How did you attract/address your audience?
We used a range of researching techniques to acquire the feedback of our target audience before producing ‘Behind the glass’. Such techniques are evident in the form of our Survey on ‘The Nightmare on Elm street’ and its analysis, as well as our ongoing peer assessment. Because our target audience are teenagers, their input throughout the process guaranteed that we appealed directly to the interests of the audience in which we plan to address.
Sound Our analysis reinforced the importance of music within horror films. They preferred a soundtrack in which wasn’t too exaggerated and comical but subtle and adapts to the style of the film. Our peers thought that the deep rumble throughout felt uncomfortable and mimicked deep breathing that the audience endure as the tension increases. Unlike ‘The Nightmare on Elm street’ the music in which we used was not instrumental because we believed this non-diegetic soundtrack would remove the emphasis of the diegetic sounds that occur throughout. The importance of diegetic sounds were emphasized by our survey and so we have included many of the original sounds ( although many were recorded afterwards) in order to attract and exploit the views in which our target audience enjoyed.
Narrative
The results in which we collected from our survey analysis and from The various peer assessments was that our target audience prefer films in which the narratives / plots evolve and develop throughout. Therefore we have used this within our final film as the strange occurring's like the door slamming and the tapping on the windows become more frequent and sincere, for
Location Our peers ( Target audience) have stressed the importance of location so we have made sure that the location in which we have used is effective. It’s isolate, empty and large which creates the impression that Lily is solely alone and is in inevitable danger. The fact that Lily is moving in alone can be related to our target audience because at this time in their life they may be moving out or going to university, starting a new, independent lifestyle. Therefore horror revolving around a young woman moving can be related too as this may happen to them, provoking more fear and engaging them more.
Character From the survey results we established that the Villains identity is most appreciated when hidden, so we therefore have used a similar form of character in ‘Behind the Glass’. By taking the interests of our peers into account, we decided that the villains identity will be left unknown to allow the antagonist to possibly return, creating uneasiness and fear within the audience. The target audience enjoy mystery and curiosity, so we have addressed this in our film to ensure it appeals to them.
Mise-en-scene (Costume)
Our target audience within the survey and amongst our peers emphasize the importance of the victims costume as shown above. Therefore within our film we have clothed the victim in a pink and white, lacy and delicate dress to connote vulnerability and innocence. Our target audience believed that this ensures the victim can be recognized and is easily identifiable from the beginning.