Projecting a brighter future in retail

projecting

a brighter future in retail

In a world, where new is better, projection technology stands out with its over 100-year-old history. Since the early cinemas introduced the moving pictures, projectors continued to develop and advance. Now, projection has infiltrated everything from our homes to the retail spaces.

During the pandemic online shopping became second nature to even mature shoppers, brick-and-mortar stores have been fighting to maintain their position in the retail world. To combat the bespoke experience and quick find functionality offered by online stores, physical shops have turned to create an in-store experience.

Rapid digitisation has improved customer engagement and customer satisfaction rates. Retail spaces are constantly coming up with innovative solutions to attract shoppers using technology to enhance their creativity.

Projectors are a key piece of kit that can transform previously unused spaces into eye-catching displays. The technique of projection mapping is becoming one of the best tools for retailers to stay relevant and keep their customer loyalty.

Projection mapping is used to transform any 3D shape or surface into an engaging display. A wall is no longer a wall, it’s a display screen. Projection can be used on mannequins and products, it can create immersive, seamless spaces. It allows an impact to be made, whatever the room size with the continued development of short-throw and ultra-short-throw technology. Results are breath-taking and create incredible visual experiences that resonate with customers for days.

With the continuous advancement in projection technology, projectors are easy to install, last longer and don’t require much care. They are also an environmentally friendly option to display store designs and advertising in comparison to the printed static marketing materials.

Still, after 100 years, adaptability defines projectors. With unlimited application possibilities, projection technology allows stores to provide the experience shoppers are expecting to have in store.