WELCOME MESSAGE Hey AIESECer! Congratulations for stepping up and being selected to be part of this amazing team. This initiative is very special for many reasons. For one, this is the first time ever that we are having a recruitment cycle solely focusing on GIP. If we make this work, then we cement ourselves in AIESEC history as the people who remade GIP as a champion program of our country. Moreover, this is the most diverse team our entity has ever seen, with members coming from six different Local Committees. Talk about One AIESEC Philippines! You are called the X-Team, not only because you are tasked to drive the growth of our exchange program, but also because each of you have an X-factor that would make all the difference between good and great. We truly invested time and effort in recruiting the most competent AIESECers from all over the Philippines. Your challenge is this – If you think you deserve to be called one of the best, then prove it. If you don’t think you do, then deserve it. Represent your beloved schools and local committees as well as you can. The success of this campaign, of 11 LCs, and of AIESEC Philippines is in your hands. You are Pioneers. You are Game Changers.
Truly, Michael Fua
Michael Fua MCVP Comm
Emma Dooc Creative Director
Stan Sy Public Relations Director
Bea Cruz Brand Manager for OGIP
Push Strategy
Pull Strategy
Internal Communications
Follow Through
Ann Dumaliang*
Riella Miclat
Aina Lopez
Charles Yu
Bien Ambat
Max Rempillo
Kara Medina
Ted Lee
Migs Calaguian
Mags Concepcion
Annina Coronel
Em Maglasang
Annika Lotal
Adriane Amorado
(SOME) THINGS TO DO Push Strategy Team Situation Analysis (national and Task delegation local level) with Ann Dumaliang, What work needs to be done? Market Expansion Director Who is in charge of what? GIP overview How will the work be divided? What is it? Why go on GIP? Execution Supply and Demand Make sure to track your Focus fields progress! (Share your Push Marketing/ Market trackers) Expansion Overview Current status How to do direct Build a list of prospects, then marketing/ sales segment them (Ex. universities/ colleges, alumni associations, Strategy Development youth orgs, media ,etc.) Who is our market? Where Try doing a Natural Market should we focus our efforts? assessment What can we do to get more List down people you partners and supporters? know or groups you How can we help the LCs do belong to that we can push marketing? What do tap they need? Get contact details Create a database
Pull Strategy Team Situation Analysis GIP overview Current situation Campaign Draft Strategy Development Finalize Creative Strategy Finalize Communications Mix Timeline Task delegation What work needs to be done? Who is in charge of what? How will the work be divided? Execution Make sure to track your progress! (Share your trackers) Meet with Bea and Mike ASAP!
(SOME) THINGS TO DO Internal Communications Situation Analysis Execution Have the LC members been Make sure to track your supportive? progress! (Share your Who are the LCEB members? trackers) Which LCs are supporting the National OGIP Campaign? General Insights of AIESECers Excuses Strategy Development I’m busy eh Who is our market? Where I’m not good at selling should we focus our efforts? I know nothing about How can we engage and the project programme motivate the members? I don’t know how to What are the different phases help of the campaign? (Eg. Pre Nakakatamad launch, Launch, Post-launch) Possible solutions (in order) What tools and materials will Time Management we need? Soft Skills Development Task delegation Product Familiarization What work needs to be done? Internal Who is in charge of what? Communications How will the work be divided? Motivational Theories (RnR, etc)
Follow Through Team Situation Analysis Task Delegation Current Account What work needs to be done? Management system Who is in charge of what? Point-persons responsible for How will the work be divided? contacting possible EPs per LC Execution Point-persons responsible for Make sure to track your ExPO for each LC progress! (Share your trackers) Strategy Development Response to sign ups? Innovate Response to direct inquiries? Learn how to use Mail Chimp Message to referred for responding contacts/ contacts in How to implement this database? nationally? How can me “pimp up” the If not Mail Chimp, what else Exchange Program can we do? Orientation? Agenda, presenters, presentation materials, etc?
OUR SEGMENTS Stakeholder Segments
Influencers
Potential EPs
Career Placement/ Assistance Programs, Alumni Associations, Faculty and Admin, Media, Parents, Youth Orgs and their networks
Graduating students, recent graduates, in between jobs, specializes in education, IT, business administratio n, marketing or finance
AIESECers
LCEBs, Current LC members, Alumni (especially recent), Former EPs
Captured Market
Sign ups, Direct Inquiries, Database, Orientation
Programme
OGIP
Segments
Potential EPs
Influencers
AIESECers
Captured Market
Sub-Teams
Pull Strategy
Push Strategy
Internal Comm
Follow Through
Members
Promo & Creatives
Promo & Creatives
Promo & Creatives
Promo & Creatives