January Issue MIDDLE EAST HOSPITAL by MIDDLE EAST HOSPITAL

MIDDLE EAST HOSPITAL

The definitive guide to Hospitals and Healthcare in the Middle East

Arab Health Review 2015

Malem Medical Eastwood Park

Hamburg Health Consultants Health Audit â&#x20AC;&#x201C; Dr Peter Briggs Sidhil Adam Rouilly www.middleeasthospital.com

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January 2015 contents 4. 12. 15. 20. 21 24 37

Arab Health 2015 Review Plinth 2000 2015 contents Eastwood January Park Sidhil 4. Arab Health 2015 Review Dr Peter Briggs 12. Plinth 2000 Adam Rouilly 15. –Eastwood Park Health Audit Dr Peter Briggs 20. Sidhil 21 Dr Peter Briggs 24 Adam Rouilly 37 Health Audit – Dr Peter Briggs

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Arab Health Review Hamburg Health Consultants Olberon Miocare Arab Health Review Healthcare28 Branding 41 Hamburg Health Consultants Miocare UAE News43 Olberon 36 Miocare 44 Healthcare Branding 47 Miocare 48 UAE News

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ARAB HEALTH 2015 Record breaking visitor numbers expected at Arab Health Exhibition & Congress as 400 additional exhibitors are showcased in the new hall Dubai, UAE:A record breaking number of healthcare trade professionals are expected to attend the 40th Arab Health Exhibition & Congress which was inaugurated this morning by HH Sheikh Hamdan bin Rashid Al Maktoum, Deputy Ruler of Dubai and UAE Minister of Finance & Industry at the Dubai International Convention & Exhibition Centre. The four day event, which continues on 25-28 January, welcomed the addition of the brand new ‘Za’abeel 4’ hall which accommodates 400 additional exhibitors, bringing together a total of 3,900 exhibiting companies from 64 countries, and 40 country pavilions, all showcased over 65,677 sqm of exhibition space. Commenting at the event’s opening, Simon Page, Managing Director, Informa Life Sciences Exhibitions said: “Arab Health is at the heart of the region’s healthcare, and for a very valid reason. With the UAE healthcare market alone expanding by almost 100% last year and recent reports suggesting it is on a path to becoming a Dhs4 billion industry by 2018[1], there is no better time or place to host one of the foremost healthcare trade events in the world.” The event’s already established country pavilions, such as the US and Chinese pavilions remain heavyweights in terms of size. The Chinese pavilion has 510 Chinese exhibitors in comparison to 420 exhibitors for last year. The US pavilion, with more than 215 companies (12% more exhibitors than in 2014), is the largest American group ever to assemble at Arab Health in its 20th consecutive year of attending. Other new features for the 40th edition of the show include the newly launched Training Village, where top specialists in the healthcare sector, such as Philips, Siemens, Samsung, Boston Children’s Hospital, Hill-Rom, G-MEA Association and Johnson & Johnson are running hands-on training sessions on the most sophisticated and up-to-date devices. The world’s largest multi-track series of healthcare conferences, the Arab Health Congress, is anticipating more than 10,000 delegates over the next four days. A much awaited highlight from this year’s Congress was the keynote address from Professor Maha Barakat, Director General, Health Authority–Abu Dhabi (HAAD), who spoke this morning about the most recent Diabetes Guideline for the Middle East.

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According to Professor Barakat, “If we look at statistics on the top 10 countries in terms of absolute numbers of people with diabetes, only Egypt is among the top 10 with 7.5 million people with diabetes. However, if we look at the prevalence of diabetes as a percentage of population, then we will find Kuwait, Saudi Arabia, Qatar and Bahrain among the top 10 list. The UAE is no longer in the top 10 per capita, and is now 15th worldwide, according to latest estimates from the International Diabetes Federation (IDF).” For Diabetes management, the Health Authority–Abu Dhabi recommends that all physicians look at major international guidelines, such as the IDF Guidelines and the American Diabetes Association (ADA) Recommendations. The IDF is

ingenious at being able to cover the whole spectrum of countries, even those that are under-resourced. The advantage of this approach is that these guidelines can also be helpful to physicians within a country where insurance may not cover diagnostic tests as well as when a patient does not have money to pay out of pocket. Regarding the ADA 2014 revisions, “the ADA has given an alternate method to diagnose diabetes arising in pregnant women (known as Gestational Diabetes, GDM). In last year’s Recommendations, the ADA introduced the 2013 criteria, and admitted that these strict criteria would significantly increase the diagnosis of GDM. This year the alternate method for diagnosis of GDM is based on the National Institute of Health (NIH) consensus. This recent addition gives the option of a simpler test and does not rely on the fasting glucose of the women. The 2013 method is still offered as an option, however, now we have another method which I believe is simpler and less likely to earmark women as having problems in pregnancy. This in turn will allay the increasing anxiety in pregnant women and will also help with waiting times in clinics,” adds Professor Barakat.

Minimally invasive and robotic surgery to shape the region’s operating rooms of the future New data from clinical trials, therapies, technology and treatments help drive the future of surgery as medical professionals continue to pursue enhanced patient care Surgery has experienced a dramatic transformation over the past ten years. Previously, undergoing an operation would entail invasive procedures and prolonged periods of recovery time. Today, doctors routinely perform complex surgeries using small incisions and short post-operative recovery time, as equipment and techniques have significantly evolved. The technology evolution, however, contributes

to the rise in healthcare cost across the GCC due to the cost of education, health awareness and also the rising affluence of the population. Studies have revealed that the use of new medical technologies can increase healthcare costs by 38-62% and they often not covered by insurance providers[1]. The upcoming Arab Health Exhibition & Congress, taking place from 26-29 January 2015 in Dubai, UAE, will introduce the new Future of Surgery Zone that illustrates how technology is transforming peoples’ lives by offering a specialised training platform for cutting-edge technologies and revolutionary surgery techniques. This new training platform allows physicians and surgeons to employ the latest surgical innovations into the context of clinical and daily practice. The safety of patients is significantly improved when medical professionals understand when, how and where to use the latest medical technologies, in the most effective way.

Dr Tarek Kassab, Marketing Manager for Imaging and Medical units at Karl Storz Endoskope said: “Enhanced video imaging, fluorescence imaging and 3D imaging are transforming the surgical field. These new technologies offer new ways to improve visual diagnosis of the patient’s medical conditions and surgical treatments.” Furthermore, new surgery technologies increase precision and change scale – doctors are now able to operate on microscopic scale. Such new technologies and procedures require skilled surgeons who must be trained to perform surgeries using the latest advancements. According to Dr Kassab “The Middle East is a growing market with a good adoption of new technologies. Training and educational needs are facilitated by these new technologies – such as suturing with 3D in laparoscopy procedures.” Kerstin Eyrich, Marketing Manager for Cochlear AG added, “The miniaturization of implant bodies and tools we work with has been a breakthrough for surgery. Additionally, robotic surgery today supports this trend in providing solutions to keep the working area clear, for

example acting like a third hand of the surgeon. We use a high number of centres of

excellence throughout the Middle East which utilize and develop minimal invasive and robotic surgery that often face a large and increasing number of patients. Minimal invasive approaches and robotic solutions support ideal results and thereby contribute to costeffectiveness, optimized clinical processes and world-class treatment to provide high quality service to the community throughout the Middle East.”

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“The surgical field is set to change dramatically over the coming years,” according to Eyrich. “Research in the field of surgery works with a solid pace and might result in the automatization of selected steps of surgery; for example, a robotic arm will be used for procedures that require highly qualified specialists today.” Visitors to the Future of Surgery Zone will be able to benefit from hands-on training from top surgical equipment and services specialists such as Karl Storz Endoscope, Cochlear AG, Johnson&Johnson, Medtronic, The University of Chicago Medicine, Primal Services and

New York Presbyterian Global Services. ch. “Research “The surgical in the fieldfield is set of to surgery change works dramatically with over the coming years,” according to Eyrich. “Research in the field of surgery works with

ple, aa solid robotic pace armand willmight be used result forin procedures the automatization of selected steps of surgery; for example, a robotic arm will be used for procedures that require highly qualified specialists and today.” Health authorities practitioners call for efficient us of Big Data to address public health needs

top surgical Visitors to equipment the Future and of services Surgery specialists to benefit training from top surgical to equipment and services specialists Dubai, UAE,Zone : As will partbe of able the UAE visionfrom 2021hands-on to provide world-class healthcare locals and expatriates, the UAE has been investing in sity of such Chicago as Karl Medicine, Storz Endoscope, Primal Services Cochlear and AG, Johnson&Johnson, Medtronic, The University of Chicago Medicine, Primal Services and ecosystem. A vital developing nationwide systems to support and integrate digital health services and technologies into its healthcare New York Presbyterian Global Services. component of this effort is the move toward defining public health goals and devising evidence-based policies to tackle the UAE’s most pressing healthcare challenges. According to data from the International Institute of Health Metrics and Evaluation, chronic lifestyle dis-

eases, including diabetes and cardiovascular disease, place a heavy burden on the UAE healthcare resources[1]. Big Data is rousing h needs Health authorities and practitioners call for efficient of Big Datawho to address publicthe health needs and challenges of using big data effectively and tangibly interest from policy makers andus practitioners will discuss opportunities to improve everyday clinical practices and patient outcomes at the upcoming Arab Health Congress 2015. andDubai, expatriates, UAE, the : AsUAE part has of the been UAE investing vision 2021 in to provide world-class healthcare to locals and expatriates, the UAE has been investing in

ologies developing into its healthcare nationwide ecosystem. systemstotoasupport Arecent vital report and integrate digital health Business services and technologies into of itsdeaths healthcare A vital by chronic lifestyleAccording by the U.S. - U.A.E. Council, almost 90% in theecosystem. UAE are caused dence-based component policies of thistoeffort tackle is the move UAE’s toward most defining public health goals and devising evidence-based policies to tackle the UAE’s induced diseases such as diabetes, coronary and cardiovascular conditions, hypertension and cancer[2]. As amost result of urbanization and

th Metrics pressing andhealthcare Evaluation, challenges. chronic lifestyle According dis- to data from theofInternational Institute of Health and adopted Evaluation, chronic lifestyle rising disposable income, the majority GCC population including the Metrics UAE, have a sedentary lifestyledischaracterized by an healthcare eases, including resources[1]. diabetes Big Data andtocardiovascular isexercise rousing and consumption disease, placeofaprocessed heavy burden onleading the UAE resources[1]. is rousing aversion foods to healthcare chronic diseases[3]. WithBig theData prevalence of chronic diseases on

enges interest of using from bigpolicy data makers effectively and practitioners tangibly who willpublic discuss the opportunities the rise,and new ways of managing health are needed. and challenges of using big data effectively and tangibly h Congress to improve 2015. everyday clinical practices and patient outcomes at the upcoming Arab Health Congress 2015.

s in the According UAE are to caused a recentbyreport chronic by the lifestyleU.S. - U.A.E. Business Council, almost 90% of deaths in the UAE are caused by chronic lifestyle-

n and induced cancer[2]. diseases As a such resultas of diabetes, urbanization coronary and and cardiovascular conditions, hypertension and cancer[2]. As a result of urbanization and

ed arising sedentary disposable lifestyle income, characterized the majority by anof GCC population including the UAE, have adopted a sedentary lifestyle characterized by an

. With aversion the prevalence to exercise of and chronic consumption diseases on of processed foods leading to chronic diseases[3]. With the prevalence of chronic diseases on the rise, new ways of managing public health are needed.

Big Data for public health is vital for a more efficient health landscape. According to Dr Amani Taha Osman, Consultant Paediatric Diabetologist, Imperial College London Diabetes Centre, Al Ain, UAE said: “To improve public health policy results, we need to establish figures through a comprehensive diabetes registry involving all paediatric diabetes patients throughout the UAE and to study and analyze this data. Comprehensive data and information will help improve diabetes care by understanding key trends of the country and identifying any attributes or factors that are unique to the region.”

Dr Ravi Nair, Chair, Cardiovascular Medicine, Cleveland Clinic, Abu Dhabi added “Big data can contribute immensely to tackling cardimaniBig Taha Data Osman, for public Consultant health isPaediatric vital for a Diamore efficient health landscape. According Dr Amani Taha Osman, Consultant Paediatric Diaovascular disease; we need a big database that examines alltodata and population to identify risks and drivers of cardiovascular dis-

ic health betologist, policyImperial results, we College needLondon to establish Diabetes Centre, Al Ain, UAE said: “To improve public health policy results, we need to establish ease.”

nts throughout figures through the UAE a comprehensive and to study and diabetes ana- registry involving all paediatric diabetes patients throughout the UAE and to study and anaThe commitment to digital health will be in full display at Arab Health Congress 2015 which will feature key discussions on big data and nderstanding lyze this data. key trends Comprehensive of the country dataand and information will help improve diabetes care by understanding key trends of the country and public health. The congress aims to highlight the benefits of Big Data in policy making by improving data exchange and collaboration identifying any attributes or factors that are unique to the region.” across healthcare agencies and expand the coverage of adequate healthcare services to a wider population. In line with the vision of ata can Dr Ravi contribute Nair, Chair, immensely Cardiovascular tacklingMedicine, cardi- authorities Clevelandare Clinic, Abu Dhabi added “Big data can immensely tackling UAE to leaders, health rapidly adopting IT solutions thatcontribute will improve patienttocare andcardideliver better data for

ntify ovascular risks and drivers disease; of we cardiovascular needdecision-making. a big database disthat examines all data and population to identify risks and drivers of cardiovascular disbetter ease.”

ch will The feature commitment key discussions to digital health on big will databeand in full display at Arab Health Congress 2015 which will feature key discussions on big data and www.middleeasthospital.com January 2015 P 8 improving public health. data exchange The congress and collaboration aims to highlight the benefits of Big Data in policy making by improving data exchange and collaboration

o a wider across population. healthcareInagencies line withand theexpand vision the of coverage of adequate healthcare services to a wider population. In line with the vision of

ve patient UAE leaders, care and health deliver authorities better data arefor rapidly adopting IT solutions that will improve patient care and deliver better data for better decision-making.

asthospital.com

January 2015 P 8

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January 2015 P 8

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Big Data and new technologies have the power to improve health. However, a holistic approach is necessary to tackle public health concerns. “Tackling chronic diseases such as cardiovascular disease is a grass root effort; every home, school and institution needs to

be involved in order to reduce its incidence,” said Dr Nair. “Government initiatives to create public awareness and interventions that stic approach is necessary to tackle public health Big Data and new technologies the power improve of health. a holistic approach is necessary to tackle public health modify lifestyle habits have a significant effecthave in reducing the to incidence CVD,”However, he added.

ot effort; every home, school and institution needs to concerns. “Tackling chronic diseases such as cardiovascular disease is a grass root effort; every home, school and institution needs to The need is similar for diabetes astoDrreduce Osamits points out: “A said holistic approaches to healthcare, where all stakeholders are involved in o create public awareness and interventions that be involved in order incidence,” Dr Nair. “Government initiatives to create public awareness and interventions that

e added.

decision making, is crucial forhabits reducing prevalenceeffect of type 2 diabetes. childrenofinCVD,” particular, all those involved in their care need modify lifestyle havethe a significant in reducing theFor incidence he added.

to be engaged, ranging from the child and family, doctors, diabetes educators, dieticians, schools, and the community at large.” ealthcare, where all stakeholders are involved The needinis similar for diabetes as Dr Osam points out: “A holistic approaches to healthcare, where all stakeholders are involved in More than 11,000 medical professionals arereducing expectedthe to prevalence attend the 2015 edition of the Arab Health Congress which is the involved world’s largdren in particular, all those involved in their care need decision making, is crucial for of type 2 diabetes. For children in particular, all those in their care need

est multi-track medical congress offering medical conferences. icians, schools, and the community at to large.” be engaged, ranging from18 the child and family, doctors, diabetes educators, dieticians, schools, and the community at large.”

Arab Health isMore organised by Informa Lifeprofessionals Sciences Exhibitions and will be heldthe at 2015 the Dubai International and Exhibition the Arab Health Congress which is the world’s thanlarg11,000 medical are expected to attend edition of the ArabConvention Health Congress which is the world’s largCenter from 26-29 January 2015. est multi-track medical congress offering 18 medical conferences.

he Dubai International Convention andArab Exhibition Health is organised by Informa Life Sciences Exhibitions and will be held at the Dubai International Convention and Exhibition Center from 26-29 JanuaryAwards 2015. 2015 shortlist announced Arab Health Innovation & Achievement Seven awards categories to highlight the region’s growth and achievements in the healthcare field Arab Health Innovation & Achievement 2015 organisers shortlist announced Dubai, United Arab Emirates: Informa Life SciencesAwards Exhibitions, of the annual Arab Health Exhibition & Congress, have

healthcare field

announced the shortlisted nominees fortothe 8th Arab Innovation AchievementinAwards. The awards Seven awards categories highlight theHealth region’s growth and& achievements the healthcare field are an acknowledg-

ment of the exceptional accomplishments of individuals and organisations from the medical and healthcare industry in the Middle East, e annual Arab Health Exhibition & contributions Congress, Dubai, have United Emirates: Informa Sciences Exhibitions, organisers of from the annual Arab Health Exhibition Congress, have and their to the Arab progression in the field ofLife medicine. Shortlisted nominees come UAE, Qatar, Kuwait, Lebanon&and

vement Awards. The awards an acknowledgannounced the shortlisted nominees the 8th Arab Health Innovation Achievement Awards. Saudiare Arabia and were chosen from more than 150for nominees who have excelled in the&region’s healthcare sector.The awards are an acknowledg-

medical and healthcare industry in the Middle East, ment of the exceptional accomplishments of individuals and organisations from the medical and healthcare industry in the Middle East,

nees come from UAE, Qatar, Kuwait, Lebanon and theirand contributions to the progression in the field of medicine. Shortlisted nominees come from UAE, Qatar, Kuwait, Lebanon and

n the region’s healthcare sector.

Saudi Arabia and were chosen from more than 150 nominees who have excelled in the region’s healthcare sector.

Proficiency Healthcare Diagnostics, part of Anglo Arabian Healthcare, are amongst the shortlisted organisations; Mark Adams, Founder and CEO of Anglo Arabian Healthcare commented that “Proficiency Healthcare Diagnostics are incredibly proud to have been shortlist-

ed for the Roche Excellence in Laboratory Award for the second consecutive year. This achievement in itself shows the commitment t the shortlisted organisations; Mark Adams, Founder Proficiency Healthcare Diagnostics, part to of exceed Anglo Arabian Healthcare,inare amongst the shortlisted organisations; Mark Adams, Founder that the Proficiency Healthcare Diagnostics team has every expectation providing quality assured, exceptional laboratory

agnostics are incredibly proud have and been shortlistCEO of testingtoservices across theAnglo UAE.”Arabian Healthcare commented that “Proficiency Healthcare Diagnostics are incredibly proud to have been shortlist-

This achievement in itself shows the ed commitment for the Roche Excellence in Laboratory Award for the second consecutive year. This achievement in itself shows the commitment www.middleeasthospital.com 2015 Page 10 in providing quality assured, exceptional thatlaboratory the Proficiency Healthcare Diagnostics team has to exceed every expectation in providingJanuary quality assured, exceptional laboratory testing services across the UAE.” January 2015 Page 10

www.middleeasthospital.com

January 2015 Page 10

Bariatric Gynaecology Chair Addresses ‘The New Smoking’ Building on its reputation as the market leader in bariatric treatment couches and chairs, Suffolk-based Plinth 2000 has launched its Model 50GL Bariatric Gynaecology Chair, with the first batch already shipped to a new hospital in Australia and early enquiries coming from the UK and Ireland,Europe and the Middle East

Obesity was recently described as ‘the new smoking’ in terms of its impact on health, by the chief executive of NHS England, and Plinth 2000 is dedicating considerable in-house design and engineering resources to upgrading its clinical-grade equipment for handling a new generation of morbidly obese patients which is a massive problem in the GCC region.

According to a report by the Centre for Maternal & Child Enquiries (CMACE), obesity is arguably the biggest challenge facing maternity services, with one in five of pregnant women in the UK clinically obese. Yet the same report describes the availability of appropriate equipment as ‘generally inadequate’, adding that the majority of equipment in maternity units did not even have the minimum safe working load of 250kg, recommended by CMACE/Royal College of Obstetricians & Gynaecologists joint guidelines. Plinth 2000’s regular Model 93 Gynaecology Chair complies with this 250kg safe working load requirement, but its latest Model 50GL Bariatric Gynae Chair has a higher 320kg (50 stone) SWL rating, with a wider 78cm seat cushion and backrest and substantial cot sides

and arm supports, to accommodate even super-morbidly obese pregnant mothers in comfort and safety. Now launched with column lift and Trendelenburg tilt for elevating the feet above the head, as well as reverse Trendelenburg, which additionally facilitates respiration in obese patients.

The new Model 50GL Bariatric Gynae Chair has uprated electronic height adjustment, able to lift overweight and obese patients up to 320kg, from its lowest working height of 40cm, for ease of access, to its upper level of 99cm. There is also motorised backrest adjustment from 0° to 90° as well as trendelenburg and reverse trendelenburg tilt to 20° allowing for optimum positioning of patients for gynaecological and colposcopy procedures. A convenient hand control is supplied as standard, with the option of a hands-free footswitch. The chair also automatically reclines to a fully horizontal position, for patient recovery in emergency situations. Hardwearing, antimicrobial and flame retardant vinyl upholstery, suitable for cleaning and disinfecting with proprietary solutions, provides excellent levels of hygiene, wear-resistance and durability, in a range of 18 colours. Heavy duty foam ensures prolonged comfort, while adjustable, contoured leg supports provide stability during examination and clinical procedures. Reinforced bearings, robust 125mm electrically operated castors and a heavy-duty twin-column lift design add to the bariatric credentials.

“ Our main aims at Arab Health are to continue to show the Gulf and Arab healthcare community what we have to offer, to support our existing partners and to open discussions with potential additional partners in the Region. We have long appreciated the quality of the rapidly growing GCC healthcare facilities. This year’s products at Arab Health will be focussed on specialist hospital requirements, although we naturally also continue to supply our well-established product range serving the needs of the rehabilitation sector. As such we will be showing our newly launched 50GL full motorised bariatric gynaecology chair featuring column lift technology and electronic braking castors to ensure maximum patient comfort and security.” “With our new bariatric gynae chair, gone are the challenges of handling morbidly obese maternity patients,” says Plinth 2000 MD, Niall Dyer. “The functional modular design and attractive upholstery colours mean it will fit right into any maternity unit or clinic and, of course, the chair is still suitable for regular patients.” Given its heavy duty applications, it is reassuring to note that Plinth 2000’s Bariatric Gynae chair is backed by an unrivalled lifetime warranty on the frame mechanism and no-quibble unconditional 5-year guarantee on all components, including accidental damage other than upholstery. The new Model 50GL Bariatric Gynaecology Chair is featured on the Plinth stand Z1 C36 www.plinth2000.com

at ARAB HEALTH 2015 atat ARAB HEALTH 2015 ARAB HEALTH 2015

Across the world, some 2 million people are on dialysis to clean their blood of impurities that build up as a result of kidney failure and experts suggest that number that is likely to double over the coming decade. Across the the world, some 2 million people areare on dialysis to clean Across world, some 2 million people on dialysis to clean Plinth2000 was acquired by its current Managing Director Niall their blood of impurities thatthat build up as of kidney fail-failtheir blood of impurities build up aasresult a result of kidney Dyer in the year 2000. Since then the company has quadrupled and experts suggest number thatthat is likely to double ure and experts suggest that number is to double in sizeure and has remained true that to its core principles oflikely providing over the coming over the coming decade. innovative solutions fordecade. patient handling coupled with unrivalled customer services. Export growth has accelerated in recent Plinth2000 was acquired by its Managing Director Niall Plinth2000 was acquired by current its current Managing Director Niall yearsDyer with in thethe company now actively selling to more than 80 year 2000. Since then the the company hashas quadrupled Dyer in the year 2000. Since then company quadrupled counties. in size andand hashas remained truetrue to its principles of providing in size remained to core its core principles of providing innovative solutions for for patient handling coupled withwith unrivalled innovative solutions patient handling coupled unrivalled customer services. Export growth hashas accelerated in recent customer services. Export growth accelerated in recent years withwith the the company nownow actively selling to more than 80 80 years company actively selling to more than Whichcounties. explains why UK-based treatment couch manufacturer counties. Plinth 2000 has experienced an upturn in demand for a purpose-designed dialysis chair, both within the UK and from across the Middle East, the world’s fourth largest import market Which explains whywhy UK-based treatment couch manufacturer Which explains UK-based treatment couch manufacturer for kidney dialysis equipment. As a result, the company has Plinth 2000 has experienced an upturn in demand for a purPlinth 2000 has experienced an upturn in demand a purrevised and updated an earlier successful chair designed infor pose-designed dialysis chair, both within the UK and from pose-designed dialysis chair, both within the UK and from conjunction with Baxter Healthcare, the global company who specialises in haemophilia and kidney disease to introduce across theDialysis Middle East, the the world’s fourth largest import market across the Middle East, world’s fourth largest import market its new 93 DC Chair. for for kidney dialysis equipment. As As a result, the the company hashas kidney dialysis equipment. a result, company revised andand updated an earlier successful chair designed in in revised updated an earlier successful chair designed Although sometimes overlooked, a fully functional dialysis chair is an important piece of ancillary equipment, since most conjunction withwith Baxter Healthcare, the the global company whowho specialises in haemophilia andand kidney disease to introduce conjunction Baxter Healthcare, global company specialises in haemophilia kidney disease to introduce patients require three treatment sessions a week, typically lasting at least four hours according to NHS Choices. Moreoits new 93 DC Dialysis Chair. its new 93 DC Dialysis Chair. ver, as most people who need to have dialysis are aged over 65 years and an increasing number are morbidly obese, the need for optimum comfort and stability is clearly paramount. Although sometimes overlooked, a fully functional dialysis chair is an piece of ancillary equipment, since most Although sometimes overlooked, a fully functional dialysis chair is important an important piece of ancillary equipment, since most patients require three treatment sessions a week, typically lasting at least fourfour hours according to NHS Choices. Moreopatients require three treatment sessions a week, typically lasting at least hours according to NHS Choices. MoreoPlinth 2000’s new chair meets that market requirement with its robust powder-coated steel frame, mounted on the comver,ver, as most people whowho need to have dialysis areare aged over 65 years andand an increasing number areare morbidly obese, as most people need to have dialysis aged over 65 years an increasing number morbidly obese, pany’s highly regarded and reliable single-lift mechanism. It has a safe working load of 225kgs, able to lift patients from the the need for for optimum comfort andand stability is clearly paramount. need optimum comfort stability is clearly paramount. 500mm to 1000mm maximum height, with an additional Trendelenburg tilt function of 17°. The 3-section top has MRSAand fire-resistant, washable vinyl upholstery; there is an extra-wide 780mm option for bariatric duties. For prolonged Plinth newnew chair meets that market requirement with itsmould robust powder-coated frame, mounted onrethe comPlinth 2000’s chair meets that market requirement with its robust powder-coated steel mounted on the comcomfort, it is2000’s fitted with 75mm deep, memory foam cushions, which themselves to thesteel body inframe, minutes, then highly regarded andand reliable single-lift mechanism. It has a safe working loadload of 225kgs, ableable to lift from pany’s highly regarded reliable single-lift mechanism. It has a safe working of 225kgs, to patients lift patients from coverpany’s their original shape. 500mm to 1000mm maximum height, withwith an additional Trendelenburg tilt function of 17°. TheThe 3-section top top hashas MRSA500mm to 1000mm maximum height, an additional Trendelenburg tilt function of 17°. 3-section MRSAandand fire-resistant, vinyl upholstery; is an extra-wide option for for bariatric duties. For prolonged fire-resistant, washable vinyl there ishelp an extra-wide 780mm option bariatric duties. For prolonged Adjustable backrest andwashable leg sections and aupholstery; sliding there footboard to make780mm long-term dialysis treatment more comfortable comfort, itcontrols isitfitted withwith 75mm deep, memory foam cushions, which mould themselves to the body in precise minutes, then re- recomfort, is fitted 75mm deep, memory foam cushions, which mould to the body in minutes, then and handheld enable virtually limitless sitting and lying positions. There arethemselves up to four motors for electheir original shape. cover their shape. troniccover adjustment oforiginal the chair’s profile with battery back-up as an optional accessory. The adjustable armrest provides support for the arm during treatment, with an IV pole and fixing bracket also available. The whole structure is supported Adjustable backrest legcastors, sections andand a sliding footboard helpstability to make dialysis treatment more comfortable Adjustable backrest and leg sections acentral sliding footboard help to make long-term dialysis treatment more comfortable on 125mm diameter heavyand duty fitted with locking for in long-term use. and handheld enable virtually limitless sitting andand lying positions. There are up to motors precise elecand handheld controls enable virtually limitless sitting lying positions. There are upfour to four motors for precise elecTo suit hospital and controls clinic décor standards and give the dialysis chair a more pleasing appearance, the highfor grade, leathtronic adjustment ofisthe chair’s with battery back-up as2000’s an accessory. TheThe adjustable provides tronic adjustment of the chair’s profile with back-up as optional an optional accessory. adjustable armrest provides er grain vinyl upholstery offered in profile a choice of 18 battery colours. Plinth characteristic streamlined designarmrest and quality support for for the armarm during treatment, with an IV andand fixing bracket alsoalso available. The whole structure is supported support the during treatment, with an pole IV pole bracket available. The whole structure is supported components also make the chair suitable for domestic settings, itsfixing reliable electrical operation helping to relieve tension on 125mm diameter heavy duty castors, fitted with central locking for stability in use. on 125mm diameter heavy duty castors, fitted with central locking for stability in use. during home haemodialysis. To To suitsuit hospital andand clinic décor standards andand givegive the the dialysis chair a more pleasing appearance, the the highhigh grade, leathhospital clinic décor standards dialysis chair a more pleasing appearance, grade, leather grain vinyl upholstery is offered in a choice of 18 colours. Plinth 2000’s characteristic streamlined design and quality er grain vinyl upholstery is offeredforinblood a choice of 18 colours. Plinthinfusion 2000’s and characteristic design The 93 DC Dialysis Chair is also suitable donation, phlebotomy, oncology streamlined duties. It comes withand a quality components alsoalso make the the chair suitable for domestic settings, its reliable operation helping to for relieve tension components make chair suitable for domestic itsbyreliable electrical operation helping to minimal relieve tension 5-year unconditional parts warranty and, being British-made, it settings, is backed an electrical extensive selection of spares during home haemodialysis. during home haemodialysis. downtime. The 93 DC Dialysis Chair is also suitable blood donation, phlebotomy, infusion andand oncology duties. It comes withwith a a The 93 DC Dialysis Chair is also suitable blood donation, phlebotomy, infusion oncology duties. It comes Further enquiries visit Plinth 2000 stand Z1 C36for for www.plinth2000.com 5-year unconditional parts warranty and, being British-made, it is backed by an extensive selection of spares for minimal 5-year unconditional parts warranty and, being British-made, it is backed by an extensive selection of spares for minimal downtime. www.middleeasthospital.com January 2015 Page 13 downtime. Further enquiries visitvisit Plinth 2000 stand Z1 C36 Further enquiries Plinth 2000 stand Z1 C36

www.plinth2000.com www.plinth2000.com

www.middleeasthospital.com www.middleeasthospital.com

January 2015 Page 13 13 January 2015 Page

Eastwood Park -‐ Healthy export growth for specialist UK training provider

Eastwood Park continues to deliver a unique and expanding portfolio of training for hospital support services to thousands of people in the public and commercial healthcare sectors throughout the UK and across the world. The company delivers a wide range of technical learning in specialisms like decontamination of surgical instruments, maintenance of hospital medical equipment and operating theatre medical gas supplies. It has also recently won training contracts relating to the design and installation of hospital piped medical gas and water supply and purification, as well as electrical, heating, ventilation and air conditioning, fire and general estates services.

Already a market leader in the UK, Eastwood Park training has worked closely with UK trade and Investment (UKTI) to grow its overseas business. UKTI International Trade Adviser Nigel Green said: “Eastwood Park Training is an innovative and world-beating provider of specialist medical technology training with a turnover of approximately £4 million. With UKTI’s support they have grown their overseas business to 20% of their overall activity and it’s increasing. It has been a real pleasure for me to work with the company and help them identify the opportunities abroad which are now really starting to bear fruit for them.” Eastwood Park CEO John Thatcher commented: “Part of our continuing success is down to the fact that we invest in excellent staff, the latest technical equipment and the most advanced training facilities. Our training services are delivered throughout the UK, to the majority of NHS Trusts and private medical facilities.

“Increasingly, we are attracting delegates from around the world, including India, Australia, Scandinavia and the Middle East. All our training is delivered to the highest internationally recognised accredited standard.” “Malaysia was probably the first overseas market we identified. People from Malaysia attending training courses at our Gloucestershire centre indicated a keen interest there for our services. Since then, we have worked with the Malaysian Ministry of Health to tailor our services to their training requirements. This culminated in us entering into a partnership with a Malaysian medical equipment supplier and two Malaysian universities to provide courses for undergraduates. “Our business in Saudi Arabia is growing in leaps and bounds. We have been working with King Faisal Specialist Hospital and Research Centre for several years delivering sterile services and decontamination work-based competency programmes. More recently we are delighted to have agreed a long-term programme including electrical, fire safety, medical gas and HVAC training on behalf of the

KSA Ministry of Health, where we are delivering to hospital staff working in Ministry hospitals throughout KSA. There continues to be a strong demand for what we offer and huge potential for further growth both within KSA and neighbouring Middle East countries. ”

New unique training centre taking shape As part of a major redevelopment project at Eastwood Park’s headquarters in the UK, a brand new state of the art training centre is being built on the current UK site. This new facility will replace many of the individual specialist training buildings that currently house replica hospital training environments on the 200 acre South Gloucestershire estate and see them brought together in one unique, purpose built building. This will be the only training centre of its kind in the world. Once the centre is built during the next 18-24 months, the project will attract more economy from across the world to the UK. Eastwood Park CEO John Thatcher commented: “We are delighted to be investing in the latest and most advanced technical equipment as well as adequately staff the facility with the calibre of staff required of a world leading facility.”

Eastwood Park has been established for over 40 years on the same site and was formerly a dedicated national NHS training centre for hospital engineers. Today it is privately owned, yet still delivering a unique portfolio of training especially for hospital support services. This includes a range of technical training such as the safe decontamination of medical instruments used in operations around the country, maintenance of hospital medical equipment and medical gas supplies to operating theatres, electrical, lift, air conditioning, water hygiene, fire and general estates services to support all those working in the healthcare sector. Hospital engineers apprentice summer schools The new 2015 calendar of training has just been published. This year it includes a number of new training opportunities including dates for further apprentice training in response to the success of the new summer school developed last year specifically for hospital engineering apprentices. Approaching 40 young hospital apprentices completed the first dedicated healthcare engineers’ apprentice summer schools held at the training centre; the multi-discipline programme proving so popular that additional weeks were organised. The apprentices benefitted from linking HTM compliance and engineering through a mixture of theory and practical learning; as well as enjoying some social and fun sessions. Amanda Marfell, Sales Manager, who was instrumental in developing the unique programme added: “We developed this fundamental training in collaboration with a number of hospital trusts who approached us about the feasibility of creating a specific programme for their apprentices. It is helping to fill the gaps in the standard engineering apprenticeship skills framework with a broad introduction to a wide range of engineering disciplines and the specialisms required within a hospital/medical environment. With training in simulated hospital settings, appropriate for mechanical and electrical apprentices, the programme meets the requirements of both apprentices and employers and delivers an understanding of the requirements of working alongside other engineering disciplines.

23rd IFHE Congress, Argentina In October, Eastwood Park’s CEO John Thatcher attended and delivered a presentation at the 23rd Congress of the International Federation of Hospital Engineering, speaking on “Succession planning & workforce development in healthcare engineering & estate management". A topic which is particularly close to the heart of John Thatcher and the passion behind his drive to encourage and support career pathways for those working in essential technical healthcare support services. It reflects the growth of some of the other new training programmes on the new 2015-2016 training calendar, which includes: �

an expanded, more practical medical gases portfolio

�

a training programme for new hospital technical staff joining estates teams

So as ever there is much opportunity and development on the horizon at Eastwood Park and if you wish to discuss any specific learning � a new Authorising Engineer IHEEM registration programme requirements, audits or training needs(Decontamination) analyses you should contact Craig Nugent, Eastwood Park’s General/Business Manager Please note our new 2015-2016 calendar of courses is now available and is enclosed in the magazine � a new Foundation Degree for hospital engineers with new pathways including medical equipment; hospital engineering and healthcare estates & facilities management www.eastwoodparktraining.co.uk

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January 2015 Page 17

as is ever there is much opportunity and development on the horizon at Park Eastwood and iftoyou wish any to discuss specific learning So as everSo there much opportunity and development on the horizon at Eastwood and ifPark you wish discuss specificany learning requirements, audits or training analyses shouldyou contact Craig Nugent, Eastwood General/Business Manager Please requirements, audits needs or training needsyou analyses should contact Craig Nugent, Park’s Eastwood Park’s General/Business Manager Please note our new 2015-2016 calendar ofcalendar courses of is now available is enclosed the magazine note our new 2015-2016 courses is nowand available and isinenclosed in the magazine www.eastwoodparktraining.co.uk www.eastwoodparktraining.co.uk

So So as as ever ever there there is much is much opportunity opportunity andand development development on on thethe horizon horizon at Eastwood at Eastwood Park Park andand if you if you wish wish to discuss to discuss anyany specific specific learning learning requirements, requirements, audits audits or training or training needs needs analyses analyses youyou should should contact contact Craig Craig Nugent, Nugent, Eastwood Eastwood Park’s Park’s General/Business General/Business Manager Manager Please Please note note ourour new new 2015-2016 2015-2016 calendar calendar of courses of courses is now is now available available andand is enclosed is enclosed in the in the magazine magazine www.eastwoodparktraining.co.uk www.eastwoodparktraining.co.uk

www.middleeasthospital.com www.middleeasthospital.com

January 2015 January Page2015 17 Page 17

January January 2015 2015 Page Page 17 17

Making it Better High Performance Healthcare Products by Sidhil

Exhibiting at Arab Health for the fifth consecutive year is Sidhil, one of the UK’s leading healthcare manufacturing companies. Sidhil produces a comprehensive selection of high quality products for applications ranging from the acute hospital environment, including ward beds and dynamic mattresses, through to beds and equipment for community healthcare, nursing and residential homes and treatment rooms. Sidhil has been selling products successfully into the Middle Eastern healthcare markets for over six years, and now works through an exclusive network of locally-based distributors and dealers. “A presence at Arab Health enables us to meet and greet our existing contacts and actually demonstrate the products they are selling to a wider market,” explained Paul Hampton, Sidhil’s Export Sales Manager. “This exhibition gives our export team an opportunity to meet up face to face with our distributors and customers in the right environment, to introduce our new products, to update our partners on how the business is developing and to communicate our plans for the future.” Arab Health also gives Sidhil an important insight into new developments and challenges arising in the marketplace, as well as opening the door to competitors’ products, looking at innovations and identifying areas for potential future applications. So what does Sidhil have to offer the healthcare market in the Middle East? The company has an established reputation for design excellence and build quality, with products developed around critical issues including health and safety, tissue viability and infection control. Sidhil is the only volume UK manufacturer of hospital bed and cots, with the majority of products designed and manufactured at the company’s own extensive production plant in England. This gives Sidhil the flexibility to adapt products to include customer requirements for volume orders, to match compliance regulations and to achieve short lead times for urgent orders.

2014 was a busy year for Sidhil, with export sales doubling and demand for the company’s Innov8 range of ward beds increasing not just in the UK but also across a global market. One of the year’s most notable challenges was an urgent requirement for Sidhil to supply over 2000 special beds and mattresses within a three week timeframe to help combat the Ebola outbreak in West Africa – an order that

the company is proud to have completed on time and to budget. ompany’s Innov8 range of ward beds increasing 2014 wasnot a busy year for Sidhil, with export sales doubling and demand for the company’s Innov8 range of ward beds increasing not

llenges was an urgent requirement for just Sidhil in to thesupply UK but also across a global market. One of the year’s most notable challenges was an urgent requirement for Sidhil to supply For 2015, Sidhil is focusing on export sales to the Middle East, Australasia and Africa, a focus which will extend to include Europe and mbat the Ebola outbreak in West Africa over – an 2000 order special that beds and mattresses within a three week timeframe to help combat the Ebola outbreak in West Africa – an order that India in 2016. In support of planned growth, 2015 sees the launch of a range of new products designed to support clinical services the company is proud to have completed on time and to budget. across all areas of the healthcare market.

rica, a focus which will extend to include Europe For 2015, and Sidhil is focusing on export sales to the Middle East, Australasia and Africa, a focus which will extend to include Europe and

ew products designed to support clinicalIndia services in 2016. In support of planned growth, 2015 sees the launch of a range of new products designed to support clinical services

New for 2across 015 fallrom Sidhil areas of the healthcare market. The Dynamic Mattresses - Artemis, Apollo and Athena

Sidhil’s latest high specification dynamic therapy mattress systems are on show for the first time at Arab Health. The new systems

New for 2015 from Sidhil

combine exacting performance and ultimate reliability with a range of new features which deliver defined clinical benefits, providing The Dynamic Mattresses - Artemis, Apollo and Athena enhanced safety and comfort for all patient group risk levels.

or the first time at Arab Health. The newSidhil’s systems latest high specification dynamic therapy mattress systems are on show for the first time at Arab Health. The new systems The flagship model is the Artemis, a fully automatic dynamic mattress with a range of high end functions to support acute care needs in s which deliver defined clinical benefits,combine providing exacting performance and ultimate reliability with a range of new features which deliver defined clinical benefits, providing hospitals, care homes and the community. Artemis offers a choice of therapies including alternating, pulsation and constant low enhanced safety and comfort for all patient group risk levels. pressure for underweight/paediatric patients.

e of high end functions to support acuteThe care needs model in flagship is the Artemis, a fully automatic dynamic mattress with a range of high end functions to support acute care needs in Accommodating Very High Risk patients up to and including Grade IV pressure ulcers, Artemis is truly dynamic, incorporating automatic cluding alternating, pulsation and constant low care homes and the community. Artemis offers a choice of therapies including alternating, pulsation and constant low hospitals, and intuitive pressure adjustment, with internal pressures determined by the individual patient’s weight. Constant monitoring enables pressure for underweight/paediatric patients. pressures to change automatically to accommodate the changing movement and positioning of the patient.

cers, Artemis is truly dynamic, incorporating automatic Very High Risk patients up to and including Grade IV pressure ulcers, Artemis is truly dynamic, incorporating automatic Accommodating Sidhil’s Apollo alternating dynamic systemfeatures zoning with narrower cells in the heel dual patient’s weight. Constant monitoring enables and intuitive pressure adjustment, with internal pressures determined by the individual patient’s weight. Constant monitoring enables more vulnerable areas from shear and friction, whilst the cells are designed in a figure of eight configuration to reduce positioning of the patient.section to protect pressures to change automatically to accommodate the changing movement and positioning of the patient. the risk of ‘bottoming out’. The Apollo automatic pressure adjustment has the added benefit of a simple comfort control setting which

can be easily adjusted to achieve a firmer or softer pressure according to patient preference. Sidhil’s Apollo alternating dynamic systemfeatures zoning with narrower cells in the heel The third mattress in the new trio of dynamics is the Athena Low Air Loss mattress, designed for use by low weight patients, paediatrics, re designed in a figure of eight configuration toto reduce section protect more vulnerable areas from shear and friction, whilst the cells are designed in a figure of eight configuration to reduce dermatological conditions and palliative care. This system is designed to maintain an evenly distributed flow of cool air across the ed benefit of a simple comfort control setting the riskwhich of ‘bottoming out’. The Apollo automatic pressure adjustment has the added benefit of a simple comfort control setting which surface to help manage skin heat and humidity, preventing skin breakdown. preference. can be easily adjusted to achieve a firmer or softer pressure according to patient preference.

e heel

s, designed for use by low weight patients, The paediatrics, third mattress in the new trio of dynamics is the Athena Low Air Loss mattress, designed for use by low weight patients, paediatrics,

of cool air across an evenly distributed flow the dermatological conditions and palliative care. This system is designed to maintain an evenly distributed flow of cool air across the manage skin heat and humidity, preventing skin breakdown. Acclaim Fsurface low –to Nhelp on-‐Powered Hybrid Mattress System

Also new for 2015 and on show for the first time at Arab Health is Sidhil’s Acclaim Flow non-powered hybrid mattress system, designed around Sidhil’s intelligent Air Flow Technology, a self-regulating air displacement and intake system which uses the patient’s own body mass and weight to provide the correct surface to optimise tissue viability.

Acclaim Flow – Non-‐Powered Hybrid Mattress System

Flow non-powered hybrid mattress system, designed Also new for 2015 and on show for the first time at Arab Health is Sidhil’s Acclaim Flow non-powered hybrid mattress system, designed The result of intensive research and development into affordable and reliable alternatives to more costly dynamic therapy mattresses, and intake system which uses the patient’s own body around Sidhil’s intelligent Air Flow Technology, a self-regulating air displacement and intake system which uses the patient’s own body the Acclaim Flow hybrid uses a clever combination of foam and air filled cells to achieve effective pressure redistribution, ensuring mass and weight to provide the correct surface to optimise tissue viability. optimum comfort for patients. Inside the air-filled cells, a special foam acts as the catalyst for the system. When the patient enters the

bed or moves on the mattress, natives to more costly dynamic therapyThe mattresses, result of intensive research and development into affordable and reliable alternatives to more costly dynamic therapy mattresses, air either escapes or flows back in to the cells, facilitating the correct levels of pressure redistribution. This automatic adjustment based chieve effective pressure redistribution,the ensuring Acclaim Flow hybrid uses a clever combination of foam and air filled cells to achieve effective pressure redistribution, ensuring on thethe weight andenters movement individual patients ensures optimum comfort and reduces the challenges on vulnerable tissue. catalyst for the system. When patient the offor optimum comfort patients. Inside the air-filled cells, a special foam acts as the catalyst for the system. When the patient enters the

bed or moves on the mattress, The NewInnov8 iQ Ward Bed with Split Siderails ssure redistribution. This automatic adjustment air eitherbased escapes or flows back in to the cells, facilitating the correct levels of pressure redistribution. This automatic adjustment based

reduces the challenges on vulnerable tissue. on the weight and movement of individual patients ensures optimum comfort and reduces the challenges on vulnerable tissue. The NewInnov8 iQ Ward Bed with Split Siderails

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January 2015 Page 20

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January 2015 Page 20

Further extending the scope and clinical potential for the versatile Innov8 iQ ward bed, Sidhil has introduced a new model featuring split side rails, expanding the functionality of the iQ and making it relevant for specialist areas as well as general ward applications. Designed to meet the ever-increasing challenges of the modern hospital environment and satisfying the highest standards for safety and reliability, the new Innov8 iQ with split side rails gives the acute market access to an affordable, high specification bed equipped for use across the entire patient population. Developed with patient safety in mind, the new bed incorporates all the features of the original iQ model, including a low mattress platform height to assist with falls prevention strategies. The side rails are cleverly designed to drop to a lower level than the mattress platform, ensuring patient egress and ingress is safe and unhindered, whilst built-in dampers ensure they lower at a measured rate for maximum levels of safety. Like the original iQ, the new model with split side rails is designed to optimise tissue viability, contributing to infection control and improving health and safety in terms of manual handling and falls prevention. The bed features Sidhil’s ‘IQ Contouring’ function, where the backrest and kneebreak operate in graduated harmony to reduce shear and friction, combating the risk of pressure ulcers. A simple ‘one touch’ control achieves cardiac chair positioning whilst angle indicators are incorporated to assist care staff with implementing clinical decisions

April201

Sidhil’s bed line up at Arab Health is completed by the market leading Innov8 Low ward bed, which features a minimum platform height of just 218mm – one of the lowest available on the market today. Electrically operated functions include auto contouring, giving simultaneous adjustment of backrest and kneebreak, with cardiac chair function andSidhil’s auto regression surfaceispinching or by occupant sliding, as Innov8 well asLow Trendelenberg and reverse ward bed, which features a minimum platform height bed line upavoiding at Arab Health completed the market leading ward bed, which features Trendelenberg a minimum platform height positioning. Solid incorporate for on breathability, simplify decontamination and to improve infection control. The of justplatform 218mm panels – one of the lowestridges available the markettotoday. Innov8 Low is supplied complete with removable cantilever style siderails.

tment of backrest and kneebreak, with cardiac chair Electrically operated functions include auto contouring, giving simultaneous adjustment of backrest and kneebreak, with cardiac chair Inspiration cotand auto regression avoiding surface pinching or occupant sliding, as well as Trendelenberg and reverse Trendelenberg well as Trendelenberg Sidhil’s and reverse Trendelenberg function

econtamination and to improve infection control. Solid The platform panels incorporate ridges for breathability, to simplify decontamination and to improve infection control. The positioning. Innov8 Low is supplied complete with removable cantilever style siderails. Already in use in hospitals across the Middle East, Sidhil’s

Sidhil’s Inspiration cot

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development products designed to meet these specifications. also welcomed, particularly in view of relevant the differing

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requirements of each individual market. Stand ZIG51, Za’abeel Hall, Arab Health 2015

wledge of the needs of these markets, promoting The focus at the Arab Health is on meetings with distributors, who bring in-depth knowledge of the needs of these markets, promoting the January 2015 Page 22 development of relevantwww.middleeasthospital.com products designed to meet these specifications. Stand ZIG51, Za’abeel Hall, Arab Health 2015 January 2015 Page 22

www.middleeasthospital.com

January 2015 Page 22

lth and Inn Hea o 10

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April2011_Jan2011 24/03/2011 21:44 Page 21

Official Nominee for 2010 Awards

For For 24 years years Dr. Dr. Abdulrahman Al Mishari Mishar i Hospital has been providing providing high quality of Medical Car Caree to its patients. MISSION STATEMENT Dr. Abdul Rahman Al-Mishari Hospital is committed to Superior Quality and Safety in meeting the Health care needs of the clients we serve by Fostering Advanced and Compassionate Health care Services. VISION STATEMENT We shall treat each patient like a member of our own family thus providing Superior Quality Health care Services and to be recognized as the center of excellence in the Management of Obstetrics, Gynecology and Pediatrics in the Central Region of Kingdom of Saudi Arabia.

www.drabdulrahmanalmishari.com.sa

ADAM, ROUILLY Stand Number: Z1C38

Adam,Rouilly supplies a comprehensive range of medical training aids from Anatomical Models and skeletons to Clinical th Skills Simulators and Anatomical Charts. Adam,Rouilly will celebrate its 97 Anniversary in 2015 having first supplied natural bone material and anatomical models to hospitals and medical schools in London in 1918. The business rapidly expanded to all areas of Great Britain and within ten years a flourishing export business was established. The first patient simulator (the Bedford Hospital Nurse Demonstration Doll) was manufactured in 1930 and continues to be sold to this day. The name Adam,Rouilly is recognised throughout the world by healthcare professionals for the manufacture and supply of high quality medical training aids. From its base in Sittingbourne, Kent, Adam,Rouilly has been exporting to customers throughout the world for nearly 80 years and has long established relationships with many world famous medical training institutions, nursing colleges, hospitals and universities. In 2014 Adam,Rouilly launched four new models, two of which are being showcased at Arab Health 2015. Adam,Rouilly is delighted be showing one of its latest product innovations, CorMan, to the Midde East Market during Arab Health.

CorMan is an Adult Nasogastric / Nasojejunal Feeding Simulator, which is designed to facilitate a wide range of training requirements. The simulator has an anatomically correct transparent anatomy, which is ideal for facilitating a visual understanding of placement and technique. However, a skin cover is also supplied with the simulator, to enhance scenario based training. The versatility of the simulators internal anatomy allows training to cover a number of training needs. In this regard, the feeding tube can be diverted into either the right or left lung, into the stomach, or through a dynamic pyloric sphincter into the duodenum. An open mouth and moveable head demonstrate feeding tube curling in the back of the mouth during difficult placements. The lung, stomach and small intestine all accept fluids, allowing for aspiration and administering feed medication. Deveolped in collaboration with CORPAK MedSystems, the simulator has been designed to enhance training and proficiency in Nasogastric and Nasojejunal feed tube and Gastrostomy device placement and management in adults. The simulator also fully supports CORPAKâ&#x20AC;&#x2122;s CORTRAK Enteral Access System, augmenting training for this award winning enteral access solution.

Tariq Shahab, Sales and Marketing Manager at Adam,Rouilly said “We are very excited about CorMan, as it offers an excellent training platform for learning the challenges and dangers surrounding enteral access training. The terrible consequences of accidental tube placement into the lungs makes the training opportunity that CorMan offers an essential focus during the teaching process. CorMan is versatile, innovative, dynamic and supplied in an easy to carry case. I truly believe this is a key product which all Clinical Skills Facilities in Nursing Schools, Medical Colleges and Hospital’s should add to their range of training simultors”. Adam,Rouilly prides itself in producing models that have been carefully designed, developed and selected in direct response to customers’ requirments and preferences and one such development is the second new model we are showcasing at Arab Health, the Digital Eye Retinopathy Trainer.

Studies have highlighted the prevalence of diabetes in the Middle East as being amongst the highest in the world. Rapid economic development, changes in lifestyle resulting in less exercise, more smoking, unhelathy nutrition and increased obesity, all lead to an increased risk of developing diabetes and related eye conditions, which can lead to compromised vision and sometimes blindness. One of the most serious eye problems caused by diabetes is Diabetic Retinopathy, which causes damage to the tiny blood vessels inside the retina. The World Health Organisation has predicted that diabetes is expected to increase by over 200% from the year 2000 to 2030 in countries in the Middle East and North Africa. Early diagnosis and treatment is essential and the need for training in this area of medical diagnosis is of paramount importance. Adam,Roully’s new Digital Eye Retinopathy Trainer is therefore another valuable training source, which offers trainees the opportunity to study and interpret 36 common, less common and diabetic retinal conditions, whilst using an opthalmoscope. Tariq Shahab said “The Digital Eye Retinopathy Trainer has replaced the Eye Retinopathy Trainer that we have supplied to thousands of customers worldwide. The new digital simulator includes more high resolution images than the earlier model, resulting in an enhanced training experience for both trainer and trainee. The simulator offers an excellent opportunity to distributors, as it is an essential part of Clinical Skills Training and therefore will appeal to a wide market”. Mr Shahab continued saying “I am looking forward to furthering Adam,Rouilly’s presence in the Middle East as the company has such an established reputation for offering quality products and excellent customer service.” Speaking to Middle East Hospital on the subject of export sales in the Middle East Tariq Shahab said “Adam,Roully has a very reliable distributor network in the Middle East which is a very important part of our export market. There is an increased demand for skills training and our broad product base enables us to help customers who are implementing or expanding these Clinical Skills Training facilities. There is an additional requirement for anatomical models in the medical schools and we offer what we believe to be the highest quality range available on the market.

Within the Middle East we sell into many hospitals, universities and nursing schools, almost exclusively through our distributors within the various countries. We have seen a considerable increase in both enquiries and business from Saudi Arabia, Qatar, Jordan, UAE and Kuwait, although we supply most countries in the region.”

Mr Shahab continued ng schools, almost exclusively through ourthe Middle East we sell into many hospitals, universities and nursing schools, almost exclusively through our Within crease in both enquiries and business from within the various countries. We have seen a considerable increase in both enquiries and business from distributors countries in the region.” Saudi Arabia, Qatar, Jordan, UAE and Kuwait, although we supply most countries in the region.”

“The success of Adam,Rouilly’s Export Sales is due to the hard work of our dedicated sales team and Mrdistributor network. The expansion of Clinical Skills Training in hospitals, Shahab continued universities and nursing schools in the Middle East is a major factor in these realising achievements.” he hard work of othese ur dedicated “The ssales uccess of Adam,Rouilly’s Export Sales is due to the hard work of our dedicated sales al Skills Training in hospitals, team and distributor network. The expansion of Clinical Skills Training in hospitals, a major factor in these realising universities and nursing schools in the Middle East is a major factor in these realising these achievements.” Adam,Rouilly look forward to welcoming current partners, customers and distributors that are interested in selling its products to our stand at Arab, Heath 2015, which is located in the ABHI Pavillion, Stand Number: Z1C38.

distributors that are interested in selling its Adam,Rouilly look forward to welcoming current partners, customers and distributors that are interested in selling its Pavillion, products to our stand at Arab, Heath 2015, which is located in the ABHI Pavillion, Stand Number: Z1C38.

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Q&A with Simon Page, Managing Director, Informa Life Sciences Exhibitions Q: How did the event start? SP: Arab Health Exhibition & Congress is organised by Informa Life Sciences Exhibitions, began 40 years ago as a small trade show under canvas on a patch of land next to the old Intercontinental Hotel in Dubai. Since then, the event has evolved into one of the worldâ&#x20AC;&#x2122;s largest and most successful medical events. Over the years, the exhibition has grown substantially reflecting the increasing importance of the Middle East as a global healthcare hub. Early exhibitors specialised in hospital supplies, providing beds, bandages and scanning equipment. As Dubai and the UAE developed and grew, so did the need for healthcare facilities and infrastructure. The rapid expansion of Arab Health as an Exhibition and Congress followed suit and is now recognised as one of the most important global events in the healthcare calendar. Arab Health 2015 consists of a healthcare exhibition with a distinct medical laboratory section (MEDLAB), a multi-track medical congress, an Awards ceremony, four life sciences publications and the Dothealth product directory.

In addition to the 400 additional companies Arab Health hosted last year, 200 extra companies will be accommodated in Za'abeel 4 in 2015 bringing together a total of 4,000 exhibitors showcasing the latest products and services from the healthcare industry. Q: In what ways has it diversified to keep up with visitor and exhibitor needs? SP: For many years Arab Health was venue bound selling out year-onyear with no room to expand. In 2010, that all changed with the addition of the new Sheikh Saeed halls to the existing space at the Dubai International Convention and Exhibition Centre. These four new state-of-the art halls added over 25,000sqm of exhibition (20% growth in size from previous years) allowing Arab Health to firmly cement its position as one of the foremost healthcare trade events in the world

www.middleeasthospital.com January 2015 Page 27

surgical techniques. The Future of Surgery Centre will be located at the PLAZA HALL at Arab Health. The Future of Surgery Centre will highlight the following:

In 2013, Arab Health saw the addition of the new Plaza Halls accommodating an extra 200 exhibitors allowing with further growth within the exhibition itself to 85,000 sqm. In 2014, Arab Health witnessed the addition of Za’abeel 4 which is directly linked to the existing Zabeel Halls and accommodated more than 400 additional companies, bringing together a total of 3,800 exhibitors showcasing the latest products and services from the healthcare industry. Within Za’abeel 4, Arab Health 2014 featured the newly launched Training Village, consisting of a designated area where top specialists in the healthcare sector ran hands-on training sessions on the most sophisticated and up-to-date devices. There was also a new business lounge which offered an opportunity for all attendees to interact and organise meetings. Arab Health 2015 will host 40 country pavilions further enhancing the range of hospital equipment, medical equipment, medical devices and medical technology on display at Arab Health. The new pavilions for 2015 are Indonesia, Philippines, Russia & Thailand. The Future of Surgery Centre is also a new concept at Arab Health 2015. This replaces the Training Village. All medical professionals have one thing in common: staying committed to life-long learning in order to provide patients with the best possible care. With a constant stream of new data from clinical trials, new therapies, technology and treatments constantly emerging, it is critical to stay current in the real-world application of evidence-based medicine.

The Future of Surgery Centre at Arab Health provides a unique opportunity for healthcare professionals to try out dedicated hands-on training from top specialists on the most innovative surgical equipment and current

Minimally invasive devices & techniques Robotics Bloodless surgeries Laser applications Implantable devices & systems Imaging & image guiding technologies (endoscopy/ultrasound/medical x-ray/surgical navigation system) Tissue engineering & regenerative medicine OR integration systems Backend Support To endeavor to provide a better service for our attendees, this year, both visitor & delegate badge registration and collection is now available from 09:00-18:00 on Sunday 25 January, the day before the show opens. This helps alleviate any queues we may experience at the registration desk during the event. The Arab Health philosophy of “Exhibition with Education” continues to build a large conference portfolio consisting of 18 conferences providing the opportunity to earn valuable CME-credits. This year, Arab Health Congress will host the Gulf Hypertension Conference for the first time. These conferences are offering a scientific and educational platform that comprises of the world’s largest multi-track series of healthcare conferences. Each year the Arab Health Scientific Committee will assess the specific requirements for the region and will develop conferences specifically designed to cater to the requirements of the healthcare industry in the Middle East.

the forefront of the healthcare industry in this part of the world.

Q: How does the growth of social media networking play a part at Arab Health? SP: In advance of the event, Arab Health has developed a solid online platform behind the physical event that allows pre-show interaction and planning between participants. This utilises the more established social media platforms such as Facebook, LinkedIn, Twitter and YouTube that allows speakers, delegates, exhibitors and attendees to position themselves as thought leaders within the healthcare and medical industries in the Middle East.

This year, 2015 Arab Health Awards ceremony will take place on 27 January in Dubai, UAE. The award categories are as follows: Excellence in Radiology Award: Excellence in Surgery Services Award

Events are very social by their nature, so advances in social and online interaction are a very positive move for the events industry and shows such as Arab health. This year, we are once again excited to see how the healthcare industry takes to the use of virtual marketing and we look forward to testing out new online marketing and PR initiatives including live ‘blogging’ from the event, online ‘meet-ups’ facilitated by our social media groups, ‘Print your Badge in Advance’ initiative on Facebook and regular news updates directly from the event. The Arab Health mobile app is a key part of the online event platform. Exhibitors as well as visitors increasingly use this technology to navigate through the exhibition and to get the latest show updates. Dothealth also forms a big part of Arab Health’s online platform. Featuring tens of thousands of medical products, dothealth provides users with detailed information on the entire spectrum of healthcare products, from cardiology products to medical devices, featuring all the information that a buyer needs to know in one place. In addition to this, dothealth also lists companies that do not participate in our exhibitions. Companies who do not exhibit their products but would still like to reach our visitor database, and grow their business in the MENA region, showcase their products using dothealth. Q: How does Arab Health facilitate industry recognition within the Middle East? SP: The Arab Heath Innovation & Achievement Awards continue to draw in hundreds nominations from healthcare facilities and individuals across the region. This year, we are anticipating more than 120 nominations from across the region. Each year we aim to recognise those companies and individuals that operate at

Excellence in Patient Centered Care Award Cleveland Clinic Young Clinician Award Young Surgeon of the Year Award The winner for the Outstanding Contribution of an Individual to the Middle East Healthcare Industry award will be announced during the Awards Ceremony. Q: What kind of regional and global trends are you seeing in the exhibition industry sector? SP: As a global exhibitions organiser, we are seeing very buoyant growth in emerging market territories where trade shows continue to be a major source of buyer and seller interaction. Regionally there has been a trend in recent years very much around a flight to quality, with smaller, more niche events falling by the wayside, but now we are coming out of the downturn the market is picking up and you are seeing more packed calendars at the established venues. We predict this will continue strongly, especially in light of Dubai’s win to host the World Expo 2020, and that the Informa Life Sciences Exhibitions portfolio

will be expanding even further as we move into the events pipeline for 2015-2016. Q: Have you seen any particular shift in target audience demographic over the same period?

into the SP: We attract wide into range will be expanding even further as we amove theof healthcare companies, services and products from across the globe including events pipeline for 2015-2016. the worldâ&#x20AC;&#x2122;s leading manufacturers, wholesalers and distributors specialising in medical technology, laboratotarget audiry equipment, diagnostics, / orthopedic Q: Have you seen any particular shift in targetphysiotherapy audi? technology, commodities ence demographic over the same period? and consumer goods for hospitals, information and communication technology in companies, surgical products and services, facility We attract a widehealthcare, range of healthcare companies, eSP: including In 2014 we had 10,930 delegates from Europe, Asia, management, medical disposables, healthcare building services and products from across the globe including and the Middle East attending our conferences, with lers and technology, medical services, the laboratoworldâ&#x20AC;&#x2122;s leading manufacturers, wholesalers and radiology, imaging and seniority levels ranging from nurses to Hospital CEOs. gy, diagnostics, publications and condistributors specialising in medicalcardiology, technology,medical laboratoArab Health is extremely proud of the repeat attendorthopedic sultingphysiotherapy services in healthcare. ry equipment, / orthopedic ance of our delegates. Our conference chairs, in conods for hos- diagnostics, technology, commodities and consumer goods for hosjunction with the scientific committees, ensure that the nology in main objectives for exhibitors at Arab Health are to pitals, communication technology in programmes are visibly different every year to keep our facility information andThe In 2014 we had 10,930 delegates from Europe, Asia, find newand business, build new and existing relationships healthcare, services, facility past delegates coming back. are building surgical products In 2014 we had 10,930 delegates from Europe, Asia, and the Middle East attending our conferences, with the industry, educate building their audience and build management, medicalwith disposables, healthcare aging and and the Middle East attending our conferences, with seniority levels ranging from nurses to Hospital CEOs. brand awareness. The audience at Arab Health changradiology, imaging and The Arab Health attracts a wide range of stechnology, and con- medical services, seniority levels ranging from nurses to Exhibition Hospital CEOs. Arab Health is extremely proud of the repeat attendes medical and develops subtly as healthcare market diagnostics, cardiology, publications andthe convisitors across the spectrum of healthcare including Arab Health is extremely proud of the repeat attendance of our delegates. Our conference chairs, in conchanges. sulting services in healthcare. manufacturers, ance ofthe our delegates.medical Our conference chairs,general in con- practitioners, hospital junction with the scientific committees, ensure that doctors, hospital managers, nursing staff, hosHealth are to committees, ensure thathospital the programmes are visiblypercentages different every year junction to keep with our the scientific We are seeing The main objectives for exhibitors at greater Arab Health are to of international pital technical managers, laboratory managers, physioelationships programmes are visibly different every year to keep our past delegates coming back.Health becomes the exhibivisitors theexisting event as Arab find new business, build new to and relationships therapists, medical assistants and dealers and distribund build past delegates coming back. tion of choice for healthcare with changthe industry, educate their audience and builddealers, distributors, purtors. ealth The Araband Health Exhibition attracts a wideThe range of chasers across the globe. large brand awareness. The audience atspecifiers Arab Health changmarket The Arab Health Exhibition attracts a wide range of visitors across the spectrum of healthcare including majority visitors are from the Arab region at just over es and develops subtly as the of healthcare market Each year, Arab Health becomes an even more internavisitors across the spectrum of healthcare including medical manufacturers, general 75%. In particular we have seen practitioners, growth in the hospital attendchanges. tional event, attracting healthcare medical manufacturers, general practitioners, hospital and medical profesdoctors, managers, nursing staff, hosance fromhospital Saudi Arabia and hospital other GCC countries. We sionalshospital from thenursing region as well as from across the national doctors, hospital managers, staff, hospital technical managers, laboratory managers, physioalso seenofan increasing number of visitors interWe are seeing greaterhave percentages international globe. In 2014, more than 87,454 visitors came from es the exhibipital technical managers, laboratory managers, physiotherapists, medicalhealthcare assistantssectors and dealers distribuemerging such and as e-health visitorspurto the event asested ArabinHealth becomes the exhibi150 countries, provingand thatdistributhe international reach of utors, therapists, medical assistants and dealers tors. from across the distributors, globe. tionlarge of choice for healthcare dealers, purArab Health is extending. The extensive and comprehe tors. chasers and specifiers across the globe. The large hensive international marketing and PR campaign conat just over Each year, Arab Health becomes an even more internamajority of visitors are from the Arab region at just over tinues to deliver moremore international he attendEach year, Arab Health becomes an even internavisitors to the event. tional event, attracting healthcare and medical profes75%. InWe particular we have seen growth in the attendIn 2014, 75% of visitors came from the Middle East untries. tional event, attracting healthcare and medical professionals from the region as wellWe as from across the ance interfrom Saudi Arabia and other GCC countries. while 25%as were the the rest of the world. Year-onsitors sionals from the region as well fromfrom across globe. In 2014, more than 87,454 visitors came from have also seen an increasing number of visitors interas e-health Arab Health experiences than 87,454 visitors came from a constant visitor growth 150 countries, the internationalglobe. reach In of 2014, more year, ested in emerging healthcare sectorsproving such asthat e-health around 15%. countries, provingofthat the international reach of Arab Health is extending. The extensive and150 comprefrom across the globe. Arab Health hensive international marketing and PR campaign con- is extending. The extensive and compreHow is and the PR Arab Health brand hensive international Q: marketing campaign con- diversifying into tinues to deliver more international visitors to the event. markets? tinues international visitors to the event. In 2014, 75% of visitors came from the Middle Eastto deliver moreother In 2014, 75% of visitors came from the Middle East while 25% were from the rest of the world. Year-onResearch new markets is a priority in order to whilegrowth 25% were from SP: the rest of the into world. Year-onyear, Arab Health experiences a constant visitor develop the Arab Health brand portfolio. Ongoing efyear, Arab Health experiences a constant visitor growth of around 15%. forts are made to identify which territories are poised for of around 15%. healthcare expansion and how we can assist the Arab Q: How is the Arab Health brand diversifying into Health brand clients diversifying with establishing Q: How is the Arab Health intoa reputation within these other markets? countries. Q: Who is a typical conference delegate at Arab other markets? Health? SP: Research into new markets is a priority in order to The Africanishealthcare SP: Research into new markets a priority insector orderistoincreasingly showing develop the Arab Health brand portfolio. Ongoing efSP: would be to difficult to which describe a typical delegate at Arab Health signs of improvement in its overall quality and availabildevelop brand portfolio. Ongoing effortsItare made identify territories are poisedthe for Arab Health. Our past conference delegates are exity of care and, as a result, Arab Health extended its forts are made to identify which territories are poised for healthcare expansion and how we can assist the Arab tremely varied with as we cover nearly all medical disci-these presence thethe three-day healthcare expansionglobal and how we canwith assist Arab Africa Health ExhibiHealth clients establishing a reputation within plines but, ultimately, our delegates are medical profestion & Congress at the within Gallagher Convention Centre, Health clients with establishing a reputation these at Arab countries. sionals who delegate want to further their medical education by Midrand, Johannesburg, South Africa, and taking place Q: Who is a typical conference at Arab countries. gaining the CME points sector we offer on the majority of our for the fifth time in May 2015. Active governHealth? The African healthcare is increasingly showing conferences, as well as staying up to date with latest ment support in recent years means a continued focus The African healthcare sector is increasingly showing l delegate at signs of improvement in its overall quality and availabiltrends andand, industry expansion in Africa. would be difficult a as typical delegate signs of in healthcare its overall quality and availabilsSP: areItexitytoofdescribe care aupdates. result, Arabat Health extended itsimprovementon Arab Health. Our pastglobal conference delegates are exity of Exhibicare and, as a result, Arab Health extended its al discipresence with the three-day Africa Health tremely varied as we cover all medical disciglobal presence with the three-day Africa Health Exhibidical profestion & nearly Congress at the Gallagher Convention Centre, plines but, our delegates are medical profestion & place Congress at thewww.middleeasthospital.com Gallagher Convention Centre, ducation by ultimately, Midrand, Johannesburg, South Africa, and taking January 2015 Pageand 30 taking place sionals who want to further education by South Africa, ority of our for thetheir fifth medical time in May 2015. Active govern-Midrand, Johannesburg, gaining the CME points we support offer on in the majority of our for thefocus fifth time in May 2015. Active governwith latest ment recent years means a continued conferences, as well as up toexpansion date with in latest ment support in recent years means a continued focus onstaying healthcare Africa. trends and industry updates. on healthcare expansion in Africa.

www.middleeasthospital.com January 2015 Page 30

operation between Informa Life Sciences Exhibitions, the organisers of Arab Health, and Riyadh Exhibitions Company (REC), the organisers of Saudi Medicare Exhibition. Saudi Health served as the number one destination for business networking, clinical education and global partnerships that the Saudi healthcare industry has to offer.

Q: Are you optimistic about the future of the healthcare exhibitions industry? Arab Health identified this gap in the market and set about enhancing private sector investment by providing a platform for the worldâ&#x20AC;&#x2122;s leading manufacturers, wholesalers and distributors to meet the medical community from the Southern African region and beyond. th We are looking forward to the 4 edition of the Africa Health Exhibition and Congress from 28-31 May 2015 at the Gallagher Convention Centre in Johannesburg. Arab Health also acquired an existing healthcare event in Nigeria, Medic West Africa. Working with our strateth gic partners in the region, the 38 edition of Medic West Africa was held from 15-17 October 2014 in Lagos, Nigeria. Medic West Africa is the biggest medical show in the West African region and is now ready to grow in size with the global recognition that Arab Health brand will bring.

SP: Retaining our competitive edge in the market and appealing to our target audience has meant that it has been necessary to stay up-to-date with market fluctuations and to identify new trends in the MENA healthcare industry. We view the healthcare market in the MENA region to be one of the most sought after markets for healthcare investments in the world. The healthcare market has experienced stellar growth

This year the second edition of Medic East Africa took place 23-25 September 2014 at the Kenyatta International Conference Center, Nairobi, Kenya. Medic East Africa is the largest annual gathering of the most influential decision makers in the healthcare and pharmaceutical industry of the East African region, the only event supported and endorsed by the Kenya Ministry of Health and East African Healthcare Federation.

over the last decade and is projected to maintain its growth momentum driven by a multitude of factors including demographic growth, high and expanding medical needs, more active investments by governments and private sector in the healthcare market, development of social welfare systems, introduction of private insurance market, increased healthcare regulation, introduction of compulsory health insurance in a number of countries; to name a few.

As an integral part of the Arab Health Exhibition and Congress, MEDLAB is the leading Medical Laboratory and Technology event in the Middle East and attracted more than 15% of the overall visitors to Arab Health in 2014. As part of the strategic plan to expand the Arab Health brand across the globe, the MEDLAB Series has now been launched with MEDLAB events taking place in Dubai, Riyadh Johannesburg, Lagos, Nairobi and Singapore throughout 2014. MEDLAB Series will serve the IVD networks in developing markets. Another recent addition to the Arab Health brand was the Saudi Health Exhibition & Conferences which took place for the second time in Riyadh, Saudi Arabia in May 2014. The launch was based on the strategic co-

Our experience running B2B exhibitions across the globe has taught us to never underestimate the power of solid partnerships or mergers. For multinationals

looking to establish themselves as a big player in an emerging market, PPPs are often the most direct way of solidifying their brand identity in that particular territory. Local players are more likely to understand the local business

By acknowledging the current trends in the market and identifying the niche opportunities available for our exhibitors, Arab Health continues to be the preferred platform for our customers to market their products, garner intelligence, debate industry issues and network with each other. For more information about Arab Health: www.arabhealthonline.com

climate and often have existing relationships with key government departments; something that multinationâ&#x20AC;&#x2122;s often struggle to establish without the endorsement of a local partner.

www.middleeasthospital.com January 2015 Page 32

HEALTH TOURISM : Hands-OffTraining for Hands-On Career ! By Reinhard Hollunder, Managing Director, Hamburg Health Consultants, Germany For a long time health tourism has been recognized as a journey beyond the border of your home land to other countries to diagnose diseases, to find a suitable therapy and hopefully to heal acute or chronically diseases. Lately the patient’s needs have become more various: especially check up, prevention, rehabilitation and wellness care are in a great demand. Health tourism defines itself new nearly every day and today the phrase Health Tourism describes just about every sort of person traveling just about anywhere for just about any kind of health related activity: “Health travel increasingly becomes an acceptable alternative for patients who seek choices in medical care, medical travel and health tourism”. Also the travel destinations have become more variable. Germany e. g. had been the most favorite target country for a long time and still is an important one with highest standards! But just recently more and more people from Germany travel to other countries, e.g. the UAE or Turkey to seek treatment. The countries of the golf region have supported the development of Health Care sectors too, by changing from “sending out nations” into popular travel destinations for health tourists. This radical development is of utmost importance for the economy and has become more relevant which has been disregarded too long: Well-trained, experienced and specialized doctors who come from abroad to hospitate (internship as an observer) especially in countries like Germany, USA, England and Canada and there after return to their homeland. Back in their country they can use the new skills during their daily work, a big benefit for the patients (and for the hospital budget too). Hamburg Health Consultants has among others specialized on identifying suitable hospitals for doctors from all over the world, to arrange hospitation places as well as to organize and to support them. A hospitation in German hospitals, prior in university hospitals, does not include the doctor’s practical activity in so far. A hospitation means “education and training”, in German it is called “hands-off”- or “look over the shoulder internship”. Normally it takes one to three months. This combination of content and time facilitates getting a visa. The guest doctor does not receive any payments, but normally has to pay a only a small amount for the hospitation, different from the USA e. g. Very important is to speak and to write English very well (minimum Level B2, better C1), additional German skills are a plus. For a stay of three months they prepare in each case an individual training plan. In a three months hospitation a surgeon e. g. hospitates one month each at the receiving station, the operating theatre and the hospital ward of his special profession. At the end he ( or she) will get a certificate which includes the lessons

learned and how successful the hospitation was. Hamburg Health Consultants place doctors from the Gulf Region and other Arabian states. Also guests from China or Russia come to Germany regularly. Recently German Hospitals welcome more doctors than before from countries like Ukraine, Azerbaijan, Turkmenistan (the country’s health ministry sends in one project 120 doctors abroad, organized by HAMBURG HEALTH CONSULTANTS). All those practitioners have one thing in common: they know that they are only able to meet the special requirements as well as medical specifications of their foreign patients. If they learn about the local conditions, like how medicine is organized and practiced in their home country and last but not least to get familiar with the health care’s level in the according countries.

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■ AND DON’T FORGET: ■ QUESTIONS? PROBLEMS? INFORMATION? ■ QUESTIONS? PROBLEMS? INFORMATION? You can meet us at our WEBSITE: exhibition ■■CURIOUS? CURIOUS? VISIT VISIT OUR OUR WEBSITE:stand during Please contactour our Managing Director, ARAB HEALTH 2015, Dubai/ UAE, Zabeel Hall Please contact Managing Director, www.hamburg-health-consultants.com www.hamburg-health-consultants.com Mr. Reinhard Hollunder, Mr. Reinhard Hollunder, ■■QUESTIONS? QUESTIONS? PROBLEMS? INFORMATION? cellphone +49 PROBLEMS? 175 5800 880 INFORMATION? cellphone +49 175 5800 880 or send us an Email: Pleasecontact our ourManaging ManagingDirector, Director, or Please send uscontact an Email: info@hamburg-health-consultants.com Mr. Mr.Reinhard ReinhardHollunder, Hollunder, info@hamburg-health-consultants.com cellphone +49 +49FORGET: 175 1755800 5800880 880 ■cellphone AND DON’T oror send send us us an an Email: Email: You can meet us at our exhibition stand during ■ AND DON’T FORGET: info@hamburg-health-consultants.com info@hamburg-health-consultants.com ARAB HEALTH 2015, Dubai/ UAE, Zabeel Hall You can meet us at our exhibition stand during ■■AND ANDDON’T DON’TFORGET: FORGET: ARAB HEALTH 2015, Dubai/ UAE, Zabeel Hall You Youcan canmeet meetus usatatour ourexhibition exhibitionstand standduring during ARAB ARABHEALTH HEALTH2015, 2015,Dubai/ Dubai/UAE, UAE,Zabeel ZabeelHall Hall

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UAE bans bans supersize supersize fizzy fizzy drinks drinks in in UAE

obesitybattle battle obesity

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UAEcitizen citizenin inaabid bidto toenhance enhancedisease diseaseprevention preventionand and UAE launchingan anearly earlycancer cancerdetection detectionprogramme. programme. launching Healthchiefs chiefswill willalso alsoestablish establishaanational nationaldatabase databasefor for Health medical records to allow easy referral of patients medical records to allow easy referral of patients betweengovernment governmentand andprivate privatehospitals. hospitals. between

TheUAE UAEhas hasbanned bannedsupersized supersizedfizzy fizzydrinks drinksas aspart partof of The raftof ofnew newhealth healthmeasures measuresannounced announcedby bythe the aaraft government,as asthe theGulf Gulfstate statelooks looksto toreign reignin in government, burgeoningobesity obesityand andlifestyle lifestyledisease diseaserates. rates. burgeoning Thefederal federalcabinet cabinetcame cameto tothe thedecision decisionfollowing followingthe the The secondday dayof ofwhat whatititdescribed describedas asaa“brain-storming” “brain-storming” second sessionat ataaSir SirBani BaniYas Yasisland, island,and andcomes comeson onthe the session back of a similar idea being introduced in New York City back of a similar idea being introduced in New York City earlierthis thisyear year earlier Accordingto toaarecent recentUnited UnitedNations Nationsreport, report,more morethan than According onethird thirdof ofthe theUAE’s UAE’spopulation populationisisclassified classifiedas as one clinicallyobese, obese,while whileaaseparate separatestudy studysaid saidthat that20 20 clinically percentof ofadult adultEmirati Emiraticitizens citizenssuffer sufferfrom fromdiabetes. diabetes. percent Thewealthy wealthyGulf Gulfstate stateisisalso alsothe thefifth fifthhighest highest The consumerof ofsoft softdrinks drinksglobally, globally,with witheach eachresident residenton on consumer averageguzzling guzzling103 103litres litresper peryear, year,aaWorld WorldHealth Health average Organisationstudy studysaid said Organisation TheCabinet Cabinetalso alsoapproved approvedaapackage packageof ofother other The measures to address obesity and promote healthy measures to address obesity and promote healthy lifestyles, which includes imposing controls on lifestyles, which includes imposing controls on advertisementof ofunhealthy unhealthyfoods. foods. advertisement Otherinitiatives initiativesapproved approvedby bysenior seniorgovernment government Other officialsincluded includedaacomprehensive comprehensivescreening screening officials programmefor forevery every programme

Inhis hisconcluding concludingremarks remarksto tothe thetwo-day two-dayministerial ministerial In retreat,Sheikh SheikhMohammed Mohammedbin binRashid RashidAl AlMaktoum, Maktoum,the the retreat, UAE'sPM PMand andvice-president, vice-president,said: said:"The "Thehealth healthof ofour our UAE's citizenscannot cannotbe bemeasured measuredby byany anycost costand andtreatment treatment citizens anywhere is a vested right for them." anywhere is a vested right for them." Headded addedthat thatthe thegovernment governmenthad haddrawn drawninspiration inspiration He fromthe thethousands thousandsof ofideas ideasand andsuggestions suggestionsput put from forwardby bythe thepublic publicprior priorto tothe theCabinet Cabinetretreat. retreat. forward "Itisisour ourduty dutyall allto toaccelerate acceleratethe thepace paceof ofdevelopment development "It andprogress. progress.With Withevery everyday daythat thatpasses, passes,the the and governmentwill willbe bebetter betterthan thanbefore beforebecause becausethe the government sourceof ofnew newinnovation innovationand andideas, ideas,whether whetherfrom from source citizens,employees employeesor orspecialists, specialists,will willnever neverdeplete deplete citizens, andthis thisisisone oneof ofprinciples principlesof ofaction actionof ofour our and government." government." Thedelivery deliveryof ofbetter bettermedical medicalservices serviceswas wasaajoint jointtask task The for the federal and local governments and the private for the federal and local governments and the private sector,he hesaid. said. sector, Otherhealth healthinitiatives initiativeswhich whichreceived receivedbacking backingincluded included Other standardisingbenchmarks benchmarksof ofaccrediting accreditingdoctors doctorsand and standardising healthcareprofessionals, professionals,setting settingaastrategy strategyfor for healthcare establishingresearch researchcentres centresin inpartnership partnershipwith with establishing academicinstitutions, institutions,establishing establishingaanational nationalcancer cancer academic registry and launching a programme to attract more registry and launching a programme to attract more Emiratisto tothe thenursing nursingprofession. profession. Emiratis

Musanada inks Dh4.3bn contract to implement New Al Ain Hospital

New hospital comprises 719 beds and covers all medical specialties

The Abu Dhabi General Services (Musanada) has recently signed a contract to implement the New Al Ain Hospital. The contract involves a consortium between Arabtec Construction L.L.C. and Constructora San Jose SA – Abu Dhabi. The decision regarding the new consortium came following the approval of the Abu Dhabi Executive Council, at a meeting held recently under the chairmanship of His Highness General Sheikh Mohammed Bin Zayed Al Nahyan, Crown Prince of Abu Dhabi, Deputy Supreme Commander of the UAE Armed Forces and Chairman of the Abu Dhabi Executive Council. The Council approved Dh4.309 billion to fund the New Al Ain Hospital project.

of the healthcare sector in Al Ain and Abu Dhabi in general, while addressing the needs of the growing population in the area,” said Al-Mehairi.

The contract was signed by H.E. Mohamed Khalifa Al-Fahed Al-Mehairi, CEO of Musanada, and Mr. Tareq Abu Shreehah and Mr. Miguel Ángel Bravo on behalf of the consortium of Arabtec Construction L.L.C. and Constructora San Jose SA – Abu Dhabi, respectively. The contract signing was held at Musanada’s headquarters in Abu Dhabi and in the presence of a number of officials from all parties. The CEO of Musanada stated that the contract for the New Al Ain Hospital comes within the framework of the wise leadership of His Highness Sheikh Khalifa Bin Zayed Al Nahyan, President of the UAE. His Highness is keen for balanced development in all parts of Abu Dhabi, which will be achieved via the integration of development projects that are currently under construction in various cities and regions throughout the nation. The contract signing also coincides with the UAE’s forty-second National Day celebrations. “The new hospital will provide integrated medical services to the people of Al Ain City in accordance with the latest international standards and practices in the field of health facilities. The hospital willthus contribute to the strengthening publichealthcare services will beconsistent with the visionary Plan Abu Dhabi 2030. This planenvisions an efficient delivery of public healthcare services to the residents of Abu Dhabi in accordance with the highest international standards,” The new 719-bed hospital will provide for general medicine, surgery, a dedicated children’s ward, maternity, ICU, medical rehabilitation, VIP patients and royal suites. It will also include 104 advanced specialised clinics, 17 radiology rooms for Xray, CT Scan and MRI services, as well as 22 specialised rooms for endoscopy procedures and diagnosis. Designated bed arrangement in the new hospital comprise 484 for general medicine, surgery, children’s ward and maternity, 67 for ICU, 142 for medical rehabilitation, and 26 for VIP patients and royal suites. The New Al Ain Hospital extends over an area of 358,000 square metres. It consists of the main hospital, a central morgue that will serve the needs of the Eastern Region, a mosque, a centre for logistics services, and a 60-MW power

Mr. Saif Fadhel Al-Hameli, Executive Director – Health Projects, Musanada, had the following to say: “The New Al Ain Hospital has been designed according to sustainability criteria that significantly reduce energy and water consumption, and which also make full use of energy from the sun’s rays. Furthermore, the design employs the latest international medical standards that provide an ideal environment for healing and comforting the sick, while simultaneously taking into account the privacy and traditions of the UAE. In addition, the design incorporates features to meet future healthcare needs, such as expansions, in order to provide patients with high-quality healthcare services for years to come.” The CEO of the Abu Dhabi Health Services Company (SEHA), Carl Stanifer extended thanks to Musanada for their efforts and keenness to commence immediately with the process of building the New Al Ain Hospital, which comes in accordance with SEHA’s vision of providing healthcare services to the people of Abu Dhabi according to the best international standards. SEHA intends primarily to develop the infrastructure system that is necessary for its health facilities in order to support and achieve world-class standards. Stanifer stressed that the Abu Dhabi Government places great importance on the health sector both in terms of improving the level of health services provided to patients and the expansion in the construction of public hospitals and health centres. “The new projects of SEHA’s health facilities such as hospitals, clinics, health anddialysis centres will reshape the concept of higher-end health services in the coming years,so that quality outcomes of station, in addition to an underground accommodating up to 1,500 cars.

parking

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The New Al Ain Hospital’s features include the latest state-ofthe art medical technologies and devices, which will contribute to the provision of world-class medical care to patients and prepare for the expected population increase in the coming years. The new hospital is designed to minimise maintenance costs and support a large hospital’s need for flexible administrative support services, including meeting rooms and expanded parking areas. It is worth mentioning that the design of the New Al Ain Hospital was presented with a Highly Commended Award in the category of Best Hospital Design (Built & Future)at the Hospital Build Middle East 2010 Exhibition & Congress, as the hospital’s unique design creates the community feel of an ‘oasis of healing’, thus constituting a landmark in Al Ain City.

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