Alpe-Adria Brochure

Tourism and Leisure Show

K ND O A T !

BOR S W U O N YO

Alpe−Adria:

Make the journey!

Alpe—Adria is here for you.

26-29 JANUARY 2012 GR − Ljubljana Exhibition and Convention Centre www.alpeadria-tourismshow.com

JOURNEY TO THE ONLY SHOW THAT PRESENTS THE OFFER IN TERMS OF VISITOR TYPE AND STYLE

Alpe−Adria: Tourism and Leisure Show is the leading travel event in the Alps— Adriatic region that promotes the tourism products of five countries: Slovenia,

• leisure holidays • traveling • active holidays • short breaks

Croatia, Italy, Hungary, Austria and many other international destinations.

Held annually at the end of January in the beautiful city of Ljubljana —

Make the journey! the beating heart of the region — the event delivers four days of access to a dynamic business environment. It facilitates product launches, sales opportunities and unrivalled networking.

Alpe−Adria 2011 IN NUMBERS • 332 tourist providers from the Alps−Adriatic region • 20 nautical companies (Boat Show) • 16,000 visitors • 265 domestic and international journalists

Why make the journey?

The end of January is traditionally reserved for tourism at GR − Ljubljana Exhibition and Convention Centre. Last year the biggest tourism and leisure time event in Slovenia successfully incorporated the Alpe−Adria region. With 30-years of development it is now the leading tourism event in the region, which includes Slovenia, Austria, Italy, Hungary and Croatia, but there will be many international destinations too. Hence the name: Alpe−Adria: Tourism and Leisure Show.

of hours travelling? Our Alpe− Adria Show is a meeting point and a crossroads; it creates an excitement and expectation.

Make the journey to Ljubljana and tell your story at the biggest travel bureau in town.

Where else can boast Venice, Dubrovnik, Lake Bled, the Postojna Caves, Olympic Alpine ski slopes, lake Balaton and the warm and inviting Adriatic − all within a couple

Why make the journey?

Because here every January all types of tourist will find their style of vacation.

Action and adventure; rest and recuperation; art, beauty and culture; weekenders; travelers, tourists and fun seekers. All are catered for,

Our fair is fun, vivacious, active, and green; and delicious with many local culinary delights. The ambitious program offers a wide range of events − professional, business, education and entertainment. An award for excellence and quality in tourism, named after the first traveller, the pilgrim St. James (Jakob), will be presented at the fair.

guided politely and willingly by our teams to choose the best holiday for them based on an icon recognition system.

Exhibitors present their tourism offers in typical leisure time and holiday categories: destination holidays, active holidays, weekend breaks/ trips and traveller adventures all marked with different icons. So their journey round the Alpe−Adria fair is relaxed and rewarding.

Traditional Slovenian hospitality awaits you in Ljubljana where even in the depths of winter you will experience a warm welcome; and a successful show!

Every journey starts with a single step. Take your first step now to reserve a space by clicking on www.alpeadriatourismshow.com

Iztok Bricl, M.Sc. Director of GR − Ljubljana Exhibition and Convention Centre

Reasons to exhibit at Alpe−Adria • explore and enter the new markets of the Alps−Adriatic region • meet over 1,000 international industry professionals from the region (and international destinations) • expand existing business relationships Raise your profile at Alpe−Adria Show!

• sell, sell, sell!

• showcase your services • build brand awareness • promote yourself through regional media

The Alpe−Adria, Tourism and Leisure Show is a unique opportunity for you to share good practice and check our own tourism strategies. In addition, it provides the chance to experience and value the The Heart of Slovenia area.

Aleksandra Gradiπek, Director of Development Centre Litija

Partners of the fair:

Slovenian Association of Tourist Guides

At Alpe−Adria your journey could also...

• win the Jakob Prize, a new prize for quality and exellence in tourism in the Alps−Adriatic region!

• organise your own press conference, round table meetings and social events at the Venue • advertise in the official Fair catalogue Oddih published by the Dnevnik newspaper company • use the opportunity to raise your profile and deliver your company’s other services at the venue • explore the Show with a personal travel guide

YOUR JOURNEY COULD WIN THE JAKOB prize − the international prize awarded for exceptional achievements in the field of tourism.

The name of the prize originates from one of the oldest forms of tourism, i.e. pilgrimage, a cultural form known to almost all religions.

The theme of the 2012 Jakob Prize is: Innovative tourism programmes in the field of alternative forms of leisure and relaxation.

Everything these days can be seen online; but just like a good vacation you have

to be there to benefit from the experience.

Travellers and tourists love to visit Alpe− Adria to see, touch and feel what is on offer and next year we expect many more than the 16,000 who came in 2011.

Don’t miss it!

GR − Ljubljana Exhibition and Convention Centre Dunajska cesta 18 SI-1001 Ljubljana Slovenia www.ljubljanafair.com

Contacts: The Alpe−Adria Team: T: +386 1 300 26 20 22/20 E: alpeadria@gr-sejem.si Skype: alpe-adria-tip www.alpeadria-tourismshow.com The official language of the Show is English.

Make the journey! Alpe−Adria is here for you.

Published by: Gospodarsko razstaviπËe d.o.o.

(GR − Ljubljana Exhibition and Convention Centre) Editor: Marjana LavriË Words and ideas: Bernard Carey - Marlin Consulting, Marjana LavriË, ©pela Bratun AD&D: ©pela Goltes Photos: Dragan Arrigler, Archive GR Issue date: October 2011

make a journey!

JOURNEY TO LJUBLJANA − THE CENTRE OF THE REGION Make the journey to Slove­nia, the only country in the world that includes the word love in its name!

Welcome to its capital, Ljubljana, which literally means beloved, namely a beloved city.

With the Alpe−Adria Tourism and Leisure Show at GR − Ljubljana Exhibition and Convention Centre, Ljubljana has become the centre for tourism in the Alps−Adria­tic region. www.visitljubljana.si www.slovenia.info

BELOVED IN LJUBLJANA. IN SLOVENIA.

Be in: Ljubljana!