2 minute read
MicroLED in retail
microLED
in retail
Micro LED is set to be the industry game changer as the next-generation of display technology, after digital signage displays have already revolutionised the retail space.
Delivering memorable content helps retail businesses illuminate the value of their business and stand out from their competition on an increasingly busy high-street. Mirco LED helps businesses advertise products, with lifelike imagery.
What is Micro LED? Micro LED is a new form of self-emissive directview display technology. This upgrade in technology represents a revolution in display technology, unlocking previously unattainable performance and benefits.
Samsung was the first to market Micro LED displays, back in 2019, with their solution of The Wall, which is a super-sized bespoke display used to elevate consumer environments and create larger-than-life retail experiences. Benefits of Micro LED When new technology enters the market, expectations are set high, especially when that technology claims to be revolutionary. Micro LED well and truly lives up to its status, as one of the best technologies used in retail.
Higher Contrast These displays provide an incredible contrast achieving 80% higher contrast when compared to SMD LED displays and have an anti-reflective coating, which lowers the surface light reflectivity and increases brightness levels. It is not only darker darks that are achieved with Micro LED displays, but also brighter whites for maximum impact.
Increased Eye Comfort The offered eye-comfort that comes with a Micro LED display will lend itself well in busy shopping centres, which is achieved through surface light technology. The flat light distribution allows a wider dispersion of light from the display that is less concentrated, resulting in a more comfortable viewing experience for a longer period of time.
42 Lifespan of microLED displays 100k
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MICROLED IN RETAIL CONTINUED...
Energy Efficiency Micro LED displays produce higher brightness levels whilst consuming less power and providing a more energy-efficient solution. When comparing Micro LED pixels to OLED emitters, they are considerably more efficient. It isn’t just in the pixels themselves where these displays save power consumption, the entire displays themselves save energy.
Improved Colours Micro LED technology offers accurate colours that result in more lifelike images with greater detail, meaning that products shown are a better representation of those in the store.
The colour wavelengths on a Micro LED are narrower than on other displays resulting in higher colour purity and meaning that the images displayed are more realistic and lifelike.
Longer Lifespan Micro LED displays are not affected by outside forces, meaning it’s degrade is far slower and have a total lifespan of 100,000 hours. The heat produced by a Micro LED display is also much cooler than other displays, allowing each display to be operated 24/7 without damaging the technology and whilst still delivering a superb all-round picture quality.
Pixel Protection Micro LEDs black seal technology offers pixel protection with a sealed surface, this protects against electrostatic discharge, humidity, water, dust or physical impact.
Micro LED is the Future of Retail The consumer demand for Micro LED displays doesn’t show any signs of stopping anytime soon, with the technology offering all the benefits of OLED and LCD and more.
There is no limit to what this technology can achieve. As manufacturing costs become more affordable, we can expect to see Micro LED used not only for videowall displays but also televisions, monitors, phones, wearable technology and more.