OBILYUM
Isotype (picture language)
MOBILYUM Modulation based on two letters (MB) of the name. With which a representative piece of furniture (table) will be placed vertically and changing the anatomy of the letters
Isotype (picture language)
B
M B Elongation and displacement of vertex in larger box
45 0
In the case of M an elongation of the vertex has been realized until obtaining a symmetrical perspective u of a depth effect In the case of the letter B a rotation of -45 ° was made to fit on the letter M, as a board
Proportion and graphotype structure
Isotype (picture language)
Finally a subtraction in the letter B is made so that the spaces that exist in the loops are placed in a positive way, alluding to the letter and at the same time to a surface in perspective
Logo versions
M
O
OBILYUM
Initial proposal of marka: 100%
OBILYUM
50%. No social clarification
B
I
L
E
&
F
U
R
N
I
T
U
R
E
Responsive version. 5%
Colors
M91 Y100 R235 G61 B35
NEGRO 80% R88 B89 G91 #58595B
C80 M58 G122 B252
NEGRO 91% R62 B62 G63 #3E3E3F
Fonts
EUROSTILE LT STD BOLD MOBILYUMABCDEFGHIJK LMNOPRQRSTUVWXYZ12 34567890+ÇÜÖ-,.:;”#$%&
The fonts used for the development of the brand are bold and sans-serif fonts, so they correctly mark the message of the brand that is security, elegance, resistance, etc.
OBILYUM