1
Best Global Brands 2010
2009 Rank 1
70,452 $m
IBM
8
9
2009 Rank 5
12,314 $m
+ 29%
30
2009 Rank 30
12,252 $m
+ 4%
22,322 $m
BMW
2009 Rank 24
11,826 $m
citi
47
48
49
- 3%
7,481 $m
accenture
zara
56
57
2009 Rank 53
6,694 $m
+ 3%
AXA
65
2009 Rank 69
5,033 $m
+ 9%
+ 10%
7,468 $m
2009 Rank 58
6,548 $m
+ 4%
14,061 $m
+ 2%
+ 3%
2009 Rank 32
11,561 $m
+ 10%
2009 Rank 36
- 13%
41
2009 Rank 35
8,880 $m
- 14%
dell
2009 Rank 47
+ 0%
7,315 $m
50
FORD
58
59
6,363 $m
+ 7%
+ 3%
7,195 $m
siemens
2009 Rank 60
2009 Rank 49
2009 Rank 56
6,109 $m
- 5%
Honda
h&m
25
26
27
28
2009 Rank 26
13,706 $m
+ 4%
2009 Rank 27
12,756 $m
+ 5%
SAP
2009 Rank 29
11,356 $m
- 5%
2009 Rank 46
8,453 $m
+ 15%
35
2009 Rank 34
11,041 $m
+ 6%
6,911 $m
+ 8%
- 4%
12,753 $m
IKEA
36
37
2009 Rank 43
+ 23%
9,665 $m
goldman sachs
44
45
46
2009 Rank 41
8,346 $m
+ 2%
53
2009 Rank 55
6,892 $m
+ 6%
2009 Rank 44
+ 3%
7,981 $m
l’oréal
heinz
54
55
2009 Rank 63
+ 32%
6,762 $m
62
63
64
2009 Rank 70
4,782 $m
+ 4%
5,777 $m
NEW
5,495 $m
+ 2%
ADidas
AUdi
70
71
72
4,704 $m
- 6%
2009 Rank 71
4,536 $m
+ 3%
+ 9%
5,461 $m
SPRITE
2009 Rank 66
2009 Rank 65
+ 4%
2009 Rank 54
6,719 $m
61
2009 Rank 62
2009 Rank 48
7,534 $m
60
+ 2%
+ 1%
amazon.com
MTV
5,844 $m
+ 4%
2009 Rank 38
9,372 $m
BLACKBERRY
2009 Rank 61
2009 Rank 28
12,487 $m
NESCAFÉ
+ 5%
kellogg’s
gucci
2009 Rank 57
2009 Rank 25
+ 5%
2009 Rank 21
16,136 $m
volkswagen
69
NEW
+ 4%
18,506 $m
MORGAN STANLEY
68
4,846 $m
+ 11%
COLGATE
67
+ 28%
19,491 $m
2009 Rank 18
samsung
52
66
4,904 $m
+ 5%
2009 Rank 19
+ 4%
2009 Rank 14
23,219 $m
marlboro
51
+ 6%
2009 Rank 17
19,961 $m
ebay
6,919 $m
+ 2%
23,298 $m
21
Philips
2009 Rank 52
14
20
43
+ 7%
13
19
42
8,696 $m
INtel
18
SONY
2009 Rank 42
+ 6%
Mcdonald’s
2009 Rank 13
2009 Rank 9
32,015 $m
Cisco
CANON
KFC
- 3%
+ 10%
25,179 $m
+ 4%
33,578 $m
7
gillette
34
11,485 $m
2009 Rank 12
2009 Rank 6
mercedes-benz
33
2009 Rank 33
- 16%
- 10%
6
toyota
NIKE
xerox
4,958 $m
- 7%
2009 Rank 8
26,192 $m
american express
danone
2009 Rank 81
+ 37%
2009 Rank 22
13,944 $m
NESTLé
2009 Rank 64
+ 12%
2009 Rank 20
21,143 $m
24
2009 Rank 23
HSBC
8,887 $m
thomson reuters
2009 Rank 50
2009 Rank 31
+ 4%
23
32
nintendo
2009 Rank 45
26,867 $m
APPLE
31 40
+ 6%
12
2009 Rank 11
2009 Rank 4
42,808 $m
11
LOUIS VUITTON
pepsi
39
8,976 $m
+ 9%
21,860 $m
ORACLE
38
- 2%
+ 3%
2009 Rank 16
+ 36%
10 17
2009 Rank 15
43,557 $m
5
gE
16
UPS
8,990 $m
+ 1%
2009 Rank 7
15
BUDWEISER
2009 Rank 40
28,731 $m
+ 7%
4
microsoft
HP
J.P. MORGAN
2009 Rank 39
2009 Rank 10
2009 Rank 3
60,895 $m
DISNEY
14,881 $m
2009 Rank 37
+ 7%
3
NOKIA
22 29
- 15%
2009 Rank 2
64,727 $m
COCA-COLA
29,495 $m
The Definitive Ranking of the World‘s Most Valuable Brands
+ 2%
2
+ 3%
2009 Rank 67
5,072 $m
+ 3%
avon
2009 Rank 74
+ 4%
4,404 $m
73
2009 Rank 75
4,351 $m
+ 3%
HYUNDAI
yahoo!
allianz
santander
hermÈs
Caterpillar
kleenex
porsche
panasonic
74
75
76
77
78
79
80
81
82
4,218 $m
NEW
4,155 $m
barclays
J&J
83
84
2009 Rank 79
3,973 $m
+ 2%
2009 Rank 80
+ 8%
2009 Rank 78
3,961 $m
+ 1%
2009 Rank 76
4,127 $m
+ 3%
4,052 $m
4,010 $m
NEW
4,003 $m
+ 24%
VISA
85
86
87
88
89
90
91
3,847 $m
NEW
3,812 $m
94
95
3,496 $m
ZURICH
NEW
2009 Rank 72
- 13%
2009 Rank 86
3,734 $m
+ 5%
NIVEA
2009 Rank 89
3,443 $m
ARMANI
+ 4%
96
2009 Rank 91
3,403 $m
+ 5%
LANCÔME
2009 Rank 95
3,626 $m
+ 15%
2009 Rank 84
3,624 $m
- 2%
3,586 $m
ADOBE
SMIRNOFF
3M
97
98
99
2009 Rank 90
3,339 $m
+ 2%
STARBUCKS
2009 Rank 73
3,281 $m
- 24%
HARLEY-DAVIDSON
3,241 $m
NEW
2009 Rank 94
3,998 $m
SHELL
93
HEINEKEN
+ 7%
CREDIT SUISSE
92
JOHNNIE WALKER
4,021 $m
moËT & CHANDON
UBS
NEW
NEW
jack daniel’s
corona
3,516 $m
4,036 $m
2009 Rank 92
cartier
GAP
NEW
+ 2%
2009 Rank 82
tiffany & co.
PIZZA HUT
3,557 $m
2009 Rank 77
+ 26%
2009 Rank 88
3,562 $m
+ 1%
FERRARI
2009 Rank 100
+ 5%
CAMPBELL’S
100 3,110 $m
2009 Rank 98
+ 0%
Burberry
Best Global Brands 2010
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