YOUR DAIRY PROMOTION AT WORK
YOUR DAIRY CHECKOFF AT WORK Crisis Content Corner You know the farm like the back of your hand, but do your local first responders? If you are called away for an emergency, would your neighbors know where to look for the farm essentials? Having a clear map of your farm, auxiliary buildings and chemical storage is essential to prepare for the unexpected. For further information, or to set up a planning meeting for your farm, contact your state promotion staff below. 1. Draw a map or use Google Earth to get a birdseye view of your farm. 2. Mark and label the various buildings, fire extinguishers, hazardous chemical containers, electrical shut-offs, medical storage, etc. on the map. 3. Keep several copies of the map posted in important locations, like the office or commodity barn. 4. If you have multiple farm sites for heifers, calves, or dry cows, make sure to complete a map for each location. Michigan: Jolene Griffin jolene@milkmeansmore.org 224-567-1894 Indiana: Allie Rieth rieth@winnersdrinkmilk.com 317-443-2296
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Your Dairy Checkoff Podcast National and local checkoff organizations have launched a monthly “Your Dairy Checkoff” podcast to showcase how checkoff programs across the country are collaborating to build dairy sales and trust in today’s changing marketplace. Each episode will be hosted by dairy farmers or industry experts. Listeners will hear conversations focused on local, national and global dairy promotion, including consumer research, dairy nutrition, science and issues updates. Farmers will help guide the selection of topics through their feedback. You can subscribe to the Your Dairy Checkoff podcast on platforms, including Stitcher, Spotify and iTunes. For information or to provide feedback about the episodes, please visit dairycheckoffpodcast.com. Dairy Farmers and Olympians Share the Spotlight Indiana Dairy Farmer, Jill Houin, partnered up with U.S. Olympian Amy Cozad-Magaña to share milk stories. This partnership with MilkPEP brings milk into the spotlight during the Olympic season with Team Milk, tying star athletes to the dairy foods that prepare them to be champions. Check out the video on Indiana Dairy’s YouTube page and see how the hard work and dedication of dairy farmers and Olympic athletes makes them more similar than you may think! Winners Drink (Pink) Milk! Helio Castroneves, four-time winner of the Indianapolis 500, selected 2% milk during the driver poll. After taking the traditional drink of white milk, he added strawberry powder to his bottle to match his pink car and colors! His choice created conversations and excitement in school lunchrooms across the nation.
JILL HOUIN OF HOMESTEAD DAIRY
Spring Virtual Farm Tours Both ADAI and UDIM continued hosting virtual farm tours this spring, they have proven to be a great way to connect with lots of students and consumers at once.
James Weber of Weber Family Dairy took students on a tour of his farm to show them how dairy farmers celebrate Earth Day every day. He talked through some of the ways he strives to keep his farm sustainable and ready for the next generation.
Kris and Carla Wardin of Evergreen Dairy hosted World Champion soccer player Lindsay Tarpley and her two children during a virtual farm tour. They toured the calf barn to learn how the Wardin family take care of their calves and prepare them to join the milking herd. Lindsay shared the important role nutrition played in her success as an Olympic athlete and how important it is for her growing children.
Jill Houin of Homestead Dairy shared Indy 500 history and excitement with students. She was joined by special guests from the 500 Festival Princess Program, influential young women that used their platform to show sustainable farming practices to the public during and after the tour. As they toured the calf barn, the Princesses and classrooms learned about the technology and innovation that keeps cows healthy and produces high quality milk.
