RANCH RAISED KIDS A series of photo books celebrating the heritage and future of Cattle Ranching in America Publisher‘s Note: The one thing that sticks with me when we tour all of the different ranches and farms for our magazine, is how proud all of the kids are of their home and their family. More times than not, they take me aside to show how involved they are in every day operations and how important their role is in this place they call home. Every single Ranch Raised Kid plans to run the ranch one day. That look in their eyes..that excitement...shows through with every spoken word. With that said, about a month ago I noticed an ad for a book about Ranch Raised Kids. I instantly felt a connection. I had to get in touch with the book‘s authors and see what we could do to help promote this idea, this amazing project of theirs. This feel-good book series by Seth Joel and Charlie Holland about kids growing up on ranches is heart-
warming and addicting. Then there‘s the stunning photos by Seth Joel, who is basically royalty amongst us photographers. Plus they drove over 25,000 miles around California alone interviewing 70 kids at 26 ranches, grazing allotments, fairs, rodeos and parades. So far there are 2 books: California and Arizona. Next on the list? Montana and New Mexico. If this peaks your interest, and it should, read on for more about this important project that Charlie and Seth started, and will continue, much to our delight! - Derek 46
American Beef Producer
March 2021
