The Brief
The Audience
The challenge is to create a promotional poster to advertise the Leeds college of Music Street Food Festival in association with Belgrave Music Hall. They are looking for a Colourful Design with Street Food Inspired Imagery.
Students and staff of Leeds college of Music who may be interested in attending the event.
Set Guidelines and information to include: - A3 portrait - Full colour Details for the poster: - LCoM Mini Street Food Festival - In association with Belgrave Music Hall - Friday, May 16th - Noon - Twilight hours - Students and Staff Welcome The poster must also include both logos of LCM and Belgrave Music Hall.
LCoM Street Food Festival - Promotional Poster Design
Research Street food environment - Street food inspires the imagery of colourful, long, smokey, crowded streets or market places with vibrant foods, sauces and spices plastering every surface. - The stands that serve street food often commonly promote their stand with colourful signage and furniture.
Decorative Chalkboards - Decorative or comical chalk boards are a hugely popular way of promoting individual street food stands and cafĂŠs, - They are unique to whoever designed it and often us vibrant colours, illustrations and typography with an obvious hand drawn feel.
Condiments - Ketchup and mustard is a common colour combination that is associated especially with street food stands. - The colour combination of Ketchup and Mustard is recognisable towards food. - Using sauces as a visual tool would create interesting visuals and could be used to create both the illustrations and typography of the poster.
LCoM Street Food Festival - Promotional Poster Design
Design Development Typography - Digitally hand rendered on Adobe Illustrator using a tablet. - The type has been designed to both replicate the style of cafe chalkboard typography - The type is a hand crafted script type, this was done to inspire the imagery of Mustard and Ketchup being used to form the typography - the ‘d’ in ‘food’ has been based on a Semi clef which is a common and recognisable symbol in music. both ‘Street’ and ‘Food’ will be used as the central decoration to the poster.
Background Texture options I intended to some form of patterned / food related background to work as a base for the typography to sit on - Table Cloth pattern, is a recognisable and clear link to food, especially cheap looking disposable cloths that you commonly find at street food environments. - The chalkboard accompanied by the hand rendered script type will create a clear visual that links to street food - The brown paper bag is a common material that street food containers are served in, this would link well with the ketchup and mustard typography.
LCoM Street Food Festival - Promotional Poster Design
Final Design Using a combination of Adobe Photoshop and Illustrator I decided that a combination of both the Ketchup and mustard type and the Promotional street food chalkboard concepts would produce the best outcome. I have provided illustrations of ketchup and mustard bottles just to highlight the reference to why those specific colours were used and also promote the food side of the festival. I am overall really pleased with the outcome, and when I sent it too the client they were impressed by the concept but chose to go in a different direction
LCoM Street Food Festival - Promotional Poster Design
LCoM Street Food Festival - Promotional Poster Design