DESIGN PORTFOLIO 2018 / 2019 Best Selected
Autor MIchela Burzio
Hello, I’m Michela I’m Michela Burzio, a twenty-six-year-old product & interaction designer from Turin, Italy. I enjoy working in interdisciplinary teams, I can quickly obtain new skills and share mine. Teach and learn at the same time. I am open to work in an intercultural teams and see the multiple approaches to projects from other cultures. I love to discover what are the people needs living on other continents. My training is focused on sustainability and Human-centered design creative approch. This means that many of my projects are aimed at functionality and to create innovative solution to real-world challenges. I am very interested in design thinking approach, in try to change people habits for a better life. I usually work in project teams, with high and very stimulating work rates. It’s really funny to find a creative solution to a client problem or need.
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RESUME Michela Burzio (+39) 339 336 82 55 michela.burzio@gmail.com michelaburzio.myportfolio.com
EDUCATION
SKILLS
MASTER DEGREE / Sep 2018 - Jul 2019 Master of Advanced Studies in Interaction Design: Designing Advanced Artifacts, Environments and Services.
Illustrator
WORKSHOP CERTIFICATION / Mar 2019 - Jun 2019 Human-Centered Design Workshop: Human-Centered Design for Social Innovation, made by IDEO.
After Effects
BACHELORES DEGREE / Sep 2015 - Dec 2017 Product Design and Visual Comunication: Design in Technical-Scientific areas such as Environmental and Sustainability, Human-centered design creative approch.
Lightroom
Photoshop InDesign Premiere Pro Acrobat Muse InVision Rhinoceros Blender Fusion
EXPERIECE
Autocad Dialux
CELLING RESTORER / Oct 2014 - Sep 2018 Internship in celling restoration in Italy: “Arte c’è” atelier, Cuneo. Walls and cellings frescoes restoration through decorations by hand and on model. WEB DEVELOPER / Mar 2018 - Jun 2019 Web developer freelancer for little acency in Italy. RENDERING AND 3D MODELER / 2017 Inernship like Product and Visual Designer in Italy: F:L Architercture, architecture office, Turin. Design of furnishing objects and design of RAI (Milan) meeting rooms.
Office Suite HTML/CSS Javascript Processing
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Projects Process Research Process
9
Concept Generation
29
Projects UI / UX Project
41
Web Platform
47
Data Visualization
53
Experiment
59
Graphic Layout
65
Projects Process
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research process Infographics User Research Archetypes And Personas The research process is essential for the realization of a project. During analytical research it is necessary to create infographics with the main informations deduced from a research carried out on the web or books / magazines. A user research follows. Once the project target has been defined, targeted surveys and interviews are carried out. The research material is then collected in infographics showing archetypes and personas. It is useful to repeat interviews or user testing on a low fidelity prototype, to ensure functional and understandable interaction.
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If the message is specifically designed to be shared on social media. VIRAL IRONIC Through the irony of a gesture or an illustration it is possible to raise awareness lightly.
MESS
HORTATORY Encourage the observer not to take certain actions that are harmful.
How to communi
EVOCATIVE It evokes in the observer an image of strong meaning, to sensitize her/him.
RESEARCH INSIGHTS
‘Invisible Food Process’, a project to test the knowledge of people about conscious food purchase. During the first research, I analyzed the existing communicative messages in the sustainability field. I then created an infographic that summarized all the types and the differences.
Sustainability Message Research
INFORMATVE The information must be very clear and told through graphic visualizations.
SYNTHESIS Thanks to illustrations and photographs the message is easily understood.
SAGE
icate sustainability?
EMOTIONAL Images with a strong emotional impact induce the observer to feel guilty. FEAR To induce fear means to foresee a possible future in which we would no longer exist.
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FOOD HABITS INFOGRAPHIC The interview was done to 8 young people between 20 and 30 years old.
25%
They were chosen equally among students and workers living alone or
Local Market
with roommates in medium / large cities. Six of these currently live in Italy and two live in Switzerland.
dairy product
vegetable
fish
50%
100%
pasta
87,5%
meat
87,5%
75% The survey showed that most of them consume these
37,5%
products every day, with few exceptions.
INTERVIEWS INSIGHTS Food Habits User Research
‘Invisible Food Process’, a project to test the knowledge of people about conscious food purchase. During the user research, I interviewed eight people to understand the food habits consumption and purchase. The infographic carried out the insights.
Half consumers go to the nearest supermarket for convenience and speed of purchase. The others travel by car to reach the
t
25%
hypermarket, because it is
37,5%
100%
Shop
Supermarket
convenient and supplied.
30-40
They buy bulk products,
minutes stay.
some do not know what is a food dispenser.
AWARENESS high medium low
50%
INTEREST
The majority considers
high medium low
ecological labels relevant in their purchase.
IMPROVEMENT INTENTION yes 100%
no
Prefer to buy products in packaging without plastic for better quality.
Half of consumers are aware about practices harmful to the planet related to food. Some of them expressed a desire to change.
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INSIDE THE DESIGNER HABITS promote and sell your projects
10
PROMOTIONAL CHANNEL
interviews with an online survey
social media
behance
AGE web site less than 25 more than 25
nothing
DECISION BASED ON
PROFESSION product designer
selling too
graphic designer
copyright
interior designer interaction designer
friendly interface appealing interface quality of material audience
INTERVIEWS INSIGHTS
‘Wanted.Buy’, a service that allows to easily sell and buy design products base on social and customized purchase process, to feed a comunication around designers’ concept. I interviewed young talent designer to understand their needs during the promotion. The infographic shows which sites have the most members and the reasons.
Designer Habits User Research
The users are willing to sign up on a new platform to sell their projects using blog’s content
PRODUCT GRAPHIC
SELLING CHANNEL envato creative market kikstarter faberin squarespace
FREE FREE
FREE FREE
MOST READ BLOGS yanko collateral design boom
NEW PLATFORM TO SELL
80%
yes, could be amazing
PAY A FEE TO SELL deezer medium arm community
APPEARANCE INTO DESIGN BLOG yes no, I’ld like
50%
yes, only per sell
30%
it depends if it worth it
20%
no, I'm not willing
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INSIDE THE END USERS HABITS online purchase and social media
08
PLACE TO BUY
interviews face by face
accessories: style and others; furnitures event’s ticket
PROFESSION employee
accessories: style and others; event’s ticket
students designers
READ CONTENT ON
SOCIAL POST
PREFERRED DEVICE
BLOG
MAGAZINE
80%
easy to use fast, confortable
20%
more visibility safe
PURCHASE INFLUENCE online social media offline word of mouth
INTERVIEWS INSIGHTS
In the same project I interviewed the buyers, who buy products on internet. I analyzed the most frequent purchases, why they are bought online, which sites are mostly used and what makes them reliable. I tested interviews with printed papers to understand which features are essential for them during the purchase.
Buyers Habits User Research
MOTIVATION needs
WILLINGNESS TO BUY IN THE BLOG price quality
concept social value
CONTENT PURCHASE
90%
no I wouldn't
10%
yes I would
I find this type of e-commerce risky I don't think it's reliable I need time to search online and compare price
70%
30%
yes, I buy after reading interesting article
no, I don’t care
I need to trust I would like to read more information
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ARCHETYPES
-
Categories of people emerged during the int
CONSCIOUS & INTERESTED
CONSCIOUS & NOT INTERESTED
Sensitive to environmental problems, keep up
He knows the environmental matter very well
to date on how to improve. She has a varied
but is discouraged by the low general interest.
diet and pays attention to the origin of the
He has a varied diet and buys quality products
products.
for his well-being.
KNOWLEDGE
KNOWLEDGE
SENSIBILITY
SENSIBILITY
HEALING DIET
HEALING DIET
PROSUMER
PROSUMER
ARCHETYPE Consumer Cateories User Research
‘Invisible Food Process’, a project to test the knowledge of people about conscious food purchase. After completing the interviews, I moved on to creating consumer categories based on the concept of the project. Below you can see the type of consumer based on environmental awareness.
terviews.
NOT CONSCIOUS & INTERESTED
NOT CONSCIOUS & NOT INTERESTED
She knows environmental matters in general.
He knows very little about environmental
She has always made purchases based on
matters. He does not inform himself and does
price (lower) but is willing to change habits.
not care. He has an incorrect and unhealthy diet because he has no incentive to change.
KNOWLEDGE
KNOWLEDGE
SENSIBILITY
SENSIBILITY
HEALING DIET
HEALING DIET
PROSUMER
PROSUMER
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ARCHETYPE Sellers Cateories User Research
‘Wanted.Buy’, a service that allows to easily sell and buy design products base on social and customized purchase process, to feed a comunication around designers’ concept. After the interviews I dedicated myself to categorizing a large number of possible sellers and buyers. Below you can read about them.
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Laura Web developer ABOUT
PERSONALITY
Age 23
Sensiblity
Salary 750 â‚Ź/month
Responsible
Location Italy, Torino
Determined
Lives with roommates
Naturalist
GOALS
TECNOLOGY
Save money
Interactivity
Have more free time
Mobile Apps
Impove as much as possible
Social Network
FRUSTRATION Having to do the housework Not much time for shopping Recognize the best product fast
PERSONAS Target Profile User Research
‘Invisible Food Process’, a project to test the knowledge of people about conscious food purchase. After analyzing the archetypes, I defined the consumer profile that will be the specific target of my project. Below you can read the goals and frustrations of the consumer that will be developed in the project.
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ABO
A
P
F
L
WAN
PLAT
ANNA “ I hope that people get clouser to design.”
PERSONAS Target Profile User Research
‘Wanted.Buy’, a service that allows to easily sell and buy design products base on social and customized purchase process, to feed a comunication around designers’ concept. Below you can read the goals and frustrations of the seller that will be developed in the project.
OUT
Age: 25
Profession: Product designer
From: Italy
Live: Basel
NTS
Social pages: instagram, linkedin, facebook Promotional pages: website, behance, kikstarter
FRUSTRATIONS
To find a way to promote her works
There is little chance of selling projects
Have the opportunity to find a job into a creative design studio
Few design platforms known by people
To sell her projects
She would likes to be more visible in her field
TFORM REQUIREMENT
FAVORITE PAGES
Content’s quality
Layer Design
Copyright
Nendo
Friendly interface
Yanko
Great audience
Collateral
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ABO
A
P
F
L
WAN
DEVI
ALESSANDRA “ Working with creative people makes life colorful.”
PERSONAS Target Profile User Research
‘Wanted.Buy’, a service that allows to easily sell and buy design products base on social and customized purchase process, to feed a comunication around designers’ concept. Below you can read the goals and frustrations of the buyer that will be developed in the project.
OUT
Age: 32
Profession: Graphic designer
From: Italy
Social pages: instagram, linkedin, facebook Promotional pages: website, squarespace
Live: Tallin
NTS
FRUSTRATIONS
Is looking for products with a strong conceptual value
Not all technology sites are reliable
To buy from a platform where a blog is inside
He has no time to research the products she needs to buy
Is look for young collaborators
ICE TO BUY
FAVORITE APPS Tickets
Intagram
Learn/inspiration
Style accessories
Easyjet
Technolgy
Meteo
Projects Process
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concept generation Storyboard Architecture Information Moodboard The project process continues with the concept definition phase. Storyboards or user journeys are essential to explain the concept to the customer. If the project goal is a mobile application or a web platform, I move on to the architecture information design. If the project involves an interactive object, I begin an in-depth study of the circuits, sensors and devices necessary for the realization of a low fidelity prototype. I enjoy creating moodboards to present to the project team. Usually, after the definition of the personas, a personal web search phase begins. In doing so, I begin to present the various project steps following a specific visual, both to colleagues and to clients.
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It’s time for bed! Samantha has put her pajamas on, brushed her teeth and now her dad is reading her a bedtime story.
It’s late and Samantha morning, but she doe Her dad gets the Rum read her one last book
After the Rumie book, Samantha knows it is time for bed. She chooses blue and tells her dad why she likes that color tonight, because it reminds her of when she is calm in the mountains looking at the sky. He kisses her goodnight and leaves the room.
STORYBOARD User Journey Concept Generation
a has school in the esn’t want to sleep. mie book and starts to k.
‘Rumie’, a project to help families who have trouble at bedtime and want to focus on spending quality time together. It is a bedside lamp where children can insert some shapes while reading the book before sleeping. A storyboard was created to help the reading of the project.
Samantha chooses shapes from the book, and talks to her dad about how she was mad today because someone said her rain boots were for boys. She loves her rain boots. As she talks about her feelings she puts the shapes into the Rumie lamp.
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ALESSANDRA IS WATCHING INSTAGRAM LIVE STREAMING EVENT. SHE SEES INTERESTING PRODUCTS.
SHE LOOKS FOR THESE PRODUCTS ONLINE AND FINDS THE BLOG DESIGN WANTED. SHE READS ABOUT THE PRODUCTS AND FINDS MORE DETAILS ABOUT THEM.
TWO DAYS AFTER, SHE DECIDES TO BUY A NEW SMALL CHAIR, SHE IS LOOKING FOR A PRODUCT THAT WILL FIT TO HER DESIGN IN THE APPARTEMENT. SHE TAKES A PICTURE OF THE CURRENT OLD CHAIR TO FIND QUICKLY SIMILAR PRODUCTS. SHE FINDS THE PERFECT MATCH AND PLACES A BID.
SHE WANTS WAS MADE F MORE ABOU
YOU WON!
ALESSANDRA WON THE BID! SHE IS EAGERLY WAITING FOR THE PACKAGE TO ARRIVE IN TWO DAYS ONLY.
S H A D
SHE OPENS THE PACKAGE AND TAKES A VIDEO OF IT. “THIS IS GOING TO BE THE BEST UNPACKING VIDEO ON “WANTED.BUY”.
STORYBOARD
‘Wanted.Buy’, a service that allows to easily sell and buy design products base on social and customized purchase process, to feed a comunication around designers’ concept. Below you can read a buyer’s user journey, with some unique project features that will be developed in the prototype.
User Journey Concept Generation
SEE PRODUCTS IN INSTAGRAM
CUSTOMIZATION OF INTERESTS
SHE REGISTERS TO THE WEBSITE AND CUSTOMIZES HER PREFERENCES. SHE LIKES TO READ MORE ABOUT PRODUCTS WHICH ARE IN GOOD PRICE, LIKE DESIGNED FURNITURE AND JEWELRIES.
Ho Hi! I love that chair! Fits perfect to my cat! TYPING…
PRODUCT SCANNER, PLACE A BID
CHAT WITH THE SELLER (DESIGNER)
S TO HAVE A CHAT WITH THE SELLER IF THE PRODUCT FROM NATURAL WOOD AND TO UNDERSTAND A BIT UT THE MANUFACTURING PROCESS.
100
POINTS
ADD REVIEWS ON THE PRODUCT (IMAGES AND VIDEOS)
GET POINTS SHE GETS A NOTIFICATION IN HER PROFILE. HER VIDEO IS VERY POPULAR AND SHE GOT 100 POINTS THAT SHE CAN USE TE GET DISCOUNT OR USE THEM TO SEE VIDEO AND LEARN ABOUT DESIGN.
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LOGIN
ACCOUNT
START
name&password registration
name interests nationality description
PROFILE
HOME PAGE
EVENT
name/avatar interests description old events
list of events main menu profile page my events page
MENU settings privacy languages new event
first access
choose an event
name&photo main info description map
MY EVENTS group chat recent events list of events that I which to participate
ad lis nu for
NEW EVENT name&photo main info description map
n li g t
ARCHITECTURE Application Flow Concept Generation
‘Ehi!’, a mobile application to enhance people’s nightlife in Lugno for bold young newcomers and locals to experience the city throught joining or creating groups, chatting and interesting sharing. Below you can see the information architecture of the mobile app.
Information Architecture
PARTECIPANTS number interested list of interests participants with same interests join
GROUPS
dd a new group st of existing groups umber of partecipants r each group
NEW GROUPS create group
add a name add a motto add a background
GROUP PAGE
GROUP CHAT
name/motto ist of partecipants group chat timer
name name of participants chat color botton
SCREEN
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MOODBOARD Visual path Concept Generation
‘Ehi!’, a mobile application. A moodboard was created to define the style of the project. The moodboard reflects the project scenario transmitting the words: young, adventurous, excitement, fun, quirky and social.
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HERO FLOW Application Flow Concept Generation
‘Ehi!’, a mobile application. A step in the prototyping process is to define the interaction between the user and the app. A user path o is studied and carried out following the previous steps. Below is shown the mobile application hero flow.
Hero Flow
Projects Section
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UI / UX design InVision Adobe XD Sketch
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EHI! Mobile App Photoshop CC, Illustrator, InVision Ehi! Is a nightlife event-finding mobile application that allows users to meet new people through shared interests. This application is targeted at newcomers and bold locals, currently living in Lugano, Switzerland, who are looking to enhance their nightlife in the city and willing to meet new friends.
Whole Project
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CLUSTER APP Mobile App Photoshop CC, Illustrator, InVision Create a mobile application that connects people who work in a coworking space. A logistic mobile app that connects people who work in a coworking space which is Hooked up with a Cluster Board, an interactive board. The app is a virtual community in terms of skills and expertises.
Whole Project
Projects Section
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web platform InVision HTML / CSS Javascript
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WANTED.BUY Social Commerce Photoshop CC, Illustrator, InVision Wanted.Buy is a social commerce service developed for Design Wanted. The service allows to purchase products from the blog and communicate with other people who interesting in design. Allow designers to transform their projects into a brand by developing a buisness.
Whole Project
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HOPE FOR HUMANITY Web Platform Photoshop CC, Illustrator, HTML/CSS, Javascript This platform has the intention of increasing awareness in the user about the impact that small decisions can have in the arctic. The interface involves click and mouse enter interactions that mainly show changes in the graphics presented in the interface.
Whole Project
Projects Section
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data visualization InVision Processing Javascript
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INVISIBLE FOOD PROCESS Interactive Game Photoshop CC, Illustrator, InVision, Acrobat Pro Invisible Food Process is an interactive game that test the knowledge about food supply chains to increase conscious purchaising. It is a project that starts from an in-depth analysis of the impact that the long food supply chains have on the planet.
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CLUSTER Interactive Board Illustrator, HTML/CSS, Javascript The cluster is a new way of visualising activities within a space. In this case, the cluster shows the different areas within the building, as e.g. the working space, the relax area or the meeting room. The interesting feature is the possibility to see who is departing from the building.
Whole Project
Projects Section
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experiment project Arduino Touch Board Laser Cutter
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RUMIE Game for kids and families Laser Cutter, InDesign, Arduino Uno, Sensors It is useful to repeat interviews or user testing on a low fidelity prototype, to ensure functional and understandable interaction. It is useful to repeat interviews or user testing on a low fidelity prototype, to ensure functional and understandable
Whole Project
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SUPER CUBE Color Recognizer Device Laser Cutter, Arduino Uno, Sensors SuperCube is a device that is designed to be used as a tool and as a decorative object. As a tool, it allows its user to identify color in his or her surroundings. The devices takes a type of photograph of any kind of surface and displays the RGB composition of the identified color on a LCD screen.
Whole Project
Projects Section
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graphic design Adobe Photoshop CC Adobe InDesign Adobe Illustrator
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BOOK Graphic layout InDesign, Illustrator, Photoshop CC Small layout project. The client needed to set up a project that could be proposed to her colleagues. The project is related to an artistic activity aimed at middle school guys on the redevelopment of old.
Whole Project
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POSTERS Graphic composition Illustrator Minimal posters to decorate a living space in a project of restoration and re-design.
Whole Project
Thank you for your attention. If you liked what you saw count me to the email michela.burzio@gmail.com michelaburzio.myportfolio.com behance.net/michelabur32f0