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interactive

displays in retail

Retail is the one industry where consumers crave personal interaction and actively seek out brands that incorporate interactive technology into the shopping experience. It comes as no surprise therefore, that many brands are implementing unique elements into their merchandising programs as a way of personalising the way that consumers shop.

One of the many ways of doing this is with interactive displays, which are being used to showcase products and educate consumers while they shop. Interactive displays can draw in and retain customers and give businesses a more flexible way of marketing their products to a captive audience.

We are already seeing this being implemented in stores across the UK, with interactive displays being placed in busy high-streets and shopping centres, to showcase exciting new product promotions and entice us to spend money. The deployment of this technology is now a logical part of retail operations and a valuable asset for retail stores.

Not only does this technology type offer data collection capabilities, but incorporating entertaining components excites shoppers and encourages them to go interact with brands on another level. They also now come with advanced features like motion-activated lighting and proximity and gesture sensing capabilities to grab attention and convert buyers.

With the introduction of augmented reality too, retail brands will be able to personalise their digital messaging, gain real-time customer data and alter their branding and imagery based on customer type.

Along with impactful messaging, interactive displays which demonstrate merchandise in a fresh way will, without question, help create impactful and memorable experiences. Interactivity is after all, being used in almost every environment and at every customer touchpoint, whether delivered by smartphone, tablet, laptop, digital signage or interactive displays and represents the future of retail.