Emotional Cause, Innovative Effect.
Comfort
What is? staff beds toiletries spa baths pillows spa/fitness center
What if? friendly staff “my space” smart glass tech better quality amenities larger rooms authentic, less “advertised” experience free snacks open “grocery”
Social Media
Freedom
[to have experience that works for individual]
What is? leave a mark privacy “hermit” crowd (need their space) “retreat” crowd (tech. detox) open, spacey areas unique rooms
What if? creative spaces co-creation pod units private spaces experiences as “optional� open interior spaces universal key card
Social Media
“The hosts are kind and respectful of any needed intimacy all at once. We loved our stay.” -@themeltingpots on Tumblr
“Our hotel, the Viceroy in Ubud was not only very beautiful and very good, but in addition, each room is equipped with one of these little cabins to fresh air.” - Garance Dore, lifestyle blogger/illustrator
“A clean and cozy camper in the heart of East Nashville, with an adjacent bathhouse, and an outdoor shower. A true retreat where you can hole up and rest, make coffee and cook, or get out on foot to explore Nashville's most dynamic neighborhood.”- J. Wes, Air BnB
Surprise & Delight
What is? the room view architecture spacial design great brand workshops pod hotel rooms popup shops museum/gallery handwritten notes freebies/gifts uniquely designed rooms well-lit spaces non-lobbies staff
What if? no room service voyeurism: skills brand partnerships influencer “infomercials” popup shops non-lobby curated experience photo printing “russian roulette” room choice space within a space
Social Media
“Have you ever wanted to spend the night in a funky antique store? Well for a limited time, this is one of the more interesting options available on Air BnB.� - @therealbohemian
This is how room service is delivered. Nice! -Keith K. Yelp Review, The Line Hotel
Special/Valued
What is? bonuses/extras B+B experience room service packed lunch hotel restaurant
What if? tangible memories experience cocreation (ie photobook) exclusivity as guest priority curated box discounts based on influencer co-creation of souvenir noteworthy restaurant experience photo printing
Safe/Secure/Clean
What is? secure checkin/out brighter hallways focus on women travelers’ safety lockbox/safe in room keycard staff lost item return service
What if? locked closet iris scan tech hyper-cleanliness technology eco-friendliness as standard text alert “lost item�
Social Media
“Great service and very friendly
personnel too. Everyone from the hotel employees at the front desk, the bartenders, servers at Commissary, valet etc. were very cordial and welcoming. “- Yelp Review, Line Hotel
Connected
[to each other; to place]
What is? maps local suggestions rented GPS suggestions from concierge blend of locals/hotel guests coworking spaces co-living spaces social media hotel+hostel model locally designed rooms happy hours
What if? knowledgeable staff multilingual smart rooms more value on “local” experience hotel rooms as prefab homes big data personalized rooms/ experiences influencer “infomercials” hotel events connection to humanity as consideration elevated common area local brands’ partnerships
“Covered”
[we got yo back]
What is? B+B experience hotel reward programs room service “forgotten� toiletries free breakfast pack lunch free wifi computer labs hotel restaurant minibar in room ($)
What if? “choose your own” toiletries smart mirrors with guest itinerary universal keycard free minibar/snacks “smart” rooms wearable tech satellite hotel locations robo-hotels hotel “remembers” you/preferences
Nostalgia
What is? disney world hotels diners decade theme parties arcades university hotels
What if? connect room to guest digital family photo album ICE CREAM TRUCK movie night w/ movie from year a guest was born silly putty or jax toy in rooms pod rooms as airstreams or tents sunset or sunrise suggestions around city fitness room like childhood games photobook print (chat book) influencer marketing s’mores at midnight in after hours kitchen shower as recording studio
Crazy Ideas