PUBLICATION CONCEPT I intend to create a publication that gives a brief overview of the psychological effects that different aspects of logos have on a consumer. It seems that the 3 key elements that can create emotion from a viewer that can also be controlled by the designer are;
The Psychology BEHIND Logos...
COLOUR SHAPE FONT
BOARD 1
pOWER SOPHISTICATION MYSTERY DEATH
HOPE SIMPLICITY CLEANLINESS PURITY
LOVE PASSION ROMANCE DANGER ENERGY
INTELECT FRIENDLINESS WARMTH CAUTION
PEACE SINCERITY CONFIDENCE INTEGRITY TRANQUILITY
AUTHORITY MATURITY SECURITY STABILITY
LIFE GROWTH NATURE
INNOVATION CREATIVITY THINKING IDEAS
ROYALTY LUXURY WISDOM DIGNITY
PUBLICATION CONCEPT RESEARCH - COLOUR often people over-simplify the pschyology of colour, saying that certain colours mean certain things to everybody. However Everone is different and everyone gets a different emotional reaction when they see a certain colour, this all depends on the individuals memories and experiences of different colours. So it is not as easy as saying 'Red means this ..." and 'Purple means that...' However, there are certain specific emotions that are related to certain colours but they are not set in stone.
The Psychology BEHIND Logos...
BOARD 2
PUBLICATION CONCEPT RESEARCH - SHAPE Like colors, our minds are pre-disposed to react on some level to certain shapes. It may not seem like it but the way a line curves or remains straight can trigger certain sub-conscious connotations. Even in its incredible simplicity, the Nike logo uses shape to convey movement, and athleticism. By using shapes and lines thoughtfully any logo can create the desired tone.
The Psychology BEHIND Logos...
BOARD 3
PUBLICATIONFONTPT RESEARCH - FONT The fonts we choose need to be easy to read of course, but beyond that there are other choices we can make which will strengthen or weaken our marketing. There are a number of different types of fonts available; among the most common are serif, sans serif, handwritten and novelty fonts. Each one carries a different value and can contribute to the over all meaning of a logo.
The Psychology BEHIND Logos...
BOARD 4
The Psychology BEHIND Logos...
COLOUR MEANING ATTATCHED TO COLOUR
2 - 4 GOOD EXAMPLES
The Psychology BEHIND Logos...
SHAPE SIMPLICITY
VISUAL MESSAGE
2 - 4 BAD EXAMPLES
2 - 4 CLEVER SUCCESSFUL EXAMPLES
PSYCHOLOGY OF SHAPES
FONT VERSATILITY
SERIF
ROUND / CIRCLE
ANGULAR SHAPES
LINES
CURVED
HORIZONTAL
VERTICAL
SANS SERIF
SCRIPT
UNIQUE / DECORATIVE
EXAMPLE OF VERSATILE LOGOS AT DIFFERENT SCALES AND ON DIFFERENT MEDIA.
BOARD 5