The object of this project was to choose a company in Bristol, RI to rebrand. Through research, I learned a lot about the brand as well as how the company is using this brand. The current logo does not match the corporate identity. New Leaf also did not previously have consistent branding across all platforms. The branding manual I designed defines the new identity and logo to match. The images in the branding manual are not my own. Below you will see materials that I created to show consistent branding throughout marketing materials, in-store use, and logo use online.
