December20,2024
COREY SCOTT, CEO
CommentsfromOurCEO
Asthelastquarteroftheyearconcludes, wehavemuchtocelebrateandbethankful for HereatMidwestDairy,wefocuson beingeffectiveandefficientwithyour15centinvestmentforpromotionand research.AsIcontinuemyfirstyearwith theorganization,Ihavebeenimpressed withtheactivationsandprojectsfundedby yourcheckoffdollars,andIameagerto continueexpandingthoseeffortsinthe NewYear
InthisPromotionInActionnewsletter, you'llnoticeastrongfocusonpromoting dairysales Thispastfallandduringthe holidayseasonhavebeenexcellentopportunitiestocapitalizeonpromotingdairy productsforholidaychefsandbakers Increasingdairysalesremainsacornerstoneof checkoff’swork,ensuringthatthevoiceofMidwestdairyfarmersisrepresentedinthe marketplace.
AswecelebratethisHolidayseason,wethankyou,ourfarmerfunders,foryour continuedsupportasweadvanceresearch,buildtrust,andshowconsumersnewways tolovedairyeveryday Wewishyouahappyandhealthywinterseason!
Freddy'sFrozenCustardand Steakburgerspartnershipcontinues todriveincrementalsalesofdairy
MidwestDairyisfocusedondeveloping partnershipswithfoodserviceoperationswith astrongpresencetodrivedairysalesthrough menuinnovation,limited-timeoffers,andother opportunities.
PriceChopperandCubFoodsutilize onlinerecipestoconnectwith shoppers
Researchshowsthat91percentofconsumers useonlinerecipesastheirprimarysourceof mealinspiration.LearnhowMidwestDairyis capitilizingonthis.
DEALClass3meetsin ChicagoforPhase2
Class3oftheDairyExperienceand AgriculturalLeadershipProgram(DEAL) convenedinChicago,Illinois,inNovemberfor Phase2oftheprogram.Thethemeforthis phasewas"EngagingwithConsumers."
Fuelyourgamedaywithdairy: Farewaytailgatingfavoritesscorebig
MidwestDairyandFarewayStoresInc. teamedupthispastSeptembertodelivera game-winningdrivefordairysalesaswe targetedfalltailgatingactivations.Learnmore byclickingbelow!
