August 2023 GCNKAA Apartment Advantage Newsletter

SUPPORTOURPAC ANDTASTESOMEBOURBON AUGUST31,2023

PRESTIGE AWARDS NOW OPEN FOR PEOPLE NOMINATIONS

It’s been years in the making, but the Greater Cincinnati Northern Kentucky Apartment Association Prestige Awards are making their return on Friday, April 19, 2024.

People nominations are now open and available online. Company, community, and associate member award categories will open shortly. People nominations and entries are free; other primary member and associate member categories are $75 each. The deadline to enter is FEBRUARY 2, 2024, so plan now to make sure you have ample time to get the best photos to make your community stand out. Think about landscaping, amenities, renovations, and more. For complete list of entry categories, click here.

PEOPLE AWARD NOMINATIONS NOW OPEN

If you know an individual in multifamily housing that is outstanding at their job, and you want to nominate them for an award, click here to complete the online nomination application. Once we receive their nomination, they will be notified and sent an online Information Statement to get them started toward the interview process in February 2024. Below is the list of the Prestige Awards categories available for individuals in multifamily housing:

2024 TRADE SHOW BOOTHS

Don’t miss your chance to reserve space for the Greater Cincinnati Northern Kentucky Apartment Association (GCNKAA) 2024 Trade Show scheduled for Wednesday, March 27 at Sharonville Convention Center. Early bird pricing of $750 per booth is available through August 31. After August 31, the price per booth increases to $800 per booth.

The annual GCNKAA trade show will be the marquee networking event in multifamily housing in the Southwest Ohio and Northern Kentucky area. Associate members have the opportunity to promote their products and services to more than 400 community member attendees.

This fun - yet professional - themed event features more than 80 booths that fill up Sharonville Convention Center with the sound of excitement and making great connections.

Revised education opportunities, expanded leadership forums, the VIP Preview Hour and a plethora of sponsorship opportunities will guarantee to get your company name and information out in front of your current and potential customers.

To reserve your booth, click here.

Watch for the Trade Show Prospectus to launch in September.

• Best Leasing Consultant – Either on-site of off-site

• Best Multi-Site Manager – 2 or more communities with up to 1500 units

• Best Multi-Site Manager – 2 or more communities with greater than 1501 units

• Best Associate Member – Management

• Best Associate Member – Non-Management such as an account executive or sales representative

• Best Maintenance or Groundsperson – Either on-site or off-site

• Best Maintenance Supervisor or Director

• Best Community Assistant Manager – Responsible for one property

• Best Community Manager – Responsible for one property

• Best Administrative Assistant – either associate member or property management company

• Best Independent Rental Owner (IRO) - Owner with less than 200 total units

To nominate an individual for an award, click here and complete the online nomination form. Self-nominations are not permitted. There is NO entry fee for nominations for the People Awards.

NAA CLICK & COMPLY

NAA Click & Comply is the industry’s only maintenance and operations management software, allowing property management companies to consolidate processes and systems into one place for ease of use and transparency. Automate, save time, and trust that your properties are remaining compliant.

WHO BENEFITS FROM NAA CLICK & COMPLY?

Property Teams: You can’t be everywhere at once. The dashboards and reporting features will allow you to quickly identify where your attention is needed most. Your team will be provided with daily guidance so you can focus on what really matters.

Owners & Management Companies: Reduce your risk, save on costs and give yourself peace of mind. NAA Click & Comply reminds the right people at the right time what needs to be done as well as providing the resources to execute, monitor, store and report all tasks and inspections. The platform is tailored to your processes and goals. It ensures consistency in operational processes throughout your organization.

For more details, click here.

Diamond Sponsors

Call us today and start uncovering how a professional, experienced, leading energy adviser can be an integral part of your management team

GCNKAA member since 1985

Energy is critical to what you do. But it ’s not the only thing you do. You need an adviser that can unlock the possibilities of strategic energy purchasing without creating more work. A partner that will be there after the lights come on.

We’re Energy Alliances, one of Ohio’s first energy advisers. For more than 30 years, we’ve been helping customers unlock the hidden potential of their energy spend. Today we work with more than 30 municipalities – including the City of Cincinnati –and businesses ranging from restaurants and property owners to manufacturers and schools Nearly a half-million people rely on us, and we manage the purchase of more than a billion dollars of energy every year.

Trust and value. Powerful words. Words our clients use to describe us Nothing makes us prouder

2023 EXECUTIVE COMMITTEE

GCNKAA PAST PRESIDENTS

2022...Tonya Petersen

2021...Don Brunner

2020...Don Brunner

2019...Jud Oscherwitz

2018...Jud Oscherwitz

2017...Stacy Walton

2016...Stacy Walton

MELISSA JOY

Village Green Mgmt Vice President mjoy@villagegreen.com

JUSTIN SEGER HILLS Properties Treasurer JustinS@hillsinc.com

2023 BOARD OF DIRECTORS

Mark Arnold, Royal Finish Associate Council 2nd Vice President

Lloyd Cobble, CIG Communities

Brian Fullenkamp, Legacy Management

Jeff Greenberger,Greenberger & Brewer, LLP

Parliamentarian

Todd Hignite, Hearth Home Communities

Lisa Isham, CMHA

Gerry Johnson, Rent Associate Council President

Megan Lawhon, PLK Communities

Oksana Lukjanenko, Denizen Management

Mike Markus, BRG Apartments

Jordann Morgan, Fath Properties

John Recob, Towne Properties

Grant Saunders, Hays + Sons Restoration Associate Council 1st Vice President

Elizabeth Werner, Sandstone Properties

GCNKAA STAFF

Rebecca McLean, Executive Vice President

Pat Crowley, VP of Governmental Affairs

Michele Klusman, Director of Communications & Programs; Apartment Advantage Editor

Rick Holste, Director of Membership Sales

Zach Jameson, Accounting, Database & Office Coordinator

James Combs, Education & Social Media Coordinator

Susan Peck, AA Outreach Coordinator

Nicole Metz, Membership Coordinator and Office Administrator

2015...Rusty Lykes

2014...Rusty Lykes

2013...Maria Stanton

2012...Maria Stanton

2011...Jeff March

2010...Brian Fullenkamp

2009...Brian Hendy, CPM

2008...Brian Hendy, CPM

2007...Becky Alejandrino, CPM

2006...Marc Cameron, CPM

2005...Marc Cameron, CPM

2004...Gary Sanzone, CPM, CAPS, CAM, NALP

2003...Gary Sanzone, CPM, CAPS, CAM, NALP

2002…Jim Ruh

2001…Jay Ingram, CPM

2000…Roy Wergers

1999…Roy Wergers

1998…Robert J. Wahlke, CAPS

1997…Terry Sievers

1997…Dave Lockard

1996…Jim Cohen, CPM

1995…Jim Ruh

1994…Mark Robinson

1993…David Noll

1992…Bernie Wessels **

1992…Jerry A. Molique, CPM, CAPS **

1991…Jay O. Ingram, Jr., CPM

1990…Ronald Bommer

1989…John Cobey

1988…Robert J. Wahlke, CAPS

1987…Robert J. Wahlke, CAPS

1986…Charles Berling

1985…Joseph Fullenkamp, CAPS

1984…John Stalnaker

1983…Jerry A. Molique, CPM, CAPS

1982…Harry Fath

**Apartment Association of N. KY merged with GCNKAA

Office Hours: Monday Through Friday 8:30 am to 5:00 pm

ADVERTISING RATES 2023

The following advertising rates are for full year contracts. Six month contracts are also available. Call the GCNKAA office at 513 407-8612 for more information.

Ad rates are for full color ads. Link from your ad to your website is included. Ads must be submitted as a press quality pdf file or high resolution jpg sized as listed above.

ADVERTISING DEADLINES

Ad deadlines are the first of the month for the next month’s issue. Placement of articles and ads is limited to pre-set space and dimensions of the Apartment Advantage. Submissions may or may not be used and placement is at the discretion of the editor

October 2023

December 2023

January 2024

February 2024

March 2024

April 2024

May 2024

June 2024

July 2024

November

January 2, 2024

Apartment Advantage is a monthly publication of the Greater Cincinnati Northern Kentucky Apartment Association, Kenwood Executive Center, 7265 Kenwood Rd, Ste. 100, Cincinnati, OH 45236; phone (513) 407-8612; fax (513) 407-7868. For up-to-date information check out our website: www.gcnkaa.org.

CRAIG COFFMAN Uptown Rental Properties Secretary ccoffman@uptownrents.com

TONYA PETERSEN President rpmhousingpro@gmail.com

Across the Board

A MESSAGE FROM THE PRESIDENT

By Tonya Petersen, President

Wow, where did summer go? August is upon us and back to school is in the air. I presume the swiftness was a direct result of the amazing events and education that kept the summer quite busy.

Kicking off with Apartmentalize in Hotlanta, to Next Gen meetings, Media Relations and Crisis Training, the ever-exciting BB Riverboat Cruise, the Summer Golf Outing, education courses including Hands On: Social Media, and NAA Certification classes, GCNKAA has not disappointed.

Behind the scenes, your Board of Directors and Committee volunteers have been working to partner with our City and enhance our legislative efforts. We will look forward to meeting with the Vice Mayor in August, the Mayor in September, and scheduling time to speak with the Auditor in the coming months. The amount of time and dedication it takes from our Legislative Committee Chairs, committee members, and GCNKAA staff is extreme. Thank you to each of you for serving this industry and seeking to make the needed impact in our great city!

The willingness to engage in idea sharing is one of the best things about working in our industry. Competitors don’t hold back in discussing what works – and what doesn’t. For those in the mul-

This section contains articles and information concerning the Board of Directors and Association policies.

tifamily industry, the best place to engage in these discussions and gain valuable insights is at GCNKAA meetings. This is especially true at our annual Executive Forums. Last year we added an additional Management Forum and we’ve continued that offering in 2023. Watch for more information as the details will be finalized shortly.

Join us to hear from the Mayor of Cincinnati and housing and tax departments from Hamilton and Clermont County to update you on housing issues in our area and then discuss among your peers. As a member, you can get ahead of your competition by building relationships, gaining market knowledge and keeping up with the latest strategies – all at GCNKAA! Watch for details on this ‘don’t miss’ meeting.

Be sure to take advantage of the Power of Association and the other valuable benefits offered by GCNKAA and you will certainly lead the field!

For my August Attitude of Gratitude, I would like to acknowledge a person who is consistently steady, seeks what is right, and looks out for others. In what is often an extremely competitive industry, it is a breath of fresh air to find someone that consistently stands on a strong ethical code and does not waver. Thank you to Craig Coffman with Uptown Rental Properties for your encouraging persona, unwavering presence for those of us that have the pleasure of knowing you, and your dedication to the multifamily industry and GCNKAA.

Tonya Petersen

Miller Valentine

GREATER CINCINNATI NORTHERN KENTUCKY APARTMENT ASSOCIATION BOARD OF DIRECTORS - NOMINATION APPLICATION

The 2023 Nominating Committee will submit the names of candidates to serve on the GCNKAA Board of Directors for the 2024-2026 Term. (According to the GCNKAA bylaws Article I Section 2.a. Primary Membership is open to any person, firm or corporation that subscribes to the Code of Ethics of the Association and who is engaged in the business of construction, ownership and/or management of multi-family housing for sale or rent.) We currently have four (4) seats that are up for re-election. All applications must be received in the GCNKAA office by 5:00 pm, on Friday, September 15, 2023. If you are interested in pursuing a seat on the Board of Directors, please submit this application to the GCNKAA offices. If you have any questions, please call Rebecca McLean at the Association office at 513 407-8612

General Information:

Name/Title:_________________________________________________________________

Company Name:_______________________________________________________________________

Street Address:________________________________________________________________________

City:____________________________________State:___________Zip:__________

Phone Number: Fax:

Experience:

Please briefly describe your current job responsibilities: _____________________________

Please briefly describe your past experience in multifamily housing: _______________

Are you currently serving on any other Committees?__________________________________________

If yes, please list name(s) of the organization(s):

Organizations or associations you are currently affiliated with or have been affiliated with in the past:

Additional Information:

Why are you interested in serving on the Board?

What do you see as the major local and state issues that affect our industry?

List any skills or experience you possess that you feel would be beneficial to the Board:

Brain Power

AUGUST: “EVEN PARADISE BECOMES A PRISON IF YOU CAN’T LEAVE.”

By James Combs, Education and

Social Media Coordinator

Oh GCNKAA, summer is ending… Don’t let summer become your prison. Although the shortened weeks and vacations are not as common in the other months, there is life to live, education to gain, and incredible work that depends on you. Take a look at all we have coming up and remember that in the fall we will be offering national credentials for leasing, property managers, and maintenance professionals so stay tuned as the dates for those three programs come online!

DESIGNATION COURSES

Certified Apartment Manager (CAM)

Earning your CAM credential allows you to demonstrate that you have the knowledge and ability to manage an apartment community and achieve the owner’s investment goals. The CAM credential positions you well for career opportunities and advancement.

All classes will be held on the dates listed below from 9 am to 5 pm at the Apartment Association offices located at 7265 Kenwood Road, Suite 100, in Cincinnati, Ohio, 45236.

• Thursday, October 5, 2023

• Thursday, October 12, 2023

• Thursday, October 19, 2023

• Thursday, October 26, 2023

• Thursday, November 2, 2023

Certified Apartment Leasing Professional (CALP)

The Certified Apartment Leasing Professional course will help

you earn the CALP credential, many people’s first industry credential, showing your employer that you’re committed to a career in residential property management. We recommend CALP for leasing consultants, concierges, and career changers with hospitality, retail, or customer service experience.

There are three full day classes and those dates will be announced shortly. Classes will be from 9 am to 5 pm at the Apartment Association offices located at 7265 Kenwood Road, Suite 100, in Cincinnati, Ohio, 45236.

Certified Apartment Manager (CAMT)

Earning your Certificate for Apartment Maintenance Technicians (CAMT) validates your knowledge, enhances your reputation and credibility, boosts your confidence and earns you respect. You will receive training across all the fields listed on the right to give you a wide range of knowledge & ability. Sections can be taken separately!

• Electrical Maintenance & Repair

• Plumbing Maintenance & Repair

• Heating Maintenance & Repair

• Air Conditioning Maintenance & Repair

• Appliance Maintenance & Repair

• Interior / Exterior Maintenance & Repair

Dates will be announced shortly. Classes will be from 9 am to 5 pm at the Apartment Association offices located at 7265 Kenwood Road, Suite 100, in Cincinnati, Ohio, 45236.

SEMINARS

Fair Housing Unlocked: Attorney-Led Training

Gone are the days of having an instructor give “I am not an attorney” disclaimers before the start of their session. The GCNKAA

YOU’RE ALREADY A SUCCESS. BECOME A CERTIFIED SUCCESS.

The Certified Apartment Manager (CAM)

Enhance your professional growth in the apartment industry by becoming a Certified Apartment Manager (CAM) and take your career to the next level. CAM training helps you manage your apartment community and team more effectively. The CAM curriculum is designed to maximize the experience of the on-site professional and clear the path for growth and recognition. In class, you will gain a new understanding of the challenges you frequently face. At the same time, you will have a new opportunity to share your experiences as a multifamily industry professional with other dedicated peers, establishing valuable contacts for the future and increasing your own experience level.

Industry Essentials

Financial Management

Marketing

Property Maintenance For Managers

Risk Management

Legal Responsibilities

Human Resources

Resident Experience

Classes are held on Thursdays beginning October 5 through November 2, 2023, from 9 am to 5 pm at the Apartment Association offices in Kenwood.

Visit https://www.gcnkaa.org/events/ for more details.

James Combs

is bringing you information direct from the field! Presented by Solomon Parini from Willis Law Firm, don’t miss this invalu able opportunity to enhance your company’s fair housing prac tices, protect against potential legal risks, and foster a more inclusive and welcoming environment for your residents.

Friday, August 25, 2023 | 9 AM to 11:00 AM

GCNKAA office | 7265 Kenwood Road Cincinnati, OH 45236

Apartments 101

In this catch-all intro to the multifamily industry you’ll learn about operations and how that looks on several different career paths. Discuss the key aspects of the industry includ ing sales, customer service, marketing, fair housing, and other legal issues.

Thursday, September 7, 2023 | 9 AM to 1:00 PM

Zoom

EPA 608 CERTIFICATION

Section 608 of the Federal Clean Air Act requires that all persons who maintain, service, repair or dispose of appliances that contain regulated substances be certified in proper refrigerant handling techniques. Technicians are required to pass an EPAapproved test to earn Section 608 Technician Certification.

• Type I – Persons who maintain, service, or repair small appliances must be certified as Type I technicians.

• Type II – Persons who maintain, service, repair, or dispose of the medium-, high-, or very high-pressure appliances (except small appliances, MVACs, and MVAC-like appliances) must be certified as Type II technicians.

• Type III – Persons who maintain, service, repair, or dispose of low-pressure appliances must be certified as Type III

Friday, November 3, 2023, from 9 am to 5 pm

GCNKAA Office, 7265 Kenwood Road, Ste. 100, Cincinnati

INVOLVEMENT, SPONSORSHIP, QUESTIONS

If you are interested in getting involved with the Education or NextGen Committee and help plan all of the great education opportunities, join us for our monthly meetings! Contact james@gcnkaa. org for details and invitations.

GCNKAA’s education and NextGen programs offer great exposure through sponsorship. Seminars and course modules can be sponsored for as little as $150 and comes with many benefits. Sponsorship funds help the association provide extra amenities to the attendees.

ELEVATE YOUR CAREER! HVAC EPA 608 CERTIFICATION

FRIDAY, OCTOBER 27 | 9 AM - 1 PM

FRIDAY, NOVEMBER 3 | 9 AM - 5 PM

GCNKAA O ice | 7265 Kenwood Road, Ste. 100 | Cincinnati

Government & Housing Legalities

NAA RAISING CONCERNS ABOUT BIDEN ADMINISTRATION’S “JUNK FEES” INITIATIVE

By Pat Crowley, Vice President of Governmental Affairs

The National Apartment Association (NAA) has raised concerns about the Biden Administration’s initiative to go after so-called “junk fees” in apartment leases.

On Wednesday, July 19, the administration announced that Zillow, Apartments. com and Affordablehousing.com are taking steps to increase transparency in rents and fees. Following are excerpts of the president’s remarks:

• Zillow is today launching a Cost of Renting Summary on its active apartment listings, empowering the 28 million unique monthly users on its rental platform with clear information on the cost of renting. This new tool will enable renters to easily find out the total cost of renting an apartment from the outset, including all monthly costs and one-time costs, like security deposits and application fees.

• Apartments.com is announcing that this year it will launch a new calculator on its platform that will help renters determine the all-in price of a desired unit. This will include all up-front costs as well as recurring monthly rents and fees. The Apartments.com Network currently lists almost 1.5 million active availabilities across more than 385,000 properties.

• AffordableHousing.com, the nation’s largest online platform

dedicated solely to affordable housing, will require owners to disclose all refundable and non-refundable fees and charges upfront in their listings. It will launch a new “Trusted Owner” badge that protects renters from being charged junk fees by identifying owners who have a history of adhering to best practices, including commitment to reasonable fee limits, no junk fees, and full fee disclosure.

The NAA issued a statement following the announcement that the organization “strongly supports transparency in the leasing process ... (and) the lease is a legally binding contract that should be referenced for all housing costs.”

“Rental housing is a narrow-margin industry that exists to serve our renters and communities. Amenities and services come at a cost, which is communicated with residents in the lease and the leasing process,” the NAA said. “Though the industry supports increased transparency and has always called for dialogue between housing providers and their residents, policymakers must recognize operational realities and the role that fees play in housing viability.”

Be sure to support our efforts on the legislative front by donating to on of our Political Action Committee (PAC) funds: the Ohio PAC, the Kentucky PAC and the NAA Pac. A bourbon tasting fundraiser is scheduled for later in 2023 at Capital Grille. For more details, contact the GCNKAA office at 513-407-8612.

This heading deals with housing & legal issues within the Governmental structure.

Pat Crowley

Our House

This heading contains membership, staff, committee information and events.

NAA MAINTENANCE LEGENDS PROGRAM TO REPLACE MAINTENANCE MANIA; LAUNCHES AUGUST 2023

The National Apartment Association (NAA) recently announced that they were ending the Maintenance Mania National Championship program after the 2023 Apartmentalize Conference. While that program is concluding, NAA and HD Supply are thrilled to announce their new program, MAINTENANCE LEGENDS™. This new program will shine a spotlight on the maintenance heroics we’ve all seen and heard about. It will give the rental housing industry the chance to celebrate the Maintenance Professionals going above and beyond every month.

WIN BIG EVERY MONTH

Three monthly winners will receive prizes up to $5,000 retail value. Submit your maintenance story for a chance to win.

PAID TRIP TO NAA APARTMENTALIZE 2024

Monthly winners will get airfare, lodging, and access to 2024’s Apartmentalize Conference in Philadelphia in June.

FREE TRAINING CERTIFICATIONS

In June 2024, 25 additional winners will be selected for a free certification including the Certificate for Apartment Maintenance

Technician (CAMT), Certified Pool Operator (CPO), EPA 608 Certification, and more.

A SHOT AT OUR GRAND PRIZE

Monthly winners will have a chance to win big during the 2024 Apartmentalize Conference. The overall grand prize is a new Ford truck.

HOW DO YOU BECOME A LEGEND?

Are you, or do you know, a maintenance tech or property manager that goes above and beyond for their tenants? Time to turn those stories into Legends! Each month, in addition to the story with the most fan votes, our panel of judges will pick two favorites, for a total of 3 winners.

The GCNKAA will release more information as it becomes available. In the meantime, gather your maintenance techs and start working on your story submissions as we want to highlight as many local maintenance professionals as possible. Full event details will launch August 1, 2023.

Learn more at www.maintenancelegends.com.

August 2023 Prizes

2 Tickets to the F1 Race in Austin, Texas October 20-22

Each ticket includes a 3-day pass that covers entry to the qualifying races on Friday & Saturday as well as the final race on Sunday.

Concert Tickets to The Killers and to Queen + Adam Lambert

Each winner will receive a pair of tickets to The Killers concert on Friday night and Queen + Adam Lambert on Saturday night.

$2,995 Travel & Lodging Allowance

Procell® is also giving each winner a $2,995 allowance to cover travel & lodging. Time for a supercharged vacation!

How To Become a Maintenance Legend

Three monthly winners will receive prizes up to $5,000 retail value. Submit your maintenance story for a chance to win.

Dietz Property Management Group

Hannah King

2075 West Big Beaver Road, Ste. 100

Troy, MI 48084

(248) 341-3322

hking@dietzpropertygroup.com

JUNE 2023 NEW MEMBERS ASSOCIATE

AnyWeather Restoration

Andy Frommeyer

1010 Windsor Drive Newport, KY 41076

andy.frommeyer@anyweather.com

(859) 908-0393

HVAC Sales and Installation;Remediation Services

Heartland Charging Services

Cory Miller

6161 Riverside Drive Dublin, OH 53017

(419) 835-4140

cmiller@heartlandchargingservices.com

EV Charging; EV Maintenance & Installation

Nature is My Office Pest Control

Isaac Jones

9674 Colerain Avenue Ste. 238 Cincinnati, OH 45251

(513) 888-8808

ijones@natureismyoffice.com

Pest Control

Queen City Contractors

Tony Poole

7424 Harrison Avenue Cincinnati, OH 45231 (513) 406-7505

tony@qcc513.com

Bath & Kitchen Remodel; General Contractors

PRESTIGE AWARDS: HOW TO PLAN TO ENTER YOUR COMPANY, COMMUNITY OR YOUR TEAMMATES

It’s been years in the making, but the Greater Cincinnati Northern Kentucky Apartment Association Prestige Awards are making their return on Friday, April 19, 2024. Some final details are still being worked out but we wanted to give you a ‘heads up’ on how to best prepare to spotlight the excellence of your company, your community, or your industry peers.

The deadline to enter the categories below is FEBRUARY 2, 2024, so plan now to make sure you have ample time to get the best photos to make your community stand out. Think about landscaping, amenities, renovations, and more.

More details regarding where and how to submit your entries will launch soon so be sure to watch your email!

CATEGORIES

Best Company Logo - Any owner or property management company is eligible. Judged on theme, typeface, overall graphic, design and execution of the logo in various applications (digital presence, signage, other collateral). Submit copy of logo as jpg or pdf file, as well as no more than two corresponding digital images of logo in use.

Best Community Logo - Any community is eligible. Judged on community name, theme, typeface, overall graphic, design and execution of the logo in various applications (digital, signage, other collateral). Submit copy of logo as jpg or pdf file, as well as no more than two corresponding digital images of logo in use.

Best Renovation or Property Update - Judged on overall design and execution of the renovation project. Submit total budget cost and total number of units, floor plans and no more than four photos depicting before and after renovation.

Best Property Management Company - Judged on maintenance program, resident retention, employee incentives, associate incentives/recognition, training/education programs, and support of local Association Activities. Submit a typed written essay no longer than three pages, a 30-second video on why your company deserves this award, and one photo of management company, headquarters or staff.

Best Independent Owner Property (Under 200 units) - Judged on overall presentation of the community. Submit floor plans, site plans, and any other supporting materials and no more than three photos.

Best Owner or Property Management Company Website – Entry must be a corporate website which is not part of an apartment internet advertiser. Judged on ease of use, content of information, links to apartment communities, employment and investment opportunities. Also judged on promotion and advertisement of the website. Submit no more than three photos of the website and pro-

motional pieces. Also include internet address for viewing during judging.

Best Community Website – Entry must be a community website which is not part of an apartment internet advertiser. Judged on ease of use for current and potential residents, content of information, links to community amenities, and content of information. Also judged on promotion and advertisement of the website. Submit no more than three photos of the website and promotional pieces. Also include internet address for viewing during judging.

Best Property Management Company or Community Social Media Plan – Entry will be judged on how all the pieces of your social media campaign fit together. Judges will look for creativity, innovation, sound communication skills and results. Winner must be successfully executed across two or more platforms. Submit no more than three photos, any promotional pieces and addresses for your social media sites along with a one page overview of your social media plan including results.

The following categories have been broken down into Category 1, Category 2, and Category 3 according to the following criteria:

• Category 1: Property built and between 2019 and 2023 including properties still under construction

• Category 2: Property built and fully delivered between 2009 and 2018

• Category 3: Property built and fully delivered before 2008

Best Floorplan - Judged on overall layout, use of space, lighting, miscellaneous architectural features. Submit a copy of the floorplan as well as no more than three photos.

Best Landscaping - Judged on use of the site, overall design and layout, use of hardscape, flowers, trees, shrubs, etc. Submit no more than eight photos of the overall community.

Best Amenity Package - Judged on overall design, layout, marketing tools, furnishings, etc. Category includes: clubhouse, pool, fitness center, and other resident amenities. Submit no more than eight photos and corresponding digital images.

Best Decorated Model - Judged on use of color, texture, furniture, accessories, and window treatments. Submit no more than eight photos and link to virtual tour is applicable.

Best Specialty Housing Community – Geared toward student, military, senior, or LIHTC Communities. Judged on overall presentation of the community. Submit floor plans, site plans, brochures and any other supporting materials. Submit no more than 8 digital images including amenities, model and landscaping. Include property web address if applicable.

ASSOCIATE AWARDS

Best Associate Company Logo - Judged on name, theme, logo

typeface, overall graphic design and execution of the logo in various applications (brochure, signage, other collateral). Submit logo as high quality pdf or jpg file and no more than two photos depicting applications of logo.

Best Associate Company – Judged on commitment to customer service, client relationships and satisfaction, overall presentation of company, employee incentive/training programs, support of local Association activities and community outreach programs. Submit written essay no longer than three typed pages, a 30-second video on why your company deserves this award, up to 2 letters of recommendation from customers, and one photo of company, representatives, or building, etc.

Best Associate Website – Judged on ease of use and content of information. Also judged on promotion and advertisement of the website. Submit no more than three photos of the website and promotional pieces. Also include internet address for viewing during judging.

Best Social Media Plan – Entry will be judged on how all the pieces of your social media campaign fit together. Judges will look for creativity, innovation, sound communication skills and results. Winner must be successfully executed across two or more platforms. Submit no more than three photos, any promotional pieces and addresses for your social media sites along with a one page overview of your social media plan including results.

SPECIAL AWARDS

Sapphire Grand Achievement Award - Awarded to the organization that scored the highest average points by entering in the following categories: Best Logo, Best Model, Best Website, Best Floorplan, Best Amenity Package and Best Landscaping. The Grand Achievement Award will be presented in Category 1, Category 2 and Category 3.

PEOPLE AWARDS

• Best Leasing Consultant – Either on-site of off-site

• Best Multi-Site Manager – 2 or more communities with up to 1500 units

• Best Multi-Site Manager – 2 or more communities with greater than 1501 units

• Best Associate Member – Management

• Best Associate Member – Non-Management such as an account executive or sales representative

• Best Maintenance or Groundsperson – Either on-site or off-site

• Best Maintenance Supervisor or Director

• Best Community Assistant Manager – Responsible for one property

• Best Community Manager – Responsible for one property

• Best Administrative Assistant – either associate member or property management company

• Best Independent Rental Owner (IRO) - Owner with less than 200 total units

July 14, 2023

FALL GOLF OUTING SCHEDULED FOR SEPTEMBER 21; FEW SPONSORSHIPS STILL AVAILABLE

On Thursday, September 21, GCNKAA will host the Association’s 18th Annual Fall Golf Classic benefiting the GCNKAA Industry Defense Fund. This year’s Fall Golf Outing will once again be held at Elks Run Golf Course on the east side of the city. Registration will open at 8 am with the scramble teeing off at 9 am. All net proceeds of this outing will be used to meet our commitments to the National Apartment Association (NAA), the Apartment Association of Kentucky (AAK) and the Ohio Apartment Association (OAA) government funds as well as provide backing for the legislative committee’s political needs.

Foursomes are currently sold out but we have a short wait list. Please contact michele@gcnkaa.org to get your name added should a foursome become available. Foursomes are $800 each.

TAKE ADVANTAGE OF OUR SPONSORSHIPS

The Fall Golf Outing Benefiting the Industry Defense Fund offers several sponsorship opportunities for all our members. As a vendor, a sponsorship gives you the chance to get your company name out in front of 136 decision makers in the multi-family housing industry. As a hole sponsor, you also get the chance to take it one step further and meet and greet all golfers on your tee box. As a Primary Member, sponsorship shows your support of the legislative efforts of the Greater Cincinnati Northern Kentucky Apartment Association. After all, all net proceeds directly benefit our Industry Defense Fund which is used to fight or support vital

legislation at the local, state and federal levels. Sponsorships are limited and are listed below:

Presenting Sponsorship – $3000

Event Sponsor - $1500

Dinner Sponsorship – $500

Lunch Sponsorship – $350

Hole Sponsorships – $350 (limit of 18)

Snack Bag Sponsorship** - $250 (limit of 1)

Beverage Sponsorship – $275

Putting Green Sponsorship – $150

Driving Range Sponsorship - $150

Bag Drop Sponsorship - $350

Due to liquor license, no outside alcohol will be permitted at Elks Run Golf Course.

All sponsors receive signage at the outing, pre-event marketing exposure and public acknowledgement of sponsorship during dinner the day of the outing. Hole and beverage sponsors also have the unique all-day opportunity to create a memorable impression and build relationships at their sponsored hole/station. Dinner sponsors will also get the opportunity to give a one-minute speech during dinner. All sponsors are also invited to donate door prizes or give-aways to all participants.

Click here to reserve your foursome or sponsorship today.

Looking to Join a Committee?

SAPPHIRE SPONSOR: $10,000 (SOLD)

• 2 reserved tables for 10

• 5 Free Entries

• Digital program ad placement (full first page)

• Recognition slide during awards program

• Sponsor listing in program

• Full page ad in the Apartment Advantage newsletter for 3 months

• Company name on website

• Company name on all marketing materials

• Sapphire sponsorship award

• 2 minute speech during ceremony

PLATINUM SPONSOR: $7,500 (SOLD!)

• 1 reserved table of 10

• 3 Free Entries

• Digital program ad placement (full third page)

• Recognition slide during awards program

• Sponsor listing in program

• Full page ad in the Apartment Advantage newsletter for 2 months

• Company name on website

• Company name on all marketing materials

• Platinum sponsorship award

• Company name/logo on cocktail hour napkins

GOLD SPONSOR: $5,000

• 1 reserved table of 10

• Digital program ad placement (full page)

• Recognition slide during awards program

• Sponsor listing in program

• Company name on website

• Company name on all marketing materials

SILVER SPONSOR:  $2,500

• Digital program ad placement (half page)

• Recognition slide during awards program

• Sponsor listing in program

BRONZE SPONSOR: $1,000

• Digital program ad placement (quarter page)

• Recognition slide during awards program

• Sponsor listing in program

COPPER SPONSOR: $500

• Digital program ad placement (business card size)

• Recognition slide during awards program

• Sponsor listing in program

PATRON SPONSOR: $250

• Recognition slide during awards program

• Sponsor listing in program

Payment options for Silver Sponsor level and above –1st half payment due on or before 09/30/2023 and 2nd half payment due on or before 1/31/24

Friday, April 19, 2024 Savannah Center 5533 Chappell Crossing Boulevard | West Chester To

TRADE SHOW BOOTH SALES NOW ON SALE

Don’t miss your chance to reserve space for the Greater Cincinnati Northern Kentucky Apartment Association (GCNKAA) 2024 Trade Show scheduled for Wednesday, March 27 at Sharonville Convention Center. Early bird pricing of $750 per booth is available through August 31. After August 31, the price per booth increases to $800 per booth.

REASONS TO EXHIBIT AT GCNKAA TRADE SHOW

Besides the opportunity to meet and greet 600 to 800 industry peers during our trade show, here are additional reasons you won’t want to miss out!

1. New Floorplan. Minor changes have been made again to the floorplan to encourage better foot traffic as well as accommodate more booths. This year the booths remain 8’ x 10’. All booths include pipe and drape, one table, two chairs, booth sign and wi-fi. Premier booths are an additional fee. Other booths are reserved for VIP Sponsors. Electric, carpet and additional tables and chairs can be ordered separately through Sharonville Convention Center or Academy Rentals.

3. Expanded Education Rooms. By creating more education seminars that accommodate more students, we can guarantee a larger attendance of property managers, leasing agents and maintenance technicians when the trade show opens. At the end of these seminars, seminar attendees will flow onto the trade show floor where you have the opportunity to talk with each and every one.

4. More Sponsorship Opportunities. By creating new sponsorship levels, we enable you to get more bang for your sponsorship buck. Whether through signage, verbal recognition or company listing on gcnkaa.org and in the Apartment Advantage, we will find a way for you to get involved whether you have one employee or one thousand. We have also added several more benefits to the VIP Sponsorship including premier booth space. Watch for more information to follow regarding sponsorship opportunities. Sponsorships range from $300 for a logo or food sponsorship to $1000 for VIP Sponsorship.

Booths are available on a first come first serve basis. If you would like to reserve a booth, visit www.gcnkaa.org after July 24 and download the floorplan and booth contract. Review the available booth space, select your booth and either reserve your booth online or complete your contract with your top three selections, and return back to michele@gcnkaa.org.

If you have any questions, we are here to help! Give us a call at 513-407-8612.

BOOTH SALES INFORMATION

• Booth price includes table, 2 chairs, pipe and drapes, booth marker. Carpet, electric, additional tables and chairs can be ordered separately through Sharonville Convention Center and Academy Rentals for an additional cost. All orders for carpet, electric, additional tables and chairs need to be placed directly through Sharonville Convention Center or Academy Rentals and NOT through GCNKAA. See Exhibitor Kit for more detailed information.

• Booths are sold on a first come first serve basis.

• Each booth is 8’ deep x 10’wide.

• Booths are $750 each through August 31; $800 from September 1 through February 27; $900 after February 27. Select booths are reserved for VIP Sponsors.

BOOTH SELECTION PROCESS

1. After July 24, click here for the latest floorplan of the 2024 trade show booths as well as the contract. Please note that – as changes happen on a daily basis – this version of the floorplan may not be completely up-to-date.

2. Look at the floorplan and decide which booth you would like, then simply either:

• Visit www.gcnkaa.org and go to the event calendar to reserve your booth online. Available booths will be listed on the registration page. Log in, complete your selection and submit your request immediately.

• OR fill out the booth contract, complete with your first three (3) booth choices and fax back to 513 407-7868. Michele will follow up with you to let you know which booth is available.

BOOTH RESERVATIONS AND PAYMENTS

• After you have selected your booth with the Apartment Association, you must either forward GCNKAA a signed contract or remit full payment to reserve that booth.

• We will hold all booths for 14 days without signed contract or payment.

• You may pay for your booth with check or credit card or call the office for an invoice.

• We cannot hold a booth longer than 14 days without contract or payment. After those 14 days, if we do not receive a contract or full payment, GCNKAA will contact you for payment or contract. If no response, GCNKAA may release the booth you selected.

• Full payment of all booths must be received by February 27, 2024.

If you have any questions, please feel free to call the Apartment Association.

The Apartment Association Outreach, Inc.

LETTER FROM THE PRESIDENT

By Megan Lawhon, PLK Communities, Outreach President

Well, we are in the full swing of summer with extreme heat, time with family and friends, and longer evenings to enjoy this time of the year. I hope all of you are enjoying this slightly more relaxed season and are making memories with friends and loved ones.

We have been busy at the Apartment Association Outreach (AAO) division for the past few months. We are beyond proud to share that year-to-date we have given $64,500 in rent assistance and $50,000 to our food pantry partners. Our community partners and food pantry partners do such amazing work within the city of Cincinnati and Northern Kentucky. We are honored to help serve in this capacity.

Some of our board members toured the Boone County Head Start organization on June 28, 2023. They appreciate the AAO partnership very much, as we are the sole contributor to their food pantry. Thank you for having us!

In addition, AAO sent $1,000 to Gateway Community & Technical College for our annual scholarship contribution. We love being able to give back to our community, especially through contributing to someone’s education and growth!

Our next Senior Event is August 11, from 11:30 am to 12:30 pm at The Valley Active Senior Living. We will serve lunch, play Bingo, and visit with the community members. It is always such a joy and privilege to serve the elderly community. We are grateful for the opportunity to spend time with these incredible individuals and

hopefully brighten their day.

Our backpack school supply drive is in full swing and close to $15,000 worth of school supplies and backpacks are being delivered to FOUR schools the first week in August! LOVE getting to support these children as they embark on a new school year.

A Night Out for Outreach: Save The Date emails have gone out for our A Night Out For Outreach on September 23, 2023, at The Anderson Pavilion. Thanks to Jill and Justin Seger for co-chairing this event, as well as our Pony Up Sponsors for A Night Out so far: Liz Werner, Forcht Bank, The Heldman Group, Jeff Greenberger, and Rent Manager. Please let Susan know if you or your company would like to sponsor. We look forward to seeing everyone at The Anderson Pavilion in September!

Lastly, we are exceptionally grateful for our Champions for Outreach partners that have contributed $260,000 in donations for 2023. This allows our board to financially contribute to so many wonderful community partners and organizations that serve those in need within our city. Without the Champion support, we could not continue to serve our community in the capacity we are able. On behalf of our board, we are thankful.

I am proud of the service that ALL of the Board members and staff provide, as well as their continued support of utilizing our funds to help those in need. We would like to thank our entire membership, as well as our Champions for Outreach sponsors, in advance for your continued financial support of Outreach and our efforts to help those in our community who deserve our assistance.

gcnkaa1 @gcnkaa gcnkaa gcnkaa snap or screenshot to add

Get Social With GCNKAA!

Stay active and current on all GCNKAA events

Don’t miss a minute of activity at the Greater Cincinnati Northern Kentucky Apartment Association! Like us on Facebook and Instagram, follow us on Twitter or visit our website at www.gcnkaa.org for all the latest updates on events, education or legislative efforts. And remember to use our hashtags: #GCNKAA #GCNKAAeducation #GCNKAANextGen

Megan Lawhon

Platinum Sponsor ($20,000)

Gold Sponsor ($10,000)

Silver Sponsor ($5,000)

THE McLEAN FAMILY

To become a Champion For Outreach, please contact Rebecca McLean, Megan Lawhon, Jeff March. Rebecca@gcnkaa.org - megan@plkcommunities.com - jmarch@brgapartments.com

Event Opportunities

The Apartment Association Outreach, Inc. is very excited to announce our twelfth annual A Night Out for Outreach. The event will take place on Saturday, September 23, 2023 at The Anderson Pavilion. Enjoy a fantastic evening with many industry leaders and friends in attendance. Cocktails begin at 5:30 pm followed by a sit down dinner at 6:30 pm. Please support this Outreach event and help our neighbors in need of assistance.

Our six programs are: Rent Assistance, twenty Food Pantries, School Supplies, Educational Scholarships, Senior Events and Emergency Funds.

Lead Horse Sponsor $2,500

6 Tickets to the main event – open seating

Company Logo included on AAO Website Recognition in GCNKAA Newsletters

Company Logo included in event digital presentation *Deadline

Pony Up Sponsor $1,000

4 Tickets to the main event – open seating

Company Logo included on AAO Website

Company Name listed in event digital presentation

*Deadline is 9/1 to receive all sponsor benefits

Trend Setting

GOING THE EXTRA MILE

By Priyanka Agarwal, Director

of Public Relations and the Response Team at

Perhaps the most frequently discussed topic in rental housing is how to ace the resident experience to encourage renewals and referrals from residents. When a resident speaks positively about an apartment community within their circle, it can send the community potential leads.

Achieving this goal is complex as each situation is unique, and there can be multiple factors beyond an onsite team’s control when resolving a resident’s needs. Yet, there is a common resident expectation: An attentive team who works to resolve the matter as soon as possible and communicates frequently with them throughout the process.

When it comes to crisis situations, an ace up an onsite team’s sleeve is the goodwill they have earned by delighting their residents in small ways on a day-to-day basis. The key to delivering a personalized and exemplary living experience typically lies not in the grand act but in the unassuming actions performed repeatedly and daily during the life cycle of a resident.

As the leader of a team who has responded to close to 800,000 multifamily reviews by residents, prospects, guests, employees and suppliers, I have gathered insight into what truly delights and disappoints them. There is no better source than hearing from residents themselves about how the community can leave a long-lasting favorable impression.

J

This heading contains information on Management & Leasing.

Turner Research and the author of “The Extra Mile”

WHEN YOUR REPUTATION FALLS LIKE DOMINOES

As analyzed by J Turner Research’s AI tool, the top complaints in over 300,000 multifamily reviews relate to customer service, communication, financial issues, maintenance service, condition of the apartment and security. Often, these complaints have a domino effect, where one unpleasant event or interaction with a team member, unresolved maintenance request or an unanswered inquiry acts as a trigger for an outpouring of issues a resident has with the property.

“Do NOT live here. I had two car break-ins while living here, so I never felt safe. Once there was a homeless man walking my hall, knocking on doors, since the secure gates never work in the hallways and garage. (Company) towed my car from the resident garage once, and I had to FIGHT to get them to remove the fee. Nonexistent maintenance - routine requests are rarely addressed. Unit wasn’t move-in ready - trash everywhere, dust, paint cans, etc…”

In this review, the break-in led to an outburst in which the resident documented several “problems” with the property.

“I have lived here for over a year and renewed for another year before the new management company came in. I am not a big fan of the changes the new management has added. We now have to pay monthly for a locker system that most deliverers don’t even

use. I have had numerous packages stolen or gone lost. Will not renew once my contract is over. Rent increases also go up a couple of hundred dollars as well.”

While the root cause is the monthly charge for the locker system, the reviewer has taken this opportunity to complain about management as well as the rent increase.

“The (company) has made it impossible to resolve issues with the office staff, due to reducing operating hours and an automated phone system to an off-site call center that is unable to offer any sort of ‘problem-solving.’”

With companies focusing heavily on automation and centralization, these types of reviews have become more common.

SMALL STEPS, BIG IMPACT

Excellent customer service begins the moment a prospect calls the community or steps foot on the premises. A subtle tweak in daily interactions with residents can go a long way in fostering a strong sense of belonging and loyalty to the community.

“In our industry right now, it’s important that we hyper-focus on customer service and our residents’ needs, staying professional and continuing to remember that every resident is unique,” said Devin Lusk, Director of Marketing for American Landmark. “It’s so important to approach each interaction with empathy and an open mind. Building those strong relationships can lead to such a higher resident satisfaction.”

The following are tips mentioned by residents as compliments in four- and five-star reviews that can inspire you to take a fresh approach to seemingly mundane daily tasks.

TIP 1: BE TIMELY, KNOWLEDGEABLE AND PATIENT WITH EVERY PROSPECT.

“I was particularly impressed with (name)’s prompt response time and her ability to answer all my questions thoroughly and patiently. Her knowledge of the leasing industry and her willingness to go above and beyond to ensure my satisfaction really made a difference.”

While an onsite team works frequently with prospects, the process isn’t routine for the potential resident. Many come armed with a list of questions and will assess not only what you say but how you say it. Be transparent, thorough and patient with all who cross your threshold.

TIP 2: OFFER SOLUTIONS TO EASE THE BURDEN OF MOVE-IN.

“Admin was super friendly and helpful, they supplied us with a dolly and elevator key to make this move easier for us. Our apartment was filled with cute swag as well!”

Moving into a new apartment home can be daunting, and this onsite team made it pleasurable! The investment was minimal –they made the whole task of lugging household items easy by pro-

viding a dolly and elevator key, and it resulted in a favorable impression and rewarded the community with a positive online rating.

TIP 3: DON’T FORGET THE SMALL THINGS THAT MAKE LIFE EASIER FOR A RESIDENT.

“Staff spent the week cleaning out the dryer vents in all the apartments! They truly care about taking care of the property and residents.”

Whether it’s cleaning the dryer vents, changing an AC filter or replacing a lightbulb, you can earn the goodwill of your residents when quickly resolving these items.

TIP 4: FOLLOW UP WITH YOUR RESIDENT AFTER THEIR MAINTENANCE WORK ORDER IS RESOLVED.

“The manager (name) is awesome! When maintenance completes a work order, I get a follow-up text making sure it was completed to my liking.”

Apartment residents realize they are at the mercy of the onsite team when it comes to the condition of their homes. Yet they’re often paying thousands for this “privilege.” A follow-up text or email illustrates that you don’t take them for granted.

TIP 5: RESOLVE CONFLICTS WITH EMPATHY AND FAIRNESS.

“(Name) is the best thing that has ever happened to our community. She is understanding and attentive to our needs. She’s patient with her residents and very good about calming the situations down that come to her office. She seeks resolutions that are just and fair. She also has integrity.”

Residents want their concerns to be heard – especially in difficult situations. Be sure your team listens well and responds with constructive recommendations that illustrate you care.

“It is crucial to empathize with residents without reacting emotionally. Avoid setting unrealistic expectations in the heat of the moment that may be difficult to meet later on,” said Alex Rippy, National Director of Leasing for GMH Communities. “Strive to establish clear expectations and a well-thought-out path forward— even if it doesn’t please everyone but points in a positive direction, and don’t forget to follow up to ensure effectiveness.”

TIP 6: I’M WATCHING YOU: ALWAYS BE PLEASANT AND COURTEOUS.

“It is rare to find a team so engaged in their jobs and attentive to the residents. All members of the office team are pleasant and courteous whenever I run across them in the community.”

Have your team regularly walk through the community and engage residents with a nod, wave or brief chat. When a resident comes by the office, stand and greet them, perhaps, offer a beverage. Don’t check your phone or watch—do your best to listen attentively.

TIP 7: THERE IS NO SUCH THING AS TOO MUCH COMMUNICATION.

“They notify you of everything going on around you with shutoff notices. They never leave you in the [dark] about anything.”

Many complaints are borne from a lack of communication between the onsite team and residents. Don’t make them wonder if their service request will be resolved and/or why the water suddenly shut off. If you don’t communicate, they will fill the void

with the idea that you don’t care.

Lusk said an open line of communication is key. “Encourage your residents to reach out and respond to them promptly and professionally to build a positive and genuine relationship,” she said. “Practicing active listening and understanding your residents is so important. It’s made such a difference with our teams on site when it comes to difficult situations.”

TIP 8: ADDRESS THOSE SEASONAL ISSUES IN YOUR COMMUNITY.

“The maintenance team does a good job of keeping the sidewalks salted and shoveled during snowy winters.”

Every season comes with distinct challenges, and geography may compound them. In the South, summer often is brutal; for the Northeast, winter can be treacherous. By providing consistent service during extreme weather, you can win over your residents.

TIP 9: PROVIDE A COURTESY PATROL TO ENHANCE THE FEELING OF SAFETY.

“I like how we do have security that comes by a few times daily to check the area and make sure everything is secured, safe and quiet!”

Unfortunately, crime has no single address. Bolster your residents’ sense of well-being by providing courtesy patrol services.

TIP 10: THE LITTLE EXTRAS CAN REAP BIG REWARDS FROM A FORMER RESIDENT.

“I love (name) that works at the reception desk! I recently moved out … she was very kind in offering her help to take care of my mailbox until the new resident comes into my former apartment. Thank you!”

A kind gesture, an understanding word and taking care of mundane tasks can make a huge difference to a resident. They will remember these actions during lease renewal, perhaps even overlooking other areas of dissatisfaction.

There are no shortcuts to acing the resident experience: It requires the right attitude, persistence and corporate support. Rippy advises property managers to “step back, actively listen, ask questions, conduct research and return to the conversation armed with accurate information and a resolution that satisfies the problem’s origin.”

Consistently performing the small things right for your residents will help earn their trust which will ultimately enhance renewals, increase referrals and foster a spotless reputation for the community.

AHEAD OF THE CURVE: ADVERTISING TRENDS FOR APARTMENT COMMUNITIES

By Ashley Tyndall,

Director of Business Development for forCriterion B.

As an apartment community, advertising is a critical part of an overall marketing strategy.

With the constant evolution of digital marketing, it’s crucial to stay up to date on the latest trends and technologies to ensure the target audience is effectively being reached.

The following is a brief exploration of the latest trends in advertising, including what’s hot and what’s not.

1. UTILIZING CHATGPT FOR ADVERTISING

Chatbots have become increasingly popular in providing customers with instant support and assistance in recent years. However, ChatGPT takes this to the next level by utilizing AI to provide personalized and human-like user interactions. ChatGPT can be used for various purposes, including lead generation, customer support and even advertising.

By incorporating ChatGPT into a company’s advertising strategy, it can provide prospective residents with a more personalized and engaging experience. ChatGPT can answer questions about apartments, provide information about availability and even offer virtual tours. This can help to build trust and establish a positive relationship with prospects, increasing the chances of conversion.

2. THE RISE OF PODCAST ADVERTISING

Podcasts have also become popular in recent years, with millions listening to their favorite shows every day. This has created

a new opportunity for advertisers to reach their target audience through podcast advertising.

Podcast advertising can take many forms, including host-read ads, pre-roll ads and mid-roll ads. Host-read ads are particularly effective, as the podcast host typically delivers them naturally and authentically. This can help to build trust with the audience and increase the effectiveness of the ad.

To incorporate podcast advertising into a marketing strategy, identify podcasts that align with the target audience. Look for shows that have a large and engaged audience, as well as hosts who are willing to work with advertisers to create custom ads. By leveraging the power of podcast advertising, an apartment community can uniquely and effectively reach a highly engaged and targeted audience.

3. INTERACTIVE ADVERTISING

Interactive advertising provides users with a more engaging and immersive experience. These ads can take many forms, including quizzes, games and videos.

By incorporating interactive ads into a marketing strategy, an apartment community can provide prospective residents with a more memorable experience. This can increase brand awareness, build trust and ultimately drive more conversions.

To create effective interactive ads, identify key messages and objectives to communicate to a target audience. Then, work with

PARTNER IN PAINT

a creative team to design and develop an interactive ad that aligns with your goals and resonates with the targeted audience.

4. THE IMPORTANCE OF PERSONALIZATION

Personalization is critical in advertising, as consumers are becoming more discerning and selective about the brands with which they choose to engage. Personalization can take many forms, including targeted ads, personalized landing pages and customized messaging.

Incorporating personalization into an advertising strategy can create a more relevant and meaningful experience for prospective residents. This can help build trust, establish a positive relationship and drive more conversions.

One way to incorporate personalization into an advertising strategy is to leverage data and analytics to create targeted and customized ads. For example, use information about a target audience’s demographics, behaviors and preferences to create ads that speak directly to their needs and interests.

THE FUTURE OF APARTMENT MARKETING

As new technologies developments emerge, the future of apartment marketing is becoming more personalized, interactive and engaging. From ChatGPT and interactive ads to podcasts and personalization, multifamily marketers can reach a highly engaged and targeted audience in a natural and authentic way.

Property managers and apartment communities that stay ahead of the curve and leverage these new technologies will be better positioned to succeed in a highly competitive and dynamic marketplace.

GCNKAA NOW ACCEPTING APPLICATIONS FOR ASSOCIATE COUNCIL AND BOARD OF DIRECTORS. DEADLINE TO APPLY IS FRIDAY, SEPTEMBER 15, 2023.

ELECTIONS WILL BE HELD ON TUESDAY, OCTOBER 17, 2023.

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