Best Global Brands 2008 �. Intel ���,��� Million +�% from ����
�. Toyota ���,��� Million +�% from ����
�. Nokia ���,��� Million +�% from ����
�. GE ���,��� Million +�% from ����
�. Microsoft ���,��� Million +�% from ����
�. IBM ���,��� Million +�% from ����
Lessons from the Best Global Brands Building brand value Collaborative branding Activating employees Are you acting like a brand leader?
�. Coca�Cola ���,��� Million +�% from ����
Sustainability’s impact on brand value Marketing and sector performance The Red Thread of brand value