Innovation Workshops Unify Teams and Bring Directional Clarity
Speed to market, or the art of transforming an idea into a product faster than anyone else, is an essential skill for new product development, especially in the area of bioscience.
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MICHBIO | michbio.org
4 Keys to Increasing Your Speed to Market BY LAURA ANTHONY, GRAPHIC DESIGNER AND COPYWRITER, DISHER
The speed-to-market mindset has gained momentum and relevance due to three trends: 1) The increasing speed of innovation in today’s economy, 2) The accessibility to technology and funding for individuals means anyone can be your competition, and 3) Consumers have been conditioned for instant gratification by companies like Amazon.
Is faster always better? Of course not. Some use speed to market as an excuse to cut corners resulting in the development of unnecessary or low-quality products that fail in the market. Nevertheless, more time spent in development does not always equate to a better product. These four keys will help you increase speed to market, without sacrificing anything along the way.
