Promotion in Action: September 2024

September27,2024

CommentsfromOurCEO

Asstudentsreturntoschoolandthefallair settlesin,MidwestDairyisformingnew seasonalpartnerships Thisseasonbrings numerousopportunitiestoengagewith GenZinnewways Familiesmaybe lookingfordairyoptionswhenpreparing back-to-schoolsnacks,orstudentsmight experiencecheckoffinitiativesatathletic events Regardlessofthescenario, MidwestDairyisteamingupwiththose whocanauthenticallysharedairy's sustainablenutritionstory

Thismonth’snewsletterhighlightsthemanyuniversitypartnershipsthathaveenabled MidwestDairytoconnectwithstudentsastheyreturntocampuslife Collegecampuses arefilledwithGenZ,whoresearchshowsaretheleasttrustingconsumersegment MidwestDairyknowsthatpositiveconsumerperceptionofdairyleadstoincreasedsales, makingcollegecampusesanidealplacetoconnectwithGenZshoppers Studentsare alwayslookingforsomethingtodo,anduniversityathletics,classrooms,andcampus eventsbringtogetherlargegroups,providingtheperfectopportunityforMidwestDairyto makethoseconnections

AsImentionedlastmonth,Iknowthatfarmersareextremelybusythisfall Please continuetohaveasafeharvest,andrememberthatyourhardworkisappreciated Ifyou orsomeoneyouknowisstrugglingwithmentalhealthduringthisbusyseason,Iurgeyou tosharethisFarmStressResourcewiththem Youreffortsaregreatlyappreciatedand arevitalasweworktogethertonourishtheworld!

COREYSCOTT, CEO

Summerandfallsports partnershipsdrawlargecrowds

Sportsanddairymakeagreatcombination. LearnhowMidwestDairypartnerswith athletesandsportsteamstoengagewith enthusiasticsportsfansontheirhometurf.

SavingsaFloatatDierbergs

DierbergsMarketsandMidwestDairy partneredtocelebrateicecreaminJuly resultingindairysales.

Huskerpartnershipprovides opportunitiestoconnectwithGen Zandconsumers

Tokickofftheschoolyear,MidwestDairystaff, dairyfarmers,andambassadorsinteracted withstudentsandNebraskaHuskerfansatthe UniversityofNebraska-Lincoln.

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SouthDakotaStateUniversity MillerWellnessCenter hoststheDairyDash

Newthisyear,theDairyDashmovedtoSouth DakotaStateUniversity.Learnhow ourpartnershipwiththeMillerWellness Centerbuildstrustindairyamongstcollegeagedstudentsandfamilies. READMORE

MidwestDairysponsors theMidwestAgriculture ExportSummit

Thisannualgatheringservesasaplatformfor leadersfromacrosstheMidwesttoengagein discussionsthattranslateintoactionable strategiesbenefitingtheentireagricultural community,andMidwestDairywaspresent.

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Exploringthesustainabilityspacein ChicagohasledMidwestDairytohave conversationsandbuildpartnershipswith urbanagfarmersasaroutetotellingdairy's sustainabilitystory READMORE

UrbanAgCrawlpartnershipbrings dairytoSouthsideChicago

Arkansas/SouthernMissouri/ Oklahoma

StacyDohle 417-298-2780 sdohle@midwestdairy.com

Iowa MariahBusta 563-449-2414 mbusta@midwestdairy.com

Minnesota ShannonWatrin 763-355-9686 swatrin@midwestdairy.com

Illinois KendraAnderson 309-825-2196 kanderson@midwestdairy.com

Kansas/NorthernMissouri RonGrusenmeyer 816-873-0351 rgrusenmeyer@midwestdairy.com

Nebraska TracyJBehnken 531-207-4291 tbehnken@midwestdairy.com

SouthDakota TomPeterson 605-251-2439 tpeterson@midwestdairy.com