A Willingness to Pivot
ASHLEY
features
14 You Gave Us Your Best Shots!
From witnessing a calf’s first steps to the steadfast rise of an American flag over the barn’s ridge, MMPA photographers captured their best in the seventh annual MMPA photo contest. Selected from over 70 entries, the five winning photographers captured stunning scenes on farms throughout the Great Lakes region.
16 A WILLINGNESS TO PIVOT
For those willing to embrace it, change can be a powerful force for progress. For Ashley Kennedy, the 2024 Michigan Milk Producers Association (MMPA) Outstanding Young Dairy Cooperator (OYDC), change is part of her farm’s identity. As the third generation on Sheridan Dairy LLC in Bad Axe, Mich., Kennedy has learned from the generations that came before her what it takes to achieve success.
22 MMPA PARTNERS WITH NURRI TO LAUNCH INNOVATIVE HIGH-PROTEIN MILK SHAKE
MMPA is proud to partner with Nurri to offer, an innovative new line of protein milk shakes. Nurri’s 30-gram protein milk shakes hit the shelves at Costco this September, where consumer demand has surpassed expectations. Made with high-quality ultrafiltered MMPA milk, Nurri's milk shakes deliver rich flavor and optimal nutrition with a strong emphasis on sustainable practices.
“We
and we’re
MOLLY COSTARIS, MMPA DIRECTOR OF SALES
(PG. 6)
MMPA butter earns first place at World Dairy Expo Championship Dairy Product Contest
MMPA hosts USDA Under Secretary Alexis Taylor
Editor’s Note
BY EMILY KITTENDORF-KING
The dairy industry continues to evolve with new markets driving us forward and the next generation taking the helm on the farm. From forward-thinking farm business investments to innovative processing technologies, the dairy landscape is shifting to meet consumer needs.
On the Cover
MMPA’s 2024 Outstanding Young Dairy Cooperator, Ashley Kennedy, isn’t one to shy away from the change. On her farm, Sheridan Dairy, they were early adopters of milking robots and group calf housing, and are always looking at new science and new ways of doing things. Learn more about her story and her recent success on page 16.
Also Inside
We’re also excited to highlight ultrafiltered milk, a rising star in the dairy industry’s product portfolio. With the ever growing number of high-protein products on shelves, ultrafiltered milk is revolutionizing what can be done with dairy. In this issue, learn how ultrafiltered milk is made (pg. 24) and how it fits into MMPA’s marketing strategy (pg. 6). Plus, discover a new product, Nurri, a product made with MMPA ultrafiltered milk that has found recent success in the marketplace (pg. 22).
Finally with the downtime that winter will soon bring, it’s the perfect time to celebrate the beauty of dairy farming captured in our seventh annual MMPA photo contest. Flip to page 14 to enjoy the stunning winning images submitted by MMPA’s photographers, and get inspired for next year’s contest.
VOL. 107 / NO. 3
Milk Messenger (USPS # 345-320) is published bimonthly by the Michigan Milk Producers Association, 41310 Bridge Street, Novi, MI 48376-8002. Periodicals postage paid at Novi and additional mailing offices.
POSTMASTER: Send address changes to Milk Messenger, PO Box 8002, Novi, MI 48376-8002.
President and Chief Executive Officer
Joe Diglio
Managing Editor
Sheila Burkhardt, Chief Corporate Affairs Officer
Editors
Emily Kittendorf-King, Editor & Advertising Manager
Mikayla Bowen, Editor messenger@mimilk.com
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Established in 1916, MMPA is a member owned and operated dairy cooperative serving dairy farmers in Michigan, Indiana, Wisconsin and Ohio. An Equal Opportunity Employer – F/M/V/D
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Ultrafiltered Milk: Meeting the High-Protein, Low-Sugar Trend
BY MOLLY COSTARIS, MMPA DIRECTOR OF SALES
Molly Costaris
Ultrafiltered milk has become a flagship product in our portfolio. Manufactured by filtering skim milk through membranes that concentrate the protein and remove the sugars, we’ve seen ultrafiltered milk fit seamlessly into the rising consumer demand for high-protein, low-sugar products, a trend that seems here to stay.
Our investment into ultrafiltered milk technology in our Constantine, Mich. facility was initiated by a longtime customer looking for supply to use in cheese manufacturing. Ultrafiltered milk is commonly used for cheese fortification, allowing cheese producers to use less milk while improving their yields. Over time, our customer base has expanded, and ultrafiltered milk’s role evolved from being an ingredient for cheese to becoming a key component in a wide range of products, including ready-to-drink highprotein beverages, yogurt and ice cream. The versatility of ultrafiltered milk has allowed us to diversify our customer base and support a range of businesses from established brands to startups looking to launch new, innovative products.
Last year, we reached a point where customer demand exceeded our production capacity of ultrafiltered milk, prompting an expansion at our Constantine plant. Thanks to the hard work of our plant and operations teams, we were able to expand our ultrafiltered milk capacity with minimal disruption in just a few short weeks.
The expansion comes at great time as we break ground on Dairy Distillery Alliance, providing a home to our milk permeate, a byproduct of the ultrafiltered milk process. The Dairy Distillery Alliance plant being built across the street from our Constantine facility will convert permeate into low-carbon intensity ethanol, allowing us to avoid the negative impact that traditionally comes with handling permeate. This has strengthened our confidence in our ultrafiltered milk production, knowing that we have a sustainable and profitable solution for this byproduct.
This expansion has also allowed us to onboard new customers, many of whom are startups looking for a partner willing to take a chance on them. Some of these new relationships come with requests to develop unique formulations to provide specialized blends that they can use in their own product development. Providing this flexibility and support creates a strong partnership with our customers that sets us apart. We understand the value of developing relationships with emerging companies, and we’re willing to work with startups whose production needs have the potential to grow in the future.
Looking ahead, we’re excited to continue expanding our ultrafiltered milk offerings and evolving our customers’ product mix. It’s clear that consumers are seeking higher protein options, and ultrafiltered milk meets this demand naturally, providing the ideal ratio of high protein and low sugar. Through our unique ability to develop partnerships with our customers and innovate alongside them, we hope to keep building on this momentum and driving success for both our cooperative and our partners.
What are some things to keep in mind for winter teat care?
WE ASKED THE EXPERTS:
Ben Chapin
MMPA MEMBER SERVICES DIRECTOR
With the winter months around the corner, if you haven’t thought about winter teat care, now is the time! As temperatures continue to fall across the Midwest, teats can suffer from becoming chapped, cracked and sore. Keep in mind that a cow’s teats are the first line of defense to mastitis, and keeping those teats smooth and protected will help mitigate the bacteria that live in cracks and chapped skin.
Winter teat dips can be an essential part of mastitis prevention and overall udder health during these cold winter months. These teat dips generally have a much higher level of emollients and conditioners to help keep those teats smooth and healthy. They are also formulated with glycerin to help prevent freezing after application. Take the time to review good udder prep procedure with your milking crew and educate them on keeping a close eye on teat health.
There are a number of winter teat dips on the market today, and now is a great time to discuss options and products with your dairy supply dealer or the MMPA Farm Supply Store.
Jake Riley MMPA FARM SUPPLY STORE SALES REPRESENTATIVE
With winter weather fast approaching, taking a proactive approach to your herd’s teat care can go a long way in minimizing profit loss while ensuring cow comfort. A couple of things to take into consideration are housing bedding and milking equipment. By getting your housing prepared for winter weather you can minimize the impact on teat condition. Blocking drafts and reducing wind exposure will help reduce frostbite and chapping. Adequate bedding is key and maintaining clean, dry bedding can aid in the reduction and prevention of environmental mastitis. Even during cold weather, it’s important to keep holding areas and alleyways clear with frequent scraping.
Before cold weather hits is a great time to review your milking procedures with farm employees to ensure consistency. It’s important to educate milkers about the effects winter weather has on teat health.
Using a post dip this time of year with higher emollients is recommended to help prevent chapped and cracked teat ends. Maintaining milking equipment is also essential. Be sure to schedule routine maintenance with your equipment dealer and make sure vacuum and pulsation levels are set properly to decrease aggravation and teat stress. When milking equipment runs more efficiently, it’s much more comfortable for the cows. Proactive preparation now can protect the farm from profit loss in the future.
Scott Lamb MMPA MEMBER, DISTRICT 5 DIRECTOR
We pay a lot of attention to our cows’ teats to make sure they always have good skin condition. By using a high emollient post dip in the winter, we prevent mastitis or frost bite, especially on heifers, by improving the teat’s skin condition.
On our farm, we’ve been using Artec from the MMPA Farm Supply Store as our post dip for over five years now and we like that it keeps the teats nice and conditioned in the colder months. We’ll start using it as part of our milking procedure at the beginning of November and will use it until the beginning of May. We found that it dries quickly after being applied, so we just let it set for a minute after application before letting the cows go from the parlor.
In addition to using Artec, we try to make sure there is good sand in the stalls, especially during the winter, so there isn’t any moisture where the cows’ udders lay. We also try to have the feed out so that they can stand and eat, making sure their teat end closes after milking, stopping bacteria from entering the teat canal and preventing problems down the road.
EVENTS
MMPA
District Meetings
MMPA District Meetings will take place in December. During the meetings, members will receive an industry and cooperative update, and participate in district elections. Meetings begin at 10 a.m. with registration beginning at 9:30 a.m. Lunch will be provided, and registration is required to attend.
District 1:
Monday, Dec. 9
Hilton Garden Inn, Findlay, OH
District 2:
Wednesday, Dec. 11
Blue Gate Inn, Shipshewana, IN
District 3:
Tuesday, Dec. 10
The Shack, White Cloud, MI
District 4:
Thursday, Dec. 12
Riverwalk Place, Gladwin, MI
MMPA butter earns first place at World Dairy Expo Championship Dairy Product Contest
RECOGNITION REINFORCES
MMPA’S 108-YEAR-LONG
LEGACY OF PRODUCING HIGH-QUALITY, AWARD-WINNING DAIRY PRODUCTS
MADISON, Wisc. — Butter made by the farmer-owned Michigan Milk Producers Association (MMPA) was awarded first place in the unsalted butter category at the prestigious World Dairy Expo Championship Dairy Product Contest.
“Receiving this recognition for one of our signature products is a testament to the commitment and hard work of our entire membership and team,” said Molly Costaris, MMPA Director of Commodity Sales. “Producing high-quality dairy products begins with our members’ commitment to producing quality milk on their farms and continues through every step of the process at our plants.”
The World Dairy Expo Championship Dairy Product Contest is the only North American judging contest which encompasses all dairy products. The contest features product classes including cheese, butter, fluid milk, yogurt, cottage cheese, ice cream, cultured milk and dried whey from throughout the United States.
The award-winning butter was produced at MMPA’s Ovid, Michigan dairy ingredient plant. MMPA also operates a cheese plant in Middlebury, Indiana; a dairy product plant in Canton, Ohio; and another dairy ingredient plant in Constantine, Michigan.
District 5:
Monday, Dec. 16
Genesys Banquet and Conference Center, Grand Blanc, MI
“Our plants receive high quality milk, utilize proper process controls and conduct rigorous testing on finished products,” Sudeep Jain, MMPA Director of Quality said. “By doing this, we ensure supply of wholesome and delicious dairy products to every customer, every day.”
In addition to butter, MMPA produces a wide array of dairy ingredients, including ultra-filtered milk, nonfat dry milk, cream and buttermilk powder, for use in products such as ice cream, baked goods and more. MMPA also manufactures retail fluid milk, ice cream and other dairy products.
MMPA members are known for producing some of the highest quality milk in the nation and annually receive national recognition through the National Dairy Quality Award program. This latest recognition for MMPA’s unsalted butter reinforces MMPA’s 108-year-long legacy of producing high-quality, award-winning dairy products.
USDA Under Secretary Alexis Taylor hosts Women in Agriculture Roundtable at MMPA headquarters
In October, the Michigan Milk Producers Association (MMPA) welcomed the U.S. Department of Agriculture (USDA) Under Secretary for Trade and Foreign Agricultural Affairs, Alexis Taylor, for a Women in Agriculture Roundtable.
Under Secretary Taylor led a discussion at MMPA’s Novi, Michigan, headquarters with over a dozen of women in leadership roles within Michigan’s agriculture community. The session highlighted USDA programs and resources that support U.S. agricultural exports and served as a platform to discuss key issues impacting women in agriculture.
“We were honored to host Under Secretary Taylor and engage in meaningful conversations with women leaders in agriculture,” said Joe Diglio, MMPA President and CEO. “The discussion not only showcased the importance of USDA’s programs, but also emphasized the critical role women play in advancing agriculture industries.”
MMPA is proud to have nearly 50% of their senior leadership team and 28% of their total leadership roles filled by women and recognizes the importance of gender diversity in driving success. MMPA’s commitment to fostering inclusivity extends across every level of the cooperative, with 27% of their over 600 employees identifying as female. MMPA is committed to making business decisions that positively impact their members, employees, stakeholders and communities they live and work in.
This roundtable was part of USDA’s efforts to promote the United Nations’ designation of 2026 as the International Year of the Woman Farmer. Under Secretary Taylor’s visit to MMPA is part of her nationwide tour to engage with agricultural leaders and promote the contributions of women to the industry’s future.
MMPA publishes 2023 Cooperative Social Responsibility Report
In October, MMPA released its 2023 Cooperative Social Sustainability Report, which contains an update of MMPA’s Sustainability Program in fiscal year 2023. The report includes data and metrics for sustainability efforts on member farms, in MMPA plants and in MMPA’s corporate office. The report outlines MMPA’s efforts to achieve a 30 percent reduction of greenhouse gas (GHG) emissions by 2030 and net zero GHG emissions by 2050.
MMPA has adopted the U.S. Dairy Stewardship Commitment, which is a demonstration of U.S. dairy’s long-standing values, and a pledge to uphold those values for today, tomorrow and the future. The report demonstrates MMPA’s positive impact and contributions to U.S. dairy’s ability to track, aggregate and report on progress. The report is available online at https://bit.ly/MMPA2023CSR.
U.S., Chile Strike Landmark Common Names Agreement
The National Milk Producers Federation (NMPF), in partnership with the U.S. Dairy Export Council (USDEC) and the Consortium for Common Food Names, successfully secured an agreement approved by the Chilean government on Sept. 3 that safeguards U.S. cheese producers’ ability to use common food names such as “parmesan” in the Chilean market. The collaboration sets an important precedent that the U.S. has the resources and influence to counter the European Union’s aggressive, worldwide monopolization of common names.
NMPF’s engagement was initially prompted by the December 2023 signing of the EU-Chile trade agreement, which contained provisions that threatened U.S. cheese exports under the guise of protecting European geographical indications. NMPF, USDEC and CCFN worked closely with U.S. and Chilean government officials to find a workable solution that would protect U.S. cheese products, specifically parmesan. The organizations closely tracked the grandfathering process and supported members’ in submitting successful applications to establish prior user rights under that process; that later proved pivotal not only to securing firm commitments on access for those firms but also maintaining access for the wider set of U.S. cheese manufacturers. The organizations also met repeatedly with the U.S. government to evaluate specific workable approaches to preserving access for U.S. exporters and coordinated with industry counterparts in Chile.
These efforts helped lead to an exchange of letters between U.S. Trade Representative Katherine Tai and Chile’s Undersecretary of International Economic Relations Claudia Sanhueza on June 21 that confirmed that U.S. exporters would not face future restrictions around the use of 29 cheese and meat terms. Officials also agreed to an expanded interpretation of grandfathering provisions in the EUChile FTA that permits the continued use of parmesan by all U.S. exporters due to prior use of the term in Chile by at least one U.S. firm.
The agreement will take effect Jan. 15. “This agreement is a milestone for U.S. dairy producers. It ensures that many of our products will maintain fair access to the Chilean market, supporting the growth and success of American dairy farmers on a global scale. Now, we need to build on that momentum by securing agreements with other trading partners to protect export opportunities for even more U.S. cheeses,” said Gregg Doud, NMPF President and CEO, in a statement after the agreement, calling on the U.S. government to build on the momentum and secure additional agreements with trading partners around the world.
Provided by National Milk Producers Federation
Great Lakes Regional Dairy Conference: February
6-7 in Mt. Pleasant
The annual Great Lakes Regional Dairy Conference (GLRDC) offers dairy producers the opportunity to learn new strategies and tools to help their farm thrive. Producers will hear about what’s new in the industry and will take a deeper look at reproduction, the future of nutrition and transition planning.
Session topics include:
• Hearing experts discuss management strategies to improve your crops, everyday cow health and labor relations.
• Tackling what’s new in sustainability, practical health monitoring and calf health.
• Management strategies to improve crops, everyday cow health and labor relations.
• State of the industry and discussing what’s next and what it means for you.
The conference will take place Feb. 6-7, 2025, at the Soaring Eagle Casino and Resort in Mt. Pleasant, Michigan. Online registration closes on Jan. 29, 2025. On-site registration is subject to availability.
Early tax planning is a crucial financial strategy for producers. Now is the time to review financial details and year-end purchasing decisions that can impact your 2024 bottom line. Contact your local GreenStone tax specialist this fall to start evaluating your tax savings strategy.
1
BY MIKAYLA BOWEN
Selected from over 70 entries, the five winning photographs from MMPA’s seventh annual photo contest capture beautiful scenes on dairy farms throughout the Great Lakes region.
In this year’s contest, there were five awards given: first, second and third place judged by a panel of judges, along with a people’s choice award determined by public voting and a staff choice award, the favorite photo among MMPA employees.
FIRST PLACE
Photographer: Amanda Story
Photo Title: Forever Thankful for Freedom Hometown: Ithaca, Michigan
SECOND PLACE
Photographer: Drew Rupprecht
Photo Title: Sunset Beauties
Hometown: Vassar, Michigan
THIRD PLACE
Photographer: Julia Troyer
Photo Title: Fresh Baby
Hometown: Laotto, Indiana
PEOPLE’S CHOICE
Photographer: Melvin and Diane Puschel
Photo Title: Early Morning Sunrise
Hometown: Hopkins, Michigan
STAFF CHOICE
Photographer: Ella Gruppen
Photo Title: Say Moo
Hometown: Zeeland, Michigan
A
WILLINGNESS
For those willing to embrace it, change can be a powerful force for progress. For Ashley Kennedy, the 2024 Michigan Milk Producers Association (MMPA) Outstanding Young Dairy Cooperator (OYDC), change is part of her farm’s identity. As the third generation on Sheridan Dairy LLC in Bad Axe, Mich., Kennedy has learned from the generations that came before her what it takes to achieve success.
“We were never boxed into something,” Kennedy said reflecting on growing up on the farm. “We were always looking for what is the new thing that we can do? What is something that we can try that might work for us? No idea was off the table.”
This mentality led Sheridan Dairy to be an early adopter of a robotic milking systems and group calf housing and has been key to Kennedy’s own journey as a dairy farmer.
The Early Years
Despite growing up on her family’s farm, Kennedy didn’t always know dairy farming was something she wanted to pursue. It took her spending time in her family farm’s parlor after college for her to realize what was next.
“I was filling in milking shifts while I was trying to figure out what I was going to do,” Kennedy said. “And then my parents asked, ‘You want to give this a shot?’”
Kennedy went from taking a shot to transitioning into a partner on the farm
in her twenties – a step that’s often delayed for many young farmers. Continuing with her family’s tradition, she was given the chance to run the farm alongside her husband, Eric, thanks to the support from her parents.
“My family has always gone into farming loving the cows, but not wanting to do it forever,” Kennedy acknowledged. “My Grandpa Messing’s goal was to be out of the dairy farm by 50 and when he turned 50, he handed the permit over to my dad. My parents’ philosophy was the same, letting me take over this farm in my twenties. It makes me sad that my story is the exception and not the rule.”
Embracing Innovation
Building a Support System
Kennedy credits her ability to pivot and adapt to her farm team and family support.
For Kennedy, embracing change has always been part of her farm’s journey. From a young age, she witnessed firsthand how her family continually adapted to new practices and technologies, setting the stage for Sheridan Dairy’s evolution.
“I remember us milking in a stanchion barn. I’d be playing in the barn while my parents were milking cows,” Kennedy reflected. “And then when I was five, we built the parlor, and I grew up milking in the parlor. And then in 2013 we put the robots in, and I got to be a part of that because I was a partner in the farm. So, I’ve gotten to see a lot of evolution in those 20 years.”
Today, Kennedy milks 240 cows with four Lely robots that not only
allow for more flexibility in her schedule but give her the ability to focus on what she loves most - working with the cows. “Now with the robots, I get to do the fun stuff again. I’m able to be around the cows and actually work with them instead of just milking them,” Kennedy said.
Kennedy’s willingness to pivot and adopt new technologies is a consequence of careful deliberation. She acknowledges, “No matter what we ended up doing, we had to make it work. Everything in life is a compromise. You’re giving up something to get something else. You just have to decide what’s right for you and be able to pivot and adapt.”
“Having a team behind us is really important. Not just our nutritionist, our vet, our breeder and those kinds of people, but also having my parents’ knowledge and experience,” Kennedy said. “My dad instilled in me from an early age that cow care is always number one. Every decision that we make is based on what will be better for the cows.”
And making investments in new technologies and taking risks that come with change requires financial stability. “We’ve started turning that corner from beginning farmer to established farmer and that also gives us the ability to pivot,” Kennedy said.
Her support system extends to her cooperative, MMPA, which her family has been a member of for decades.
Now with the robots, I get to do the fun stuff again. I’m able to be around the cows and actually work with them instead of just milking them,” Kennedy said.”
“My family has been MMPA members since my grandparents bought the farm. MMPA is constantly looking at new markets and new opportunities, and that’s something I’m excited to be a part of.”
As the 2024 OYDC, Kennedy will have the opportunity to represent her peers and MMPA at state and national dairy events and conferences, a scene she is already familiar with through her involvement with dairy checkoff programs.
Looking Ahead
Driven by a desire to ensure the dairy industry kept pace with changing consumer habits, Kennedy became involved in national checkoff discussions in 2018. Her engagement led her to attend her first checkoff conference, where she realized she was right where she wanted to be.
“I want to be looking at, ‘How do we keep the dairy industry competitive? What are the things we think are going to happen?’”
Kennedy said. “There’s a group of dairy farmers in the industry that is willing to totally look outside the box to keep the industry moving forward. This is the kind of thing that I want to be part of.”
Surrounded by forward-thinking leaders, Kennedy believes the future of dairy farming is promising. She’s optimistic about the industry’s ability to adapt to changing consumer demands and environmental concerns.
“We continue to accept and to be open to new technologies and sustainability practices,” Kennedy said. “In the dairy industry, we started talking about sustainability early and trying to put numbers to what we’re doing. It might be a challenge, but we have an opportunity here too.”
And where there is opportunity, you can find Kennedy. She’s passionate about moving the industry forward, whether through sharing her own story with others or adopting new practices. “It’s important to make a pivot, incorporate some new ideas and give something a try.”
MMPA Board Chairman Honored as NMPF Farmer Communicator of the Year
Recognition acknowledges Doug Chapin’s efforts to share dairy’s story and address challenging issues facing the industry.
The Michigan Milk Producers Association (MMPA) Board
Chairman Doug Chapin has been named the 2024 National Milk Producer Federation’s (NMPF) Farmer Communicator of the Year. Chapin accepted the award late October during NMPF’s annual meeting held in Phoenix, Arizona.
“I don’t take my leadership role lightly and I recognize how important it is to share our story and do my part to help people understand the work we do every day,” Chapin said. “At times it seems like there are challenges at every turn, and I’m honored to be in a position where I can make a difference.”
The NMPF Dairy Farmer Communicator of the Year Award recognizes an outstanding farmer’s efforts in sharing dairy’s story and celebrates those who go above and beyond to foster a deeper understanding of the challenges and opportunities faced by dairy farmers.
“Chapin was recognized for his leadership in communicating farmer and co-op perspectives on challenging issues that were of top priority to dairy farmers and the entire industry throughout 2024, including dairy’s response to the discovery of the H5N1 influenza virus in dairy cattle and efforts to modernize the Federal Milk Marketing Order (FMMO) system,” NMPF said.
In 2024, Chapin testified on behalf of NMPF and MMPA for FMMO reform, advocating for the higher of Class 3 or 4 proposal for the Class I skim milk price mover. In addition, he was
instrumental during the beginning of the H5N1 outbreak. Chapin supported a science-based regulatory approach to legislators, represented dairy interests to the media, and maintained critical industry relations within the agriculture community.
“Doug is a leading voice in our industry and is the first to step forward when dairy farmers need representation,” Joe Diglio, MMPA President & CEO said.
“I couldn’t be more pleased with his willingness to advocate for our members and communicate their needs.”
Chapin represents MMPA on a number of national industry committees including the National Milk Producers Federation Board of Directors, National Dairy Farmers Assuring Responsible Management Program committees, and the U.S. Dairy Export Council and Trade Envoy Program.
GREAT LAKES REGIONAL
February 6-7, 2025
Soaring Eagle Casino & Resort | Mt. Pleasant, Michigan
Where farmers, experts and industry connect to help their dairies thrive!
Topics include:
• Dairy outlook and deep dive into beef numbers with Sarina Sharp.
• Explore crisis managment planning and animal welfare.
• Learn about making and feeding forage right, the value of vaccinations, and best practices to survive the dairy economic cycle.
• A deeper look at reproduction, calf health, fresh cows and more.
• Dive into biosecurity and animal health with Dr. Jason Lombard.
• Don’t miss the FREE Spanish and English herdsperson sessions Friday, focused on cows, calves, communication and much more!
MMPA PARTNERS WITH NURRI TO LAUNCH INNOVATIVE HIGH-PROTEIN MILK SHAKE
Michigan Milk Producers Association (MMPA) is proud to partner with Nurri to offer, an innovative new line of protein milk shakes. Nurri’s 30-gram protein milk shakes hit the shelves at Costco this September, where consumer demand has surpassed expectations. Made with highquality ultrafiltered MMPA milk, Nurri’s milks hakes deliver rich flavor and optimal nutrition with a strong emphasis on sustainable practices.
As consumers increasingly seek betterfor-you alternatives in the protein and nutritional drink market, Nurri stands out with its unique approach, using ultrafiltered milk to combine high protein content with low sugar for a balanced, enjoyable experience. Currently available in a chocolate flavor, Nurri plans to roll out additional vanilla and strawberry flavors and expand its milk-based product offerings in the near future. The expansion reflects Nurri’s dedication to innovation and adaptability, driven by the combined knowledge of Nurri and MMPA in understanding consumer needs and current industry trends.
MMPA’S PARTNERSHIP WITH NURRI
MMPA’s partnership with Nurri plays a crucial role in the milk shake brand’s ability to deliver best-in-class products. MMPA’s ultrafiltered milk is essential in ensuring that Nurri products meet high standards of protein content and taste. Thanks to ultrafiltration, the protein milk shakes contain a concentrated source of dairy protein with reduced sugar, making them an attractive option for consumers seeking functional beverages that fit an active lifestyle.
“Our partnership with Nurri showcases the incredible potential of ultrafiltered milk to meet today’s consumer needs for high-protein, low-sugar products,” said Molly Costaris, MMPA Director of Sales. “Working with Nurri has allowed us to bring a great-tasting, functional product to market that highlights the versatility and value of our milk.”
With MMPA’s support, Nurri has demonstrated unmatched speed in both product development and market delivery, giving it a competitive edge in the ready-to-drink (RTD) protein beverage space.
For more information about Nurri and its product offerings, visit drinknurri.com and follow DrinkNurri on Instagram, TikTok and Facebook
COMMITMENT TO SUSTAINABILITY AND FUTURE GROWTH
In line with MMPA’s commitment to sustainable practices, Nurri’s milk shakes are packaged in 100% recyclable aluminum cans and are crafted with sustainably sourced ingredients. This focus on sustainability resonates with today’s environmentally conscious consumers, making Nurri an appealing choice for customers looking to make more sustainable product selections.
Looking to the future, Nurri aims to diversify its product offerings with the development of additional ultrafiltered milk-based RTD beverages. The company is also considering expansion into additional retail channels, building on its successful launch in Costco.
With a shared focus on quality, innovation and sustainability, MMPA and Nurri are excited about the future. Together, they are redefining what’s possible in the protein drink market— offering consumers a premium option that doesn’t compromise on taste or values.
RAW MILK
Raw milk is received from the farm and then separated into cream and skim milk using a cream separator that uses centrifugal force to separate the heavier portion of milk (skim milk) and the fat-rich, lighter portion of milk (cream).
CREAM
The cream is then pasteurized and can be sold as is for use as an ingredient in ice cream, cream cheese or other fat-rich dairy products. Cream can also be used to manufacture custom blends with ultrafiltered milk to provide an ingredient with specific protein and fat levels.
CREAM SEPARATION
SKIM MILK
Skim milk is created by removing the fat from raw milk through the cream separation process. After pasteurization, skim milk can be bottled and sold in stores, or it can be processed further to make a popular and versatile ingredient in many other food products like ice cream, cheese, bakery products, and snacks.
CHURNING
BUTTER
Cream can be churned into butter, making it a higher-fat dairy product. Butter can be sold as is, or used as a dairy ingredient in baked goods, chocolates, frozen meals and other foods.
MILK PERMEATE
ULTRAFILTRATION
Milk permeate is the concentrated solution of milk sugar (lactose), filtered out during the ultrafiltration process, making it a byproduct of ultrafiltration. It’s commonly used for livestock feed, but today there are many innovations that provide a higher-value return.
ULTRA-FILTERED MILK
Skim milk is passed through a series of flexible spiral filters that selectively concentrate the protein and filter out the milk sugar (lactose) to produce ultrafiltered milk. The result is a high-protein, low-sugar dairy product that is a popular ingredient for readyto-drink high-protein beverages, high-protein yogurts, cheese and other protein-rich foods. It’s common to add lactase enzyme to ultrafiltered milk to make it lactose-free. Ultrafiltered milk can also be blended with cream and other dairy ingredients to make a custom blend that provides the high protein from ultrafiltered milk with the richness that cream provides.
The Milk Breakdown
HOW ULTRA-FILTERED MILK IS MADE
CONDENSING
CONDENSED SKIM MILK
Condensed skim milk is a concentrated form of skim milk that is made by removing water through a process called condensing. Condensed skim milk is used for ice cream, chocolates, beverages, cheese and frozen meals, and can be found in a variety of other foods that require dairy’s richness.
NON-FAT DRY MILK POWDER
Non-fat dry milk (NFDM) powder is manufactured by using heat to remove nearly all moisture from condensed skim milk. NFDM is a versatile dairy ingredient that is shelf-stable and can be used in ice cream, cheeses, chocolates, baked goods, frozen ready-to-eat meals, snacks and many other foods.
Milk Permeate Innovations
Dairy is good to the last drop and even byproducts like milk permeate bring value to the table. The Michigan Milk Producers Association (MMPA) has invested in innovation solutions that provide higher-value return to their dairy farmer owners through utilizing milk permeate in untraditional ways.
GOODSPORT
MMPA has taken an equity stake in Chicagobased start-up, GoodSport Nutrition, a company dedicated to harnessing the natural benefits of milk to create innovative, clean and e ective sports nutrition solutions. Their GoodSport® product is the first dairy-based sports drink on the market and utilizes naturally occurring electrolytes and vitamins found in milk permeate to create a clear, refreshing sports drink with 3x the electrolytes and 33% less sugar than traditional sports drinks. This unique use of permeate capitalizes on the goodness found in dairy, even in dairy byproducts.
DAIRY DISTILLERY
MMPA and Dairy Distillery have partnered to form Dairy Distillery Alliance and build America’s lowest carbon-intensity dairy ethanol plant. Located in Constantine, Mich., the $41 million state-of-the-art facility will transform milk permeate into 2.2 million gallons of lowcarbon ethanol used for sustainable jet fuel. The project aims to provide MMPA farmers more value from their milk while contributing to MMPA’s sustainability goals by creating a significant carbon reduction.
YOUR DAIRY CHECKOFF
NATIONAL UPDATES
Plant-based products got off to a roaring start in the grocery sector a few years ago, but the market is starting to settle and evolve. Through May 2024, nondairy milk dollar sales were down 28.3% versus the same time in 2023 and volume was down 18.1%, according to Circana data.
Year-over-year U.S. dairy exports modestly improved in August, with gains in several major product categories. Milk solids equivalent volume rose 1.7%. The August increase puts year-to-date volume into positive territory for the first time in 2024, albeit at only +0.1%. Year-over-year U.S. export value increased 10% to $708 million in August—the biggest rise of the year, as commodity prices climbed, and the United States’ portfolio favored cheese and proteins.
The average U.S. household spends nearly 60% of its food budget on meals away from home. Our strategic partnerships with leading restaurant chains not only amplify dairy’s presence on menus nationwide but also underscore the versatility and appeal of dairy for consumers. Since 2008, checkoff’s partnership strategy has moved an astounding 7.5 billion milk equivalent pounds through restaurants such as McDonald’s, Taco Bell and Domino’s.
2024 Fall Busch’s Milk Drive
LOCAL UPDATES
First Ever “Winners Drink Milk® Summit” Engages Partners American Dairy Association Indiana (ADAI) hosted partners in education, nutrition, agriculture, research, government, entertainment and more to discuss and promote the importance of milk consumption and dairy farming. The Summit featured insightful discussions, valuable networking opportunities, and showcased the exciting work being done in the community. Two-time Indy 500® winner Josef Newgarden and Indianapolis Motor Speedway President Doug Boles concluded the event by sharing their experiences with the tradition of milk at the track, sharing how honored they are to share the international spotlight with dairy farmers. This tradition represents the hard work and dedication of dairy farmers in bringing nutritious milk to consumers. Overall, the Winners Drink Milk Summit fostered collaboration, raised awareness about the benefits of milk, and supported the dairy industry.
The Busch’s Milk Drive took place again this fall at 16 Busch’s locations in the Metro Detroit region. For the second time this year, we broke the 50,000-gallon mark hitting a final tally of 51,826 gallons! Donations up to $20,000 will also be matched by UDIM and will be spread across four different Southeast Michigan food banks. UDIM worked with local high school sports teams to get them at their local Busch’s stores to raise awareness for the milk drive. In exchange for their participation, UDIM will provide them with a $500 Chocolate Milk Grant, as well as offering them $500 to spend on Amazon off our ‘wish list’ of items for their teams as we look to help support them in their upcoming, or ongoing, seasons.
Fuel Up Grants for Schools
On behalf of Ohio and West Virginia dairy farmers, ADA Mideast recently provided 68 schools from 24 school districts with Fuel Up equipment grants to support their school wellness goals and ultimately serve more dairy. Schools were awarded either a Mobile Meals Cart Kit to help make sure students have access to a healthy breakfast or a Healthy Start Smoothie Kit to start or expand a smoothie program.
Schools that have previously received grants are touting increased dairy usage! In 169 schools analyzed, yogurt usage doubled resulting in an additional 19,376 lbs. of yogurt served per school each month – a combined 9.7 tons per month.
UNITED DAIRY INDUSTRY OF MICHIGAN
CHECKOFF AT WORK
Dairy Experience Lab Equips Advocates
With so many requests for speakers, activities and events throughout the year, ADAI created a handson workshop to empower local leaders and volunteers to share dairy information in their own communities. The training day taught practical skills for engaging any audience and event, like Ag Days, food demonstrations, and interactive booths. Attendees learned how to create memorable and educational experiences through live food demos, dairy nutrition activities and farmbased programs that will leave a lasting impression on their audience. A farm tour of a robotic dairy also provided personal experiences they can share. For information on this training or to request a toolkit, contact Allie Rieth at 317-842-3060 or rieth@winnersdrinkmilk.com.
Promotion with Marco’s Pizza ADA Mideast and UDIM, along with other state and regional checkoff programs, recently partnered with Marco’s Pizza, one of the nation’s fastestgrowing pizza chains, to introduce a new menu innovation, Fiery Flavors Spicy Cheese.
This spicy cheese blend is made with fresh Monterey Jack cheese infused with jalapeños, habaneros and Carolina Reaper peppers. For a limited time this summer, the spicy cheese blend was featured in seven new Fiery Flavors Menu items, including specialty pizzas, bowls, breads and their signature pizzolis.
Marco’s Pizza is based outside of Toledo, Ohio and has 1,100 locations in 42 states throughout the U.S. The support from your dairy checkoff program helped extend the promotion of these new menu items and sold 2 million incremental pounds of milk.
‘Buy Dairy’ on Instacart Campaign
UDIM ran an ad campaign in June on the online grocery site Instacart. The campaign promoted dairy foods sold at Michigan stores, including Meijer and Kroger. Results were very strong with total sales of $196,000. About 21% of these total sales were to people who had not purchased these foods in the past 26 weeks. This resulted in an incremental, or additional, sale of 85,000 pounds of milk directly tied to our campaign. Our return on ad spend was $7, meaning that for every dollar we spent on this campaign, we received $7 in sales. This is well above the $2 return on ad spend that is typical for Instacart ad campaigns. This was an amazing campaign resulting in a boost in Michigan dairy sales!
UDIM Board Mentor Applications Are Open
The Board Mentor Program applications are now being accepted. This two-year program was created with the goals of identifying and developing future industry leaders. Program participants will partner with UDIM board members to increase their knowledge and understanding of UDIM programs, grow their network within the industry and spread the word about dairy promotion programs. Applications are due on December 16, 2024
Freeliners
Freeliners Policy
The Freeliners column is open to current MMPA members who wish to advertise—at no charge— goods or services relating directly to their dairy farm operations.
• An item submitted will be published for no more than two consecutive issues (one issue, unless otherwise requested). After that, it will be withdrawn.
• It will be published again for no more than two consecutive months only if the member resubmits the item by writing or calling the Novi office.
• Reference to a name of a firm or other commercial enterprise with which a member is involved will be deleted, with permission of the member.
• If the member does not wish such deletion, he/ she may choose to have the item published as a Classified Ad at the regular per-line rate.
• Freeliners must be received by the 10th of the month preceding desired month of publication.
FOR SALE: POLLED HOLSTEIN, JERSEY AND NORWEGIAN RED BULLS. AI bred from very functional dams. Many young bulls to choose from. Hardy and healthy with strong feet and legs, raised on pasture. Competitively priced. Young beef bulls also available. For pictures and pedigrees call or text 906-287-0746.
FOR SALE: 4-TON FEED BIN WITH FLEX AUGER. Call 810-728-6237.
FOR SALE: DAIRYPLAN C-21 SOFTWARE SYSTEM WITH COMPUTER. Call 810-728-6237.
FOR SALE: H&S 5126 SIDE SLINGER MANURE SPREADER. Call 989-551-5977.
FOR SALE: 400+ SCR COW COLLARS. Some in almost new condition and under warranty. Best offer. Contact Kevin at 989-277-2880.
FOR SALE: USED MILKING EQUIPMENT. Two 15 hp 3-phase vacuum pumps, 1-2 year old Mueller 3-phase cooler, 1 newer single-phase cooler, 2 older singlephase coolers, and much more not listed. Call or text Cameron at 810-404-5993.
WANTED: MICHIGAN DAIRY FARMER LOOKING FOR 500-COW +/- HOLSTEIN HERD. Call 517-290-7696.
FOR SALE: 7 BOUMATIC FLO-STAR CLAWS. A milk pump motor for sale. Call or text for info and price at 734-915-4332.
FOR SALE: PAT 32ft. feed elevator with cover. $250.00. Call 616-406-5611.
Classifieds
Classifi eds Policy
Cost for classifieds is $25 for the first 35 words and then $5 for each additional word. Payment due with order. All ads must be received by the 10th of the month preceding desired month of publication. MMPA neither sponsors nor endorses products or services advertised in the Milk Messenger.
O PPERMAN GROOVING: We can fi x your scabbled fl oors. Diamond sawed grooves, no hammering or cracking of concrete. No hoof damage. Call Opperman Grooving Inc., Portland. 517-647-7381.
DAVIDSON CEMENT GROOVING, INC: No water needed. Wider, rougher grooves for better traction. We also offer texturing for your previously grooved floors. Three operators will travel Michigan and other states. No interest payment terms. Est. since 1987. Call 1-800-365-3361.
CONCRETE GROOVING BY TRI-STATE SCABBLING, home of the 2” wide groove. Best traction, lowest prices. 800-554-2288. www.tristatescabbling.com
A SURE WAY TO KEEP YOUR COWS UPRIGHT! Concrete grooving/texturing provides high quality traction in new and old concrete, fast service. NIENOW GROOVING. Call Cliff at 989-635-1494.
FOR SALE: NEW & USED MILK TANKS. We stock all sizes, makes, models. Special prices to co-op members, corporate & private farms. Contact us anytime day or night. Special on 2000 gal. Muellers for $13,900 & up. 2700 & 4000 gal. Muellers call for quote. 800-558-0112.
STRAW & DRY HAY (LARGE & SMALL BALES).
Feed Oats, Feed Barley and Corn Silage. Delivery Available. 989-723-1886 or 989-277-1414.
ALFALFA HAYLAGE (EXCELLENT & FAIR GRADES) & CORN SILAGE. 989-723-1886 or 989-277-1414.
NEW KATOLIGHT PTO GENERATOR, 60 KW, keep everyone warm and producing if there is a power outage. Call Brent at 248-770-5122.
SEED CORN - “Minnesota 13” Open Pollinated 85-Day Yellow Field Corn Seed. High Protein, High Yield, High Fat, Fast Drydown. Great Digestibility! 80,000 graded seeds $100.00 JanksSeeds.com 989-284-5052.
FOR SALE: Used BouMatic 10 HP oilless vacuum pump with motor, $3,400 OBO, Ag Bagger Model G6000 10 ft. tunnel $11,000. OBO. Can email pictures for both. “Zareba” AC 20-mile electric fencer $40 plus shipping. Cheboygan, MI. 231-625-2036.
Artec Ultra Conditioning Teat Dip
The MMPA Farm Supply Store carries a wide variety of teat dips. With cold weather upon us, is your teat dip protecting your cows?
Arctec is a 1.5% heptanoic acid non-iodine dip with outstanding killing power containing an impressive 78% emollient skin conditioner package to keep your cows’ teat ends well protected and soft, even in the harshest winter weather conditions.
Artec is NPE free offering excellent protection while also being environmentally friendly.
Give the gift of dairy this holiday season
Heritage Ridge Creamery gift boxes featuring cheese and butter are on sale now!
Large Holiday Gift Box* / $50
One cheese grater, one block of butter, one summer sausage and four pounds of cheese: Colby, Cheddar, Pepper-Jack, and Monterey-Jack
Small Holiday Gift Box* / $25
Three pounds of cheese: Colby, Amish Creamery and Colby-Jack.
To order
Call: 574-825-9511, ext. 104
Click: heritageridgecreamery.com
Visit: Heritage Ridge Creamery 11275 W 250 N, Middlebury, IN 46540
Save 20% using code MEMBER20
Checkout using the email associated with your account on the membersonly website.
Call in your order:
Main Line: 989-317-8370
Toll Free: 877-367-6455
Orders (Novi): 800-572-5824 then dial 2
Fax in your order: 989-317-8372
MMPA Field Staff
Ben Chapin, Remus, Member Services Director ...............989-289-0731
Steve Lehman, Ithaca, Raw Milk Compliance ............................989-330-1638
Doug Soehnlen, Member/Superior Supply Representative ....330-575-4643
Joe Packard – Area Supervisor....................................248-520-3481
Brandon Ewers, Coldwater .........................................................231-414-4539
Alyssa Stace, Elkhart, IN, Animal Care/Sustainability ...............269-967-7351
Emily Patton, Lansing .................................................................248-880-3785
Christy Dinsmoore – Area Supervisor ............................248-513-7920
Carley VanNorman, Ruth, MI .....................................................248-826-6294
Chelsea Smith, Falmouth, MI .......................................................231-519-2455
Sarah Michalek – Farm Sustainability Manager ..............248-305-0537
Deb Gingrich, Leroy, Animal Care/Sustainability .....................248-520-3580
Rachel Brown, Charlotte, Sustainability Coordinator .............. 248-826-7243
MMPA Labs
Novi (Monday-Friday, 8 a.m.-4:30 p.m.)
In Michigan ..........................................................................800-572-5824
Toll Free ..............................................................................800-233-2405
Ovid (Daily, 6 a.m.-10 p.m.) .........................................989-834-2515
Constantine (Daily, 7 a.m.-10 p.m.) ..............................800-391-7560
Farm Supply - Mt. Pleasant
Farm Supply Supervisor
Main Line .............................................................................989-317-8370
Toll Free ..............................................................................877-367-6455
Orders (Novi) ....................................................800-572-5824, then dial 2
Fax .......................................................................................989-317-8372
Farm Supply Sales Representative
Jake Riley, Mt. Pleasant ..............................................................248-912-5070
John Lehman, Elsie, Bulk Tank Calibration................................248-444-6775
Novi Headquarters
Main Office
Local line .............................................................................248-474-6672
Toll free...............................................................................800-572-5824
President and Chief Executive Officer
Joe Diglio ......................................................................................ext. 202
Chief Financial Officer
Aaron Anticic ................................................................................ext. 277
Chief Corporate Affairs Officer
Sheila Burkhardt ..........................................................................ext. 208
Chief Operating Officer
Brad Parks .....................................................................................ext. 341
Laboratory Supervisor
Teresa Farmer ...............................................................................ext. 219
Quality
Sudeep Jain ..................................................................................ext. 305
Member Services
Emily Keranen ..............................................................................ext. 203
Human Resources
Kelly Kerrigan ...............................................................................ext. 301
Sales
Molly Costaris ...............................................................................ext. 209
Communications
Emily Kittendorf-King ..................................................................ext. 234
Corporate Controller
Jeannie Strain ...............................................................................ext. 312
Member Relations
Jessica Welch ...............................................................................ext. 303
Manufacturing Plants
Canton, Ohio
Plant Manager .......................................................................330-477-4515
Constantine, Michigan
Dave Davis, Plant Manager ..................................................269-435-2835
Ovid, Michigan
Glen Kienitz, Plant Manager.................................................989-834-2221
Middlebury Cheese Company, Middlebury, Indiana Plant Manager .......................................................................574-825-9511
Board of Directors
Officers
Doug Chapin, Board Chairman
Tony Jandernoa Board Vice Chairman
Eric Frahm, Treasurer
Joe Diglio, President and CEO
Sheila Burkhardt, Secretary
Aaron Anticic, Assistant Treasurer
Todd Hoppe, General Counsel
Directors-At-Large
Aaron Gasper, Lowell, MI 616-291-4092
Bruce Benthem, McBain, MI 231-920-1615
Kris Wardin, St. Johns, MI 989-640-9420
District Directors
1 Paul Keener Ashland, OH 330-988-0139
1 Kurt Steiner Creston, OH 330-464-1219
2 Brian DeMann Martin, MI 269-720-7637
2 Brian Preston Quincy, MI 517-376-1350
3 Doug Chapin Remus, MI 231-349-4059
3 Amy Martin LeRoy, MI 231-388-0496
4 Eric Frahm Frankenmuth, MI 989-652-3552
4 Corby Werth Alpena, MI 989-464-5436
5 Tony Jandernoa Fowler, MI 989-593-22245
5 Scott Lamb Jeddo, MI 810-327-6135 If you are unable to reach your assigned member representative, please contact the representatives listed in your area. Your assigned member representative is listed on your quality statements or can be found by visiting mimilk.com/contact/field-staff and searching by your producer number.
A Red and White Holstein stands proud and tall, On frosted grass where the cold winds call. In front of a tree with leaves so bright, A golden glow beneath morning light.
Her breath puffs softly, a cloud in the chill, While the air around whispers calm and still. Amid autumn’s hues, she grazes with ease, A picture of beauty beneath yellow trees.
Photo by Julia Troyer, Laotto, Indiana
Large Holiday Gift Box / $50
Cheese grater, one block of butter, one summer sausage and four pounds of cheese: Colby, Cheddar, Pepper-Jack, and Monterey-Jack cheese.
Cheese varieties subject to change. Consider ordering early to ensure delivery in time for the holidays.
Small Holiday Gift Box / $25
Three pounds of cheese: Colby, Amish Creamery and Colby-Jack.