March 2024 - American Beef Producer Magazine

Rancho Deluxe

Rancho Deluxe

This Patent Pending design is the largest portable corral on wheels ever built.

This Patent Pending design is the largest portable corral on wheels ever built.

22’ long panels, 6’ tall. 600-800 head capacity, all of which has a total weight under 15,000lbs. With multiple gates, spring latches, multiple pen capabilities for sorting.

22’ long panels, 6’ tall. 600-800 head capacity, all of which has a total weight under 15,000lbs. With multiple gates, spring latches, multiple pen capabilities for sorting.

Processor

Processor

Our most popular corral with built in Loading Chute option, Hydraulic Adjustable Alley is now standard equipment. Head gate and size options available.

Our most popular corral with built in Loading Chute option, Hydraulic Adjustable Alley is now standard equipment. Head gate and size options available.

Other model offered:

Other model offered:

Classic

Classic

The Corral that started it all. Multiple pens, Bumper or gooseneck models. Head gate option, 22’ long panels, 6’ tall. New vinyl, sheeted temporary alley.

The Corral that started it all. Multiple pens, Bumper or gooseneck models. Head gate option, 22’ long panels, 6’ tall. New vinyl, sheeted temporary alley.

Bottom line: Strongest, largest and most portable corral ever built. Always made with animal and human safety in mind! Constantly making our product better and taking care of our customers is the goal. Thoughts on our warranty: as long as you own our corral, we will take care of you period

Bottom line: Strongest, largest and most portable corral ever built. Always made with animal and human safety in mind! Constantly making our product better and taking care of our customers is the goal. Thoughts on our warranty: as long as you own our corral, we will take care of you period.

www.rawhideportablecorral.com

www.rawhideportablecorral.com

BAR STAR SUBSTANTIAL 2251 ET

(HOMOZYGOUS POLLED) - DOB 9/17/22

BW 2.3 | WW 65 | YW 101 | MM 28

REA 0.50 | MARB 0.16 | BMI($) 389 | CHB ($) 130

ERNST DIVERGENT 311

(HOMOZYGOUS POLLED) - DOB 3/12/23

SIRE: CRR 824 DIVERGENT 170

BW -0.2 | WW 54 | YW 89 | MM 34

REA 0.57 | MARB 0.13 | BMI($) 396 | CHB ($) 119

BAR STAR PRINCIPAL 3044 ET

(HORNED) - DOB 3/3/23

SIRE: BAR STAR FRESH PRINCE 018 ET

BW 3.7 | WW 73 | YW 120 | MM 31

REA 0.58 | MARB 0.21 | BMI($) 324 | CHB($) 147

BAR STAR GENRE 3057 ET

(HOMOZYGOUS POLLED) - DOB: 3/5/23

SIRE: LOEWEN GENESIS G16 ET

BW 3.9 | WW 70 | YW 109 | MM 23

REA 0.61 | MARB 0.17 | BMI ($) 388 | CHB ($) 156

BAR STAR GENERATE 3061 ET

(POLLED) - DOB 3/5/23

SIRE: LOEWEN GENESIS G16 ET

BW 2.3 | WW 67 | YW 108 | MM 34

REA 0.54 | MARB 0.39 | BMI($) 432 | CHB ($) 155

BAR STAR FORMULA 3048 (POLLED) - DOB: 3/4/23

SIRE: HH ILR FORWARD 1056J ET

BW 303 | WW 70 | YW 106 | MM 26

REA 0.51 | MARB 0.05 | BMI ($) 395 | CHB ($) 122

ERNSTHEREFORDS.COM

WHERE SEAMLESS SETUP AND UNPARALLELED SAFETY MEET.

1-Mar* Brookdale Angus Larchwood, IA

1-Mar Crouthamel Cattle Co. Stanfield, OR

1-Mar Eichacker Simmentals Salem, SD

1-Mar Express Ranches Yukon, OK

1-Mar Intermountain Genetic Alliance Heber City, UT

1-Mar Kansas State University Manhattan, KS

1-Mar* Meadow Lawn Angus Eastman, WI

1-Mar Parry Angus Sterling, CO

1-Mar Perks Ranch online

1-Mar Porter’s Hip-O Angus Dalhart, TX

1-Mar Reminisce Angus Dillon, MT

1-Mar Sandmeier Charolais Bowdle, SD

1-Mar Sutherlin Farms Stevensville, MT

2-Mar 3C Cattle Co. Stevensville, MT

2-Mar Blackjack & Guests Seminole, OK

2-Mar BoPat Farms Bradford, TN

2-Mar Brad Z Ranch Guthrie Center, IA

2-Mar Cason’s Pride & Joy Russell, IA

2-Mar Chappell Red Angus Mill Hall, PA

2-Mar CIB’s Gelbvieh & Balancer Clutier, IA

2-Mar Davis Angus Foss, OK

2-Mar* DK Red Angus Williston, ND

2-Mar Double Down Horse & Bull Nephi, UT

2-Mar Fabius Creek Bloomfield, IA

2-Mar Flying H Genetics Arapahoe, NE

2-Mar Gibbs Farms Ranburne, AL

2-Mar* Hickory Hollow/ Burns Angus Wellman, IA

2-Mar Hobbs & Eathington Angus Fairview, IL

2-Mar Judd Ranch Pomona, KS

2-Mar Kentucky Beef Expo Louisville, KY

2-Mar Kimm Angus Three Forks, MT

2-Mar* Laflin Angus Ranch Olsburg, KS

2-Mar Larson’s Full Deck Genetics Nelson, WI

2-Mar Linhart Limousin Leon, IA

2-Mar Loving Farms Pawnee Rock, KS

2-Mar Lucky 7 Angus Riverton, WY

2-Mar Mason Angus Broken Bow, NE

2-Mar Mead Farms Versailles, MO

2-Mar Oswald Farms Murray, IA

2-Mar Powerline Genetics PAP-Tested Castle Dale, UT

2-Mar Redland Red Angus Hysham, MT

2-Mar Rudolph Angus Yellow Spring, WV

2-Mar* S Diamond Angus Henderson, NE

2-Mar Seedstock Plus Hope, AR

2-Mar SEGA Gelbvieh Pierce, CO

2-Mar SE Iowa Angus Assoc. Sigourney, IA

2-Mar Stone Creek Angus Freeport, IL

2-Mar T&S Strnad & Guests Charolais Formoso, KS

2-Mar The Source Sessions: Scottsdale Scottsdale, AZ

2-Mar Thorstenson’s Lazy TV Ranch Shelby, SD

2-Mar Trinity Farms Ellensburg, WA

Steele County Fairgrounds

FOUR SEASONS CENTRE 1525 South Elm Ave. Owatonna, MN 55060 Free Ag

Presented by The U OF M Extension Service and Linder Farm Network

Find a complete seminar schedule on our website www.tradexpos.com

Thursday 9AM - 5PM

Friday 9AM - 5PM

Saturday 9AM - 4PM

Leaf Blower String Trimmer Chainsaw

email Tim@ABPmag.com

2-Mar Wilde Angus Ranch Shevlin, MN

2-Mar Wisconsin Hereford Assoc. Fennimore, WI

3-Mar Conley Cattle Sulphur, OK

3-Mar Dry Creek Ranch open house Amidon, ND

3-Mar Freouf Angus Ericson, NE

3-Mar Gold Bullion Group Westmoreland, KS

3-Mar Lazy H Ranch Hays, KS

3-Mar MLM Gelbvieh & Epley Cattle Superior, NE

3-Mar Spring Valley Angus LaMoure, ND

3-Mar Stevenson Angus Ranch White Sulphur Springs, MT

3-Mar Thompson Angus Farms Baudette, MN

3-Mar Windy Creek Cattle Co. Spencer, SD

4-Mar Best Angus Watford City, ND

4-Mar Borer Cattle Elgin, NE

4-Mar Buck Ridge Cattle Co. Seymour, MO

4-Mar Campbell Red Angus McIntosh, SD

4-Mar Clear Creek Angus Chinook, MT

4-Mar Don Johnson Angus Salina, KS

4-Mar Harrell Herford & Angus Baker City, OR

4-Mar Hills Ranch Stanford, MT

4-Mar* Hojer Ranch Lake Preston, SD

4-Mar Hopson Angus Crescent, OK

4-Mar Kester Herefords/Valley Creek Ranch Atkinson, NE

4-Mar KM Cattle Co. Coon Rapids, IA

4-Mar Lyons Ranch Manhattan, KS

4-Mar McCann Red Angus Billings, MT

4-Mar New Mexico Angus Assoc. Roswell, NM

4-Mar Pearcy Angus Cattle Eakley, OK

4-Mar Rincker Simmental online

4-Mar S/M Fleckvieh Cattle Garretson, SD

4-Mar Stone Gate Farms Flemingsburg, KY

4-Mar Styles Angus Brentford, SD

4-Mat T&E Angus/Mr. K Angus Clarks, NE

4-Mar Vision Angus North Platte, NE

5-Mar 3-String Cattle Shoshone, ID

5-Mar Allen Bros. North Powder, OR

5-Mar Apex Angus Valier, MT

5-Mar Cornwell Farms Lacrosse, KS

5-Mar Deering’s Cheyenne Charolais Philip, SD

5-Mar Dille Red Angus Shoshone, ID

5-Mar Doll Ranch Mandan, ND

5-Mar* Ipsen Cattle Co. online

email Tim@ABPmag.com

5-Mar* Lott - McMurphy Alva, OK

5-Mar Macholan Angus Columbus, NE

5-Mar Manzano Angus Estancia, NM

5-Mar Sandhill Red Angus Sidney, MT

5-Mar Schutte & Sons Polled Herefords Guide Rock, NE

5-Mar Swanson Cattle Co. Oxford, NE

6-Mar Beckman Livestock Roberts, ID

6-Mar Bredemeier Angus Farms Falls City, NE

6-Mar Bruns Angus Madison, SD

6-Mar Carcass Plus Isabel, KS

6-Mar Hall Ranch Bassett, NE

6-Mar Klein Ranch Atwood, KS

6-Mar Ox Bow Angus Wolf Creek, MT

6-Mar Pederson’s Broken Heart Ranch Firesteel, SD

6-Mar Snake River Valley Genetics Idaho Falls, ID

6-Mar Straight Limousin online

6-Mar Tifton Bull Test Irwinville, GA

6-Mar Warner Beef Genetics Arapahoe, NE

7-Mar Bieber Fever Leola, SD

7-Mar Can Am Cattle Co. online

7-Mar Cates Farms online

7-Mar Cannon Angus Ranch Preston, ID

7-Mar Generic Genetics Ida Grove, IA

7-Mar J6 Farms Gibbon, NE

7-Mar Jensen Bros. Herefords Courtland, KS

7-Mar Kearns Cattle Co. Rushville, NE

7-Mar Keller Broken Heart Ranch Mandan, ND

7-Mar Larson Angus Sharon Springs, KS

7-Mar Ney Cattle Co. online

7-Mar Russell Angus Valentine, NE

7-Mar Split Diamond Angus Whitehall, MT

7-Mar Treasures of The Tank online

8-Mar Bar S Ranch Paradise, KS

8-Mar Christensen Angus Okarche, OK

8-Mar* Felton Angus online

8-Mar Ft. Hays State University Ft, Hays, KS

8-Mar Green Mountain Angus Ryegate, MT

8-Mar* Hueftle Cattle Co. Cozad, NE

8-Mar Jones Red Angus Springfield, CO

8-Mar Kenny Angus Odebolt, IA

8-Mar L Bar W Cattle Co. Absarokee, MT

8-Mar Leland & Koester Red Angus Sidney, MT

8-Mar Quest of the West Spanish Fork, UT

8-Mar* Rollin’ Rock/High Desert Pilot Rock, OR

8-Mar SHB & GPAR Reardan, WA

8-Mar Sleepy Hollow Farm Centerville, SD

8-Mar Smithland Angus Russell Springs, KY

8-Mar Spring Valley Ranch Bassett, NE

8-Mar Weiss Bros. Red Cloud, NE

8-Mar Western Illinois University Bull Test Macomb. IL

9-Mar Beckers Angus Askov, MN

9-Mar Boyd Beef Cattle Mays Lick, KY

9-Mar Callen Farms Stonington, IL

9-Mar Coyote Hills Ranch Chattanooga, OK

9-Mar* De-Su Angus Fremont, IA

9-Mar Fast/Dohrmann/Strommen AngusMandan, ND

9-Mar Genetics Alliance Franklin, WV

9-Mar Great Lakes Beef Connection Clare, MI

9-Mar Gonsior Simmental Fullerton, NE

9-Mar* Heim Cattle Co. St Charles, MN

9-Mar Herb Cattle Co. Pierce, NE

9-Mar Hilltop Farms Gelbvieh & Balancer Carthage, MO

9-Mar I-29 Bull Run Sioux Falls, SD

9-Mar Jones Family Angus Wamego, KS

9-Mar Jones Red Angus Springfield, CO

9-Mar Keystone Elite Red Angus Ford City, PA

9-Mar Koberstein Farms Angus Ogallala, NE

9-Mar Lucht Red Angus online

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9-Mar May-Way Farms Baldwin City, KS

9-Mar Midwest Beef Cattle Consultants Carthage, IN

9-Mar Nipp Charolais Wilson, OK

9-Mar Northwest Hereford Breeders Hermiston, OR

9-Mar Rains Simmental Oakley, KS

9-Mar Rinderknecht Cattle Tremonton, UT

9-Mar Riverbend Ranches Idaho Falls, ID

9-Mar Rock’n D Ranch Junction City, OR

9-Mar Sampson Cattle Co. Kirksville, MO

9-Mar Seedstock Plus Osceola, MO

9-Mar Soaring Eagle of the Ozarks Springfield, MO

9-Mar Sunnyhill Angus Fairview, IL

9-Mar Tennessee Beef Agribition Lebanon, TN

9-Mar Thousand Hills Angus Toston, MT

9-Mar Tucumcari Bull Test Tucumcari, NM

9-Mar Univ. of Wyoming Bull Test Laramie, WY

9-Mar Western Colorado Angus Assoc. Delta, CO

9-Mar Wildorado Cattle Co. Wildorado, TX

9-Mar Wright Charolais Kearney, MO

9-Mar Yardley Cattle Co. Beaver, UT

10-Mar 4M Angus Blue Hill, NE

10-Mar Badgerland Bull Sale @ Marda Angus Lodi, WI

10-Mar* Bar J Angus Brooten, MN

10-Mar Flickerwood Angus Jackson, MO

10-Mar Gana Farms & Aegerter Cattle Seward, NE

10-Mar RBM Livestock Florence, SD

10-Mar Stangl Shorthorns online

11-Mar Dix Angus Ranch Plainville, KS

11-Mar*Holden Herefords Valier, MT

11-Mar Iowa Cattlemen’s Assoc. Tested Bloomfield, IA

11-Mar Greenhorn Cattle Co. online

11-Mar*Lautenschlager & Sons Othello, WA

11-Mar Niobrara Red Angus Niobrara, NE

11-Mar Pine Coulee Bulls Hardin, MT

11-Mar Ready for Work Angus Belen, NM

11-Mar Schauer Angus Faith, SD

11-Mar Spring Cove Ranch Bliss, ID

11-Mar Weers Angus Diller, NE

12-Mar Bar Arrow Cattle Co. Phillipsburg, KS

12-Mar Conroy Angus Gordon, NE

12-Mar Cooper Hereford Ranch Willow Creek, MT

12-Mar Dancing Pedlar & Dalton on Sycamore Monroe, VA

12-Mar James Angus Alma, NE

12-Mar McKenzie Land & Livestock Fort Stockton, SD

12-Mar*Macdonald Ranches Mandan, ND

12-Mar Loosli Red Angus Ashton, ID

12-Mar McKenzie Land & Livestock Fort Stockton, TX

12-Mar*Nelson Red Angus Philip, SD

12-Mar Powerline Genetics Arapahoe, NE

12-Mar Romans Ranches Charolais Westfall, OR

12-Mar Schreiber Angus Beaver, KS

12-Mar St. Clair Farms Falls of Rough, KY

12-Mar* Veltkamp Angus Amsterdam, MT

12-Mar Weber Land & Cattle Lake Benton, MN

12-Mar Wedel Red Angus Leoti, KS

13-Mar Audley Farm online

13-Mar Berwald Red Angus Toronto, SD

13-Mar Bischoff’s Ravine Creek Huron, SD

13-Mar Flat Iron Ranch Washington, KS

13-Mar Glaus Angus PT Chamberlain, SD

13-Mar Greenhorn Cattle Co. Waynesville, OH

13-Mar Grimmius Cattle Co. Semen online

13-Mar Heart River Ranch Belfield, ND

13-Mar Hornung Livestock Stratton, CO

13-Mar Pfaff Angus Bonesteel, SD

13-Mar R.A. Brown Ranch Throckmorton, TX

13-Mar Sitz Angus Dillon, MT

13-Mar Smoky Y Red Angus Monument, KS

13-Mar Stucky Ranch Kingman, KS

13-Mar Udy Cattle Co. Rockland, ID

13-Mar Wagonhammer Ranches Albion, NE

13-Mar Walker Genetics Clay Center, NE

14-Mar BJ Angus Genetics Manhattan, KS

14-Mar Brink Simmental Elkader, IA

14-Mar Cannon Angus Flemingsburg, KY

14-Mar Danell Diamond Six Ranch online

14-Mar Effertz Key Ranch Rugby, ND

14-Mar Fritz Red Angus Brady, MT

Real Cattle Raised By Real Cattlemen

At Flying W Ranch, we strive to breed cattle that excel on a range environment. Our cows are expected to be fertile, early maturing, and easy fleshing. They must calve unassisted and care for their calves on their own. 99% of our calves are born outside with no assistance and only the trees for protection.

Where Performance and Growth is Bred in, Not Fed On

Generations of selection without feeding creep feed has allowed us to identify the superior maternal bloodlines of our herd. The yearlings offered on our sale were raised on only grass and their mother’s milk with NO CREEP FEED

As yearlings, they have been developed in a range environment with a high forage and low concentrate diet. These bulls have been bred and raised to work for you!

More Than Great Genetics

Free delivery in Minnesota and surrounding states. All bulls have been ultra-sounded and are performance and fertility tested and fully backed by a 1 year breeding guarantee.

email Tim@ABPmag.com

14-Mar Gwinnup Crazy K Ranch Embryo online

14-Mar Henke Angus Salisbury, MO

14-Mar Hillhouse Angus f online

14-Mar Iowa Shorthorn Assoc. online

14-Mar Lone Star Angus Gainesville, TX

14-Mar McCurry Angus Ranch Hutchinson, KS

14-Mar Mogck Angus Farms Tripp, SD

14-Mar Raile Cattle Co. St. Francis, KS

14-Mar Sunny Okanogan Omak, WA

14-Mar T-Bone Angus Atkinson, NE

14-Mar Wheeler Mountain Angus Whitehall, MT

15-Mar 3C Christensen Ranch/NLC Simmental Wessington, SD

15-Mar Barta Farms Marquette, KS

15-Mar Basin Angus Ranch Reed Point, MT

15-Mar Black Summit Cattle Co. Powell, WY

15-Mar Caywood Angus Tendoy, ID

15-Mar*Danell Diamond Six Ranch online

15-Mar Huck-Stegman Dodge City, KS

15-Mar Intermountain Genetic Alliance Baker, NV

15-Mar J Lazy S Carmen, ID

15-Mar Kern Cattle online

15-Mar Laubach Red Angus Big Timber, MT

15-Mar Marshall & Fenner/Murphy Angus Boonville, MO

15-Mar Martens Gelbvieh Creston, IA

15-Mar Mehlhaf Angus Platte, SD

15-Mar MT Performance Bull Co-Op Columbus, MT

15-Mar Mushrush Ranches Strong City, KS

15-Mar Ohio Beef Expo Columbus, OH

15-Mar South Carolina Angus Assoc. Clemson, SC

15-Mar Southwest Iowa Gelbvieh & Balancer Creston, IA

15-Mar Sunflower Genetics Maple Hill, KS

15-Mar SW Iowa Gelbvieh & Balancer Creston, IA

15-Mar TB Salers Dante, SD

15-Mar TD Angus North Platte, NE

15-Mar Wann Angus Poteau, OK

16-Mar A&R Red Angus online

16-Mar Alcove Cattle Co. Blue Rapids, KS

16-Mar Bradley Cattle Springfield, MO

16-Mar Brinkley Angus Green City, MO

16-Mar Buckeye Hereford Assoc. Columbus, OH

16-Mar Carolina Futurity Clemson, SC

16-Mar Cattlemen’s Choice Greenleaf, KS

16-Mar CES/Predestined Partners in Progress Wadley, GA

16-Mar Colorado Select Fort Collins, CO

16-Mar Danell Diamond Six Ranch online

16-Mar Dickinson Ranch Gorham, KS

16-Mar Ertel Cattle Co. Kirksville, MO

16-Mar Express Ranches Yukon, OK

16-Mar Falling Timber Farms Marthasville, MO

16-Mar Fairview Farms Moorefield, WV

S

tapleton, Nebraska

Interview

& Artwork

Derek: OK, let's get to it! Tell us about what you do.

Jennifer: We have a fifth-generation cow-calf operation up in the Nebraska Sandhills. In the last 13 years or so, we have also added a seed stock operation, raising both Black Hereford and Angus. In addition to that, I host a podcast called the Black Hereford Chronicles.

D: Black Herefords? Tell us more.

Jennifer: You know, our cow-calf herd goes back many generations, and so there's a little bit of almost everything mixed in there. In the last like 40 years or so, it had been kind of nailed down to that very standard Hereford/Angus cross. Everybody wants that heterosis, the Baldy calves top the market every year. It’s just kind of the standard.

just always this dance with those guys every time. So, we saw this Black Hereford thing and thought we could still be getting that heterosis mix on our herd and pulling in those Hereford qualities we love and not have to fight the sale barn guys. It was at that point we just jumped in. There weren't a whole lot of bulls on the market at the time; the genetic base was limited, so we decided to start from the ground floor, making F1s with the Angus and Hereford genetics that we really believe in. It's been a little slower going, doing it that way, but the proof is in our calves.

D: Excellent. Then how soon after you started doing this did you say, wow, we did the right thing?

Jennifer: I always did. No <laughs>. Some of our Angus genetics come from a local producer here in the Sandhills, TD Angus. They do an annual feed test yearly for calves sired by their bulls. The first year of the test, we said, why not? We were still 600 miles away, but we figured we’d throw a pen of calves on the trucks and ship 'em out to Nebraska and see how they feed. We had no idea what our calves did beyond the sale barn, and as a rancher, you always wonder. So, we threw 'em out there just kind of on a whim, and lo and behold, we won the yield grade test! Then we did it again the next year and won again. It was really fun to watch all of these Angus producers squirm a little <laughs> when the award went to some calves with white faces <laughs>.

D: Fantastic, what did TD Angus think of this?

Jennifer: It's calving season that gets me. I love Black Herefords, but something about the little red babies is so cute. Right? So now, with calving season, there's nothing red out here anymore. But it's a hundred percent worth not to have to fight for the same paycheck for the same genetics based on hide color.

Jennifer: They laughed, mostly. Trey Wasserburger knows it’s his Angus breeding that's in there. So, it's a testament to both ends of it. It’s just been super powerful for us as producers to be able to see that carcass data and know where we're at, what we're doing great at, what needs improvement.

D: Oh, I bet. So then, was it different looking out there through your window and seeing all these white faces after a while?

D: Right. So, let's come back to that hide color question. Black is a winner all the time, at least according to everybody these days. However, we’ve seen a rise in Hereford prices in the last year or so, and we love to see that too.

Jennifer: I know Certified Angus Beef drives some red producers nuts, but it has done an amazing job for all producers, not just Angus. What they have done should be studied and taught to every breed association and in marketing classes at every university. They single-handedly increased the demand for beef, not just Angus beef. But one side effect of it was this massive demand for black hide, and they moved the entire industry in that direction. Like it or not, it’s the market we operate in. Color matters.

D: Yes, true. I agree that the CAB folks are probably the smartest people in the business.

Jennifer: One of the things I love about how they did it was that they didn't tear anyone else down. There wasn’t any of the “Angus is better than X”. It was just “Angus beef is great”. I've always really admired that in their marketing, but it shifted everything. Because of that, it became a race to figure out how we capture that market premium but still reap the benefits of heterosis in our calves.

D: Interesting. So now, do you find people have been relatively offended by the fact that you have moved from red to black?

Jennifer: It’s been 13 years now, so I get laughed at a little less than I used to, but it used to be an awful lot. Many of those old-time line-one Hereford breeders are just appalled by what we’re doing and probably always will be. But in general, we see more acceptance with the younger generations who are starting to make those breeding decisions. Most of our Black Hereford buyers are looking to break out of tradition. If you look at agriculture as the big picture, the younger generation that is coming up (and only in Ag do we consider 40 still the younger generation on its way up, right?) but that up-and-coming younger generation is beginning to realize that they can’t market like Grandpa did. They can’t run their businesses like Grandpa did because it's not the same world anymore. The markets just aren’t the same as they used to be. If your marketing plan still looks the same as it did 60 years ago, you're leaving a lot of money on the table. The people who get that are the ones who understand Black Herefords.

to have thick skin. It requires a lot of education for people to understand what it is. I’m willing to be called silly names if it means that I can also promote something I believe in. I like to ask Hereford people if they think Noah took a purebred Hereford onto the Ark and if that's where all our cattle came from. Hey, every breed comes from somewhere <laughs>!

D: Love it. OK, introduce us to your family.

Jennifer: My husband Logan and I are the primary operators. His parents live nearby and are still occasionally involved. They love coming out for brandings. We have two kids, Addie is 14 and Cooper is 12. They're heavily involved in the operation.

D: What are they good at? Strengths & weaknesses.

D: Yes. The quiet ones make the world go round. Jennifer: Yep. Black Herefords have taught me

Jennifer: Both kids are so great about doing the hard work. There’s been times when we didn’t have a crew and probably could’ve used one, and every time they step up and amaze me. Addie is an excellent horsewoman. I've never seen somebody that connects with horses and really all the animals like she does. Cooper is a numbers guy.

Last year I had to go down to town for an accountant's meeting that he wound up getting dragged to. When it was over, he was super pumped and excited, saying that these people talk about numbers and money all day. He thought accounting was the most amazing thing <laughs>. He’s very interested in the business side of the ranch.

Outside of family, we’ve got a wonderful hand who feels like family. One of the great things we’ve found about ranching in the Sandhills is that everybody is willing to work together. We get together for brandings and help when you’ve got big things happening.

D: So that brings up another question. Can you talk more about your big decision to move to the Sandhills from western Colorado?

Jennifer: Yes, we just passed our second anniversary here in the Sandhills. It was the hardest decision we ever made. The whole family sat down and came to the same conclusions. I don't think any of us have ever had to make such a gut-wrenching choice. My husband was the fifth generation at our place; his family ran so deep there for over a hundred years. They were there before the town was there, and that’s as deep in a community as you can get.

But, at the end of the day we were a federal lands ranch with a large portion of our place on BLM land. So, our land was contiguous, but the private wasn't connected, which is pretty common in the west. The problems with federal lands ranching just kept getting worse and worse every year.

drought-impacted, but that's cyclical, right? You can roll with that. But it's also a wild horse area where they aren't managed, which takes what grass there is.

It finally just got to the point where it felt like, as a rancher, you're already fighting so many battles with the rest of the world. Then we also had to fight the feds for every little scrap, and that was rough. We were losing grazing because the BLM tied our hands. We couldn’t manage the land properly. No burns and huge numbers of wild horses. On these big western operations in rough, rough country, it doesn't matter how many AUMs the BLM cuts you down to, you still need the same amount of labor to work that property. You have to cover every inch of ground, whether there are two or 200 cows out there. So, we just kind of hit the breaking point.

Like so much of the US, that land has been

One of the interesting things about having so many generations on the ranch was having historical knowledge of the land. My father-in-law had all these pictures and stories from his dad and grandpa of the area. He would compare what it looked like 60 years ago to now. It was wild to see how the pinon and juniper trees had really taken over a lot of the range and limited grass production, and that’s because you can't burn anymore. When that land was all Native American, when the first ranchers came through, they burned all the time. Now, you can't do that anymore because everyone's worried about a fire getting out of control. I understand where they're coming from, but without those burns, it becomes so forested and there’s no grass, meaning you’ve drastically increased your fire load. It doesn’t work for the land on any level, for production or fire prevention.

Sometimes, the BLM would tell us they were cutting our grazing, but most of the time, we had already done it; we knew what the range could handle. The BLM rangers aren't out there very often; at least in our area, they weren’t.

D: Yeah the BLM is so mismanaged it’s hilarious. They are just a bunch of kids, and they hire more of their buddies and have no idea what they are

doing. They fire all the experts that used to be on the payroll, and everybody’s as green as possible because it’s trendy and woke. Pun intended.

Jennifer: One of my favorite BLM stories was a big fire we had in 2012. It burned down a border fence between us and a neighbor, way out in the middle of nowhere. I’m sure the federal government spent millions of dollars putting it out. We needed to rebuild the fence. It was a total mess; we’re losing cows back and forth to the neighbor. This is big country, so we’re talking weeks every fall just cleaning that mess up. Well, the fence was on BLM, so of course, there's a bunch of paperwork and studies to get that done, even though we were rebuilding a fence that already existed. We paid for an archeological study to try and speed things up and filed the paperwork to get the BLM to do their NEPA and waited. Every time I asked, we were told it wasn’t a priority. We moved in 2022 before that paperwork had even made it to anyone's desk. All of that, just to rebuild part of a fence.

Jennifer: We did three trucks at a time. My in-laws moved out about a month and a half ahead of us so that they could be here and receive the cows. As we gathered off the winter range; we pregchecked and loaded them up <laughs>.

D: How did you find the new location?

Jennifer: It was a family that was sizing down and had decided they needed a change, so we did a 1031 exchange to keep it simple. When we were in our window, there were four ranches on the market in the Sandhills. My husband was real set on the Sandhills and that's where we were going. So it was, all right, we got A, B, C, or D. Here we go!

D: Of course, that brings us to the next question: how did the move go? I can’t imagine that would have been easy, let alone moving to smaller pastures.

Jennifer: Yes, it was challenging on so many levels. We moved three generations of people, five generations of junk, and hundreds cows over 600 miles. We were so exhausted. I think it took me a year to recover <laughs>.

D: How did you coordinate moving all the cattle?

D: Did you end up with your first choice? Also, what made your husband want to go to the Sandhills?

Jennifer: He'd been out here a lot. We've been buying bulls from out here forever. Plus, he had some family that was in the area, and we both fell in love with the idea of a ranching community. When we were in western Colorado, we were an oil field town, so we were kind of the odd man out as the ranchers. When the kids started school there, I had three rules for them. 1.No corral language 2. Don’t pee on a bush at recess 3. Don’t blame the town kids, they don’t know any better. Out here, we don’t need rule #3 because most kids come from similar backgrounds.

D: Next question. Did you have a different career?

Jennifer: I was a public school teacher when we

were first married. So, I have a background in public education. I went back and forth with public education and the ranch for years. When we moved, I told the kids not to tell anybody that I had a teaching license because small districts are always desperate for teachers <laughs>.

D: They sure are, but I get it. OK next, what do you think about today's cattle industry?

Jennifer: The industry today is full of market consolidation. The packers get the spotlight a lot, but really, we see it from cow-calf all the way up, in every sector. We’ve landed at a time where economies of scale are the name of the game, especially if you’re trying to grow for future generations, like we talked about earlier. But we're also in a time where land prices are outrageous, you know? So, that's the challenge right now. How do you scale up so that you can survive? Especially when you can never pencil out land purchases with cows.

been really upset about this. It’s a terrible trend to compete with.

Jennifer: The American Angus Board opted to table it, thankfully. I was very proud of them that day. But this is going to pop up again in one iteration or another.

D: Have you dealt with extra feedback and/or kickback regarding Black Herefords?

Jennifer: Well we're Black Hereford breeders from Colorado living in Nebraska. Being from Colorado now is the same thing as what it was to be from California 20 years ago, plus we traded in our green tractors for orange! We moved into the very insular Sandhills, and for the most part people have been very welcoming, but we are something off the beaten path. But I figure, at some point, they must import somebody that everybody’s not related too <laughs>. We’re different. I'm very comfortable with people looking at me oddly <laughs>. Some kids at school comment that Black Herefords aren’t a real thing, but we’re just excited that there are kids at school who know what cows are!

But the things that scare me the most are the threats that we see coming from inside our industry. What we're doing to each other. One of the best examples we see is how some semen companies are moving right now. Recently there was a push in Angus to approve genetically edited semen with improved slick-off genes so it could be sold down south. The more you think through that… so we're gonna send semen to South America where they don't have the regulatory burden that we have, don’t have the cost of production we have, and we're gonna make it easier for them to produce beef that can compete quality-wise with ours? A bunch of money's gonna be made on the semen up front, and then it’s really going to hurt the US producer. That’s an inside threat.

D: Yeah, I know. Everybody we’ve talked to has

D: Great point! OK, next question, there's a been a lot of ranches closed in the last 20 years. Do you have any suggestions for people on how to keep going in this business?

Jennifer: We're still figuring it out every day, I’m certainly no expert, but one of the things that the move really made us do, and I think made us good at, is looking at every decision very intentionally and filtering it through the lens of, are we doing this cause this is how we've always done it and it's where we're comfortable, or are we doing this because we've researched it, thought it through, gamed it out and we know this is the best decision for the business? I think that the last part is important. It's a business. I know there are a lot of people that love to talk about the lifestyle like that’s enough, and it is a wonderful lifestyle; I wouldn't wanna raise my kids any other way, but it's also business. So, every decision we filter through that lens of ‘is it an intentional choice’ and ‘is it gonna help the business’?

D: Yeah, agreed. It's not a Yellowstone moment; it's real-life and real business. OK, then what would you tell the politicians in Washington if they could hear you?

Jennifer: …go away…<laughs> Seriously, we've

seen the feds, we lived with the feds. We know what happens when the feds get involved in things. We are deep believers in non-federal intervention as much as possible. Reducing regulations on even the low-hanging fruit, like direct-to-consumer, would be an easy start in cutting back regulations.

D: I agree. Being woke is destroying our whole population from the inside. With that said, do you have any suggestions for local governments that you deal with, past or present?

Jennifer: I’ve always thought that the county sheriff has a lot more power than he realizes. He’s on our side, but I think he can do a lot more than he does. The county sheriff is the guy who can be the backstop against all those laws and regulations that are impeding on our rights. I would love to see communities empower their county sheriffs.

D: Great point. OK, how about something tasty, like what’s your favorite cut of beef?

Jennifer: Oh…the mom in me says a solid pot roast <laughs>. I can throw it in the crockpot, and I don't have to worry about it. Then I'm not grouchy at six o'clock when everybody's demanding dinner. But, I'm definitely a prime rib girl. Medium Rare.

D: Perfect. Next question, do you support any industry organizations that you like?

Jennifer: We've always been really involved in our local level Cattlemen's. I think they do a ton of good for people. When we were in Colorado, we were very involved there. We're now in Nebraska Cattlemen's; I see a lot of good from the state-level organizations. Years ago, we were highly involved in NCBA, but we have pulled back a bit in

the last few years. It's not about policy decisions or some of the stances they've taken, because if you look at all three major organizations, they’ve all made some interesting policy decisions. I don’t think I’ll ever find a group that I agree with a hundred percent of the time. But it was more an overall feeling that these Cattlemen's advocacy groups have almost become their own micro-industry. There’s a lot of inter-industry mud-slinging between the national organizations, and I get it; everyone feels like they're fighting for our survival. Meanwhile the organizations themselves are cashing membership and sponsor checks, creating their own econ-

These days, it sure feels like it's a for-profit,

Agreed, and very well said.

Then there’s the trade shows that are outrageous. You know, asking ranchers to pay $500 to walk around your trade show is insane. The other thing I've seen is a real lack of a deep-held philosophy they hold, and with consistency. They all like to bemoan the feds, right? They'll all say we don't want federal government interaction until it's their pet project. Whether it's MCOOL or EID tags or whatever the topic of the moment is, they're suddenly okay with government intervention. I really struggle with that lack of consistency in their philosophy, and that applies to every single one of them.

D: Yeah, Beef Checkoff comes to mind as well. What do you think about it?

Jennifer: <laughs> I think that beef checkoff doesn't break my bottom line. If the funds that you pay to Checkoff are the difference between being in the

red or black, you've got a lot of other issues. So, I don't lose sleep over it. That said, it's not how I would market beef.

D: Yeah, they spend money within the industry but they need to spend it outside the industry. That's why there's so much negativity surrounding their organization. They could learn a thing or two from the CAB folks.

Jennifer: Yes. I shouldn't be seeing their ads.

D: OK, let's talk about your Private Treaty sale that's approaching.

Jennifer: We’ll start marketing bulls in March. Once we've got our official pictures up and ready, I try to hold off selling until then.

We're in an interesting climate for selling bulls. The US cow herd is down. A lot of big sales are super early now. and there’s a lot of guys that don’t pull herd bulls off the range until late, then realize something didn’t winter well. That's one of the beautiful things about private treaties, you can be that source that's waiting in the background saying…I still got you.

dozen or so breed organizations recommend our magazine as a “must-read” these days, and we’ll get calls for advice and where they can turn for more experience and/or mentorship, internship, etc.

Jennifer: This is only gonna be relevant to people who have a family ranch, but have the hard conversations and have them now. Everyone needs to know what their role is and what their plan is for the future. Sure, it can be painful in the middle of the discussion, but if you don’t, things will be way uglier 20 years from now.

D: Where do you see yourself in 10 years?

Jennifer: I better be here. I'm never moving ever again. Nope.

D: <laughs> Okay, that's fair. Obviously, the kids would be more involved with the ranch or leaving for college.

Jennifer: Yeah. They will be grown, and they better be out by then. <laughs> They'll be adults. That's weird to think about. I would love to be even more diversified, making more room for the kids. The only way to really add generations is to add enterprises.

D: Do you have any advice for up-and-coming ranchers? We’ve been getting phone calls since a

D: Yes, so true. OK, let’s talk about your Podcast. First, I find it fascinating that you have time to do all that you do, let alone a podcast. Plus, I can see that it’s getting more attention every day.

I host the Black Hereford Chronicles. We've been going about a year and a half, about 50 episodes in. It’s been an interesting program, and I started with a very niche audience. They are so loyal! Seeing how much Black Hereford breeders have supported this show has been humbling. One thing that has really surprised me is how it’s picked up outside of Black Herefords. It runs as part of the Burning Daylight show as well. Side note, I always tell people Burnin Daylight is a great show but don't listen with little ears around <laughs>.

D: No kidding! But what an advantage to help you reach new listeners.

Jennifer: Partnering with them really expanded my audience. The beautiful thing about that is that it's introducing the Black Herford breed to all sorts of people who otherwise wouldn't have that information in front of them. The show has been so much fun because it gives me an excuse to ask people who are way smarter than me to sit down and let

me bother them with questions. It's amazing they say yes <laughs>.

I've really had some interesting conversations. I had Jerald Callahan, who was the CEO of Express Ranches, who just passed away recently. We talked about the difference between club cattle and commercial cattle, and that is such a hot topic, right? That gets people so mad. But I got the guru who does both so well. It was absolutely a blast.

D: Do you happen to know what the percentage is as far as Black Hereford breeders that are listening to you?

Jennifer: At this point, I'm probably about a third of Black Hereford breeders and two-thirds outside. Most episodes are not specific to Black Her efords. I talk to all sorts of researchers. I just did an in-depth EPD discussion with the guys at IGS. Leoma Wells, the Data Genie, comes on, and we talk about the different ways to look at data, manage it, and interpret some of it. So I really try to cover a wide swath of the industry.

There's also a little inside baseball. Occasional ly, I talk about issues within the breed, like should F1s get to play in our show rings?

cow a registered cow, we just weren’t set up for it. So, when we moved, we decided it was a great opportunity to chase that passion. Go big or go home, right?

D: Okay, I’m excited for you guys. Does this mean you’re 1, 2, 3 years away from a production sale?

Jennifer: Feasibly, we could get away with it in two years. I don't know for sure yet. I wanna make sure we've got the interest in the market and the butts in the seats before we tackle that. The customers we have right now have been so loyal, and I love them. We’ve got customers that come back year after year and buy 5 or 6 bulls. They are great. In some ways, though, that creates a tricky problem. It’s harder to grow new customers when your current ones buy everything! But I wouldn’t trade them for the world.

D: What a talent you have with people. Let me ask if you know how the numbers have grown regarding Black Hereford breeders nationwide.

Jennifer: Membership has definitely been growing. The southeast is super-hot right now. We have a lot of people who are new to the industry and have decided to dip their toes into this, and they're hungry for information. That's why the podcast has been successful. Some of the trends probably exist in other breeds too, but it's more obvious in a smaller breed.

D: Great. Let’s turn the conversation back again to your production sale in the near future, what do you think you’ll need to change and/or add to your program? Also, do you have space that you could use as a sale barn?

Jennifer: We’ve got facilities. When we were in Colorado, we were very limited on how much we could grow our registered herd. We were so spread out, and that made it hard to do it the way we felt it needed to be done. We believe in data collection and helping buyers make bull decisions with their eyes wide open. To be there at calving, get the birth weights, get the yearling weights, to be able to really monitor what makes a registered

Yeah. Take the money when it's there. So, it’s a first-world problem. So how many bulls are you going to have up for sale?

With the cow inventory way down and the market way up, we decided this was a good year to get a little weird and see what these genetics will do. We took a big left turn from what a lot of seed stock guys do. We decided we were not feeding a lick of grain to our bulls this year until they were yearlings. That is not normal, I know. But we figured this is the year to really see what our genetics are capable of. We've finally settled; we've been here for two years, so the adjustment that's gonna happen to the new environment has happened. It’s given us the chance to see what really has grit and what doesn’t, then cull accordingly. That’s our thing, “Cattle with Grit.” We really work to provide genetics that will perform, even in the hard years. So, anything that looked at us funny and that didn't gain right, this was the year to test it all and prove our grit. A lot of bulls have grown so big, so quickly that there are structural and longevity issues that flow from that. We really want to avoid that. It might bite me in the butt because there’s truth to the saying, “Cowboys say they don’t want fat bulls, but they sure pay for them.” But if ever the market was right to try, it’s now.

These are the best, most consistent bulls we’ve ever put together. They are gritty. And next year, we’ll have 40 of their siblings available.

16-Mar Fuoss Angus Draper, SD

16-Mar*Gardels Angus Kearney, NE

16-Mar Giles Angus Ranch Canyon, TX

16-Mar Gnerer Angus Olive, MT

16-Mar Hancock Livestock Buffalo, WY

16-Mar Iron Lorenzen Cattle Co. Madras, OR

16-Mar J&J Sonstebo Angus

16-Mar Lock’s AK Angus

16-Mar*Lone Oak Cattle

16-Mar MCA-MSU Bull Test

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16-Mar Molitor Angus Ranch

16-Mar*Musgrave Angus

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16-Mar Ohio Beef Expo

16-Mar Smith Angus Wadley, GA

16-Mar South Montana Angus Assoc. Ramsay, MT

16-Mar Springhill Herefords Blue Rapids, KS

16-Mar UBIA Performance Bull Test Salina, UT

16-Mar*Valley Oaks Warsaw, MO

16-Mar Partners In Progress Wadley, GA

16-Mar Red Hill Farms Lafayette, TN

16-Mar Red Reckoning Douds, IA

16-Mar Reds In The Green Hills Harris, MO

16-Mar Reynolds Land & Cattle Sanford, CO

16-Mar Rockin H Simmentals Canby, MN

16-Mar Shoco Ranch Augusta, MT

16-Mar Ward Ranches Angus Gardnerville, NV Rensselaer, IN Joplin, MO

Windy Hill Charolais Farm Cedar Hill, MO Bloomington, WI Leavenworth, KS Butler, MO Fairbury, NE

Davis Ranches Limousin online Ashby, NE Sebeka, MN Lemmon, SD

17-Mar Vision Quest Angus Yates Center, KS

17-Mar Wabash Valley Angus Assoc. Harrisburg, IL

18-Mar Angus in the Basin Duchesne, UT

18-Mar B&D Herefords & Angus Claflin, KS

18-Mar Brent Charolais online

18-Mar Bridle Bit Simmental Walsh, CO

18-Mar Double Down On Red online

Reduce spread of disease

& infestation

Eliminates man power

Increase daily rate of gain

C A P I T A L I Z E O N C A P I T A L I Z E O N

Y O U R I N V E S T M E N T Y O U R I N V E S T M E N T

B Y P R O T E C T I N G B Y P R O T E C T I N G

Y O U R H E R D F R O M Y O U R H E R D F R O M

E X T E R N A L E X T E R N A L

P A R A S I T E S P A R A S I T E S

A L L Y E A R A L L Y E A R

L O N G ! L O N G !

No product waste

Improve overall health on cows and calves

" M i k e h a s a s i m p l e f o r m u l a t o p r o v e t h e v a l u e o f t h e o i l e r . " I f t h e c a t t l e a r e n ' t s w a t t i n g f l i e s , t h e y a r e e a t i n g g r a s s , m a k i n g m i l k a n d p u t t i n g p o u n d s o n t h e b a b y . A n d i f t h e b a b i e s a r e n ' t s w a t t i n g f l i e s , h e ' s

r e t a i n i n g t h a t w e i g h t t o g o t o m a r k e t w i t h . T h a t ' s a l l y o u ' v e g o t t o s e l l i s w e i g h t o f t h e c o w "

M i k e N e s m i t h - E l k C i t y , O k l a h o m a

18-Mar Flat Water Red Angus Gang Broken Bow, NE

18-Mar Hinkle’s Prime Cut Angus Nevada, MO

18-Mar JR Ranch/Sackmann Herdbuilder Othello, WA

18-Mar Landgren Ranch online

18-Mar Rancho Casino/ Dal Porto/ Cox Brester, NE

18-Mar Rudow Family Cattle Pana, IL

18-Mar Steady Run Genetics Hedrick, IA

18-Mar Weber Charolais & Red Angus Lake Andes, SD

18-Mar Whistling Winds Angus Hingham, MT

19-Mar Bartels Angus Riverton, NE

19-Mar Blevins Angus Charlo, MT

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19-Mar Hinkson Angus

19-Mar Layzzz Acres Charolais

19-Mar Lorenzen Farms

19-Mar Lundgren Charolais

19-Mar Moore Shorthorns

19-Mar Rockin’ L Genetics & Snowy Mtn. Lewiston, MT

19-Mar*Schrader Ranch

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19-Mar*Slovek Ranch Philip, SD

19-Mar Superior Beef Genetics Lamar, MO

19-Mar Van Beek Angus Mobridge, SD

19-Mar Vintage Angus Ranch online

20-Mar 2 Bar Angus Hereford, TX online

Klompien & CK Red Angus Manhattan, MT Salmon, ID

Maplecrest Farms Embryo online

Mid-Kansas Angus Breeders Lacrosse, KS Waukomis, OK

Stevenson’s Diamond Dot Hobson, MT Sterling, CO Grace City, ND

Wagonhammer Ranches Albion, NE Morris, OK

20-Mar Western Breeders Assoc. Eltopia, WA

20-Mar Wieseler Angus Aberdeen, SD

20-Mar Woodbury Farms Overbrook, KS

“I

“We

CED:+7 | BW:+0.9 | WW:+83 | YW:+144| Milk:+20

Roth Growth Fund 3131 AAA 20848330

Roth Raider 313 AAA 20848169

CED:+1 | BW:+4.0| WW:+94 | YW:+164 | Milk:+22

Lot 5 Roth Three Rivers 3102 AAA 20847937

CED:+4 | BW:+2.2 | WW:+80 | YW:+151| Milk:+27

Lot 29

Roth Cowboy Logic 316 AAA 20848144

Lot 11

CED:+6 | BW:+2.1 | WW:+78 | YW:+138| Milk:+26

Lot 33

FROM PASTURE TO PRESTIGE:

How a Trailblazing Cattle Ranch's First Beef Auction Won Over Consumers & Skeptics and Set the Bar High

Capitol Angus & Texas Beefhouse.

Tyler and Samantha Duvall, Whitehouse, Texas

CapitolAngus.com

TexasBeefhouse.com

Hey Tyler, recently you had 2 incredibly successful auctions for your Texas BeefHouse brand. Can you tell us more about it?

Chris Earl from CK6 Consulting had a bold idea a year ago: Why not have an auction for steaks and hamburgers from our Texas Beefhouse brand, be fore our annual Capitol Angus Ranch bull sale in November? It was a new concept for us, what Chris calls "price discovery," where we find out how much people are willing to pay for our beef. My dad and I were initially unsure—putting our business out there felt risky, especially since we've had challenges with cattle auctions. But Chris has helped us avoid those pitfalls in the past, and we trusted him. We've built a strong customer base selling our beef online for five years, so it made sense to go for it. As Chris says, the market’s never wrong.

That's so true. Sounds like you were all in. Yeah, we treated it like our Capitol Angus bull sale, capturing all the dynamics of professionally getting your product to the market. We're two months before the steak sale, and every call I get is for the steak sale, not even for my bulls. Now I’m nervous how it's going to go. But our bull sale went great. Everything was mind-blowing: the steaks, the hamburger, and the public response. So that ignited a spark in all of us here.

Our customers went after our product and raised their hands because they found the whole experience worthwhile. They put a value on our product that day, around $20 a pound over what we had been selling it for in the past Later that evening, he explained, "Price discovery, you had families sit down and bid on your beef, and the value is about $67 a pound for steaks. But at the end of the day, that's not surprising. When you order a good steak at a nice restaurant, you'll quickly pay $67 per pound. So why won't they do that in an auction setting and buy 20 or 30 pounds of steak, bring it home, and feed their family for a month or two on high-quality meat, which we know they already want? This way, they connect straight to the rancher, see the quality, know

precisely where it came from, and want to do it again. All of that proved that Chris Earl was spot on.

Since 2017, we’ve had several thousand customers of our Texas Beefhouse brand. When we started to get more of a following, we learned how to handle the growth and daily shipping schedules. It was time to have this auction for all our customers, but it also recruited many new ones. But it also opened a new can of worms for us because we were looking to open a store in South Tyler last summer. But we also had to consider all the headaches that come with owning a building, and trying to figure out how we would staff it.

It was a blessing to have this auction and sell a few weeks’ worth of beef in one day. We can repeat and grow with this model to keep building both compa nies. Soon, we’ll build it up to where we can hold these multiple times a month, and our customers can plan when they want to participate. They've already had our beef before; they would say, "I find this product valued at $25, $35, $45 a pound.” Then, this way, they get to pick the quantity and price, and whether it comes home with them. So, this puts the buying power back in their court, which wouldn't happen if we didn't have a quality product.

This took a lot of time on our end. With Capitol Angus, we trusted what Chris Earl told us regarding genetics. We've made many friends with other ranchers, looking at marbling, tenderness, growth genetics, building an animal, and a steak. So, we want to keep learning and paying more attention to our cow families. We know what animals are doing their job, bringing an excellent steak to the plate.

I had a meeting this morning with some advertising consultants. They had a lot of questions about that, and basically, it boiled down to how we explain to our customers what we're trying to do here. We don’t want to intimidate them and think this isn't easy. A lot of that'll come down to how we build a new platform where it's easy to bid on beef and complete this process in person

But an interesting story also comes to mind; I had some customers who were mad at me about Christmas time, mainly because we held a Christmas auction. It was only 12 lots at maybe six or seven hundred pounds of steak. It was just last minute, and we had mad customers because they wanted their steaks or needed to get their Christmas presents out. For example, I had a customer in Fort Worth who’s done a lot of business with us. Every Christmas, he ships his clients about $150 worth of steak, which he would do for 40 to 50 people. In fact, in this last auction, he bought almost every single tomahawk we had and over half of the ribeyes. That was just one customer!

I want our product in people's homes. They've got Texas Beefhouse Wagyu or Angus beef, and they're pulling it out of the fridge and want more of it. That’s how we've grown this business, with more and more return customers.

We're working both companies side by side, Capitol Angus and Texas Beefhouse. If our sale catalog says we're auctioning off Angus, it's a registered Angus animal. If it says Wagyu, it's half Angus, half Wagyu. I've got plenty of both on this ranch. Wagyu has a higher demand, and there’s no doubt that it’s a trendy item in the market. It does marble a little bit better since it's a natural marbling gene. It also has a natural tenderness gene that's more dominant. So, we're pushing both envelopes. I hope in 10 years, people see Texas Beef house, and they don't see Angus or Wagyu; they just see that that's the best steak they've ever had.

be more user-friendly, mobile friendly, and designed for selling steaks and hamburgers.

I would also like to create a special online place where more ranchers can sell their beef directly to customers. Right now, there isn't a good way for them to do this. These middlemen often take a big cut, leaving ranchers with less, even though they do all the hard work. It's all about making sure the ranchers get a fair deal, and customers get great beef straight from the source.

"the market is never wrong" -Chris Earl

We can do 20 or 30 animals a month with future auctions. My rate-limiting step has always been how fast I can sell them, not how quickly I can grow them. I can grow and prepare them, but I need a place to go with them. My butcher's easy to work with, and it’s all USDA stamped and approved. I can take 10-12 at a time, and they can handle that within 24 hours.

Are you just using a regular bull auction platform?

Yeah, it worked just fine, but we are working on a bet ter version now. I don't want to blow the lid off it quiet yet, but CK6 and Texas BeefHouse are working together to put together a new online bidding platform. It will

When that first sale happened, I was looking around; steaks were going for over a hundred dollars a pound. Everybody in the room smiled, raising their hands. The bidding online was blowing up, and customers were happy. Even after delivery, customers sent us thumbs up and pictures of how they cooked their beef. Everybody’s thrilled.

When will you be hosting your next auction?

April 25th is our next auction. With breeding and AI season for Capitol Angus, then building a whole new catalog, we have plenty to do. But I want to ensure that anybody who reads this understands we're selling beef daily—hamburger, briskets, stew meat, roast, and all the sausages. How are your Bulls coming along this year? We always look forward to seeing what you offer in your November bull sale.

I'm so excited about the November sale coming up this year. We're going to have about 140 bulls. I love how they're gaining weight. I'm not pushing them real hard, but we sell 2-year-olds. If I were selling year-olds, I'd push them a little harder, but they're gaining a little over three pounds daily.

Note: I called Chris Earl, while on his way to the Pine View Angus auction, and asked him to tell us more:

For years, we've been on the lookout for the perfect opportunity and the right team to bring this bold idea to life. Changing how we market our product meant stepping into the unknown and being fearless.. We leaned into our belief in our product and our strategy, and we made it work - not just once, but twice.

Like Tyler, I was pretty nervous as well. I had to pace for an hour after the first day <laughs>. With 70 people in the seats and over 800 bidding online, it was a tremendous success.

“The market is never wrong”, and “competition's good for every product”. Those 2 quotes are what I keep telling people and it’s all true. It encompasses the free will to decide at that given moment in time what they want to pay, or don't want to pay.

The success we've seen proves we're on the right track. That's why I believe in the power of auctions, it's the best marketing tool out there.

Our aim is to showcase the marketplace in a way that's straightforward and connects directly to the producers. We're diving into the market with the hope of creating a system where anyone, anywhere, can meet their need for premium beef. This shift towards a market that values quality over quantity is at the heart of why we started this venture.

We're working to make everyone comfortable with the auction process, ensuring they understand it's a fair and transparent way to access the best beef. We've also brought on board a fantastic communicator, Amanda Radke, to help bridge the gap, making the auction world welcoming for everyone.

In essence, we're about more than just selling beef; we're creating a new way for people to access the quality they desire, directly from the source. It's an exciting time, and we're just getting started.

Above: CK6's Chris Earl, Amanda Radke, Wes Tiemann, & Kody Fleeman on far right, with Aaron Duvall 2nd in from right. Below: Tyler and Samantha Duvall

21-Mar*Bar Star Cattle Musselshell, MT

21-Mar Benoit Angus Ranch Esbon, KS

21-Mar Carter Cattle Co. Pingree, ID

21-Mar Cross Creek Far online

21-Mar*DBL Inc. Fullerton, NE

21-Mar Evenson Angus Ranch Lemmon, SD

21-Mar GKB Cattle/ Barber Ranch Desdemona, TX

21-Mar Jacobson Red Angus Hitterdal, MN

21-Mar K7 Herefords Lockridge, IA

21-Mar Kicking Horse Ranch online

22-Mar Quaker Hill Farm Orange, VA

22-Mar Raised with Respect™BQA Training Woodward, OK

22-Mar*Roth Angus Ranch Freeman, SD

22-Mar Schurrtop Angus McCook, NE

22-Mar Schweitzer Red Angus Pleasant Dale, NE

22-Mar Sexton Genetics Muskogee, OK

22-Mar Smith Angus Bassett, NE

22-Mar Southern WV bull sale Ripley, WV

22-Mar T Bar S Cattle Co. Billings, MT

22-Mar Vermillion Ranch Billings, MT

21-Mar Malek Angus Highwood, MT

21-Mar Martin Red Angus Glasgow, MT

21-Mar Sandridge Land & Cattle Perkins, OK

21-Mar T Bar S Cattle Co. Billings, MT

21-Mar Vermillion Ranch Billings, MT

21-Mar Western Cattle Source Crawford, NE

21-Mar Williams Angus Johnson City, TN

22-Mar 7L Diamond Ranch Monte Vista, CO

22-Mar KOLT Cattle Co. Marietta, OK

22-Mar Laubach Red Angus Big Timber, MT

22-Mar Lisco/ M Diamond Casper, WY

22-Mar Mill Brae Ranch/ Barrett Angus Maple Hill, KS

22-Mar The Great Northern Clear Lake, MN

22-Mar Olson Land & Cattle Hereford, TX

22-Mar WV BEPT Ripley, WV

23-Mar 8 Story Farms Gallatin, MO

23-Mar Bluegrass Gelbvieh Alliance Lexington, KY

23-Mar Brent Cattle Co. Curtis, NE

23-Mar Candy Meadow Farms Lexington, TN

23-Mar Chatel Farms Reidsville, GA

23-Mar The Clear Choice Milan, IN

23-Mar Conley Cattle Sulphur, OK

23-Mar Connealy Angus Whitman, NE

23-Mar*Cranview Gelbvieh Rugby, ND

23-Mar Deer Valley Farm Fayetteville, TN

23-Mar Fischer Red Angus Harlowton, MT

23-Mar Gabriel Ranch f Grand Saline, TX

23-Mar Geyer Cattle Co. Huron, SD

23-Mar Hammack Ridge Farm Amma, WV

23-Mar Harris Angus Ranch Ottawa, KS

23-Mar Heart Of America Hereford Assoc. Wayne City, IL

23-Mar Kramer Angus Farina, IL

23-Mar Lazy JB Ranch Montrose, CO

23-Mar Littlerobe Angus Higgins, TX

23-Mar*Lunds B Bar Angus Wibaux, MT

23-Mar New Haven Angus Leavenworth, KS

23-Mar North Carolina Hereford Assoc. Union Grove, NC

23-Mar Pembrook Cattle Co. Fairview, OK

23-Mar Pride of the Midwest Sleepy Eye, MN

23-Mar R&R Genetics Willard, UT

23-Mar Sandhill Farms Haviland, KS

23-Mar Seedstock Plus Carthage, MO

23-Mar Sauk Valley Angus Rock Falls, IL

23-Mar Sinclair Cattle Co. Buffalo, WY

23-Mar T Heart Ranch La Garita, CO

23-Mar Thomas Charolais Raymondville, TX

23-Mar Valley View Charolais Ranch Polson, MT

23-Mar Virginia BCIA SW Bull Test Wytheville, VA

23-Mar Wakefield Farms Dunlap, IA

23-Mar Worthington Angus Dadeville, MO

23-Mar*Zehnder Waage Partnership Greenbush, MN

24-Mar Badgerland @ Marda Angus Lodi, WI

24-Mar Candy Meadows Farms Lexington, TN

24-Mar Dahlke Red Angus Bagley, MN

24-Mar Kates Angus Shelbyville, IL

email Tim@ABPmag.com

24-Mar*Leary Angus Caledonia, MN

24-Mar Mlnarik Cattle Co. Clearwater, NE

24-Mar Wilson – Good Cattle Co. Barnard, KS

25-Mar Axtell Cattle Co. Sterling, CO

25-Mar Cole Creek Angus Columbus, MT

25-Mar Copeland & Sons Herefords Clayton, NM

25-Mar Deer Valley embryo online

25-Mar Driscoll Cattle Company Carthage, SD

25-Mar Edwards Land & Cattle online

25-Mar Larsen Ranch Forsyth, MT

25-Mar Luddington Angus Freedom, OK

25-Mar Ludvigson Stock Farms online

25-Mar Maplecrest Farms Hillsboro, OH

25-Mar McEntire Red Angus Sweetwater, OK

25-Mar Miller Angus Farms Estelline, SD

25-Mar Oak Hollow First Choice Smiths Grove, KY

25-Mar Oleen Bros. Dwight, KS

25-Mar Sidwell Ranches & Frank Herefords Columbus, MT

25-Mar Snowshoe Cattle Co. Arthur, NE

25-Mar Southwest MO PT Springfield, MO

26-Mar Bar JV Angus Fairview, MT

26-Mar BCV Farms online

26-Mar*C-B Charolais Montpelier, ND

26-Mar D&W Angus & Friends Hartwell, GA

26-Mar Ferguson Angus Agra, KS

26-Mar Frenzen Angus & Polled Hereford Fullerton, NE

26-Mar Hall Stock Farm Berthold, ND

26-Mar Harrison Cattle Co. Arapahoe, OK

26-Mar Harvey and C&K Angus online

26-Mar L83 Ranch Mandan, ND

26-Mar Missouri Shorthorn Assoc online

26-Mar Peacock Angus Ranch online

26-Mar Rockin’ L Genetics Lewistown, MT

26-Mar Top Gun Cattle Co. Smithfield, NE

27-Mar Bradshaw Cattle Co. Keosauqua, IA

27-Mar Churchill Cattle Co Frozen genetics online

27-Mar* Diamond H Ranch Lacrosse, KS

27-Mar Dvorak Brothers Ranches Atkinson, NE

27-Mar McCumber Angus Ranch Rolette, ND

27-Mar Nebraska Bull Test Broken Bow, NE

27-Mar NJW Polled Herefords Sheridan, WY

27-Mar Ochsner Limousin Kersey, CO

27-Mar Peterson Grain & Cattle Havre, MT

27-Mar Performance Unlimited Creston, IA

27-Mar Roseda Farm Monkton, MD

27-Mar*Schilling Cattle Brewster, KS

27-Mar Westphal Red Angus Grass Range, MT

28-Mar Bradshaw Cattle Co. Keosauqua, IA

28-Mar Cactus Cattle Co. Plevna, MT

28-Mar Dethlefs Angus/ Treffer Angus Burwell, NE

28-Mar*Gartner – Denowh Angus Ranch Sidney, MT

28-Mar Gibbs Red Angus Glasgow, MT

28-Mar Glasoe Angus Wildrose, ND

28-Mar L Bar L Imperial, NE

28-Mar Lau’s Valley View Angus Armour, SD

28-Mar Lowderman Cattle Co. online

28-Mar McCabe Genetics Elk City, KS

28-Mar Minor Limousin online

28-Mar Northern Lites Red Angus Glasgow, MT

28-Mar Schuler Red Angus Bridgeport, NE

28-Mar Sweiger Farms Maysville, MO

28-Mar Wardensville Bull Test Wardensville, WV

29-Mar Bulls of the Bighorns Buffalo, WY

29-Mar Griswold Cattle Stillwater, OK

29-Mar Lylester Ranch Martell, NE

29-Mar Midwest Angus Coalition Boonville, MO

29-Mar Miller Angus Harrisonburg, VA

29-Mar Open Gate Ranch Augusta, MT

29-Mar Pennsylvania Angus Finest f Furnace, PA

29-Mar Pennsylvania Bull Test Furnace, PA

29-Mar Pieper Red Angus Hay Springs, NE

29-Mar Silver Bit Angus May, ID

29-Mar Vertical Edge Genetics Bancroft, ID

30-Mar 3C Cattle Co. Carrollton, MO

30-Mar Ade Polled Herefords PT Harrisonville, MO

30-Mar Blue Ridge Classic Jackson, VA

30-Mar Buck Cattle Co. Madill, OK

30-Mar Conley Cattle Sulphur, OK

30-Mar DaKitch Farms Ada, MN

30-Mar Hereford of America Association Waynce City, IL

30-Mar 1st Annual High Altitude Bull Test Abiquiu, NM

30-Mar Lehrkamp Livestock Caputa, SD

30-Mar Lienetics Ranch Princeton, NE

30-Mar Partners in Performance Zanesville, OH

30-Mar Rogers & Lile Red Angus Strafford, MO

30-Mar Utah Angus Assoc. Tremonton, UT

30-Mar Wildberry Farms Hanover, IL

30-Mar Wilkinson Gelbvieh Ranch Model, CO

1-Apr Brockmere Angus New Cambria, MO

1-Apr FBA Ranch Havre, MT

1-Apr Green Garden Angus Ellsworth, KS

1-Apr Iowa Angus Assoc. Lamoni, IA

1-Apr Iron River Ranch Garrison, CO

BULL SALE March 23rd, 2024

Waage Farms - Greenbush, MN

Selling 75 Charolais & Red Angus Bulls

30 Black Baldie Heifers with Charolais Calves at Side

WDZ CHIVAS 3033

Reg: M989069 | DOB: 2/7/23

Sire: WDZ PARADISE 894 | MGS: LT LEDGER 0332 P

WDZ TITOS 3034

Reg: M989070 | DOB: 2/7/23

Sire: WDZ PARADISE 894 | MGS: EC WESTERN WAY 6335 PLD

WDZ MACALLAN 3053

Reg: M989074 | DOB: 2/9/23

Sire: TRI-N BROOKS 34H | MGS: LT RUSHMORE 8060 PLD

WDZ HENNESSY 3078

Reg: M989076 | DOB: 2/12/23

email Tim@ABPmag.com with updates

1-Apr Miller Angus Presho, SD

1-Apr Schrute Farms Honesdale, PA

1-Apr Snowshoe Cattle Co. Arthur, NE

1-Apr Southern Charm Georgia Style online

1-Apr Stewert Select Angus Greensburg, IN

2-Apr Bar 69 Angus Ranch Belle Fourche, SD

2-Apr Coleman Limousin Ranch Missoula, MT

2-Apr Daigger/ Orr North Platte, NE

2-Apr Gerber Land & Cattle Richmond, IN

2-Apr Grimmel Girls online

2-Apr Hinman Angus Malta, MT

2-Apr Hubert Charolais Ranch Monument, KS

2-Apr Lowderman Cattle Co. online

2-Apr MJB Ranch/ Doubet Cattle Billings, MT

2-Apr Ohio Simmental Assoc. online

2-Apr Reisdorfer Red Angus Magnolia, MN

2-Apr Roan for the Roses online

2-Apr Vollmer Angus Wing, ND

2-Apr WEBO Angus Lusk, WY

3-Apr 2J Angus Dunlap, IA

3-Apr Forgey Angus Burke, SD

3-Apr Kaiser Angus Parks, KS

3-Apr Kansas Bull Alliance Mankato, KS

3-Apr Missouri River Red Angus Sidney, MT

3-Apr Nissen Angus Chinook, MT

3-Apr Schelske Angus Farms Virgil, SD

4-Apr* A&B Cattle Co. Bassett, NE

4-Apr Alta/ Genex Billings, MT

4-Apr Arntzen Angus Ranch Hilger, MT

4-Apr* Fox’s Angus Farm Watertown, SD

4-Apr* Herbster Angus Farms Beatrice, NE

4-Apr Hunter Angus show heifer Fair Grove, MO

4-Apr Kaiser Angus Park, KS

4-Apr* MBCIA Jackson, MN

4-Apr Sunrise Sunset Farm Modac, IN

4-Apr University of Tennessee online

4-Apr* Wulf Cattle online

5-Apr Anthony Ranches Ryan, OK

5-Apr CK Bar Ranch St. Onge, SD

5-Apr McBride Angus Manchester, TN

5-Apr Meyer Cattle Co. Bowling Green, MO

5-Apr Midland Bull Test Angus Columbus, MT

5-Apr Prairie View Farms Gridley, IL

5-Apr Pratt Cattle Co. Atkins, VA

5-Apr Rockin’ H Cattle Co. Haddam, KS

5-Apr* SpringLake Angus Ranch Lynch, NE

5-Apr Zerr Red Angus Oakley, KS

6-Apr The Andras Kind Manchester, IL

6-Apr Angus Opportunity Canmer, KY

6-Apr Belles & Bulls of the Bluegrass Lexington, KY

6-Apr Kraye Angus Mullen, NE

6-Apr MC Livestock Greenville, VA

6-Apr Paint Valley Farms Millersburg, OH

6-Apr Panther Creek Angus Bowen, IL

6-Apr Bennett, Biggs & Switzer Angus Green City, MO

6-Apr Botts Angus Huntley, MT

6-Apr* Brook’s Chalky Butte Angus Ranch Bowman, ND

6-Apr* Cannon Valley Ranch Angus Goodhue, MN

6-Apr Cantrell – Grissom Angus Seminole, OK

6-Apr Cedar Ridge and Guests Pulaski, TN

6-Apr Circle G Ranches Adel, GA

6-Apr Circle S Ranch Canton, KS

6-Apr Crow Creek Farms & Glover Cattle Co. Duncan, OK

6-Apr Dean Angus Boyd, TX

6-Apr DeBruycker Charolais Great Falls, MT

6-Apr Four States Angus Assoc. Springfield, MO

6-Apr Gardiner Angus Ranch Ashland, KS

6-Apr Grassy Valley Farm Greeneville, VA

6-Apr Green Hills Gelbvieh Oxford, NC

6-Apr Heart of the Prairie Duncan, OK

6-Apr Heritage Red Angus Chinook, MT

6-Apr Hould Angus Chinook, MT

6-Apr Peterson Farms Mountain Grove, MO

6-Apr Rafter DP Farm & Ranch Enid, OK

6-Apr Shoal Creek Land & Cattle Excelsior Springs, MO

6-Apr Spear J Red Angus Jordan, MT

6-Apr Southern Indiana Angus Assoc. Little York, IN

6-Apr St. Clair Farms Falls of Rough, KY

6-Apr Turnpike Creek Farms Milan, GA

6-Apr Wagner Charolais Nunn, CO

6-Apr West Tennessee Angus Assoc. Bradford, TN

6-Apr* Wisconsin Beef Improvement Assoc. Platteville, WI

6-Apr Wye Plantation Queenstown, MD

7-Apr Brumley Farms online

7-Apr Carter Angus Vermillion, SD

7-Apr* MN Angus Breeders Zumbrota, MN

7-Apr Northern Indiana Angus Assoc. Logansport, IN

7-Apr OSU Cowboy Classic Stillwater, OK

7-Apr WHR Shorthorns Van Alstyne, TX

8-Apr Bollum Family Shorthorn online

What people are sayin' about us lately

“We started advertising in your magazine and our Bull Sale numbers are up, way up!”

"We toss every ranching & cattle magazine we get, except yours. We sure love what you're doing!"

“Our ad in your magazine this year brought us more buyers & more gross receipts than we‘ve ever had!”

“I always put your magazine aside so I can read it later. Then I‘ll find it again in my husband‘s truck ��”

“Your customer service is just amazing, & we love our Real Beef shirts!”

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8-Apr C Spear Angus Billings, MT

8-Apr Diamond J Angus Mandan, ND

8-Apr Eggleston Charolais Ranch Wessington, SD

8-Apr* Gray’s Angus Ranch Harrison, NE

8-Apr Hillside Angus show heifer online

8-Apr Hilltop Angus Denton, MT

8-Apr St. Clair Farms Falls of Rough, KY

8-Apr Stewart Select Angus Greensburg, IN

9-Apr Beckton Red Angus Sheridan, WY

9-Apr Gerber Land & Cattle Richmond, IN

9-Apr Hager Cattle Co. Karlsruhe, ND

9-Apr Hilltop Angus Denton, MT

9-Apr Ladies with Style show heifer online

9-Apr Peak View Ranch online

9-Apr SydGen Influence Mexico, MO

9-Apr Thomas Ranch Harrold, SD

9-Apr TPC Dispersal online

10-Apr Mustang Ranch Angus Pritchett, CO

10-Apr Peterson’s L7 Bar Limousin Pukwana, SD

10-Apr Turtle Creek Angus Ranch Faith, SD

11-Apr Bowling Ranch Newkirk, OK

11-Apr Carr Angus Hobson, MT

11-Apr Connors State College Bull test Warner, OK

11-Apr Joko Valley Cattle Missoula, MT

11-Apr McClun’s Lazy JM Ranch Torrington, WY

11-Apr Reich Charolais Ranch Belle Fourche, SD

12-Apr 5L Red Angus Sheridan, MT

12-Apr Country Roads Angus Carthage, MO

12-Apr Ingram Angus Pulaski, TN

12-Apr Iowa Cattlemen’s Assoc. Tested Bull Tama, IA

12-Apr Moon Creek Angus George, IA

12-Apr Raised with Respect™BQA Training Elizabethtown, KY

12-Apr Regency Acres Sidney, MT

12-Apr SDSU Brookings, SD

12-Apr Sellman Ranch Crawford, NE

12-Apr Southern Select Shelbyville, TN

12-Apr Thorstenson Herefords Selby, SD

13-Apr AAA Farms Milan, TN

13-Apr Branch View Angus Hustonville, KY

13-Apr Central MO Polled Hereford Cuba, MO

13-Apr Crazy K Ranch Michie, TN

13-Apr Ellis Farms Chrisman, IL

13-Apr Fink Beef Genetics Randolph, KS

13-Apr Gleonda Angus PT Miller, MO

13-Apr HanSine Ranch Pierre, SD

13-Apr Hebbert Charolais Hyannis, NE

13-Apr Hillbrands Cattle Co. Clara City, MN

13-Apr Indiana Beef Evaluation Program PT Springville, IN

13-Apr Knoll Crest Farm Red House, VA

13-Apr Lazy Bar F/Double G ShorthornsSeminole, OK

13-Apr Lucas Cattle Co. Cross Timbers, MO

13-Apr Ludvigson Stock Farms Park City, MT

13-Apr Math Farms Glasgow, MT

13-Apr Meitler Cattle Company Lucas, KS

14-Apr Markota Angus Lisbon, OH

14-Apr Oklahoma Spring Selection Fairview, OK

14-Apr Sandrock Ranch Benton, WI

15-Apr Grass Time Partners Paris, KY

15-Apr Holton Cattle Co. Cisco, TX

15-Apr Jim D. Bellis Family Polled Herefords Aurora, MO

15-Apr Jorgensen Land & Cattle Ideal, SD

15-Apr Loyning Angus Warren, MT

15-Apr Mustang Ranch Angus Pritchett, CO

15-Apr Ohlde Cattle Co. Palmer, KS

15-Apr Rossow Angus Ranch Herried, SD

16-Apr Elm Creek Ranch Hebron, ND

13-Apr Northeast Texas Hereford Assoc. Mt. Pleasant, TX

13-Apr Ogeechee Farms/CAM Ranches Wadley, GA

13-Apr Power Performance Pedigree Mountain Grove, MO

13-Apr Prairie Valley Farm Platte, SD

13-Apr Rambur Charolais Sidney, MT

13-Apr Shady Brook Angus Leoma, TN

13-Apr Sonstegard Cattle Co. Montevideo, MN

13-Apr Southern Synergy Wadley, GA

13-Apr Southwest Ranchers Chickasha, OK

13-Apr The Renaissance Strafford, MO

13-Apr West Virginia Polled Hereford Assoc. Weston, WV

13-Apr Woodhill Farms/TWG Ranch Viroqua, WI

16-Apr G Bar C and J&E Genetic Angus online

16-Apr S Co Farm online

16-Apr Tifton HERD Irwinville, GA

16-Apr Treasure Bull Test Great Falls, MT

16-Apr Wilks Ranch Eastland, TX

16-Apr Williams Angus Johnson City, TN

17-Apr Bieber Fever f online

17-Apr Hoffer Reds In The Rockies Bosler, WY

17-Apr Kammerer Livestock Rapid City, SD

17-Apr Milk River Angus Assoc. Chinook, MT

17-Apr Open A Angus Ranch Belfield, ND

17-Apr Schaack Ranch Angus Wall, SD

email Tim@ABPmag.com

17-Apr Tielke’s S5 Ranch Bassett, NE

18-Apr Big Dry Angus Jordan, MT

18-Apr Gosse Angus Farm Pierz, MN

18-Mar Lawrence Family Limousin online

18-Apr Limestone Genetics/ Legacy Farms Hardyville, KY

18-Apr McClun’s Lazy JM Ranch Torrington, WY

18-Apr McGinn Angus Limestone, TN

18-Apr Staircase Charolais & Red Angus Lyman, NE

19-Apr DeGrand Angus Baker, MT

19-Apr Pine Creek Angus Ranch Faith, SD

19-Apr Tennessee Traditions f Livingston, TN

19-Apr Timberline Angus Manhattan, MT

19-Apr Virginia Angus Assoc. Harrisonburg, VA

19-Apr Virginia Hereford Assoc. Harrisonburg, VA

19-Apr Wild Indian Acres online

20-Apr Alabama Angus Assoc. Cullman, AL

20-Apr Belle Point Ranch Lavaca, AR

20-Apr Central Kentucky Angus Association Danville, KY

20-Apr Clifford Farms & Guests Lexington, KY

20-Apr*DLCC Ranch Pierz, MN

20-Apr East Central Missouri Angus Assoc. Cuba, MO

20-Apr Feiring Angus Ranch online

20-Apr Fort Worth Angus Round Up Fort Worth, TX

20-Apr Friends of the Valley Harrisville, WV

20-Apr Kern Cattle Coast to Coast Visalia, CA

20-Apr Larson Family Ranch Hamill, SD

20-Apr Lindskov’s LT Ranch Isabel, SD

20-Apr Little Cedar Cattle Co. Fort Smith, AR

20-Apr Murray State College Tishomingo, OK

20-Apr New Day Genetics Salem, MO

20-Apr Precise Cattle & Guest Watkinsville, GA

20-Apr RS&T Simmental Maryville, MO

20-Apr Stuber Ranch Bowman, ND

20-Apr W4 Ranch Morgan, TX

23-Apr*Baxter Angus/Jandel Angus Rockham, SD

23-Apr Currant Creek Angus Roundup, MT

23-Apr Grasstime Billings, MT

23-Apr Linhart Limousin online

24-Apr Deer Valley embryo online

24-Apr Gill Red Angus Timber Lake, SD

24-Apr Pass Creek Angus Lodge Grass, MT

25-Apr Cox & Collier online

25-Apr Iron Mountain Cattle Co. Belle Fourche, SD

25-Apr North Bench Livestock Glasgow, MT

25-Apr North Country Breeders Glasgow, MT

25-Apr XL Angus Casper, WY

26-Apr Crosshair Simmental Napoleon, ND

26-Apr Express Ranches Grass Time Yukon, OK

DLCC Gold Dust 64G ASA#3726878 >>

Top 3% API | Top 1% TI ----- His Sons Sell!

The most exciting bull in the South Devon breed in decades. His sons ranked #1 in average marbling and #3 in average carcass weight in a commercial progeny test compared to 13 popular SimGenetics AI sires. His combination of superior phenotype and industry-leading EPD offers endless potential to capture outcross genetics, and heterosis.

<< Our Entire Fall Herd is Dispersing

Take advantage of our years of strategic breeding to design the optimal English outcross in the beef business. There is objective MARC data that shows cattlemen capture maximum heterosis when they use at least 3 breeds. Our high-percentage South Devon and composite fall herd was selected for superior maternal performance and breed-leading EPD.

26-Apr Kuhn’s Red Angus/Huber EY Napoleon, ND

26-Apr McKean Bros. PT Angus Mercer, PA

26-Apr Medicine Rocks Angus Ekalaka, MT

26-Apr Ritchie County Polled Hereford Harrisville, WV

26-Apr Stagemeyer Cattle Co. Crawford, NE

27-Apr Appalachian Classic Knoxville, TN

27-Apr* Aschermann Akaushi Carthage, MO

27-Apr Barnes Herefords Cedartown, GA

27-Apr Collins Farms Angus Bred Heifer Cusseta, AL

27-Apr Friends of the Valley Harrisville, WV

27-Apr G3 Gobbell Spring Fling Oxford, MS

27-Apr Great Meadows Angus Assoc. Campbellsburg, KY

27-Apr Gulf South Hereford Assoc. Wiggins, MS

27-Apr Hallstrand Angus Prentice, WI

27-Apr Heartland Simmentals Waverly, IA

27-Apr Heart of The Ozarks Angus Assoc. West Plains, MO

27-Apr Katie Colin Farm Kingston, GA

27-Apr Lawson Family Farms Ewing, VA

27-Apr Lazy Acres Angus Rocky Mount, VA

27-Apr Lesikar Angus f Athens, TX

27-Apr Middle Tennessee Hereford Assoc. Cross Plains, TN

27-Apr NC Spring Fever Union Grove, NC

27-Apr NY Red Angus Assoc. Waterloo, NY

27-Apr Sedgewood Angus online

27-Apr Sharben/Martindale Shorthorns Campbellsburg, KY

27-Apr The Great American Pie Lebanon, MO

27-Apr Upper Cumberland Angus Ass. Cookeville, TN

27-Apr Wicks Angus Carpenter, SD

27-Apr Wienk Charolais Lake Preston, SD

27-Apr*WR Bar Ranch Pequot Lakes, MN

28-Apr Bowles J5 Red Angus Glasgow, MT

28-Apr Christensen Simmentals online

28-Apr J&J Beef Genetics Mulhall, OK

28-Apr MO RAA Show Me Reds Springfield, MO

28-Apr Rocking W Angus Jefferson, GA

28-Apr Tuckwiller Coalition Lewisburg, WV

29-Apr Giles Angus Ranch Canyon, TX

29-Apr Lawler Farm f Opelika, AL

29-Apr Ma & Pa Angus Presho, SD

30-Apr Byrd Cattle Embryo online

30-Apr Upchurch Bros. online

2-May 44 Farms f online

2-May Kopriva Angus Raymond, SD

2-May Spruce Hill Angus Ranch Bowman, ND

3-May Greene County Angus Ass. Greeneville, TN

4-May Coyote Hills Ranch Chattanooga, OK

4-May Duppong’s Willow Creek Mandan, ND

4-May* Flying W Ranch Pequot Lakes, MN

4-May Genomic Gems f Giddings, TX

4-May Mississippi Angus Assoc. Raymond, MS

4-May Oland Red Angus Leonard, ND

Don't miss out on this unique opportunity to own the phenomenon that took social media by storm!

Introducing acclaimed AI images created by Derek, which captivated our Facebook audience in January, gathering an impressive total of over 100,000+ likes.

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BIEBER CL ENERGIZE F121 (#3958815)

BB PROPULSION 9096 (#4169122)

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We practice selection and culling for traits that support efficiency and longevity within our environmental constraints of the Badlands in North Dakota.

OCattle that excel in this setting can flourish just about anywhere else!

dedicati to producing quality p f mance ca le is a c tinuing c mitment to r cust s.

Annual Producti Sale

Wednesday, March 13, 2024

The Feedlot • Belfield, ND

Lunch: 11:30 a.m. MT

Sale: 1 p.m. MT

Selling:

60 Red Angus Yearling Bulls

30 Red Angus Yearling Heifers

10 Red Angus Comm. Bred Heifers from guest consignor

Including a good selection of heifer-bull prospects.

Buy with c fidence –

Our bulls are genomic tested, parent verified, carcass ultrasounded and fertility tested.

heartrivergenetics@yahoo.com

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Add the advantages of MacDonald Ranch Salers and Optimizer Bulls to Your Cowherd

l Calving ease and calf vigor means legendary calf survivability

l Extra longevity and fertility of Salers females means more pounds of calf per cow in a lifetime

l Salers are the highest marbling and lightest birth weight of the Continental breeds

l 40 years of breeding Salers and selecting for gentle dispositions

l Reduce or eliminate brisket disease problems

l All double-black bulls tested for homozygous black genotype

l Bulls developed to stand up under tough breeding conditions

l Complete ultrasound and performance gain test data