Thought Circus - Branding Manual

BRANDING MANUAL

The 826 Miami Chapter. Thought Circus, is an independent branch of the 826 National Store, has all the necessary supplies for circus enthusiasts and performers themselves.

The 826 National Stores are a volunteer based non-profit organization that provides strategic leadership, administration and other resources to ensure success of the writing and tutoring center. The goal of this organization is to raise funds, inspire creative students, and advertise programs to local communities. Each center features a store front retail store filled with unusual products, books, and information on the educational programs.

Every purchase made within the 826 stores goes directly to the educational programs provided. The organization Thought Circus is affiliated with the brand 826 National Store and thereby must adhere to the branding guides of this organization.

The Thought Circus logo is an immediate representation of our company. Our logo is a valuable asset that must be used consistently in the proper and approved forms. This mark is a unique protected symbol, use of which is governed by national and international law. Use of this mark is only prohibited in the forms presented here. This is a stand alone mark and should not be combined with any other graphic or type to create a single new identity. When reproduced at a grosser and smaller size, proportions shown here must remain constant; do not use smaller than .75 inches wide. This should not be converted to any other color The graphic may be used alone, but not in place of the full logo.

The Thought Circus logo is an immediate representation of our company and of the 826 National Store. Our logo is a valuable assest that must be used consistantly in the proper and approved forms. This mark is a unique protected symbol, use of which is governed by national and international law. Use of this mark is only prohibited in the forms presented here. This is a stand alone mark and should not be combined with any other graphic or type to create a single new identity. When reproduced at a grosser and smaller size, proportions shown here must remain constant; do not use smaller than .75 inches wide. This should not be conveted to any other color and should not be used as a watermark background graphic; please allow for space around the logo. The graphic may be used alone, but not in place of the full logo.

The space between the type and graphic edge should be equivalent above and below the type within the logo.

All type is aligned on the edges. The graphic should not exceed this edge.

*This logo variation may only be used horizontally. The graphic height must not exceed the top and bottom edges of the type.

THOUGHBYT cIRCUS EST

2015

*This logo variation is for in store use only. This should not be used on any posters or collateral material to be used outside of the store or tutoring center.

MIAMI

*This logo variation may be used with the graphic above the type only. The edge of the graphic must be equivalent to the edge of the type.

Under no circumstances can the logo be used in any of the following manners....

Bebas Neue Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890

Bebas Neue Thin ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890

Colors are an important part of the visual identity and promote a strong non-verbal message written by our company.

YELLOW

RGB/255/242/0 CMYK/5/0/93/0

RED

RGB/237/28/36 CMYK/0/99/97/0

BLUE

RGB/0/173/239 CMYK/69/15/0/0 Our brand colors are reflective of the nature of our storefront and build on the upbeat atmosphere both the retail and tutoring center hold. The exact break down of color is to be used for all brand recognition. The color can NOT be reduced below 80 percent transparency.