OUR
Corporate
SEASONAL
VISUAL MERCHANDISING GUIDE BOOK
OUR CHANGE SEASONAL CAMPAIGN
CHANGE SEASONAL CAMPAIGN
Welcome to Our Seasonal Campaign Visual Merchandising Guidelines Book. Enjoy and please pass this guide book to all relevant new colleagues.
OUR
CHANGE
SEASONAL CAMPAIGN
Partner Toolbox Our Corporate basic Visual Merchandising Guidebook
Our Golden Rules VM guidebook
Our Seasonal Campaign Visual Merchandising Guidelines
Corporate SEASONAL VISUAL MERCHANDISING GUIDELINES OUR CorporateBASIC VISUALMERCHANDISING GUIDE book OUR
OUR VISUAL MERCHANDISING
TOOL BOOKS
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OUR CHANGE SEASONAL CAMPAIGN
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SEASONAL CAMPAIGN
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2.3 Seasonal Campaign Our Seasonal Campaign VM guidelines runs four times pr. season and it contains guidelines for every Campaign theme; window, front table, a-wall etc.
Our Seasonal Campaign Visual Merchandising Guidelines
Corporate SEASONAL VISUAL MERCHANDISING GUIDELINES OUR CorporateBASIC VISUALMERCHANDISING GUIDE book OUR
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OUR CHANGE SEASONAL CAMPAIGN
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SEASONAL CAMPAIGN
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Seasonal Campaign Overview/ Content plan The Seasonal Campaign Overview and Content plan are a comprehensive tool for Spring/ Summer (SS) & Autumn/ Winter (AW) from which the different VM initiatives are developed.
Seasonal Campaign Overview & Content plan Our comprehensive working tool
Corporate SEASONAL VISUAL MERCHANDISING GUIDELINES OUR CorporateBASIC VISUALMERCHANDISING GUIDE book OUR
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Seasonal Campaign
OUR CHANGE SEASONAL CAMPAIGN GUIDELINES
-example overview...
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SEASONAL CAMPAIGN GUIDELINES
Theme 1
Theme 2
Theme 3
Theme 4
Window
Window
Window
Window
primary secondary
primary secondary
primary secondary
primary secondary
period 1.
period 2.
front table front table a-wall
a-wall
period 1.
period 2.
front table front table a-wall
a-wall
Futurewise you will receive vm design guidelines to follow according to the above example overview. The Season is devided into themes and each with a primary and secondary window.
OURCorporateSEASONAL VISUAL MERCHANDISING GUIDELINES
period 1.
period 2.
front table front table a-wall
a-wall
period 2. front table front table a-wall
a-wall
The front table period 1. follow the primary window and the period 2. the secondary - the a-wall follow the periods as well. As we are always in a developing process you will be informed of new initiatives.
AW-example overview...
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SEASONAL CAMPAIGN GUIDELINES
7a-7b
a b
8a-9a
9b-10b
11a-11b
12a-12b
= is defined for the Campaign period starting within the first two weeks of the month = is defined for the Campaign period starting within the second two weeks of the month
OURCorporateSEASONAL VISUAL MERCHANDISING GUIDELINES
- example overview... Seasonal Campaign theme
AW-example overview...
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SEASONAL CAMPAIGN GUIDELINES
Theme 2 Window primary secondary period 1.
period 2.
front table front table a-wall
a-wall
OURCorporateSEASONAL VISUAL MERCHANDISING GUIDELINES
TIME IS NOW
AFTER HOUR CHIC
seasonal
OUR CHANGE SEASONAL VIDEO DROPS
Video Our Seasonal Campaign Guidelines - video.
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CHANGE SEASONAL VIDEO DROPS
Click on play botton to watch; Our Seasonal Campaign Guidelines - video.
Click on play botton to watch; Our Seasonal Campaign Guidelines - video.
HOW TO
SET-UP
A PERFECT
SEASONAL CAMPAIGN
A-WALL STEP NO.1-7
Corporate SEASONAL VISUAL MERCHANDISING GUIDELINES OUR CorporateBASIC VISUALMERCHANDISING GUIDE book OUR
AW-example overview...
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SEASONAL CAMPAIGN GUIDELINES
2.4 Seasonal Campaign Guidelines Our Seasonal Campaign guidelines are included in Our Corporate Visual Merchandising basic Guide Book as part of the Partner Toolbox, and they change every season. The guidelines go through all the campaigns that are held throughout the season, including guidelines for the styling of your store. The guidelines show where and how the elements of the Seasonal Campaign Packages are to be exhibited
Seasonal Campaign Guidelines Each Campaign guideline contains all the information needed to run a Seasonal Campaign properly. Our Seasonal Campaign Visual Merchandising Guidelines Seasonal Campaign Guidelines is a compulsory course of business and to be implemented in the store exactly as described.
OURCorporateSEASONAL VISUAL MERCHANDISING GUIDELINES
You find the latest edition on our Intranet!
AW-seasonal campaign vm theme guideline example...
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SEASONAL CAMPAIGN GUIDELINES
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AW-seasonal campaign vm theme guideline example...
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SEASONAL CAMPAIGN GUIDELINES
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AW-seasonal campaign vm theme guideline example...
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AW-seasonal campaign vm theme guideline example...
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AW-seasonal campaign vm theme guideline example...
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AW-seasonal campaign vm theme guideline example...
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SEASONAL CAMPAIGN GUIDELINES
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AW-seasonal campaign vm theme guideline example...
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SEASONAL CAMPAIGN GUIDELINES
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AW-seasonal campaign vm theme guideline example...
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AW-seasonal campaign vm theme guideline example...
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SEASONAL CAMPAIGN GUIDELINES
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AW-seasonal campaign vm theme guideline example...
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SEASONAL CAMPAIGN GUIDELINES
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AW-seasonal campaign vm theme guideline example...
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SEASONAL CAMPAIGN GUIDELINES
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OUR CHANGE SEASONAL CAMPAIGN PACKAGE
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SEASONAL CAMPAIGN
PACKAGE
SEASONAL CAMPAIGN PACKAGE
2.5 Seasonal Campaign Package SEASONAL CAMPAIGN PACKAGE come about a week before a campaign starts and includes everything needed for the campaign. Window displays, in-store navigation, wall navigation and promotions are some of the elements of this box. All details are described in Seasonal Campaign Guidelines. Seasonal Campaign Package is always marked with the Visual Merchandising symbol, so you can easily recognize it.
Our Seasonal Campaign Visual Merchandising Guidelines
Corporate SEASONAL VISUAL MERCHANDISING GUIDELINES OUR CorporateBASIC VISUALMERCHANDISING GUIDE book OUR
OUR CHANGE SEASONAL CAMPAIGN PACKAGE
Example AW-package “1 of 5...
SEASONAL CAMPAIGN PACKAGE
Our Seasonal Campaign Visual Merchandising sticker Our Seasonal Campaign Visual Merchandising Package
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PACKAGE Our Seasonal Campaign Visual Merchandising Package Seasonal Campaign Package is always marked with the Visual Merchandising symbol, so you can easily recognize it.
PACKAGE Corporate SEASONAL VISUAL MERCHANDISING GUIDELINES OUR CorporateBASIC VISUALMERCHANDISING GUIDE book OUR
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OUR CHANGE SEASONAL VIDEO DROPS
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CHANGE SEASONAL VIDEO DROPS
2.6 Seasonal Visual Merchandising video drops We invite you to watch our video drops made to guide you in the set-up of a Seasonal Campaign - to set a perfect example - click on the play botton to wach. On the followint pages the different videos are listed:
10 steps of how to set up a perfect Seasonal Campaign window
7 steps of how to set up a perfect Seasonal Campaign front table
7 steps of how to set up a perfect Seasonal Campaign a-wall
OUR
CHANGE
SEASONAL
VIDEO
DROPS Corporate SEASONAL VISUAL MERCHANDISING GUIDELINES OUR CorporateBASIC VISUALMERCHANDISING GUIDE book OUR
window
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Video How to set-up a perfect seasonal campaign window
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Click on play, to watch; Step no1. - how to set up a perfect Seasonal Campaign Window - video.
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Step no1. - Strib the window Start undressing the mannequins...
Click on play, to watch; Step no1. - how to set up a perfect Seasonal Campaign Window - video.
HOW TO
SET-UP
A PERFECT
SEASONAL CAMPAIGN WINDOW
STEP NO.1-10
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Step no2. - Clean all Window all-round
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Step no4. - Dress & Style Select the styles for the window..
Corporate SEASONAL VISUAL MERCHANDISING GUIDELINES OUR CorporateBASIC VISUALMERCHANDISING GUIDE book OUR
Step no6. - Set up other elements... Inside & outdoor
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Step no3. - Hang up posters Set up all pos-material
9 6 10
Step no5. - Style the furniture - Display table
Step no9. - Mount window foils according to our general vm guide
Step no10. - place pricesigns Check all and place signs according to guideline
Step no7. - Check all styling - from A to Z...
8 video
Step no8. - Set the Lamps -according to our general vm guide
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Corporate SEASONAL VISUAL MERCHANDISING GUIDELINES OUR CorporateBASIC VISUALMERCHANDISING GUIDE book OUR
front table
OUR CHANGE SEASONAL VIDEO DROPS
Video How to set-up a perfect seasonal campaign front table
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CHANGE SEASONAL VIDEO DROPS
Click on play, to watch; Step no1-7. - how to set up a perfect Seasonal Campaign Front table - video.
Click on play, to watch; Step no1-7. - how to set up a perfect Seasonal Campaign Front table - video.
HOW TO
SET-UP
A PERFECT
SEASONAL CAMPAIGN
FRONT TABLE
STEP NO.1-7
Corporate SEASONAL VISUAL MERCHANDISING GUIDELINES OUR CorporateBASIC VISUALMERCHANDISING GUIDE book OUR
1-7 Step no1-7. - How to set up a perfect Seasonal Campaign Front table...
video
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Corporate SEASONAL VISUAL MERCHANDISING GUIDELINES OUR CorporateBASIC VISUALMERCHANDISING GUIDE book OUR
a-wall
OUR CHANGE SEASONAL VIDEO DROPS
Video How to set-up a perfect seasonal campaign a-wall
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CHANGE SEASONAL VIDEO DROPS
Click on play, to watch; Step no1-7. - how to set up a perfect Seasonal Campaign A-wall - video.
Click on play, to watch; Step no1-7. - how to set up a perfect Seasonal Campaign A-wall - video.
HOW TO
SET-UP
A PERFECT
SEASONAL CAMPAIGN
A-WALL STEP NO.1-7
Corporate SEASONAL VISUAL MERCHANDISING GUIDELINES OUR CorporateBASIC VISUALMERCHANDISING GUIDE book OUR
1-7 Step no1-7. - How to set up a perfect Seasonal Campaign A-wall...
video