Mikey Scott BAGD Level 06
The Beautiful Meme Union Jack redesign
Rationale
sasdCOMPONENTS
The Unitited Kingdom is one of the most powerful nations on the planet. It has lead the way in important historical and developmental discoveries and inventions and has homed some of the greatest minds this planet has had to offer. Due to these facts the Union Jack has been a clear visual representation of Britain for the past 200 years and has been the lead visual element that many other countries have used in their countries flag design, whether that be because it is part of the british monarchy or it once was a part of the monarchy. Therefore have tried to keep certain visual aspects of the original flag to try and keep a link between the traditional and modern elements of Britain
Mikey Scott BAGD Level 06
The Beautiful Meme Union Jack redesign
Design Rationale In order to keep a visual link between the new design and the traditional union jack, I have kept the individual countries national symbols that are used within the union jack but tried to modernise them and evolutionise the shapes to help show Britains modernity.
England
N. Ireland
Wales
The St. Georges cross
The St. Patricks Saltire
The green element from the welsh red dragon flag.
Monarchy
The crown of the monarchy is the final element that helps visually unite the 3 countries as a nation.
Mikey Scott BAGD Level 06
The Beautiful Meme Union Jack redesign
Design Development The designs below are the initial design concepts which was taken to the initial crit, the feedback recieved was positive in concept and visual impact but the centre cross was seen as too Christian which would obviously upset many of the other religious or non religious groups who reside withing the UK.
Therefore I took the positive elements and removed the centre cross which was originally there to represent the St. Davids cross.This both solves the problem of the christian cross, but forms another problem as it removes the Welsh element from the new design. Adding the green found on the Welsh flag, would be a good link to Wales without taking away from the English and N.Irish aspects of the design.
Mikey Scott BAGD Level 06
The Beautiful Meme Union Jack redesign
Mikey Scott BAGD Level 06
The Beautiful Meme Union Jack redesign