Global Brands 2008

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Best Global Brands 2008 �. Intel ���,��� Million +�% from ����

�. Toyota ���,��� Million +�% from ����

�. Nokia ���,��� Million +�% from ����

�. GE ���,��� Million +�% from ����

�. Microsoft ���,��� Million +�% from ����

�. IBM ���,��� Million +�% from ����

Lessons from the Best Global Brands Building brand value Collaborative branding Activating employees Are you acting like a brand leader?

�. Coca�Cola ���,��� Million +�% from ����

Sustainability’s impact on brand value Marketing and sector performance The Red Thread of brand value


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