag of reports

ter the economy recovers. The IRI research com-

unplanned purchases in-store.

from the Treasury Department. During that

pares the thinking to that of the children of

„The Downturn Generation will take signiﬁcant

the Depression and says it is a basic „rewiring

convincing before they believe it is safe to open

time period, the S&P 500 and Nasdaq also closed up. >

31 markets : USA

zing in some.

Economic downturn may have a lasting effect on consumer behavior

But, in the same mid-month ﬂood of reports, unemployment rose and consumer prices drop-

- I will consider each purchase more carefully: 55.2%

ped another 0.1 percent, retail sales dropped unexpectedly, import levels hit their lowest level in seven years, and home prices and construc-

- I will be more price-conscious when buying clothing and food: 50.7%

tion continued to decline. The mixed reports sparked a wide range of re-

- I will try to stick to a budget: 48.1%

actions from business leaders. In April, a „CEO Conﬁdence“ report from the Conference Board

- I will spend less dining out: 46.3%

showed that the level of conﬁdence of top business leaders was up to 30 from a lowly 24 last quarter (a reading of more than 50 means

- I will not incur a large credit card debt: 43.4%

more positive than negative results). On April 7, the Business Roundtable index

- I will spend less on entertainment

- surveying CEOs of large U.S. companies

(movies, concerts, sporting events, etc.):

- dropped to its lowest level since the survey

39.2%

In every crisis is a chance: Probably, the consumers worldwide suffer less back problems these days. © hellotim - www.fotolia.de

began in 2002. This group was basically glum, noting they expected their companies‘ sales

- I will save more of what I earn: 36.3%

©SNEWS 2009. Permission granted for use

- I will be more conservative when buying

allowed without written permission from

and spending to drop in the next six months.

Survey says economic crisis will affect consumer lifestyles for 5 years

in the OutDoor Handbook 2009. No reprints a car: 30.1% - I will pay off my credit card each month: 29.0% - I will not run up home equity debt: 28.1% - I will take more practical vacations: 23.3%

to request your SNEWS Freebie subscription.

BIGresearch (www.bigresearch.com) asked: „Do

In addition to economic reports like these, you

you think the current economic crisis will

can also read stories about U.S. retailers who

If you like the basic news you get for free, you

impact your lifestyle over the next ﬁve years

have found new and different ways to do

can upgrade to a SNEWS All Access subscription to see stories older than seven days, as

in any of the following ways?“ and more than

business at www.snewsnet.com/rethinkingre-

8,000 adults, ages 18 and over, responded

tail - another continuing series by SNEWS to

well as years of archives and other special

accordingly:

help the industry survive the current times.

features.

For outdoor enthusiasts, there is no better place to be than the Grand Canyon. Hopefully, there will be more hikers on the spot as suggested by this image – in spite of the crisis. © Jens Hilberger - www.fotolia.de

markets : USA

dustry members. Go to http://www.snewsnet. com/snewsfreebie/outdoorhandbook09.html

choices over the next ﬁve years.

duct and trends information. Its latest stories and trends reports are free to qualiﬁed in-

cent of consumers feel that the current economic crisis will continue to impact lifestyle spending

SNEWS is the U.S. outdoor industry‘s leading source of insider trade news, analysis and pro-

According to a 2009 BIGresearch Consumer Intentions & Actions Survey, just under 91 per-

SNEWS.

Look at store ﬂyer either before or at the store

Taking Advantages of Deals Is Here To Stay Shopping Startegies You Used or Will Use % of Shopping

Bring along coupons Choose the store you went to speciﬁcally because it offers lower prices on things you want

Dollar channel growth from each income segment

Stock up on certain items because they were on sale

$ % change versus year ago

Make a shopping list that included categories to buy

Stronger in 2nd Half of 2008 +8 +6 +18

Make a shopping list using store ads or coupons Make additional unplanned purchases after seeing products or deals in-store

Doller Store

Total Mass

Grocery

Club

Drug

Seek out and buy store brands to save money Select products to create more meals at the lowest total cost Buy brands other than your preferred or usual brands because they were on sale

Last Trip

Coming Year Low Income TM

Source: Americanism Dtudy: IRI Economic Trend Database AttitudeLinkTM Survey of 1,067 Consumers, Q42008, March 2009

Mid Income

High Income

Source: Nielsen - Annual 2008 v. Annual 2007 Low Income = < $30K, Mid Income $30K-99.9K, High Income > $100K

In rough times, cautious U.S. consumers seem to have a close look of retailers’ ﬂyers ﬁrst before they go into the items at the shop.

Perform better without sweat. The harder you work, the more you sweat. And the betteer thhe Sympatex membbrane exppels moiisture. Clothing no longer gets damp on the inside, and overrheating or excesssive cooling iss a thing of the past. The reesult: optimum wearer comfort for maxim mum performance. w w w . s y m patt e x .cc o m

Oeko-Tex Standard 100 Oeko-T

PTFE-free

If nature had a choice

Polish market for climbing goods is not easy, but has a great potential:

The Poles Climb all the Way up! The Pole is a difﬁcult consumer: He wants to spend money on great equipment, but is not necessarily able to do so. A major issue in the market is the currently relative weakness of the zloty compared to the euro. Image: Adam Kokot/adamkokot.pl

In 2009, Eastern Europe is celebrating the 20th anniversary of the downfall of communism. This date might be associated with geopolitics, but paradoxically it also marks the beginning of the specialist outdoor market in Poland and consequently the market for climbing equipment. Although it might sound like an anecdote, it was impossible to buy climbing equipment or shoes in Poland before this date. Apart from the barriers connected with freedom of trade, an important factor was a discrepancy between the ﬁnancial capacities of Polish climbers and their western counterparts. Despite the situation Polish climbers still bought climbing equipment and shoes abroad, although it meant many sacriﬁces. Despite rapid developments, the Polish market

Spanish Roca or Czech – Tendon, Rock Empire

I believe that Rock Empire has already become a

remains to be speciﬁc and needs to catch up

and Singing Rock, not to forget producers of

recognisable and well-known brand. We have

with a lot of things. Nevertheless, it is certainly

climbing shoes - Rock Pillars, Bufo, Triop (all

certainly succeeded with Rock Empire in a few

one of the most attractive and onward develo-

Czech Republic) and Nepa (Italy).

segments of the climbing market, on the other

ping markets in Europe (population of 38 milli-

The possibility of introducing a new brand

hand Camp has a great potential which has

on). There is no precise market research on the

onto the market is determined by a combi-

not yet been fulﬁlled. The differences between

numbers of active rock and alpine climbers,

nation of a few factors. „All factors, such as

CAMP and Rock Empire result from both their

however based on the numbers of members in

tradition, price and quality, are partially signi-

product prices and positioning within the mar-

Alpine Clubs, circulation of magazines or Inter-

ﬁcant but the most crucial is the quality/price

ket. Another great difference is the range of

net statistic data bases of climbing portals, it is

ratio” says Piotr Czmoch from SNAP Outdoor.

their products, CAMP offers 8 times more pro-

possible to estimate that there are approxima-

„There’s no problem to start selling a brand

ducts than Rock Empire”.

tely 100,000 climbers. It is worth adding that

which is well established and popular outside

the Polish society is still changing its lifestyle

of Poland but it won´t be long before expecta-

and looking for more active and healthy forms

tions will clash with reality. More often brands

of spending its free time, consequently num-

with a long tradition and huge marketing bud-

bers of active climbers are steadily increasing.

gets are perceived as too expensive by Polish

One of the „mysteries” of the Polish market

A proof of that might be the crowded climbing

climbers.” Czmoch’s words are conﬁrmed by

is the fact that for years there has not been

halls and well prospering climbing schools.

achievements of SNAP. SNAP has been distri-

a single Polish company that manufactures

buting products of two manufacturers which

climbing shoes or advanced climbing gear. The

observe the quality/price condition: Ocun

only exception is Lhotse, a producer of clim-

(Czech Republic) and Nepa (Italy). Products

bing harnesses from Sosnowiec, which has

At present, all the major producers of clim-

from these companies quickly found their mar-

been active since the mid-90s and has achie-

bing gear and ropes are present in the Polish

ket share, achieving approximately 10-15% of

ved signiﬁcant amount of success in export.

market, including Petzl, Beal, Black Diamond,

their market segments. Another successful

The position of Lhotse within the market of

Mammut, Edelrid, Salewa, Camp, Roca, Ten-

company is Namaste, which introduced Rock

climbing harnesses has been shrinking gra-

don, Grivel and climbing shoes manufacturers

Empire to the market. By taking an example

dually and has gone from domineering the

– Five Ten, La Sportiva, Evolv, Mad Rock and

from Namaste it is possible to observe the spe-

market down to a present (approx). 40% of

Boreal. This, however, does not mean that glo-

ciﬁc character of the Polish market, e,g Camp,

market shares. The attractiveness of the Lhot-

bal leaders have dominated the domestic mar-

the second and ‘more expensive’ brand in the

se products, resulting mainly from a good

ket. This is due to the fact that the most crucial

portfolio of the company encountered pro-

value/quality ratio, is slowly giving ground to

factor deciding on preferences of consumers is

blems. As Paweł Marchlewicz from Namaste

more advanced technologies and slightly high-

the price. That is the reason why so many low-

remarks: „We took over both brands, Camp

er prices of Czech producers, Lhotse harnesses

cost companies are successful within the Po-

and Rock Empire, from their previous distribu-

are over 50% cheaper than those of western

lish market, e.g. Italian Climbing Technology,

tor and re-introduced them to the market.

companies. The rest of the market is divided

markets : poland

All the Western Brands are there

The Absence of Domestic Brands Remains a Mystery

between Czech producers – Ocun, Singing Rock, Rock Empire (total of 40%) and Petzl (10%), Black Diamond (5%) and others (5%). In the case of climbing shoes most models sold belong to the low-cost category, dominated by Rock Pillars (Czech Republic) and the mid-priced models of La Sportiva. The total sales of the whole segment range from 15,000 to 20,000 pairs of shoes. Advanced models are more difﬁcult to sell, predominantly due to their high prices, although in the case of Five Ten they constitute over 70% of its sales. For years Five Ten and

COOL

BLEIBEN

UND GENIESSEN KEEP COOL AND ENJOY

La Sportiva have been the most popular shoes amongst Polands more advanced climbers. Evolv is becoming more popular from year to year. However, this year Five Ten has recorded a decrease this is mainly due to exchange rates of the euro and a change in ordering methods from distribution to agency, invoices are paid in euro. La Sportiva has been improving its sales and presence on the market for the last two years. It is worth remembering that a signiﬁcant amount of climbers buy their shoes abroad, mainly in Arco shops near Lago di Garda in Italy, who are famous for their attractive prices.

REL AGS ISOLIERBECHER Relags präsentiert aktuell 25 verschiedene Modelle. Doppelwandig, schaumisoliert, Edelstahl oder Kunststoff, mit Deckel, in pfiffigem Design oder mit trendigen Farben … Nichts, was es nicht gibt.

Currency problems outside the Eurozone The ﬁrst quarter of 2009 brought some positive information, however in the following months the consequences of the global crisis gained strength. The most persistent element was the weakening of the currency rate of the zloty. The Polish currency noted a decrease of approximately 30% within 4-5 months (October 2008 – February 2009), to the dollar and euro. This situation forced distributors and agents to raise their prices. This in turn has been reﬂected by a lower volume of orders and retail sales. This problem has also affected distributors of Czech products because in this case the trade exchange also takes place in euro. The differences in prices between Poland and Western European countries are another obstacle, as Jacek Fluder, the owner of the Cerro Torre shopping chain, points out: „Polish climbers know very well where it is possible to buy something cheaper in Europe and the rest of the world. Miura shoes, for example, are more expensive in the Polish

REL AGS THERMO MUGS Relags currently presents 25 different models. Doublewall, foam-insulated, stainless steel or plastic, with lid or in smart design with trendy colors … Nothing that does not exist.

market than anywhere else , this is not a good sign for the sales of La Sportiva wthin our market. I believe that equipment in Poland should not be more expensive than in other European countries, including the profit margin of the seller, and I hope that sooner or later we will achieve this situation in all European brands.” Economic factors are not the only problem which distributors and agents have to face. Another issue is an insufficient number of specialist shops located in big cities, such as Warsaw, Krakow, Poznan or Wroclaw. This is confirmed by Piotr Czmoch: „Despite the fact that sales are constantly increasing, equipment only sells dynamically in single shops in big cities.” The development of climbing equipment stands in shopping chains might turn out to be a positive trend, as these examples might serve sports outdoor chains of Intersport (26 shops), Go Sport (22), Décathlon (11) or more outdoor focused HiMountain (56), Planet Outdoor (19) and Cerro Torre (10). The outdoor market in Poland is still developing, it has a huge, unfulfilled potential. This development tendency should not be hampered by a crisis, whose negative influence is less significant in Poland than in other countries, the Polish economy, one of the few in Europe, has achieved an increase of GDP. Based on the generally positive financial results and moods within the Polish outdoor market, it is possible to forecast a bright future for this branch within the market. Piotr Turkot

[STAND 300 HALLE B3 B3]] WWW.RELAGS.DE

EUROBIKE 2009 is set to exceed target of 1,000 exhibitors:

The Big Bike Business on Lake Constance Hopefully, the crowd won’t bring the house down. EUROBIKE’S organisers expect new records for the number of exhibitors.

The bike business is booming and the EUROBIKE is heading for a new record of more than 1,000 visitors from around 40 countries. The big show will take place in Friedrichshafen from September 2nd through 5th. The latest and greatest developments in the international bike world can be experienced on a total of 100,000 square meters of exhibition space.

Friedrichshafen (airport, train stations, hotels and Hymer-City). This is a convenient, quick and ﬁtting way for visitors and exhibitors to reach the exhibition site. Cyclists ride just four kilometers from the station at Friedrichshafen to the exhibition entrance, a distance easily covered in just over a quarter of hour by bike. If you would like to use the City-Bikes as an advertising medium, you can rent the promotional space on these bicycles for just 49 euros (incl. layout and production costs) during EUROBIKE. For more information, please contact Dirk Heidrich (dirk.heidrich@messe-fn.de). The loan-a-bike service is a cooperation between EUROBIKE and nextbike GmbH based in Leipzig, Germany. Additional

Bicycles are more popular than ever, both as a sports item and an every-

information is available at: www.nextbike.de.

day mode of transport. Event organisers say that the reason why EUROBIKE is among the leaders in the ﬁeld is that the show has always been

Improved Infrastructure

consistently tuned to the needs of retailers and guided by the latest developments in the sector. EUROBIKE is opening its doors earlier this

The entire trade show trafﬁc infrastructure and transport concept has

year, 8:30 a.m. and closing them later, 6:30 p.m., allowing visitors and

also shifted into high gear – the Roud north of the Venue is currently

exhibitors alike more time to do business. In addition, the new schedu-

under construction, and the four-lane expansion of the Roud south of

ling of the fair affords optimal user value for retailers. EUROBIKE is set

the Southern Roud Entrance is also set for completion in the summer of

to begin on Wednesday September 2nd and ends with an Open House

2010. Good news too for all EUROBIKE guests staying in nearby hotels:

Day on Saturday September 5th when the venue is open to the grand

At this year’s event, there will be twice as many shuttle buses in opera-

public. Trade visitors and journalists can get a sneak preview of the la-

tion, with two runs to the exhibition grounds in the morning and the

test developments in the bicycle world one day before the show begins,

evening. The ﬁrst trip is intended for exhibitors, with visitors catching

on Tuesday September 1st. More than 100 international exhibitors are

the second run, which is timed to arrive just as the action begins. And

expected to attend the third Demo Day.

once the doors have closed in the evening there will be two opportunities to travel back by shuttle bus.

Exhibition site expansion completed

www. eurobike-show.com

with its new foyer, conference and press center and additional space at the eastern open-air grounds. Parking capacity directly on the exhibition grounds and in the immediate vicinity has also been signiﬁcantly increased.

Arrive in style, borrow a bike Not surprisingly, organisers have also come up with a smart solution for getting visitors from A to B that involves bikes. For the ﬁrst time ever at EUROBIKE, 500 bicycles will be available for free use at key locations in

The object of desire: The latest bicycles are what EUROBIKE is all about.

37 shows : eurobike

Following completion of work to expand the venue, there are now two additional halls available this year, as well as the new East Entrance

Domestic brands slowly but surely catching up in China:

Time And Tide Wait For No Man With its 4th edition, Asia Outdoor trade fair will continue its stable development as the No. 1 show for the outdoor industry in Asia from July 30th to August 2nd in Nanjing. Of course, as in the rest of the world, some economic skid marks may be perceptible in China as well. However, estimated growth rates of up to 10 % for the outdoor sector in 2009 are still being expected by experts. These days the Chinese outdoor market faces a metamorphosis showing some relevant trends for European and overseas brands. All those who want their piece of the action are well advised not to hesitate any longer.

The scene reminds one a little of the OutDoor show at Lake Constance. Still, the fashion show at Asia Outdoor in Nanjing is carried out in a particularly Chinese way.

ance - rose by 30% to some 3.8 billion RMB (approx. 550 million USD) in 2008. According to ofﬁcial Chinese reports, industrial production has jumped 8.3% and retail sales have vaulted a further 14.7% in the ﬁrst quarter of 2009. Knut Jaeger, co-initiator of the Asia Outdoor trade fair and China expert since 1978, estimates another 360 million USD turn over in outdoor products by other retailers, zhan specialty shops such as WalMart or Décathlon , Chinese department stores, and by the Grey Market.

Market growth in selected areas Whereas the cake has become larger, the pieces are getting increasingly smaller. The reason being is some overexpansion in Chinese outdoor retail. In 2008 Sanfo, the leading specialised outdoor stockist in China, opened six new stores in Beijing alone. Particularly affected by this is the country’s so-called Bacon Belt, the major cities along China’s east coast, Beijing and the industrial cities in the north. Knut Jaeger states, however, that cities in categories 2 and 3 - by the way, all of them with over a million inhabitants - will now offer the greatest potential for growth in outdoor retail. In the coming years, competition will expectedly intensify. Beyond the above mentioned domestic brands, several OEM manufacturers have turned to launching their own brands due to falling exports. As a result, the Asia Outdoor trade fair is expecting a signiﬁcant increase in domestic exhibitors. The rumor that some trade fair organisers for the sports industry weren’t able to meet their objectives for 2009 is all over town. With Asia Outdoor there appears to be an opposing trend. This is why, even in this year of “crisis”, it will manage to stage a successful trade fair without having to resort to “cosmetic measures”. The deliberate, exclusive concentration on the outdoor theme and the fair’s proximity to China’s outdoor sports scene will both decisively contribute to a positive result.

The Nanjing show is “Dr. Feel-Good”

shows : asia outdoor

Asia Outdoor takes thorough care of both its visitors and exhibitors. Probably as a world comprehensive wellness facilities in a luxurious ﬁve-star spa directly connected to the

Domestic brands are coming up roses in China. Com-

climbing wall, fashion shows, and a dealer village featuring meeting rooms, as well as

panies such as Kailas have already proven themselves

chill-out areas and work stations. Outdoor experts from Europe are welcome in Nanjing

capable of matching major foreign competitors in terms

to get an idea of what’s going on in one of the most exciting outdoor markets world-

of marketing and products. Korean brands such as Black

wide. Direct ﬂights to Nanjing and Shanghai (only a three hour train trip) are offered by

Yak and Treksta are well established in the Chinese out-

Lufthansa, Star Alliance and others starting as low as 380 EUR (taxes included).

exhibition grounds. Among the trade fair’s top-quality highlights will be a tent city, a

door scene. However, foreign brands - thanks to their convincing history and values - still enjoy an extremely

4th Asia Outdoor Trade Fair

high prestige among Chinese consumers.

Current sales ﬁgures are still soaring The specialty retail sales of outdoor products in China, according to COCA - the China Outdoor Commerce Alli-

premiere in the exhibition industry, Asia Outdoor will be the ﬁrst trade fair to offer

Welcome to 21st century China: The modern Nanjing Nantex International Exhibition Center hosts the 4th edition of Asia Outdoor which takes place from July 30th through August 2nd.

Date: July 30th to August 2nd, 2009 Venue: Nanjing Nantex International Exhibition Center Covered Gross Space: 24,000 square meters Expected Trade Visitors: 10,000 Exhibiting Brands (as of June 2009): 250

Unlike in the Alps, where alpine activities can easily cross-pollinate from France to Italy and Austria to Germany, the sheer size of the U.S. tends to slow the pace of trends reaching from say, the Rocky Mountains of Colorado to the Sierra Nevada Range of California. That sheer size is also the reason that Nordic Walking in the U.S. could still translate into an incredible cashbox of new outdoor sales. Greg Wozer, vice president of Leki USA, estimates that even if Nordic Walking in America were to enjoy a similar percentage of growth comparable to the kind of moderate success it has seen in Germany, it could create sales of $1.6 billion in poles alone. “That’s not even

The latest on the Nordic Walking trend in the United States:

“Did you forget your skis?”

There are still only few enthusiasts of Nordic Walking in the U.S., but market observers are sure that the potential for the Finnish sport is huge. It might just take a couple of years more to develop it.

including add-on sales of things like footwear, clothing and pedometers,” said Wozer. Despite the nationwide view, the U.S. subsidiaries of European companies like Leki, Exel and Swix that have led America’s Nordic Walking charge, have been doing so with outdoor industry-sized budgets, which means that regional successes are often all they can afford. And because manufacturers have focused on proprietary programs instead of any kind of overall growth initiative, resources have been

Unlike previous Scandinavian exports such as ABBA, Saab and Bjørn Borg, Nordic Walking has thus far failed to electrify North America, prompting some in the market to wonder if it ever will. Approximately seven years after the activity’s introduction at specialty retail, success stories remain sporadic, sales are regionalized down to speciﬁc cities rather than states, and the sport suffers from a certain lack of sexiness that has kept outdoor trend watchers from declaring it, “cool.”

allocated to gaining shares before the market is actually there.

First Initiatives for Grass-root Marketing The ﬁrst Nordic Walking North America Expo was held in Santa Monica, California, the last weekend in May. The event marked the ﬁrst

“A lot of people have to get over that geek

like they’ve built a strong enough group, they

time that North American Nordic Walking’s

factor of walking with poles,” said Linda Lem-

go and walk in their own neighborhood,” said

manufacturers, instructors, educators and en-

ke. “It never ceases to amaze me that even

Lemke. “When I look at other retailers around

thusiasts all came together in the same place

at 5 a.m. someone will take the time to stop

us that tried to sell Nordic Walking but didn’t

without regards to exclusivity.

their car and ask, ‘Did you forget your skis?’”

stick with it, they usually didn’t have a staff

Part think-thank, part Nordic Walking ground

But at Hoigaard’s, a specialty retail shop in

that was passionate about it. They basically

zero, event organizer and Nordic Walking

just put poles on the wall.”

Nordic Walking’s ﬁrst U.S. breakthroughs. Her

The regional successes of individuals like Lem-

North America President Malin Svensson said, “The idea was that for the ﬁrst time we could

instruction and introduction programs have

ke and Nathan Goldberg, a Nordic Walking

bring everyone together under one umbrella

become something of an industry model, and

instructor who runs the Nordic Program at the

and discuss what has happened and where

are helping Hoigaard’s annually sell hundred

tony ski resort of Beaver Creek, Colorado, are

we need to go.”

of pairs of poles. By combining weekly walks

only just beginning to create the sense of a

Svensson said that with several books on Nor-

with retail expertise, she has positioned the store as the hub of the Nordic Walking community in Minnesota.

The Social Aspect of Nordic Walking is the Point

potential national groundswell.

dic Walking about to be released in the U.S.

“We have guests that come from Palm Beach

– including her own – the activity is ﬁnally cre-

to Manhattan, and the one thing I stress to all

ating its own organic media, and instead of

of them is that they can just as easily go Nordic

manufacturers, educators and instructors can

Walking on the beach or in Central Park as

steer the sport now.

they can in the mountains,” said Goldberg. “I

To anyone who might think the small window

have to admit though, that part of the appeal

of opportunity for Nordic Walking in the U.S.

“Along with the unique whole body beneﬁts,

of the sport to us as a resort is that it is still

there’s a very social aspect to Nordic Walking,

something unique that we’re in a position to

and the consistency of our walks gives people

enlighten people about and expose them to

a place to bring their friends. Once they feel

while they are here.”

has already opened and closed, she would say, “I feel like we’re just starting right now.” Peter Kray

39 markets : USA

Minneapolis, Lemke has pioneered one of

BODY Shirt A lightweight tailored v-neck t-shirt to ﬁt both male and female bodies. It is odor-neutralising, seamless, anti-bacterial, highly breathable, comfortable and dry against your skin plus it keeps the body cool on hot days. Available for men and women.

Boxer / Panty A seamless breathable , odor neutralising, anti-bacterial unisex boxer/panty that is comfortable and dry against your skin and keeps your body cool on a hot day. Available for men and women.

T-SHIRT _MEN colours: black/silver/white

BOXER _MEN colours: black/silver/white

FEET Functional Socks Warm unisex full plush merino wool socks with a soft top which regulate moisture, are breathable, ultra hard-wearing , anti-bacterial and oder neutralising. These socks are fitted with flex channels and pressure reducing padded zones for an optimum fit and protection. Available for men and women in the colour black.

products

HEAD The soft and smooth Original Classic offers protection against the weather during all activities and is a practical addition to traditional sport and leisure wear. As a fashion accessory it sets trends with its attractive and contemporary designs and numerous style conﬁgurations. The multi-functional scarf

FRAME BLAKE

comes as a single piece, is seamless and made from a 100% special polyester ﬁber, Microlite, which

_CLASSIC

is highly breathable and dries quickly. Thanks to its particular elasticity and legendary resistance the

bandana is dimensionally extremely resistant and hard wearing.

Highlights 2010

5>>CF40A 5A>< 10E0A80 64A<0=H

BC0=3 0$ ! OutDoor 2009

1>A= 8= 10E0A80 Âš F>A= 0A>D=3 C74 F>A;3 F4;2><4 C> 70=F06

HANs WAGner founded his cobblers business in 1921, and since then we produce the footwear for all outdoor activities. Our collection features innovative, technical alpine boots, as well as waterproof light trekkers or multifunctional leisure boots. In 2010 we introduce a wide variety of new models, specifically developed for the respec-

tive needs of the wearer. With this catalogue we want to give you a brief glimpse of what to expect from us next year. For example the SIRIUS GTX, a sturdy and full crampon compatible alpine boot that all mountain pros will love! Besides new additional models, weâ&#x20AC;&#x2122;ve also developed an entire new range of hiking and travelling boots, featuring a completely new last and, not at last, new design: the outdoorlifestyle oriented PURO range provides extra space in the toe box, offering more freedom for the toes to move, yet fixing the foot perfectly inside the boot to prevent early fatigue. â&#x20AC;&#x153;Sepp Wagner, nephew of company founder Hans Wagner, has managed the company for more than 30 years. Even though he sold the company in 2004 with deep regret, Sepp Wagner still shares his enormous know-how at the headquarters in Vierkirchen almost on a daily basis - despite his age: Sepp Wagner is 87 years old.â&#x20AC;&#x153;

Photo: Rafael KrĂśtz

Whatâ&#x20AC;&#x2122;s manâ&#x20AC;&#x2122;s direct link to mother nature? The boots on our feet! For almost 90 years, HANWAG has made sure hikers, mountaineers, hunters and nature lovers enjoy the outdoors safely and comfortably â&#x20AC;&#x201C; in high quality, functional boots, carefully manufactured with true craftsmanship in Vierkirchen, close to Munich, Germany.

â&#x20AC;&#x153;Fulfilling the demands of mountain pros and outdoorers who depend on versatile, waterproof and stable footwear with a stiff sole.â&#x20AC;&#x153;

Âš

0;?8=

B8A8DB 6CG Designed with the input of our team of professional mountain guides in mind, the SIRIUS GTX has turned out to become the new highlight in our collection of crampon compatile alpine boots. Weâ&#x20AC;&#x2122;ve focused on creating the perfect stability/weight ratio: we reduced the weight of the tested and proven VibramÂŽ Alpin sole while

retaining the same stiffness and durability. The high rubber protection brim and the Bergrind leather upper make the boot sturdy for everyday alpine exposure. Of course, the SIRIUS GTX is fully crampon compatible, which makes it a fantastic ice climbing boot, too.

A>2 A> 2: 022 : 0224BB 6CG 4BB 6CG â&#x20AC;&#x153;For days when flexibility and weight count: a lightweight, great grip approach shoe for feeling the terrain. A shoe for passionate climbers and cool lifestyle.â&#x20AC;?

Âš

A>2 A> 2:

30:>C0 6CG â&#x20AC;&#x153;Lightweight trekking footwear which closes the gap between our TREK LIG LIGHT best seller and the â&#x20AC;&#x2DC;realâ&#x20AC;&#x2122; TREK models. This makes the waterproof, breathable DA KOT KOTA A GTX a perfect companion for endless, comfortable hikes.â&#x20AC;?

Âš

CA4: ; 86 867 7 C

3A85C4A â&#x20AC;&#x153;The DRIFTER is manufactured in a most durable lasted construction. This allows the shoe to be resoled, which is very unusual in its class! Even so the shoe is very lightweight and offers superb control, shock absorption and heel fit.â&#x20AC;?

Âš

CA08;

0F0=8 6CG â&#x20AC;&#x153;The AWANI GTX is a great choice for long, moderate day hikes and easy mountain walks: The new model in the TREK LIGHT category offers ankle support and protection, and most of all is lightweight and flexible.â&#x20AC;?

Âš

CA4: ;867C

?DA> 888 â&#x20AC;&#x153;The PURO III low cut travel boot offers comfort and performance for an easy active lifestyle while travelling or in everyday life â&#x20AC;&#x201C; no matter if extensive sightseeing city tour, mediterranean coastal walk or hilly dayhike.â&#x20AC;?

Âš

CA0E4;; CA0E4

The PUROs are great leisure boots featuring a completely new last concept. The anatomic last design with our innovative toe box holds the foot perfectly, yet provides room for the toes to move.

This prevents early fatigue on long travel hikes. For best comfort, the PUROs come with skin friendly lining made from chromeless leather and a cork footbed, laminated also with chromeless leather.

?DA> 8 â&#x20AC;&#x153;The high cut travel boot in the PUROline is also ideal for short side trips off the beaten track. The PURO I might be the ultimate choice to take with you on a deserted island!â&#x20AC;?

Âš

CA0E4;; CA0E4

â&#x20AC;&#x153;Outdoor low cut boot with a wide range of use. Features like a waterproof GORE-TEXÂŽ lining, reinforced heel cap and VibramÂŽ Cruiser outer sole make the QUINTAL GTX a versatile, reliable boot.â&#x20AC;?

Âš

CA0E4;

@D8=C0; 6CG Understatement for people emphasising more on substance than hype. Waterproof thanks to the GORE-TEXÂŽ lining, the VibramÂŽ Cruiser sole offers great shock absorbancy and grip and fantastic durability is guaranteed by the upper made in

lasted construction from nubuck leather and the reinforced heel cap. Alternatively, the QUINTAL as well as the high cut model FUNCHAL, are both available with skin friendly chromeless leather lining.

5D=270; â&#x20AC;&#x153;Ankle high cut, stylish boot with a down-to-earth look, but full outdoor performance. Versatile companion for all sorts of nature excursions.â&#x20AC;?

Âš

CA0E4;

The FENIX OUTDOOR Group:

www.hanwag.de

www.fjallraven.se

www.primus.se

www.tierra.se

This catalogue highlights only a small selection of our range. You will find a listing of specialised dealers in your area and our complete range with detailed descriptions under:

FFF 70=F06 34

Hanwag GmbH | WiesenfeldstraĂ&#x;e 7 | D-85256 Vierkirchen | +49 (0) 81 39/ 93 56 0 | kontakt@hanwag.de

Lestra; Light Extreme Lightweight Down Sleeping Bag Light Extreme combines both exceptional insulation with a minimal weight in one sleeping bag, thanks to its ultra

Piz Buin

light microﬁbre from Toray and exclusive

Down Sleeping Bag for Ambitious People

down ﬁlling ratio of 90:10 this sleeping bag has an extremely small pack volu-

Piz Buin is an exclusive sleeping bag for cold days and nights. Freezing is made almost impossible through

me.

exceptional workmanship, light fibre from Toray Industries, one kilo of white goose down, Teflon coating from DuPont which is water-repellent but improves the air without impairing the insulation, plus two zip covers, one of which extends to the forehead area,and a foot section that has been additionally filled. Zipper bag for utensils plus a zipper safeguard in the head section and a hanger loop on the foot section area all part of our standard range.

Monte Rosa Light Sleeping Bag Monte Rosa is manufactured using microfiber material which is light in weight, skin friendly and breathable. The filling is made out of 100% Lestra Thermo XTreme, a light and insulating synthetic fibre. A generous zip opening and an extra protection thermal collar reduce heat loss to a minimum. (comfort: 16/4°C, comfort limit: -1°C, extreme: -17°C, weight: 1,550 g)

LESTRA Sleep Mumie Comfort Comfort mat in Mummy form Self-inﬂating comfort mat with an open cellular LESTRA PU-HIGH-TECH foam. Diamond structure and a reclining middle comfort zone combined with the new micropack size and weight.

NORDEND 36 Alpine and Hiking Rucksack

A slim compact 36 litre rucksack that can be used for hiking as well as Alpine tours.The back is well ventilated thanks to the Air Fit carry system. An adjustable hip belt, numerous tool attachment hooks, a ﬂexible cord to hold snowboards, skis helmets etc and a rain cover are included.

49 products

ﬁber caters for an absolutely comfortable mat which is small in

Dry Technology line The Dry Technology line from 66°North is made for active people and inspired by the old Icelandic Sagas. Many of the Sagas recount the lives and deaths of Viking warriors whom outmatched others in strength, endurance

66°North has teamed up with Polartec and

and physical ﬁtness. Grettir “sterki” Ásmun-

is using the best materials available for high

darsson and Gunnar Hámundarson are two of

performance. The Power Dry material e.g. pro-

these warriors. Grettir named “The Strong”

vides the driest and warmest base layer expe-

because of his exceptional strength swam

rience possible, so it suits the items made from

from Drangey Island to shore and back to get

Power Dry well to draw their name from Grettir

ﬁre in harsh weather condition while Gunnar

“The Strong” Ásmundarson. All the items in the

was said to have been so ﬁt that he could jump

Dry Technology line have an athletic ﬁt and ﬂat

his own height in full warrior clothing. If these

needle stitching for maximum performance

warriors were alive today they would need

and comfort. So whether you are an Olympic

clothing that measured up to their ability. This

athlete or warrior at heart you should ﬁnd a

is the thought behind the Dry Technology line

item for your liking in the Dry Technology line.

from 66°North.

PrimusExpress Spider The Express Spider is an extremely light and compact stove with a connection for an external gas cartridge that weighs only 200 gram but is still strong enough to hold two pots. It offers all the advantages of a stove with a gas cartridge, low gravity, very stable and can be used in Winter thanks to its generator.

Field Cup Set Primus has produced a practical and perfectly formed set of ware with its Field Cup Set which is made out of hygienic polypropylene. It has two cups in the classic oval kasa form, a knife, a fork and a spoon, and was designed by Nicholai Wiig Hansen. It is a great addition for Primus stoves that offers pleasure in a beautiful form.

products

Commuter Mug Why shouldn´t we travel a bit more optimistically and happy? That’s why Primus offers its Commuter Mug in six different fresh and cheerful colours. The Swedes manufacture their mugs out of double walled Polycarbonate with a silicon sealed lid that can be opened or closed at the push of a button.

Farvel / Skanden Farvel and Skanden are Nordisk’s twin couple of dufﬂe bags. The smaller Skanden can load up to 70 litres and weighs 1.500 grams. Skanden’s bigger brother, Farvel, has a volume of 90 litres and weighs 1.900 grams.

Foldable Titanium Cutlery This multi-use cutlery is made of high-quality titanium which stands for robustness and light weight. It is the ﬂagship in Nordisk’s line of titanium spoons, forks, knives and other accessories as well as dishes for camping and outdoor use.

Krafla 1 Krafla is the name of Nordisk’s line of self-inflating mattresses. The one displayed here, Krafla XXL 7.5, is the most comfortable with measurements of 205 x 63 x 7.5 millimetres. The packing dimensions are 23 x 73 millimetres, its weight is 2,430 grams. 1

Celsius XP 185/200 2 This high-end sleeping bag is stuffed with North Down 700, a European quality down, and as a whole Celsius is manufactured in Europe. The 200 version weighs 1.6 kilogram, its ﬁll weight is 1022 grams. Special features are the anti-frost tube and an optimised thermo-draught collar.

Norheim 3 are 230 x 200 x 120 cm. Norheim weighs 3.3 kilograms and has dimensions of 21 x 62 cm when it is packed. The inner tent is made of breathable 240T Rip-Stop while the outer tent consists of Northtec SI-2000. Comfort is guaranteed by a spacious generous porch area, two entrances and closeable vent ﬂaps.

51 products

This tent offers enough space for three people. The inner tent’s dimensions

No frills, no surplus weight, no compromise - focusing purely on the essentials. The brand-new Mammut backpack collection is based on the motto “Pure Focus.” For each model, the designers have minimised the details, so that the backpack contains the exact equipment that users need.

Heron Pro The focus of the Heron Pro backpacking system is firmly on balance. The innovative back system and swivelling hip belt support maintain the natural freedom of movement of the hips and torso. Keeping the load evenly balanced even on difficult routes and eliminating tiring manual adjustments. The torsionally flexible and anatomically pre-shaped aluminium frame also supports the movements of the upper body and pelvis.

The weight is transferred through the frame directly to the

hip belt and distributed across

the hips.

Trion Pro Functionality in alpine terrain was the key focus of the developers of the Trion Pro. The Motion Butterﬂy back system was designed to ensure good carrying properties, even with heavy loads. The torsionally ﬂexible aluminium frame adapts to the climber’s every movement, transferring the weight optimally to the hips. Secure load control is ensured, thanks to a balance point that is close to the body and the three dimensional hip belt.

Crea Pro

Nea Gear

products

Smelly climbing shoes next to a shirt covered in The key focus of the Crea Pro hiking backpack is carrying

chalk dust. Between these items, a toothbrush, ca-

comfort. For the ﬁrst time, the back is ventilated from

rabiners and slings – the days of climbing backpacks

all four sides. The gap between the backpack and the

ﬁlled with a jumble of gear are a thing of the past.

body at the shoulder area represents a major advantage, allowing rising hot air to escape

Ropes can be securely attached, thanks to the ther-

upwards. Thanks to the Vario back system, a simple manoeuvre transforms the outstandingly

moformed round ﬂap and adjustable ﬁxing straps.

ventilated air space suspension system into a full-contact backpack, for better weight control

The removable rope bag can be spread out on the

on exposed terrain where greater balance is required.

ground when climbing to protect the rope from

dirt and avoid entangling.

Adamello Jacket Light, ﬂexible and robust: the new Adamello GORE-TEX® Pro Shell jacket designed for demanding female alpinists. An extremely light functional fabric, with generous reinforcements made from an innovative material at areas subject to the greatest stress; optimal freedom of movement thanks to new design solutions for the „high-reach“ sleeves, a comfortable fully adjustable hood, backpack- compatible front pockets - a light jacket for demanding pursuits.

Pumpmat Light Weighing in at just 570 grams and measuring 25 x 12 cm, the Light Pump mat allows mountaineers to look forward to a comfortable night’s sleep. The new hand pump is capable of inﬂating the Light Pump mat to 7.5 cm in less than half a minute, transforming a tent or bivouac into a cosy nest. The new large valves make the mat just as quick to pack up again.

Togir Click What’s new about the Togir alpine harnesses is the design, with the division of the supporting webbing and the distribution of pressure across the entire width of the belt. The shape and form of the two-layer construction with padded foam and load bearing webbing are ﬂexibly tailored to the body shape – creating a unique design distinguished by its style and fabric. The robust polyamide sheath of the indicator belay loop is a different colour to the red core. If the sling is damaged, the red fabric shows through, indicating that the harness needs to be replaced.

Maroon GTX The Hybrid Shell design is a mixture of soft inner and stable outer materials, ensuring that the boot is only hard precisely where it needs to be. It adapts to the foot, offering mountaineers a comfortable ﬁt. The asymmetric lacing takes the anatomy of the foot into consideration and places more pressure on the big toes, increasing the precision of each step.

Cyclone DLX weight on the mountain. Although basically a multi-function boot, it offers effective heel and lateral support to prevent twisting of the ankle, with 360° Heel Support, a three-dimensional TPU element that completely surrounds the heel bone. Together with vibram, Mammut has developed the new Reptilia Grip Sole, a design inspired by the claws of the lizard and the adhesive lamellae of the gecko, guaranteeing secure grip and skid resistance on all kinds of terrain.

53 products

The Cyclone DLX is a technical Pure Ascent boot that weighs in at 710 grams (UK 8.5), making it a light-

Night Rider 22 The new Night Rider 22 bike pack represents a real innovation in terms of road trafﬁc safety. Based on the principle of “wearable electronics”, the pack features an LED lamp integrated into the design. Pressing the start button once causes the light to ﬂash three times per second; pressing twice gives constant beam. The electronics are located in the waist belt, which guarantees easy operation of the device when on the move, and to ensure that the system functions correctly in the rain, the Night Rider 22 also has a rain cover with clear-view transparent material in the area around the LED itself.

Grand Falls Men and Women At only 600 g (men’s size 9) and 540g (women’s size 6) the new Grand Falls Men / Grand Falls Women outdoor sandal is currently one of the lightest closed unit outdoor sandals on the market. It is highly suitable for sports use and incorporates an an amount of convincing features. The sandal is built around the new, ultra-lightweight Canyon sole. The outsole, which is stretched like a mesh over the EVA base, is made from a non-slip, abrasion resistant

Woman

rubber compound with a high natural latex content.

Men

Alpine Hike The new Alpine Hike rucksack line will appeal to those who like their kit to be lightweight and sporty. The Alpine Hike 28, Alpine Hike 26 Women and Alpine Hike 22 are the perfect companions for short alpine walks. At less than 1 kg, the largest capacity model, the Alpine Hike 28, is one of the lightest packs in its class. The Alpine Hike series is based on the newly reworked

products

and revamped ACS TIGHT ventilated carry system, which delivers a stable, full-contact carry and superb back ventilation at an extremely light weight.

Atmosphere Softshell Designed for compatibility with the shell jacket, the Atmosphere Softshell is similarly equipped with an offset zip. Tailored from Flexshield DWR Lite, the soft shell has minimised seams, a printed logo and a mesh lining integrated into the collar, which keep the weight of the jacket down to just 290 g (size L, unisex) – the lightest soft shell in the collection.

Atmosphere Shell Jacket Weighing in at just 370 g (size L, unisex) the amazing Atmosphere Shell Jacket is one of the lightest jackets in the new Alpine collection. The fabric used, Texapore Taslite 2,5 L, beneﬁts from a protective layer over the waterproof and breathable PU coating, which dispenses with the need for a lining. Features include a ﬁxed hood, two raised pockets with waterproof zips and an offset front zip, a useful detail when wearing multiple layers as it helps prevent the zips on the different garments bunching and pressing uncomfortably at the neck.

Atmosphere Full-Zip and Half-Zip Available in both men’s and women’s versions, and made from the new, exceptionally light NANUK MICRO SL fabric, the Atmosphere Full-Zip and Atmosphere Half-Zip provide the ideal upgrade option for the technical layering system. This is the lightest microﬂeece fabric currently available. It is a third lighter than previous versions yet unlike conventional microﬂeece it has a thermal textured reverse side, which means no compromises on warmth.

Atmosphere Shell Pants Jack Wolfskin’s new line of lightweight apparel is nicely rounded off with the Atmosphere Shell Pants. Hitting the scales at a very light Shell Jacket – also consist of the new Texapore Taslite 2,5 L fabric. The full length (waist to ankle) water repellent 2-way zips make getting them on and off a simple procedure.

55 products

385 g (size L, unisex), these alpine pants – like the Atmosphere

ACT Lite In summer 2010, Deuter’s proven and popular ACT Lite appears in a sporty, slender design. The German brand crafts this progressive, athletic pack for strenuous mountaineering pursuits and long trekking routes. The ACT Lite range merges a technical, lightweight design with load comfort and sleek lines. Deuter also integrates lightweight, curved (and removeable) aluminium stays to transfer the load directly to the hip belt. The belt is ergonomically structured and has a multi-layered construction: it combines soft 3D air mesh lining with a stiffer foam and PE reinforcements. The ACT Lites thus deliver optimum weight transfer and stability. The hip belt also comes with a pull-forward draw for easy fastening and features a zippered pocket to stow valuables. For a perfect, individual ﬁt, the Vari Quick carrying system is an easy adjustment construction to adapt the back system to the wearer’s frame. The women speciﬁc ACT Lite SL packs appear in fresh, bright colours with a capacity of 35+10 SL & 45 + 10 SL; for men the pack holds 40+10 l or 50+10 l.

EL – Extra Long Backpacks Growing with the average human physique, backpack pioneer Deuter serves the needs of athletes with a taller physical stature. In summer 2010, the German brand introduces a range of four extra long (EL) backpacks to suit tall outdoor enthusiast. The ergonomically built back system is designed specifically for longer torsos. The EL packs also feature a larger capacity and thus easily swallow the bigger gear of bigger people. Tall people often have trouble finding the right gear for their adventures. With its new EL Extra Long Series, Deuter introduces four selected models with adapted ergonomics to fit taller persons of approx 185 – 200 cm.

Futura Pro 40 EL The right pack for a weekend getaway now comes with an increased back length. The Futura Pro guarantees great comfort and coolness with its Aircomfort back system: a durable spring steel frame holds the mesh back panel and ensures air circulation to three sides. Further, the Vari Flex hip belt allows a pivoting motion, follows every movement with ease and thus guarantees even weight distribution.

products

Trans Alpine 32 EL It is the best-selling, award-winning bike pack on the market! For taller riders, Deuter now offers an extra long version. However, this season it also appears in a revamped design. The versatile legend now appears in a sleek, streamlined look and features a new neoprene helmet ﬂap as well as a zip pocket in the back for maps.

–

Spectro Series In summer 2010, Deuter introduces a new range of lightweight backpacks: the German brand fine-tuned fabrics, frame, foam and features to create a stripped down, no-frills day rucksack. Yet, to guarantee fantastic comfort and great durability, Deuter added a new, unique back system, functional details and extra strength where needed. Deuter’s new Spectros are clean-cut, athletic packs designed for more comfort and less weight. The fashionable and functional top loader presents all the essentials and leaves the superfluous at home. Its new Dual Frame back system is extremely lightweight and flexible, yet delivers great stability and load transfer. This is guaranteed by the perforated, strong waist belt made of a 3D mesh with extra big holes for great ventilation. Yet the coolest effect comes from the patented back system, which utilizes a technical spring steel frame with a mesh back panel. It allows fresh airflow to circulate from three sides and – thanks to its great flexibility, follows the body’s movement. Deuter offers the 24 l and 32 l capacity as well as the women’s specific 28 l SL version.

Exosphere Range In winter 09/10, Deuter premiers its Exosphere

The new synthetic sleeping bag range by Deuter hugs you clo-

sleeping bags for unrestricted tossing and tur-

sely, yet leaves room for night activities: we change our sleeping

ning. It introduces the Thermo Stretch Comfort

position up to 60 times a night, but in common sleeping bags

technology which utilizes highly elastic bafﬂe sti-

our movements are restricted. The Exosphere range has extreme-

tching. This creates a snug ﬁt which warms the

ly elastic horizontal seams which expand up to 25% allowing

body up quickly and simultaneously allows the

the restless sleepers to toss and turn without feeling mummi-

bag to expand up to ¼ of its size offering fantas-

ﬁed. On top, the sleeping bag ﬁts closely around the body. The

tic freedom of movement.

range includes three different models (+2°, -4° and –8), which come in two sizes: Regular and Large. The Exospheres +2° and -4° are also available in the women specific SL-fit, which offers extra insulating details like the cosy fleece lining around the hip area and in the

57 products

foot section.

Minim Explore Proshell Jacket Ultra light outer shell for complete weather protection and a very comfortable motion ﬁt.

Minim 30 Bag The Minim 30 Bag is built with Salomon’s Airvent Minim System for ventilation and balanced comfort. It includes all the features you would expect (bladder, pole holder, compression straps) from a pack weighing twice as much.

Wayfarer Stretch pant The Wayfarer Stretch Pant repels water, yet breathes very well and stretches to ﬁt comfortably during all summer adventures.

products

Wings Sky GTX Salomon Sports, announces a revolution in light and fast hiking, the Wings Sky GTX. Wings Sky GTX blends running shoe ﬁt and midsole technology with a light and supportive upper to create one of the lightest (530 grams) high-top backpacking boots ever made. Light in overall weight, but heavy in features, the Wings Sky GTX includes a full Gore-Tex membrane for weather protection and thermal regulation and Salomon’s unique Agile

Chassis System for stability, cushioning and unmatched agility on even the most uneven trail surfaces.

Azimuth Jacket A highly breathable, windproof, Windstopper Softshell jacket for cold and windy weather, providing great comfort with Softshell fabrics next to the skin.

RX Moc RX Moc is displaying all of the properties that make Relax unique. Elastic Mesh uppers are ultra breathable. The chassis has oversized „muscle” and “tendons” to provide added cushioning and assist the sore muscles of the foot with energy return. Contagrip outsole, made from a grippy compound and with an oversized footprint, completes the stable, easy walking package.

Trail Runner Zip Tech Tee The functional, sporty and fast-drying technical shirt ensures optimum comfort during your run, thanks to a variety of highly functional materials. The integrated actiLITE technology gets rid of any moisture and improves ventilation. A sporty design, female ﬁt and ﬂat seams make the new running shirt - a true highlight for women.

Exo Tight Salomon, introduces EXO Sensifit, a breakthrough in performance wear for trail running. EXO Sensifit is a group of product technologies designed to improve performance and endurance, while reducing soreness and helping to prevent injuries. EXO Sensifit utilizes key materials in key places to support the body’s muscles and skeleton, improving alignment, oxygen intake, and blood flow.

XT Wings² serious trailrunners. Introducing the new XT Wings² shoe, with Salomon’s unique Agile Chassis System. Agile Chassis System is the industry standard, balancing cushioning with stability, enabling runners to go with more agility. ACS is a three-component midsole that mimics the unique properties of the human body, incorporating a stabilizing “skeleton”, a cushioning “muscle”, and a series of “tendons” to help return energy and rebound during the push-off phase of a runner’s stride.

59 products

Salomon, the leader in trailrunning footwear, announces today the latest breakthrough for

Eden1 For 2010 GoLite’s tent and shelter collection has been given a new look and the popular Shangri-La range will be joined by the brand new Eden and Arcadia series. With a unique design the Eden range has styles suitable to house up to 2 people and is really easy to pitch, only requiring two pegs and using DAC

TraveLite Wheeled Carry

featherlite poles. This unique design provides a generous interior along with a large outside vestibule for storage and cooking.

Travellers can now go on a 10 day trip anywhere in the world

Wicklow Shortsleeve Travel Polo

without having to ever check a bag in with an airline

To complete GoLite’s Adventure Travel offering is the

with GoLite’s brand new

brand new selection of apparel. Jackets, tops, bottoms and

Adventure Travel collection

even a dress complete this offering, all really lightweight

for 2010. Featuring both

and constructed using fabrics which are really fast drying,

luggage and apparel all items

enabling garments to be easily washed when travelling.

in the Adventure travel range

Available in men’s and women’s ﬁttings, the Wicklow

are highly durable, ultra light-

Shortsleeve Travel Polo has a sophisticated, clean design

weight and have been speciﬁcally

and comes in a choice of great colours.

designed for their intended end use.

www.golite.com RS 3-season The RS, or Recycled Synthetic, sleeping bag range is GoLite’s ﬁrst ever synthetic offering and features styles which can cater for 1-3 season use. All bags are constructed using recycled materials for the shell, lining and insulation. There are mummy, quilt and vario semi rectangular proﬁles to choose from within the RS collection that suit a diverse range of environments and preferences.

products

Peak There’s light then there’s the Peak, part of GoLite’s Ultralight backpack series the Peak weighs only 765grms and has a capacity of 38L. A unisex style, the Peak is available in three differing back lengths to ensure a good ﬁt and optimum comfort for the wearer at all times. Durable and functional, all packs within the GoLite collection are constructed using some of the strongest, lightest materials available including recycled Dyneema, a fabric which is as strong as steel, and not currently used by any other brands.

SUPER MICA JACKET Marmot Super Mica, breathable and waterproof Membrain Strata fabric - only extreme lightweight adventure freaks should apply. Pockets big enough to ﬁt more than just energy gels yet still harness friendly. Pack size equivalent to a softball, adjustable wire rimmed hood integrated cooling vents, PitZips, hem draw cord, zonal reinforcement and all for less than 250g (med).

M´s and W´s PACELINE JACKET Runners and cyclists, male or female, will love this for its simplicity, amazing comfort and lightweight construction. A stretchy, soft, breathable waterproof Marmot Membrain Strata with generous venting panels for lung busting workouts in the rain, this is the jacket that keeps the elements at bay without the hindrance of a hood.

W´s WHISPER LIGHT JACKET Lightweight Gore Paclite waterproof breathable shell with top spec features and a great ﬂattering shape. Gale-Force hood, asymmetric cuffs, Angel-Wing movement and two spacious harness friendly pockets. Simple, effective, and weighs less than 220g (med).

ROM Jacket The softshell you will want to use on the hill - Gore Windstopper combined with highly breathable side panels. A superb wind & water resistant jacket with extra length to keep out the elements. Adjustable hood, asymmetric, Velcro adjustable cuffs and soft, stretchy fabrics make this ideal for all-day comfort out in the mountains. Also available in a non-hooded version.

TRAILWIND Hoody Sharp looking, wind resistant, water repellant and ultra lighttures you need like hem draw cord, hood adjustment and venting panels, and none that you don’t, for when the wind sends a shiver down your spine. Packs into its’ own pocket for easy storage or for hanging onto a harness in case of breezy belays. Available in men and women’s speciﬁc ﬁts and styles.

61 products

weight breathable jacket (<140g for medium). All the fea-

Siljan Jacket After its launch in Norway this three-layered jacket has ﬁnally arrived on the Continent with new colours. It is made of proven Dermizax EV fabric and is therefore reliably weatherproof, thanks to its waterproof, windproof and breathable membrane. And as we know what proves itself in Norway must offer pretty good weather protection! As with all Dermizax jackets, the Siljan Jacket also has especially long under-arm zips for ventilation, adjustable cuffs and a permanently attached fully adjustable hood; things also stay nicely warm and dry up top thanks to chin protection and a ﬂeece-lined neck.

Rondane The new Rondane also gets the hip belt which ﬁts around the hips even better as a contoured hip belt with winch system and transfers the weight optimally to the body. Other innovations are the so-called Neck Cavity and newly shaped anatomic shoulder straps which are ﬁlled with high-quality breathable foam. The men’s’ version is available with a volume of 65 or 85 litres; the Rondane Lady offers a volume of 65 litres.

Helium More robust material, extended features, improved carrying system but still just as light as its predecessor– that’s the new Bergans of Norway Helium rucksack. It weighs little more than a kilo although it still offers a volume of 55 l and an enormous payload. As from summer 2010 it comes with a stronger and more robust 210D Cordura and 100D Cordura ripstop made of siliconised nylon at the sides. Like the other new rucksacks, it is fitted with the new winch system: the belts are connected in a triangle and place the hip belt conically over the pelvis. This not only simplifies handling but also contributes significantly to improved wearing comfort thanks to a greater weight transfer.

Sandnes Lady Poncho Bergans opens up new routes into the great outdoors with the Dermizax Casuals, including a Ladies Poncho made of waterproof material with Dermizax membrane. The checked

products

inner lining gives the jacket that certain something as regards style – it is taken up again in the matching rain hat, which is also made of Dermizax material. The arm openings and the wide, open downward cut allow exactly the freedom which was missing up to now on Sunday outings or in town.

woman

Itunda The Itunda provides improved comfort, traction and protection for a variety of activities in and around the water. The Itunda drains faster, drys faster, and provides more protection than any other sport sandal on the market. Our performance water shoe has Topsole Wrap Technology to provide a secure fit around the heel and instep. A roomy toe box ensures comfort all day long. The womens Itunda is specifically designed around women and has a sleeker, more feminine shape for better fit, performance and appearance.

men

Tirra Continuing to create more women’s speciﬁc styles in the Teva performance range, the Tirra is a sleek webbing style with a modern look. Amazing traction and comfort are attained by using Teva’s propriatory Spider Rubber outsole compound and a soft yet supportive footbed. Ample arch support and an anatomically contoured footbed have been designed speciﬁcally for women’s feet. Whether you need a sporty sandal for your trip to the islands or a supportive water sandal for whitewater rafting, the Tirra takes you there (and back) in style.

Tanza A simple, modern look with time tested architecture and 25 years of expertise in creating the best spots sandals in the world come together to create with Tanza a solid addition to the Teva performance range. Amazing traction and comfort are attained by using Teva’s propriatory Spider Rubber outsole compound and a soft yet supportive footbed. Ample arch support and an anatomically contoured footbed have

Dalea Mid eVent Women’s speciﬁc last, platform and design, the Dalea Mid eVent is a multi-sport shoe which is perfectly suited for casual day hikes all the way to overnight trips. The Dalea provides the grip through the, ﬁt, protection and comfort to get you down the trail with shoes made for women.

63 products

been designed to provide all day support and comfort.

Argon Alpine Backpacks Conex (1) and 2Spline (2) The new Argon Conex and Spline backpacks are true alpine partners – the ideal piece of equipment for climbing tours, speed ascents and all feats requiring lightweight gear that won’t slow you down. Up against rough crag faces or jagged ice walls, these packs can handle some of the toughest situations. Special technical features are created with just this in mind: high quality metal buckles, completely stowable gear attachments and a Cordura 500 material with ceramic reinforcements for double the amount of abrasion resistance.

(2)

Spline Spline is a multi-versatile lightweight pack with a top compartment that can be entirely sto-

Conex: belay station anchor

wed within the pack itself. Even climbers that are en-route with a

Conex

(1)

pack and helmet can gain extra headroom this way if needed.

The Conex backpacks are equipped with an integrated belay sling that for the ﬁrst time makes it possible for a pack to be used as part of a belay chain on a climbing tour. This allows the person following the lead to anchor themselves into a belay station with the belay sling, before the next pitch.

Big Al Ceplex Low Vaude is launching its ﬁrst Approach shoes. The system is designed to optimise the support of the natural foot roll when tackling mountainous terrain. The Ceplex Pro membrane ensures that the shoes are both waterproof and windproof, and yet breathable. The Vibram outsoles guarantee for stability and performance. The ideal combination for all backcountry ascents, Via Ferrata routes and mountain hikes.

products

Women’s Slight Pro Jacket The new Women’s Slight Pro Jacket is an alpine all-rounder weighing just 290 grams. A host of technical details make it an indispensable reserve jacket for all mountain activities. The underarm ventilation and pockets that are positioned to be accessible with climbing harness or backpack. An innovative climbing ﬂap on the front zip prevents the jacket from riding up and letting cold air in on the belay. Extremely lightweight 3-layer Ceplex Pro material guarantees absolute

wind and waterproofness while maintaining a high level of breathability.

Argon Tent Specula Alpine The new Vaude hybrid tent Specula Alpine combines the advantages of a single wall tent with those of a modern double wall design and is therefore ideal for variable Alpine climate conditions. It provides enough room for two people and their gear, yet weighs just 2,2 kg. The upper part of the tent is made from a single wall that incorporates a highly breathable, waterproof 3-layer membrane. In order to ensure an optimal tent climate the lower part consists of a double wall construction.

Eco Sleeping Bags BlueBeech The new Blue Beech Sleeping Bags make it possible to slumber in a fully natural environment with fabric that is Bluesign certified, meeting the highest ecofriendly and skin-friendly standards. The fill bags includes the natural fiber Tencel, which is 100% biodegradable, as well as recycled materials. The inner lining is opting for a Bluesign certified fabric that is especially skin-friendly.

Marah Jacket

Can functional clothing look just as stylish as designer fashions? You bet it can! Our new women’s Marah Jacket is proof. You’ll have to look twice to ﬁnd all the functional details packed into the stylish Marah jacket. Its urban design is played up with sleek surfaces and added frills. A Ceplex Active membrane makes the 2-layer jacket both waterproof and breathable.

Scutum Ultralight Weighing only 1000 grams, our new Scutum Ultralight is the world’s lightest 2-person double wall tent of its class, inlcuding a tent ﬂoor with 10,000mm water protection, innovative aluminiScutum is absolutely waterproof, extremely tear resistant and enduringly UV resistant. The Powerframe System in this tent runs as a single arch construction between the inner and outer tents ensuring extremely high wind stability.

65 products

um poles and outstanding ventilation. The

Passion One Red Dot Design Award 2009“ for the world´s lightest sleeping bag: Passion is the lightest sleeping bag of its class and compacts to the size of a grapefruit. “Passion One “ weighs the least starting at 265g and is equipped with an ankle-length zipper, it is followed by “Passion Three” which starts at 465g and the series is completed by “Passion ﬁve” that starts at 690g. All three sleeping bags still manage to achieve an astonishing comfort temperature of -7°c. A storage bag and stuff sack are included. Limited Edition: Delivery of Companyon products are limited.

Sunrizer 600 Woman The comfortable sleeping bag.

Early Bird Comfort-line Early Bird: A bi-elastic textured outer material which ﬂexes with the body´s movements, therefore allowing less air to permeate the space between the sleeper and mat.

Solace A lightweight waistcoat made out

products

of a cellular, isolating and waterproof fabric and is so compact it ﬁts in your pocket.

Purity A lightweight and compact jacket that ﬁts in a side pocket.

Made out of a breathable, insulating and water-repellent fabric.

Cheyenne GTX / Cheyenne Lady GTX The Cheyenne GTX (and of course the Lady-version, too) is a popular classic among the range of Trek Light boots from the German boot manufacturer Hanwag which received several awards. For 2010, Hanwag revised the lightweight yet stable boot: With a new Vibram Endurance sole and a new look, the Cheyenne GTX is more comfortable and longer lasting than ever. It is manufactured with a lasting construction and can therefore be easily resoled. The upper is made from strong Nubuck, Sportvelours and Cordura and features a waterproof Gore-Tex lining.

Hanwag Lhasa / Lhasa Lady The trekking boot Lhasa is unique – not only because of its upper made from real tibetian yak leather! The German boot manufacturer Hanwag has an exclusive range of outdoor footwear featuring this outstanding leather. The leather comes from the Lhasa Leather Factory: The company Hanwag exclusively works with was completely modernised in the 90’s with help from German foreign aid. Today, steered by Tibetan management, it stands as a showcase company offering workers social security and produces leather of the highest quality that meets Western European environmental standards.

Altai GTX / Altai Lady GTX The Altai GTX from Hanwag is an extremely ﬂexible, high performance mountain and trekking boot, providing a perfect ﬁt and support for sportive hikes and climbs. Its hybrid upper, made from Cordura Rocket and Sportve-

Ferrata Combi GTX / Ferrata Combi Lady GTX

lours leather, is waterproof (with Gore-Tex lining) and airy to ensure a comfortable environment for your feet. The Vibram AW Integral sole construction is lightweight, yet

provides superb support and ﬂex.

Once you cannot get enough of rock climbing or Via Ferrata and would prefer to extend your trips to colder mountain regions with some snow and ice, then the Ferrata Combi GTX is the perfect choice for a wide range of classic alpine routes. Despite its stiff, crampon compatible Vibram Climbing sole and its sturdy upper, the Ferrata Combi GTX is exceptionally light in weight. The upper leather and Cordura Rocket) is strong enough to provide the support you need, but is ﬂexible enough to ensure the best ﬁt and control.

67 products

(made from Bergrind-

Everywear campaign Everywear, the perfect, versatile weather protection, sets new standards in the newly-compiled product range, with an unbeatable combination of lightness and multipurpose features. Waterproof, windproof and breathable, these are the threefold characteristics of this successful line which has already set excellent standards in the past. A new, soft outer fabric also emphasises the feeling of lightness. A modern design with new shaping and colours ensure that the Everywear styles, which as ever can be packed down small into an inner pocket, are indispensable companions for anything we do outdoors.

Gore-Tex Paclite Shell During steep ascents every gram counts, so lightness is an essential consideration in mountain sports. Because total protection from the elements should not weigh you down, the new lightness, Schöffel style, in the combination of Gore-Tex Paclite Shell, with stretch offers even more comfort. The light texture of the fabric, all kinds of performance features, pre-shaped arms, a shaped storm hood with threepoint adjustment, glued storm ﬂap, underarm zips and a sporty look characterise the two new stretch mountain sports jackets - Kongur for men and Cassana for women.

Windstopper Active Shell An optimum body climate, even on warm days and

Narisa

with intensive exertion: Schöffel has become one of the ﬁrst to use the new Windstopper Active Shell. This highly breathable, windproof and water-repellent three-layer design is amazingly lightweight, and with a very light jersey lining also feels very comfortable against the skin. The new “wicking” lining ensures fast wicking of moisture from the skin to the membrane.

Paxton

Outdoor Pants in 32 Sizes A badly-ﬁtting pair of pants can soon spoil your fun in the outdoors. Sports clothing experts

products

Schöffel have therefore long since declared war on unisex styles and single-size items. That was the start of an unparalleled success story: Schöffel’s answer is an optimum ﬁt, individual lines and trousers available in long, standard and short leg lengths. The range comprises 15 men’s sizes and 17 women’s. The breadth of the range, which has been expanded by further styles for Summer 2010, is

River Pants

highlighted by Schöffel’s expert trouser-making skills. The new must-haves for Summer 2010 are zip-off trekking pants for women (Narisa) and men (Paxton) of stretch material, and a 7/8 zip-off version for

women (River Pants).

Neutrino I For anyone who likes to pitch their tent high in the Alps, there is now a new and completely mobile home on the market: the Neutrino I. Thanks to its extremely light and stable 20 D Nylon 66 membrane, the 20x10x10cm pack weighs in at barely 1.1kg while offering a ﬂoor area of 220cm long and up to 130cm wide. The innovative ventilation system effectively reduces the build-up of condensation. One person can easily pitch the Neutrino I in a maximum of 2.5 minutes on a very small area using the ultralight poles with ﬂexible inserts – without having to do without a relatively large vestibule for shoes and luggage.

Firetail GTX Two worlds in a single shoe: It’s as flexible and shock-absorbent as a trail runner shoe, while offering the grip and precision of an alpine approach shoe, The Firetail GTX sole, developed in conjunction with VIBRAM, unites the propulsion and light weight of its EVA midsole with the resistance and absorption of the PU shock absorber on the heel section. The multi-fit insole means the shoes are very comfortable to wear. The extended lacing allows for full-fit customization with precision and comfort on technically challenging terrain.

Nine Apex

Finally, a manufacturer has managed to coupwith the requirements of modern hall and sport

same goes for climbing accessories. One such

climbing. The result is: the Nine. This device unites

accessory is the Apex: a 750-gramm, puristic

the light weight and user-friendliness of a ﬁgure-

and robust 28-litre backpack for alpine climbs

of-eight descender with the security of a self-blo-

and fast ski tours. The completely new “snap-

cking system. Unlike the semi-automatic devices

lock” buckle on the waist harness is the epito-

produced up to now, the Nine is a single-piece

me of minimalistic yet highly functional design.

construction. The device hasn‘t a single mechani-

The buckle can be opened and closed intuitively

cal part that can be activated accidentally through

with one hand – no more annoying fumbling

dirt build-up or incorrect operation

on a steep rock or with gloved hands.

69 products

le the advantages of the popular descender Climbing is the art of simplifying complexity. The

Stride Lady XCR Range Trail Activity & XO®-System

Journey XCR Range Comfort Fit – Wellness Sport

Fogo Junior Mid

products

Range Magic Kids

Alpine Trek Lady GTX Range Alpin

Nepal MFS Range MFS® Memory Foam System

Meran Range Comfort Fit – Wellness Hiking

Peru Lady GTX Vakuum Men Cross GTX

Range Light Hiker

71 products

Range MFS® Vakuum

(1)

3L Cubic System Jacket (1)

The 3L cubic System jacket is available for both men and women. The specially developed Odlo material, with its high water column (10,000 mm), protects against rain, wind and snow. The latest glue-welding and ultrasound technologies have been used in the processing stage. The «free move» cutting technology allows completely unrestricted movement.

3L Woven Waterproof Cubic (1) MATERIAL Perfect climate control, uncompromising protection from wind and rain: the water- and windproof Odlo 3L woven waterproof Cubic fabric combines three different materials to make a durable, breathable laminate. On the inside, Odlo «cubic» with its small, cubic air chambers, ensures perfect climate control and maximum comfort. The middle membrane layer allows water vapour out but no moisture in. (1)

(2)

3L Cubic Discover Jacket (2) The softshell 3L cubic Discover jacket, like the System jacket, is designed around the «insideoutside» principle. The stretchy material, the «free move» cut and the high breathability guarantee maximum wearing comfort. The high-quality workmanship, the use of glue-welding and ultrasound technology and numerous details – like taped outside seams, seamless linings, seamless shoulders and a unique Velcro adjustment system on the sleeves.

3L Stretch Windproof Cubic (2)

products

MATERIAL Windproof yet very stretchy. Water-repellent yet extremely breathable. The Odlo 3L stretch windproof Cubic fabric combines apparent opposites in a unique high-tech material. The stretchy material offers maximum freedom of movement and reliable protection from the wind-chill effect. At the same time, moisture formation and the risk of overheating are reduced on the inside.

functional socks and underwear at a top price!

We are the climate system of your skin The Mobile Society offers functional underwear with a perfect fit due to a 3Dseamless technology. The two layer fabric is knitted without Elastane. It is therefore very quick drying and offers a perfect body climate for all levels of performances. The Mobile Society offers three different lines: Silver Lite and Silver Pro equipped with bacteriostatic features are ideal for usage as first and second layer. The new Merino line combines moisture management and the benefits of Merino wool to a highly functional underwear.

TP1 TREKKING Light trekking socks with ergonomic pads on sole and instep. Soft acrylic yarns surround the foot

2 2

SilverPro TREKKING High functional trekking socks made of merino wool and ceramic which offer a constant temperature of +/- 5 degrees. Seamless knitting technology grants a perfect ﬁt and comfort.

73 products

granting support and moisture transfer.

Terrex Feather Jacket The innovative Terrex Feather Jacket of the Mountain Sports Segment is the absolute highlight within the products of adidas outdoor in spring/summer 2010. The adidas own FORMOTION™ technology and the GORE-TEX® PRO SHELL guarantee a perfect ﬁt as well as a durable waterproof and highly breathable protection, even in the worst weather conditions. The Jacket has two ventilating mesh pockets, a fully adjustable Hood and a water repellent 2 way zipper system.

TERREX FAST X FM MID GTX The “TERREX FAST X FM MID GTX“ combines less weight with great support. Due to its adidas FORMOTION™ technology and the speciﬁc midsole construction which wraps up on the side wall the shoe offer optimal ground and motion control. For weather protection it uses GORE-TEX® Extended Comfort Footwear which offers non-insulated protection to keep you dry and comfortably cool during higher activity levels.

TYRAN The mid-cut hiking shoe of Wolverine is made of Nubuk leather and mesh material. As is the shoe’s upper. The footbed consists of Wolverine’s iCS removable full cushion with a mesh sock liner. Tyrin is

products

available in U.S. sizes 7 – 12, 13, 14 and in the colours Khaki/Orange and Tobacco/Brick.

MARCO The upper of Marco is made of full grain leather along with a 1000 Denier Nylon. The lining is leather. Like Tyran, the shoe’s footbed features Wolverine’s iCS removable fullcushion with a leather sock liner. Marco can be ordered in black and brown and in U.S.

sizes 7 – 12, 13, 14.

Barrier 3L Jacket Helly Hansen Barrier Jacket boasts Hard-Shell Performance with Soft-Shell Comfort. Helly Hansen’s new Barrier Stretch 3L Jacket takes top-shelf Helly Tech XP construction and adds the beneﬁt of extended stretch in a new high-gauge knit fabrication. Light, durable and versatile, the Barrier challenges the line between hard-shell and soft-shell performance with its threelayer waterproof breathable design.

Ekolab RecyclerPant The waterproof breathable fabric in the new Ekolab Recycler Pant is made with 100% recycled plastic water bottles. That’s great but, even better, the Recycler Pant is brilliant at deﬂecting the elements with its proven Helly Tech XP construction. Helly Hansen takes its environmental expertise to the lower extremities in the Ekolab Cargo Pants.

Trailwizard SS A performance packed athletic jersey with advanced dry ﬁber and air circulation features. HH Cool Lifa Stay Dry Technology pulls excess heat and sweat away from skin for long term dryness during high-intensity pursuits. Hot, sweaty weather conditions are no match for Helly Hansen’s high-performance HH Cool Trailwizard SS jersey made with a supercharged moisture-moving fabric that keeps the skin

dry and comfor-

table on the trail and road.

Ekolab RecyclerJacket Helly Hansen’s new Ekolab Recycler Jacket protects outdoor enthusiasts from the weather while minimizing the product’s impact on the planet. The Recycler is part of Helly Hansen’s Ekolab R&D Project, a test lab where company researchers advance environmentally conscious design and create distribution alternatives to reduce Helly Hansen’s environmental footprint.

Helly Hansen Trail Moc Performs like a shoe, breathes like a sandal. Run, raft, scramble and hike in Helly Hansen’s all-purpose Trail Moc. The high-performance, outdoor shoe has the stability of a trail runner yet the breathability of a sandal. It’s a light but serious trail shoe with a nylon shank embedded in the midsole that adds stability. The tough Helly Wear overlay in the heel strike zone protects the feet from sticks and rocks.

75 products

Trail Moc

Speed Lock Speed Lock is the innovative high-tech external adjustment system by Leki. The red lever is the immediately identifiable mark of the super-fast adjustment technology. Speed Lock adjustment means you can adjust your pole length quickly and securely even whilst wearing thick gloves in rain, ice and snow with one touch. The Leki innovation experts invented a mechanism (patent pending), which locks the shaft perfectly. The so far unmatched force transmission results from an integrated stainless steel pressure plate. With the Speed Lock, Leki sets new standards in locking forces for poles with similar external locking feature throughout the international market. The TÜV standard of 60 kg is by far exceeded, a safety reserve which can be - a safety reserve, which can safe lives. The locking force can be readjusted at any time. Leki will use this world innovation on five trekking pole models. These are the five models with the new Speed Lock in the Leki line – one is produced out of Carbon. All five are equipped with the Aergon Grip, which is perfect because of its edgeless outer shape, the large support area on top of the grip, and the extremely smart lightweight shell cavity construction.

Nordic Walking The new Leki 2010 Nordic Walking line comes in fresh, sporty and stylish designs. Featuring the patented and well-proven Trigger Shark or the

products

Trigger 1 grip strap system in a new make-up. Poles in ﬁxed length or adjustable, made of carbon or Aluminium – Leki offers them all.

Elbrus 2 A very light alpine tent for two. Two poles cross each other in 2 points, which makes the tent very stable even when the wind is strong. The third pole creates a big vestibule for backpacks and shoes. The Elbrus 2 Fly sheet is made of reinforced nylon RipStop with a silicon coating. The Elbrus 2 is compact, easy to assemble and light in weight.

Mountain Baby A sleeping bag for the youngest travelers. The sleeping is very functional. The length can be adjusted, which means that it will not be necessary to change the sleeping bag, when the baby grows. The sleeping bag has sleeves, which gives the baby an opportunity to play with their hands without leaving the sleeping bag. The sleeping bag can be opened on both sides, which is comfortable for the parents.

Mark 23 SB Poncho A unique multi-functional sleeping bag for summer hiking. Mark 23 SB is a very light blanket sleeping bag; comfort temperature is +15C. The hood of the sleeping bags can be easily detached and transformed into a comfortable 3D hood or into an improvised hat. When unfastened lengthways the sleeping bag transforms into a 170cm x 185 cm blanket. In the main body of the sleeping bag there is an

Siberia Wide Transformer

The outer fabric of the sleeping bag is silicon coa-

A very practical sleeping bag with a detachable hood. It

ted; the fabric is strong and warm. The ďŹ lling is Pri-

provides a comfortable sleep when the hood is attached

maloft SB 1x100g/m2. The zippers are YKK with a

or detached. The width is 100cm, the length 230cm. The

quick opening possibility, this enables the sleeping

sleeping bag transforms into a 200 x 195cm big blanket.

bag to be opened lengthways in 1 second due to

The hood has a pocket where a soft garment can be placed

the quick release unzip system. The weight of the

and then used as a seperate pillow. Flannel fabric is used in

Mark 23 SB Poncho is only 900g.

the facial area of the sleeping bag making it nice and soft to touch. Along the whole length of the zipper there is soft roll which prevents you from coming into contact with it.

77 products

opening for using the sleeping bag as a poncho.

Monarch X The new Monarch X series binoculars are great for bird- and animal watching, as well as for general nature observation. They will be positioned as the high-grade models of our popular Monarch range.Outstanding optical quality distinguishes these new products - ensured by their large 45 mm objective diameter and innovative dielectric high-reﬂective multilayer prism coating. Inside the slim, stylish body are O-ring seals and nitrogen gas that assure the Monarch X binoculars stay waterproof and fog-free.

Nature lovers, hunters, bird watchers, outdoor photographers - everyone who loves a good view and is into digiscoping – will certainly welcome this new line of fieldscopes from Nikon. They‘re called “EDG” – pronounced “edge” – because that’s exactly what users will get from them: edge-toedge brilliance and over all leadingedge performance. All EDG fieldscopes benefit from the use of performance-proven Nikon’s

Sportstar EX

ED (Extra-low dispersion) glass that assures natural color reproduction

products

and crisp clarity. Straight models, in These stylish models offer superlative features like waterproof and

addition, feature dielectric high-re-

fog-proof performance plus all the other features of the smartly desi-

ﬂectivity multi-layer prism coatings for

gned, black Sportstar EX 8x25DCF and Sportstar EX 10x25DCF. They’re

higher contrast than ever. They are

also twin-hinged, foldable, and the compact Dach-prism type.

available with two different objective diameter, each angled and straight.

Sporter Ex Sporter EX binocular series for all-round use. Fully waterproof and fog-proof, Nikon Sporter EX Binoculars (8x42 and 10x50) offer great value in a compact, lightweight and user-friendly package. Multicoated, specially engineered lenses and high-eyepoint design ensure a sharp and comfortable view, whilst ﬁberglass-reinforced polycarbonate resin dramatically reduces the weight of the body, making them perfect for use in any terrain.

8x42

10x50

Fieldscopes EDG

Laser Rangefinder Forestry The Nikon Forestry 550 Laser Rangeﬁnder, just as its name indicates, “Forestry”, which features angle compensation technology, is principally targeted at forestry-related users, but also useful to surveying ropes courses and climbing walls. Our engineers designed the Forestry 550 to meet demand for angle compensated distance measurement, especially among users involved in speciﬁc aspects of forestry, from clinical or general observation and analysis to surveying. The built-in inclinometer provides easy readings, in height compared to another tree), horizontal and angular distance, as well as actual distance. Measurement results are displayed on both internal and external LCD panels.

79 products

for example, of a tree – including height, vertical separation (the difference

Mybottle Gone are the times when you first had to tediously boil water outdoors before you could safely drink it: With the Mybottle, Katadyn has rolled out yet another innovative product for active people who are used to moving autonomously in free Nature. And for people who believe that ecological solutions make sense. The three-stage water filter is the heart of this perfect outdoor drinking system. It destroys harmful viruses, bacteria, and protozoa. Of course, you can also use the mybottle without the water filter. It comes in two different variants: as a mybottle water filter and as a mybottle drinking bottle.

Powdered Beer The Trek’n Eat foods specialists never cease to look for new ways to make the outdoor community happy. Once again they had a brilliant idea: Cheers to the world’s ﬁrst powdered beer! Contrary to popular belief, beer and sports go well together. A glass of beer after sports is not only refreshing and healthy; it is readily absorbed by the body due to its isotonic qualities. Non-alcoholic beer is best, because alcohol dehydrates the body after sports even further.

products

Increased variety of Trek’n Eat outdoor menus The expedition food specialist Trek’n Eat is introducing three new vegetarian outdoor meals: a mouth-watering Italian Pasta Primavera, a tasty Indian Chana Masala and a delicious Pesto Salmon & Pasta. An Organic Chili Puree with Vegetables & Hempseed Crisps for the health conscious tops off the new Trek’n Eat menus. The new dishes contain neither additional preservatives nor added ﬂavour enhancer. Trek’n Eat expedition food is particularly appreciated by outdoor enthusiasts who value the easy preparation, authentic taste, low

weight, and reduced fuel consumption during cooking on trips.

Zernez The Zernez internal frame, an alpine-style backpack gets its design inspiration from the Swiss Army Knife. It resembles the sleek, stylish look of the legendary knife and is loaded with purposeful features that allow users to customise the pack. It also incorporates a loaddispersing mechanical system that transfers the load into key areas throughout the pack. The Zernez comes with an ergonomically-enhanced waist belt.

SwissClipper The Swiss Army knife was built on the premise of portable functionality. With that thought in mind, Wenger developed the Nail Clipper Swiss Army knife. Made of tempered stainless steel, this retractable precision instrument ﬁts in your pocket or pack but is capable of delivering professional results in the great outdoors.

Nomad Always remain on course thanks to the Wenger Nomad’s digital compass. It is easily activated by the push of a button. The heading digitally appears in red

RangerGrip

in the center of the dial while a directional arrow cleverly appears

Following the success of EvoGrip Swiss Army Knives, Wenger has applied

from below the Wenger Swiss cross

the concept elsewhere – enter the RangerGrip. A textured non-slip rubber

logo providing quick and easy-to-read orientation.

inlay is embedded in four areas of the knife handle where the hand makes

In addition to its analog hour, minute and second

contact and demonstrates why Wenger’s quality Swiss craftsmanship is

functions the Wenger Nomad also provides a digi-

world-renowned.

tal display of the weekday, an additional hour, minute and second time function, as well as the date, including the month.

The Eiger is the perfect mid-range, backcountry boot when comfort and protection matters. Alpine technical performance with comfort and your feet in mind. Featuring the Wenger exclusive „Spydraﬂex“ outsole to dampen vibration during high impact and irregular trail conditions. The Eiger‘s „Hydrofoil“ waterproof membrane resists water while simultaneously allowing your footbed to breath.

81 products

Eiger

Thermo products High Performance La Playa’s High Performance stainless steel bottles promise to be light, compact and robust. The brand emphasizes the great insulation of the product: Cold drinks should remain cool for 24 hours while hot liquids keep a high temperature for12 hours. According to company information, the temperature of hot water in the 1 liter bottle only decreases from 95 to 65 degrees centigrade within 24 hours.

Thermo products Mercury The double-wall stainless steel body of the Thermo bottle is vacuum insulated. The Mercury bottle has a hygienic screw top automatic fastening.

Thermo products Cafetière The cafetière is ideal for use at home, in the ofﬁce, on the terrace or out-

24 H

12 H

doors. It does not need any coffee ﬁlters or pads and does not depend re G a r a n

für

tie

Jah

on an electric supply.

1,0 L.

li e r w ir k

KC Professional Cooler KC stands for „Keep cool“ and is a series of professional soft coolers. The Professional 12 by Ezetil consists of a strong, but ﬂexible foam insulation, a very robust outer material made out of Nylon while the inner material is made of food friendly EVA. A removable shoulder belt increases the comfort of Professional 12 during the mobile use of the product. Ezetil promises that it is easy to clean.

products

E 3000 R Ezetil’s E 3000 R cooler can be used at a voltage of 12, 24 and 230 V. It comes with a case to store the cable. The inner space is sufﬁciently high enough to store standing bottles of up to 355 mm in height. Ezetil promises that the electric cooling motor will run for at least ﬁve years. An akku is available which continues to cool E 3000 R once the product has been cut off from the electric supply.

COOLINATOR cool wear -more energy for your performance

Coolinator is a professional cooling system that cools the body individually for up to 40 hours. The body saves energy, stays cool and offers better prerequisites for maintaining health, concentration and performance when exposed to heat. The cooling vest – like all Coolinator textiles, such as caps, neckbands or headbands – is capable of binding water ﬁrmly within seconds, so that it can only escape again by evaporation due to heat exposure. The evaporation cools the body in an individual and natural way depending on the ambient and body temperature. Coolinator textiles are activated by plain tap water and provide maximal freshness and vitality by natural evaporation cooling in just one minute. The hotter the day the stronger the cooling effect. Prolonged cooling procedures in refrigerators and freezers can be omitted entirely. It’s easy to use: immerse in cold water for 10 seconds, wait 50 seconds – done.

www.cooline.info

Trailstar Robens introduces two new Trailstar models in the Adventure line proving yet again that lightweight tents don’t have to cost a fortune. They have all the features which you can expect of a Robens tent – hydrostatic head of 5000 mm, easy to pitch, excellent ventilation through four adjustable vents, enough space and are made of hard-wearing materials. Trail star is available for one or two people.

Fantasy Collection – Magic Range Outwell raises the bar for tent design, quality and innovation by introducing the NEW Magic the colourful Kids Room, not to mention the innovative outdoor game wall that can be mounted on the tent, on upright steel poles, or between two trees and can be adjusted in height for playing football, tennis or volleyball etc.

83 products

Range from the NEW Fantasy Collection. Children and their parents will be delighted with

Outdoor meals The development of these products started in 2007 on the occasion of a regatta on the Atlantic. For this purpose, a team of developers closely examined the requirements for these products. The primary aim was to be able to refrain from additives, thickening agents, modiﬁed starch and preserving agents of any kind. At the same time, the products should have a high share in vegetables and real meat in the packaging. The vegetables have been dried naturally or freeze-dried. To guarantee residue-free raw materials, some products are bought from organic farming. The animal products are freeze-dried exclusively in our own plants to be able to control the quality of the fresh goods. Outdoor meals should be easy and practical to use. For this reason, all products are bagged in portion packages for one person and can be ﬁlled up in the same pouch with hot water. 6-8 minutes after which it can be consumed out of the package. Now its ready to eat out of the package. We have developed a special foil for this purpose to ensure that the pouch can stand on its own and is protected from humidity. A dish is therefore not necessary. Special; Meals can be prepared with cold water or snow.

Farmer’s Snack’s long experience with dried food makes it possible to manufacture high-quality trekking products.

2XU Elite Compression Tight Compression garments have become increasingly popular amongst competitive and leisure athletes because of its ability to heighten performance and body function. Beneﬁts of compression sportswear are heightened agility and proprioception, reduced muscle damage, improved circulation,reduced fatigue and improved recovery as independent studies have shown. 2XU Elite Compression Tights offer superior compression to enable greater muscle stability and injury prevention. It has been designed to support the calves and hamstring muscles – areas which are particularly prone to fati-

products

gue, injury and muscle soreness.

Nedap

is a most competent partner in

protecting stocks against losses. It is able to shelter all kind of articles from theft with the most efﬁcient radiofrequent technology. The RF-tags that Nedap uses are produced in our own facilities. 100% quality check and best detection are guaranteed. All Nedap tags are perfectly suited to source tagging. Customer counting modules are integrated into the EASantennas. You receive all the data you need for planning your staff, for controlling marketing campaigns and to ﬁnd out the conversion rate of your shop. A perfect tool to compare stores and their results. Our

Beppina

intelligent EAS System delivers information from stores to

Sportsmanship

all places via internet.

and function are combined in the Beppina women’s parka to guarantee effortless outdoor activity. A comfortable ﬁt and high wearing comfort are ensured by ingenious details, a superb two-way stretch material and a tried-and-tested design using waterproof, breathable materials and laminates – naturally also with sealed seams.

OP-100 OP-100 is the outdoor professionals watch with fashion and function corresponding. Its active graphic design and lightweight aluminum casing make the watch very practical and user-friendly. It combines four functions, sporting Heart Rate, Altitude, Barometer and Compass to help you gauge progress, stay on route and keep your outdoor activities. Alatech HRM will be your best companion on your expedition.

85 products

abreast of changing conditions on

Meet the writers Piotr Turkot is co-owner and publisher/editor of both, the ﬁrst polish outdoor industry internet and press magazine , 4outdoor, and the most popular polish climbing site , wspinanie.pl (70 000 unique users). He is also co-organizer of the cultural event - Krakow Mountain Festival. In his free time he is trying to be a sports climber.

Eugenio Di Maria is president of EDM Publications and editor and publisher of the European edition of Sporting Goods Intelligence (SGI Europe), two other European business newsletters and a vast array of market research reports, including Malta. He is also the publisher of The Outdoor Industry Compass.

Santa Fe-based editor and writer Peter Kray runs the editorial operations for two North American publications from his ofﬁce 7,000 feet up in New Mexico‘s Sangre de Cristo Mountains. Kray has been the US Editorial Director for Ski Press World, the international ski magazine with headquarters in Montreal and Munich, since 2002, and just last December took over as the Editorial Director of Mountain Gazette, the legendary Rocky Mountain outdoor magazine.

Krista Crabtree is the gear and fashion editor of Peaks Magazine, the custom publication of Vail Resorts. Krista also covers fashion for Snowpress, which is the SIA Daily. I am a former editor at SKI Magazine. She also teaches skiing at Vail and Eldora Mountain Resort, where Krista runs the women‘s snowsports program.

Ulrike Arlt has worked as a freelance journalist for many years. She is specialised in functional textiles, the sporting goods trade and industry, as well as the physiological effects of sports on the human body. She is an enthusiastic freeride snowboarder and skier. In summer she goes hiking in the Bavarian alps with her six year old son.

SNEWS is the U.S. outdoor industry‘s leading source of insider trade news, analysis and product and trends information. Founded in 1984, SNEWS is best known for its online trade news and information service read by top retailers and business leaders in ﬁtness and outdoor. www.snewsnet.com.

Markus Huber has been covering the European outdoor market for a decade. Today, Markus is editor of the OutDoor Showcase as well as managing editor of The Outdoor Industry Compass, the new business newsletter for the outdoor industry published by EDM Publications, the makers of Sporting Goods Intelligence Europe.

meet the writers

Imprint

Editor + advertising manager (responsible)

Translation

Markus Huber

Heidi Onnasch

Hardtstrasse 1

Hauptstr. 15

86842 Türkheim

87719 Nassenbeuren

markus_outdoor@t-online.de

heidiklausner@t-online.de

Phone +49 (0) 8245 966984

Phone +49 (0) 8261 730935

Design

Corinna Danninger, Vienna/Austria

Holzer Druck und Medien,

The OutDoor Showcase appears annually at the

c.danninger@gmail.com

Weiler im Allgäu/Germany

OutDoor show in Friedrichshafen.

Phone +43 (0) 676 580 03 86

www.druckerei-holzer.de

THE OUTDOOR SHOWCASE products | trends | markets

www.outdoor-show.com

OutDoor Halle B3/ Stand 500

Teva-Vertrieb Deutschland und Österreich: Tatonka GmbH · Robert-Bosch-Str. 3 · 86453 Dasing Tel.: + 49 8205 9602-0 · Fax: + 49 8205 9602-30 · info@tatonka.com · www.teva.tatonka.com

GO.DO.BE.

Pure Focus. Pure Backpacks.

visit Come w ack sho p k c a b our to ursday h T m o r f t 11 am a y a d r Satu in front m p 3 d an 3 of hall A

Come and visit us at the OutDoor show in Friedrichshafen 16. â&#x20AC;&#x201C; 19. july 2009 hall A3 / stand 400 www.mammutsportsgroup.ch www .mammutsportsgroup.ch

ALPINE Trion Pro

HIKING Creon Pro

BACKPACKING Heron Pro

CLIMBING Neon Pro