CONCEPT BRIEF
FOREST
SNOW
FIRE
WATER
GRASS
EARTH
The brief was to create the branding for a new beer company called ‘Viking Beard Ale’, the objective was to create a logo, six different beer bottles and a range of promotional products associated with the brand to help promote this new beer to a younger 18 -25 male audience, it should be branded to attract the younger male audience as most ales are focused primarily at men over the age of 50.
CONCEPT The concept that I have created revolves around six different Viking “personalities”. I have aimed the branding towards a younger male audience while giving them further choice of what beer they can purchase. I have aimed to style the brands in different ways to allow the audience to choose their favourite or aim to collect all six, the products I have created to go with each purchase aim to encourage the audience to buy more because they want to collect them all, it also lets an individual create a personal bond with one of the designed Viking “personalities” which would ensure a customer would return.
BRANDING
DESIGN INITIALLY BASED ON VIKING CARVERY AND WEAVES OF A PLATTED BEARD.
BOTTLE DESIGNS
PRODUCT RANGE - THEMED BEER MATS
PRODUCT RANGE BOTTLE OPENER /NECKLACE