Creative Guide
Creative Guide
Creative Guide
Introduction Welcome to the Rotem Creative Guide.View this Creative Guide as an overview of how to apply the visual guidelines in various different practical situations. The creative guide enables you to see Rotem's look and feel as a consistent and clear brand. As you will see, our visual appearance is characterized by a fun and clear "look and feel”. We hope that you will find it inspiring to work with the elements we offer on this “palette”. By adhering to these rules, we can ensure that the brand will not be diluted by inconsistent messaging and incomplete efforts. We're creating a worldwide brand and every piece counts. The following pages contain marketing tips and guidelines for logo, icon usage, fonts…
Our Logotype and Tagline There is only one tagline in Rotem world and that is “Control & Management�. The tagline is always in English. If you want to work with another tagline, please talk to President & CEO for approval. The logotype should be used with the tagline whenever possible to make our mission clear and known. The tagline should then be placed below the logotype as shown on this page. If the tagline does not function or if it is not relevant in the context, use the logotype alone. However, the tagline may never be used on its own, without the logotype, as it then loses its context. The color of the tagline should always be black or negative depending on the color of the background (see Use of Logotype). The typeface of the tagline should always be Arial Regular. The logotype with tagline should never be placed closer to other graphic elements or closer to the edge of a field than shown in the illustration here. Together with the tagline the logotype should be a minimum of 35 mm wide. The tagline is 1/4 of the logotype
35 mm
Creative Guide
Use of Logotype Never use a logotype that is less than 15 mm wide. Color: pantone: 485 + process black Dark background: Negative, white logotype + red. Printing in black/white:
Don’ts Do not use the logotype and symbol in any other configuration than shown in the Use of Logotype. Do not place the black logotype against a dark background. Do not place the negative logotype against a light background The color of the tagline should always be black or negative depending on the color of the background.
Creative Guide
Slogan The Slogan included on this page is the only Slogan to be used by all divisions within the company. The Slogan must be presented with the web site in all time (the way it’s presented here). The Slogan can be presented at the bottom part of the page or at the right side of it. The “T“ or “L” must always touch the border of the bage. The Slogan is always bigger than the logo and comes in two colors: green and white, as presented below.
PANTON
Green
CMYK
41 9 85 0
RGB
162 191 85
white
Colors Our color palette is valid for all divisions of rotem. It includes a range of different colors and nuances and the general rule is that these should be used to match and harmonize with the surrounding graphic elements.
Graphic palette:
Product palette:
PANTON | CMYK | RGB
PANTON
485 | 0 100 100 10 | 168 19 25
Red - 485 c
Green | 41 9 85 0 | 162 191 85
Blue - 534 c
Apple Green | 30 0 100 0 | 191 215 48
Light Blue - 279 c
450 | 0 100 100 25 | 168 19 25
Silver - 877 c
Creative Guide
Our typography The typography included on this page is the only typography to be used by all divisions within the company. There must be no local variations. The fonts are all available on the enclosed CD. Arial Regular should be used for body copy, headlines, picture captions and product texts. Arial Bold should be used when greater visibility is required and where there is space available. It is used for sub-headlines.
Arial Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvxyz 1234567890 Arial Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvxyz 1234567890 Shaked Regular
אבגדהוזחטיכלמנסעפצקרשתךםןףץ 1234567890 Shaked Bold
אבגדהוזחטיכלמנסעפצקרשתךםןףץ 1234567890
Stationery Our stationery creates the first impression many customers have of Rotem. Therefore it is vital that our stationary be produced according to the specifications given here. 1 Haofan St. Petach Tikva 49512, Israel Tel: + 9 7 2 - 3 - 9 2 0 6 2 0 0 Fax: + 9 7 2 - 3 - 9 2 4 9 8 3 4
Eldan Tuvia
International Marketing
1 Haofan St. Petach Tikva 49512, Israel +9 7 2 - 3 - 9 2 0 6 2 0 0 Tel: Direct: + 9 7 2 - 3 - 9 2 0 6 2 1 3 +9 7 2 - 3 - 9 2 4 9 8 3 4 Fax: Mobile: +972-52-804-4407 E-mail: eldan@rotem.com www.rotem.com
ISO 9001:2000
1 Haofan St. Petach Tikva 49512, Israel Tel: + 9 7 2 - 3 - 9 2 0 6 2 0 0 Fax: + 9 7 2 - 3 - 9 2 4 9 8 3 4
Creative Guide
Business cards
90 mm 8.5 mm
28 mm
10 mm 4 mm
4 mm
Eldan Tuvia
International Marketing
1 Haofan St. Petach Tikva 49512, Israel +9 7 2 - 3 - 9 2 0 6 2 0 0 Tel: Direct: + 9 7 2 - 3 - 9 2 0 6 2 1 3 +9 7 2 - 3 - 9 2 4 9 8 3 4 Fax: Mobile: +972-52-804-4407 E-mail: eldan@rotem.com www.rotem.com
26 mm
1. Logotype Size: 90 mm \ 50 mm Color: Green, red, black, white 2. Name Arial regular 14 pt. Color: Black. 3. Title Arial Regular 8 pt. Color: Green. 4. Business Information Arial Regular 8 pt. Color: Black. 5. contact information Arial Regular 8 pt. Color: red.
50 mm
13 mm
Our stationery creates the first impression many customers have of Rotem. This example shows the recommended layout of our business cards. The margins marked create clarity and an airy impression. Follow these to the extent that it is possible, as well as the size of the actual business cards. No form of embossing or relief printing is allowed. No individual designs.
4 mm
4.5 mm
35 mm
4 mm
45 mm
12 mm 32 mm
A4
1 Haofan St. Petach Tikva 49512, Israel Tel: + 9 7 2 - 3 - 9 2 0 6 2 0 0 Fax: + 9 7 2 - 3 - 9 2 4 9 8 3 4
210 mm
ISO 9001:2000
The color print sheets carry the Rotem logotype at the top left corner, as shown in the example here. Below on the right corner should be the slogan “Take control� in 50% opacity. All of the text in the sheets should be only Arial bold / regular.
12 mm
12 mm
12 mm
Sheets
12 mm
20 mm 12 mm
Creative Guide
Black & white sheets The black & white sheets carry the Rotem logotype at the top left corner, as shown in the example here. Below on the right corner should be the slogan “Take control” in 50% opacity. All of the text in the sheets should be only Arial bold / regular. There are three different option.
ISO 9001:2000
1 Haofan St. Petach Tikva 49512, Israel Tel: + 9 7 2 - 3 - 9 2 0 6 2 0 0 Fax: + 9 7 2 - 3 - 9 2 4 9 8 3 4 w w w . r o t e m . c o m
1 Haofan St. Petach Tikva 49512, Israel Tel: + 9 7 2 - 3 - 9 2 0 6 2 0 0 Fax: + 9 7 2 - 3 - 9 2 4 9 8 3 4 w w w . r o t e m . c o m
ISO 9001:2000
ISO 9001:2000
1 Haofan St. Petach Tikva 49512, Israel Tel: + 9 7 2 - 3 - 9 2 0 6 2 0 0 Fax: + 9 7 2 - 3 - 9 2 4 9 8 3 4 w w w . r o t e m . c o m
Envelops Always envelopes should be printed in color Currently there are three sizes of envelopes. If a change in size is needed, contact Design for to coordinate the envelope design
230 mm
1 Haofan St. Petach Tikva 49512, Israel Tel: + 9 7 2 - 3 - 9 2 0 6 2 0 0 Fax: + 9 7 2 - 3 - 9 2 4 9 8 3 4
110 mm
Creative Guide 250 mm
1 Haofan St. Petach Tikva 49512, Israel Tel: + 9 7 2 - 3 - 9 2 0 6 2 0 0 Fax: + 9 7 2 - 3 - 9 2 4 9 8 3 4
180 mm
340 mm
1 Haofan St. Petach Tikva 49512, Israel Tel: + 9 7 2 - 3 - 9 2 0 6 2 0 0 Fax: + 9 7 2 - 3 - 9 2 4 9 8 3 4
240 mm
Manual Guidelines Rotem User Manuals are based upon the “Look and Feel� design guidelines used in all other Rotem documents. Anyone wanting to compose a manual needs to check these rules before beginning. A few pointers to keep in mind: 1. First Page: With branding, product photo, name, part number? and User and Installation Manual written at the bottom of the document. 2. Page 3: Warranty. ISO certificate appears on this page. No header or footer. 3. TOC. No header or footer. 4. Rest of document. Recto pages have dot branding, verso pages have the Rotem logo and the Take Control slogan and icon. 5. All manuals end with a verso page. 6. All styles (heading, bullets, text, tables, pictures, etc) must follow the template!
Creative Guide
Brochures Folder Rotem folders continue the style guide points. To get the strongest effect, the folders must be printed in 2 colors (red folders 2 / 3 green and 1 / 3 red) The folders carry the Rotem logotype at the top left corner, as shown in the example here. At seminars or meetings, make sure to arrange the folders 2 / 3 green and 1 / 3 red as seen below.
Brochures Rotem brochures follow the visual guidelines of all our printed matter. Make sure that every section of the brochure is based on the following:
4. Size of the font: 4.1.Title page
Front Side
1. The logotype should be placed at the upper left corner, with the margins as shown in the illustration. For further details, see Use of Logotype. Place the logotype on a green background 2. Within the body of the brochure, you are free to use the visual elements offered, but choose them so that they are relevant to the content.
3. Make sure the red icon is relevant to the content. For example, red rooster icon when the brochure on poultry.
Ariel Bold 36pt
4.2.Secondary Title
Ariel Regular 18pt
4.3.General Text Ariel Regular 11pt
4.4.Red titles for the Bullets
Ariel Regular 14pt
4.5.Bullet highlighting Ariel bold 10 pt 4.6.Bullet text Ariel regular 10pt 5. Space for product photo by proportion 1-10 6. label the brochure so that the contents are clear and immediately accessible. 6.1.ID - Product Catalog Number. 6.2.ISO 7. At the bottom of the page, Rotem head office address and www.rotem.com with phone- and fax number.
Creative Guide
A4
84.5 mm
21 mm
9.5 mm
12.7 mm
192 mm
12.7 mm
17.5 mm
Brochures Back Side 1. The logotype should be placed at the Upper Left Corner, with the margins as shown in the illustration. For further details, see Use of Logotype. Place these elements on a white background. 2.Within the body of the brochure, you are free to use the visual elements offered, but choose them so that they are relevant to the content. 3. If there is a need, the schema is always in the back of the brochure. 4. If there is no schema, it should be illustration depending on the subject. That is, relevant to the content. 5. If text is needed, Size of the font: 5.1. Red titles for the Bullets Ariel Regular 14pt 5.2. Bullet highlighting Ariel bold 10 pt 5.3. Bullet text Ariel regular 10pt 5.4. White color scheme headlines 6. Make sure that the icon describing the animal(s) for which this product is designated is used 7. Product Photo located in the center of the scheme. Proportion 1-10 8 .label the brochure so that the contents are clear and immediately accessible. Identify to the front page 8.1. ID - Product Catalog Number. 8.2. ISO 9. At the bottom of the page, Rotem head office address and www.rotem.com with phone - and fax number Arial 9 pt.
Creative Guide Option 1
Option 2
A4
84.5 mm
21 mm
9.5 mm
1 Haofan St. Petach Tikva 49512, Israel Tel: + 9 7 2 - 3 - 9 2 0 6 2 0 0 Fax: + 9 7 2 - 3 - 9 2 4 9 8 3 4
REMONTE COMUNICATION
OUTPUT
19.2 mm
B-RPBS-EN ISO 9001:2008
12.7 mm
Icons Rotem's icons appear in many forms. Both our products and marketing schemes. Must use existing icons in every situation. If no icon or a new icon is needed, contact design. Icons appear in the positive and negative of the green and white - see below (or black and white screens)
Poultry
Pigs
Temperature sensors Up to 18 temp sensors
Fans Aquaculture All sorts of fans Irrigation Alarm Cattle Auxiliary Alarm Irrigation Bird scale Communication
Alarm
Scales
Accessories
Silo weighing system Wind speed & direction sensor
Feed Count
Water Meter
Creative Guide
Potentiometers feedback
All sorts of heaters
Cooling systems
E-mail Messages
Rain Gauge
Foggers
Light Dimmer
Feed valve
Feed scale
Feeder
Line modem
Maximum hopper sensor
Tunnel curtain
Drinkers
Wired
Main feed valve
Air inlet
Curtains
Wireless
Auger
Circulation fans
Inlets – side wall and attic
3 Timers
Feed lines
Lighting
Water
Voice message
Feed pulse output
Humidity sensors
Power
Modem connection
8 Digital inputs
Pressure sensor
Rotem pc management
Local Management PC
Cellular & text
Current sensors
Browser Management
Remote Management PC
CO2 sensor
Variable speed fan
Internet connection
Carton box
23 cm
27 cm
23 cm
Our goal is to standardize the total design in all areas.Therefore it is important to design the outer packaging of our products, incorporating ideas such as preserving the planet and recycling packaging (including the sponge interior). All graphic on the outer package must be according to the grid below; change the proportions according to the label and box sizes.
46.5 cm
56.5 cm
46.5 cm
56.5 cm
Creative Guide
All stickers are glued on the info Boxes: • invoice • packing slip • R-279
* If there is no room for all the patches you have to paste the "R-279" Under the logo of Rotem
Exhibition The black & white sheets carry the Rotem logotype at the top left corner, as shown in the example here. Below on the right corner should be the slogan “Take control� in 50% opacity. All of the text in the sheets should be Arial bold / regular only.
Creative Guide
Newsletter The black & white sheets carry the Rotem logotype at the top left corner, as shown in the example here. Below on the right corner should be the slogan “Take control� in 50% opacity. All of the text in the sheets should be Arial bold / regular only.
Header
Footer
Characters The black & white sheets carry the Rotem logotype at the top left corner, as shown in the example here. Below on the right corner should be the slogan “Take control� in 50% opacity. All of the text in the sheets should be only Arial bold / regular.
Creative Guide
Controller Design Examples For more information, see Controllers Design Guide
Creative Guide