New Leaf - Branding Manual

Page 1


When you decide to do something different to change your life for the better, you are turning over a new leaf. That is how Amy, the owner, felt when she opened the doors in 2001 to join the historic Bristol community. New Leaf is committed to providing our clients with a comfortable and welcoming environment, seamless customer service, creativity, and professionalism. Specializing in hair design, the studio also offers facials, makeup, skin and body treatments, waxing, and nails. New Leaf welcomes the new bridal team to the studio that has brought a business of new levels to the New Leaf studio. From the open of the business, the community has stood by the studio the whole way. The community is what makes the business thrive and New Leaf, therefore, gives back to the community. Annually the company hosts a fund raiser within their location in support of cancer patients; Locks or Love and St. Baldricks come to the studio and take monetary and hair donations from the local citizens. New Leaf also gives back in the form of philanthropy; the New Leaf studio donates to the Bristol scholarship foundation, Locks of Love, St. Baldricks, and several other local organizations. Our visual identity embodies everything that the New Leaf Hair Studio stands for and has stood for in the past, The brand image we portray influences the look and feel of everything we do. By being consistent in its use, we can reinforce the quality of our work, our commitment to clear and authoritative information and communication, and encapsulate our values.


Our logo is a valuable asset that must be used consistently in the proper and approved forms. This mark is a unique protected symbol, use of which is governed by national and international law. Use of this mark is only prohibited in the forms presented here. The space on either side of hair studio must be the same size. The space must remain proportional when sizes of the logo are increased or decreased. This is a stand alone mark and should not be combined with any other graphic or type to create a single new identity. When reproduced at a grosser and smaller size, proportions shown here must remain constant; do not use smaller than .75 inches wide. New Leaf may be used alone, but not in place of the full logo; the full logo must be present on all marketing materials. The logo can follow any color guide represented in this text.


This logo variation is to be used horizontally only. The space between New Leaf and Hair Studio must remain proportional when increasing and decreasing the size of the logo. This logo can only be used in replace of the original logo, and not in conjunction with it.

This logo variation is to be used horizontally only. This logo can not be used in place of the original logo or horizontal logo. It can only be used as a complimentary add on for promotional materials and must always be coupled with the original logos.


Under no circumstances can the logo be used in any of the following manners....


Type is important part of the visual identity. The brand makes use of Gotham for main text: Book used for headlines, Light used for Sub-heads, and Thin used for body text. The type used for the logo is Notera personal; this should be used in the brand for the logo use only, and never at all in the body of a text.



Colors are an important part of the visual identity and promote a strong non-verbal message written by our company.

RGB/162/119/180 CMYK/38/60/0/0

RGB/109/151/207 CMYK/58/33/0/0

RGB/117/191/164 CMYK/55/4/43/0

RGB/211/187/117 CMYK/19/23/64/0





New Leaf Hair Studio 18 State Street Bristol RI, 02809 (401) 254-9333 info@newleafhairstudios.com newleafhairstudios.com


Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.