5 ways retail can utilise technology to boost store sales

5 ways technology can boost store sales

In an increasingly digital world, consumers expect their shopping experience to be guided by technology. Whether it’s online or brick-and-mortar stores, digital transformation can be adopted to increase convenience, make consumers feel safe, increase employee productivity and create a fun shopping experience to boost store sales.

Here are five ways that technology can help boost store sales…

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Free Wifi to encourage customers to enter the store and stay for longer, exposing them to your brand. The more time customers spend in-store, the more likely it is that they will come across something to purchase.

Augmented Reality (AR) can enhance the shopping experience by enabling customers to virtually try clothes on or see what a product looks like in their home, without any hassle. Once customers have visualised a product and interacted with a product, they are more likely to purchase it.

Internet of Things (IoT) by 2021 70% of retailers plan to invest in IoT. This allows retailers to establish new connections, detect customer service problems early, target customers more specifically, streamline checkout time and build long-lasting relationships with customers.

Sound and Audio have the power to enhance the customer experience by strategically portraying emotions that influence consumer buying habits. In-ceiling and directional audio can help retailers create a 3D sound environment confined to a specific area or display.

Interactive displays are both fun and productive. They can take on tasks such as giving pricing information and checking stock availability, allowing customer services to focus on delivering a great shopping experience. But it also allows customers to be entertained and interact with the store more deeply.