Information Booklet
STRATEGY EXPLAINED MARKET ORIENTATION what?
An organization-wide focus on the needs and wants of the market, while keeping the AIESEC essence.
why?
how?
It’s the only way this pioneering campaign can be successful! If we focus only on ourselves – what we want or how we’re used to doing it – we won’t be able to respond to what society needs from us. We won’t be relevant to anyone. How irrelevant!
Me!
Me!
Me!
STRATEGY EXPLAINED Stakeholder Segments
Influencers
Potential EPs
Career Placement/ Assistance Programs, Alumni Associations, Faculty and Admin, Media, Parents, Youth Orgs and their networks
Graduating students, recent graduates, in between jobs, specializes in education, IT, business administratio n, marketing or finance
AIESECers
LCEBs, Current LC members, Alumni (especially recent), Former EPs
Captured Market
Sign ups, Direct Inquiries, Database, Orientation
how?
Stakeholder segment-based structure and strategies Stakeholder Segment
Explanation
Influencers
Our target market is hard to reach. We can’t rely on just social media and most of them aren’t in school anymore.
Potential EPs
Anyone who CAN go on exchange belongs to this segment. (If they can afford it in terms of time and money)
AIESECers
The brand ambassadors and sales force of AIESEC. Can you imagine if each AIESECer can convince a friend or a relative to go on GIP?
Captured Market
Marketing and selling doesn’t end when people sign up. It ends once they push through for pre-RBI selection. Till then, we must follow through.
STRUCTURE EXPLAINED
Ideal Team Structure
Programme
OGIP
Segments
Potential EPs
Influencers
AIESECers
Captured Market
Sub-Teams
Pull Strategy
Push Strategy
Internal Comm
Follow Through
Members
Promo & Creatives
Promo & Creatives
Promo & Creatives
Promo & Creatives
Labelled Hierarchy Format
STRUCTURE EXPLAINED Programme
OGIP
Segments
Potential EPs, Influencers, AIESECers, Captured Market
Sub-teams and members
Creatives
Promotions
Worst-Case Scenario Structure
Strategies per segment will be discussed once the OGIP Campaign Team is complete or upon inquiry of applicant. Deadline for applications extended till August 17, 10pm. However, it will be our discretion to close applications earlier if slots are filled out before the deadline. Form: https://docs.google.com/a/aiesec.net/spreadsheet/viewfor m?formkey=dDZCSUNjcm9wRmM1LUhocG04YXhwcXc6MQ #gid=0 For inquiries: Michael Ray E. Fua MCVP for Communications AIESEC in the Philippines 0905.369.6300 Michael.fua@aiesec.net