Promotion in Action: August 2024

Page 1


September6,2024

CommentsfromOurCEO

Thought leader isapopularbuzzwordamong MidwestDairystaffthroughouttheentireyear Bydefinition,athoughtleaderisoneperson whoseviewsaretakentobeauthoritativeand influential Thegroupofthoughtleaders MidwestDairypartnerswitharediverse,and weprioritizetheserelationshipsasgreat avenuesforsharingdairyinformation We valuetheroleofhealthandwellness professionals,environmentalexperts,school dieticians,andmanyotherswhotakethe positivedairyinformationprovidedandshareit furtherwiththeirownfollowingandcontacts Byworkingwithandthroughcrediblethought leaders,wecanensuredairy’ssustainable nutritionstoryreachesalargegroupof consumershungryfor

information InthiseditionofthePromotioninAction,youwillfindexamplesofdifferentthought leadersandhowMidwestDairycapitalizesonbuildingrelationshipswiththem

Aswestepintothefallmonths,Iextendmyheartfeltwishestoallfarmersforasuccessfuland healthyharvestseason Asthesilagechoppingcommencesandthecornandbeansstarttoturn,I urgeyoutoprioritizeyoursafety Iknowthisisnoeasyseason,butyourrelentlesseffortsin providingnutritiousdairyproductstotheworldarecommendable,andyourhardworkand dedicationareappreciated!

COREY SCOTT, CEO
Makingconnectionswithadiverse groupofthoughtleaders
Workingwithadiversegroupofthoughtleaders ensuresdairy’ssustainablenutritionstoryreaches consumersseekinginformation.
Promocenterbacktoschoolbundle
Theback-to-schoolseasonisagreattimeto promotedairyinyourcommunity!Tomakeiteasy foryou,MidwestDairyhascreateda“Back-toSchoolBundle."

Promotingsustainabledairythrough KrogerPrecisionMarketing

InAprilof2024,MidwestDairypartneredwith KrogerPrecisionMarketingtodriveincremental dairysalesandawarenessofdairythrough targetedoffsitedisplayads.Clickbelowtolearn more.

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AdoptACowregistrationisopen untilSeptember15

MidwestDairyispartneringwiththeAdoptaCow programforanotherschoolyear Registrationis openuntilSeptember15. READ

Leadershipgrantfundsavailableto dairyfarmers

MidwestDairyencouragesalldairyfarmersto considerapplyingforaleadershipgranttohelp enhancetheirleadershipandadvocacyskills.Find moregrantinformationhere!

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2024dairyprincessround-up

MeettherecentlycrownedDairyPrincesses fromIowaandMinnesota.

BacktoschoolbitesatCoborn’s

MidwestDairyrecentlypartneredwithCoborn’s Inc.tosponsortheirBack-to-SchoolKidsCookat HomeVirtualClasspresentedthroughCoborn’s onlinesite.Learnmorebelow!

MidwestDairy'sfallpartnershipwith Freddy'sFrozenCustardandSteakburgers isNOWLIVE!

MidwestDairyisexcitedaboutourfallpartnership withFreddy'sFrozenCustardandSteakburgers. ThispartnershipfeaturestheGrilledCheese Steakburger,loadedwithfourslicesofcheese, applewood-smokedbacon,andacreamytomato sauce.Ontheicecreammenu,ourpartnership includesapromotionofthePumpkinPieConcrete andApplePieConcrete.

IfyouhaveFreddy’sFrozenCustardand Steakburgersnearyou,headoverandgivethese menuitemsatry!

*Checkoff will report these sales results once the promotion wraps up this winter

Arkansas/SouthernMissouri/ Oklahoma StacyDohle 417-298-2780 sdohle@midwestdairy.com

Iowa MariahBusta 563-449-2414 mbusta@midwestdairy.com

Minnesota ShannonWatrin 763-355-9686 swatrin@midwestdairy.com

Illinois KendraAnderson 309-825-2196 kanderson@midwestdairy.com

Kansas/NorthernMissouri RonGrusenmeyer 816-873-0351 rgrusenmeyer@midwestdairy.com

Nebraska TracyJBehnken 531-207-4291 tbehnken@midwestdairy.com

SouthDakota TomPeterson 605-251-2439 tpeterson@midwestdairy.com

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