YOUR DAIRY PROMOTION AT WORK
Dairy Checkoff Continues Focus on Nutrition Education CRISIS CONTENT CORNER
NATIONAL DAIRY CHECKOFF UPDATES
In each issue of 2021, we will focus on a different aspect of crisis preparation. For further information, or to set up a planning meeting for your farm, contact your state staff below:
Online milk* sales grew vs. 2019 (*refrigerated)
Michigan: Jolene Griffin - jolene@milkmeansmore.org, 224-567-1894 Indiana: Allie Rieth - rieth@winnersdrinkmilk.com, 317-443-2296
through foodservice Average pizza servings grew more than 10% among checkoff pizza partners
110 million additional pounds fresh milk directed to Feeding America
• Find your farm on Google Maps or use an aerial photo to identify buildings, label them for emergency vehicles. Keep copies around the farm and give a copy to each member of your farm management team and family. • Keep extra supplies of water, non-perishable food, batteries, etc. on-hand. Stock up for weather events and resist the urge to use them on normal work days.
PIZZA HUT LAUNCHES DETROIT-STYLE PIZZA
Potential reach of 40 million educators, parents and students through “Fuel Up to Play 60” Homeroom
helped Pizza Hut launch handcrafted Detroit-Style pizza nationwide. Joshi, vice than a similar rectangular pizza on the chain’s menu. DMI said the Pizza Hut team and franchise owners also are appreciative of Joshi’s commitment to this project, which joins a line of innovative items such as Original Stuffed Crust and Original Pan.
/ MAR-APR 2021
74% of U.S. milk production adopts Innovation Center’s U.S. Dairy Stewardship Commitment
Dairy Management Inc. (DMI) scientist Nitin Joshi, known widely as “Dr. Cheese,” president of product development, said the new offering has 50% more cheese
12.5 million organic video views through Gen Z-focused barnstorming pilot project with Minecraft star users
• Crisis magnets - provide a quick list of who to call, including farm team, milk hauler, veterinarian, power company, etc; visible to all members of the farm. Call ADAI or UDIM for additional copies. • Animal Ag Alliance - both UDIM And ADAI are members of this organization and have access to activist notifications and crisis planning resources, call us and we can gather that information for you.
9% increase in trust for dairy farmers among consumers after seeing Undeniably Dairy content
RESOURCES:
21,000 stores participate in Subway partnership with Undeniably Dairy to support food insecurity
• Contact local checkoff staff to set up a crisis planning meeting. We will walk you through many crisis situations to create a personalized plan for your farm.
milk messenger
122%
Source: IRI e-market insights
GETTING STARTED:
26
11 new product/promotion launches
No one wants to think about a crisis on the farm, but they can happen when you least expect it. And where do you even start to plan? United Dairy Industry of Michigan (UDIM) and American Dairy Association Indiana (ADAI) are your checkoff organizations and equipped to help you plan and handle a crisis. With past experiences, year-round trainings and future insights through national networks, we are here to help you prepare for the worst and hope for the best.
41 National Dairy Council peerreviewed articles published
U.S. Dairy Export Council opens
U.S. Center for Dairy Excellence in Singapore to grow export sales
