LIMITLESS CREATIVE ADVERTISING FILM NIGHT PROMOTION
THE BRIEF Put on and promote a film night at Leeds College of Art in a creative and innovative way. You can create as many deliverables as you wish but try to stay away from simple 2D poster designs as your main source of promotion, try to be as creative as you possibly can while still trying to remain clear with your promotional message and your chosen films original integrity. The film you choose is up to you, but you are asked to promote the film night as a whisper campaign, so the promotional materials you decide to create should not give the audience the name of the film but instead should use references from the film to intrigue your audience to attend.
COLLABORATION This brief was created, designed and produced by myself (Mikey Scott) and Josh Douglas. The deliverables that are mainly featured on these boards show, the elements that I personally designed and produced or deliverables that we produced together.
THE FILM After researching a series of films, we eventually decided to use the film Limitless directed by Neil Burger. This film has many clear unique visual references and is quite a gender neutral film which would allow us to reach our target audience of all LCA student. So for these reasons we confirmed this as our film choice
LIMITLESS CREATIVE ADVERTISING FILM NIGHT PROMOTION
RESEARCH We initially watched the film and collected visual references that we would use as a basis for our creative advertising. The main visual references we followed were - The use of colour to reference the difference between when the drug is or isn’t being used. DARK and NAVY colours are used to portrait normal life without the drug and BRIGHT and YELLOW colours are used once the drug is being used, to show clarity and clear thinking. - Fractal zooms are used consistently throughout the film especially around the city of New York. - To show the negative side effects of the drug, the director uses various filming techniques to portrait character black outs and lack of control over his brain. - The use of small film references like the handing of a business card and a pill when the drug is initially introduced into the film. As well as the consistent use of his answer machine to show his change in fortune throughout the film.
WHISPER CAMPAIGN Unknown to us when we first chose Limitless as our film choice, there was originally a whispering campaign that was used to promote the film on its release. The film was originally promoted as if it was a pharmaceutical drug, This concept s used as inspiration to a few of the deliverables that we produced throughout this project.
LIMITLESS
DELIVERABLES
CREATIVE ADVERTISING FILM NIGHT PROMOTION
BLURRED FLYER This flyer was designed around the concept of being presented with the same visuals on 3 separate layers but the information we need is only visible once the layers are stripped away.. This is a direct link to the taking of the drug in the film. It doesn’t make us see anything physically different but instead allows us to see and retain information more clearly.
ACETATE WINDOW POSTER There are 2 versions of this poster type,.The concept links directly to several limitless references - The pixelated / distorted vision (below) - The Contrast of colour - The visuals of New York inspired by the fractal zoom effect throughout the movie. - The use of natural light links directly to the brightness and contrast of dark and light.
LIMITLESS CREATIVE ADVERTISING FILM NIGHT PROMOTION
BUSINESS CARD The business card aimed to replicate the scene in Limitless when the character Eddie Morra is introduced to the NZT drug for the first time. He is given a pill and a business card. The design of the card is aimed to replicate the card in the film, but was modified in order to remain consistent between all the other deliverables. The business cards would be distributed throughout the college available for students and staff to take at will.
NZT PILLS The pills we made from 7mm clear perspex, which we cut using the laser cutter, The pills were intended to be handed out with the business cards as seen in the film,.
DELIVERABLES
LIMITLESS CREATIVE ADVERTISING FILM NIGHT PROMOTION
LASER CUT SIGN This wooden poster was painted according to the consistent colour scheme throughout which we hand painted using acrylic paint.
LIGHT BOX SIGN These signs were A1 in size, and carved from wood on the laser cutter,. This concept stems from another visual element from the film,. when the drug is taken the camera zooms into the brain of the user and the brain brightens and lights up like it is being stimulated. This concept has stemmed from this theme, while also incorporating the relevant information.
DELIVERABLES
LIMITLESS CREATIVE ADVERTISING FILM NIGHT PROMOTION
SECRET MONITOR This concept was inspired by the quote from the film ‘I was blind but now I can see’. The monitor has it’s polarised film removed, which translates the light from the screen into image, now when the monitor is turned on, you can only see a white screen. Glasses are then made which have polarised film for lenses, this means that you can see the image on the screen when wearing the glasses. The monitor is playing a promotional factal zoom video which we made to promote the time and location of the film. The monitor was left around college so that students and staff could approack the the monitor, put on the glasses and view the video.
DELIVERABLES
LIMITLESS
REMAINING DELIVERABLES
CREATIVE ADVERTISING FILM NIGHT PROMOTION The remaining deliverables that Josh has designed. - The book cover, ment to reference the book Eddie Morra writes in the film, but ours consists of the information about the film night - An alternate variation of the acetate poster - A tab pull flyer, which is un readable at first, but once the tab is pulled, the text falls into place.
LIMITLESS CREATIVE ADVERTISING FILM NIGHT PROMOTION
PRODUCTION & COLOUR SCREEN PRINT We chose to screen print the Business cards and Book cover, so that we could keep consistency or colour throughout, we also were able to use the same paint for the light box sign.
LETTER PRESS We chose to letter press the information inside the book as this would allow easy production and would allow us to replicate the book many times simply and quickly
DIGITAL PRINT The acetate posters, and flyers were printed digitally which also remained colour consistent.
LASER CUT The pills, polarised glasses and wooden signs were laser cut, which allowed us to use a wider range of materials.