October25,2024
COREY SCOTT, CEO
CommentsfromOurCEO
Aswetransitionfromthesummer seasontotailgating,schoolactivities, andrampingupfortheholidayseason, consumersseekcreativerecipe options.MidwestDairyspendstime evaluatingemergingtrends.Weshare thisexclusiveinformationwithour partners,whocanuseitinthe marketplacetoconnectwith consumers.Recently,cheese consumptionintheUnitedStates reachedanall-timehighofnearly42 poundsperpersonannually,according toU.S.DepartmentofAgriculture (USDA)data.Datashowsanever-
increasingvarietyofflavorsandformscontinuestodrawconsumerattentionto thecategory.Inresponsetoincreasingconsumerdemand,newproduct introductionsarerisinginthefollowingareas:
1.Healthandwellnessclaims,specificallygluten-free,high-protein,and natural
2.Snackingandportioncontrolacrossmoreflavorsandforms,especially goudaandcheesebars
3.Moreaffordableoptions,particularlyfromprivatelabelbrands
4.Animalwelfare-relatedclaims
5.Environmentalclaimssuchasrecyclingandzerocarbon
MidwestDairy’sretailandfoodservicepartnersarecapitalizingonthisgrowing trendincheese.Forexample,thissummer,Marco’sPizzalauncheditsFiery Flavorslimited-timeoffer,featuringaninnovativespicycheeseusingthe“Real Dairy.RealFresh.”taglineandtheUndeniablyDairylogotodriveincremental dairysales.Additionally,retailpartnersrecognizethatpromotingcheesedrives salesinothercategories.Thisfall,severaltailgating-themedpromotionshave showcasedtheversatilityofcheeseforfootballcelebrations.Recipesfeaturing cheeseoftenincludeotherproducts,makingthisapromotional“win”forretailers anddairyfarmers.
MidwestDairy’spartnersshowhowconsumerscanenjoythecheesetheyloveby deliveringadeliciousdairyexperiencethatmakesthemwanttoreturnformore. That’sthesweetspotforincrementalgrowth!
YourDairyCheckoffPodcast FeaturesMidwestDairyand Freddy'sFrozenCustard andSteakburgersPartnership
MidwestDairyhadtheopportunitytoshare moreaboutitspartnershipwithFreddy's FrozenCustard&Steakburgerson arecentepisodeofYourDairyCheckoff podcast.Listeninnow!
READMORE
InApril2024,MidwestDairypartneredwith RunzaNationaltopromotethereinvention ofitsmilkshakeofferings.
MidwestDairyFoodsResearch CenterAnnualMeeting2024recap
TheMidwestDairyFoodsResearch CenterhelditsannualmeetinginlateJuly Clickheretolearnmoreaboutprojects selectedfor2025funding. READMORE
Over11,600fansattendedtheUniversityof NorthDakota'shomecominggameagainst Montana.Learnhowthesefootball fansinteractedwithdairy!
UpperMidwestAssociationfor CampusSustainabilityConference buildstrust
Forthesecondyear,MidwestDairy sponsoredandparticipatedintheUpper MidwestAssociationforCampus SustainabilityConference.Learnmore aboutthispartnership!