Superdrug
What We Did Brand Strategy Brand Identity Packaging
Superdrug – Little Monsters Superdrug are the smiling, friendly face of health and beauty retailing, and a client of ours for the last ten years.
Superdrug – Handy Wipes That ice lolly and that doughnut? They symbolise life’s little mishaps.
Superdrug – Supplements We made the botanicals into design objects. nothing unnatural about that.
Superdrug – Footcare These products are TLC for the feet, and the footprint aptly demonstrates the end benefit.
Superdrug – Toilet products Customising the toilet symbols to communicate the product benefits. You don’t get much more down-to-earth than this!
Superdrug – Bathroom accessories Who can resist a rubber duck?
Shaklee Get Clean
What We Did Logo Brand Strategy Packaging
Shaklee Get Clean – Brand redesign Shaklee’s ‘green’ cleaning products depict home life and natural elements together in surprising ways. Reusable bottles and a sticker encourage consumers to create their own dilutions from the concentrated products, helping to reduce waste.
Howling Monkey
What We Did Packaging Structural Design
Howling Monkey – Brand creation Our client’s brief to us was, ‘Howling Monkey is the name. Have some fun with it.’ So we did!
Neal’s Yard Remedies
What We Did Logo Packaging
Neal’s Yard Remedies – Brand redesign The famous blue bottles are very distinctive for this highly ethical skincare brand. The logo shows the tree of life which has the roots beneath the soil and the tree above in perfect balance.
Canpull
What We Did Logo Brand Identity Packaging
Canpull – Brand creation Our design for Canpull is visual simplicity itself. Graphics and pack format combine to inform the consumer how the product works. No copy required‌
Canpull – Brand creation Every element in the design works to show the gadget’s function. Even the logo incorporates the ring-pull it so ingeniously levers open.
Dare
What We Did Packaging
Dare – Brand creation Grids partly obscure the models, adding a sense of allure and glamour.
Amie
What We Did Logo Brand Identity Packaging
Amie – Brand creation Amie – French for ‘female friend’ – is a new range of natural skincare products for young women. Our design is, how you say...Fresh and funky? Oui. Vibrant and colorful? Ouais! Premium and gorgeous? Absolument.
Royal Mail
What We Did Stamp Design
Royal Mail This special commemorative Royal Mail stamp honours the anniversary of the Supermarine Spitfire.
Royal Mail We created specially commissioned Royal Mail stamps to celebrate British aircraft and their designers. If you’re the type who sees faces in the clouds, our design holds a few fun surprises.
Royal Mail Red buses, post boxes, cream teas, rainy weather, phone boxes. That’s what makes Great Britain great. This special sheet of collectable stamps takes the Union Jack stamp theme and makes it even more British (in an iconic way).
Scott Howard Restaurant
What We Did Logo Brand Identity Menu Design Restaurant Graphics
Scott Howard Restaurant – Brand creation Beautiful, sensual photography lends visual allure and sophistication to make dining at Scott Howard a truly unique and memorable delight.
Scott Howard Restaurant – Brand creation Our design for San Francisco chef Scott Howard’s eponymous restaurant reflects his exacting standards. Menus, gift cards and check presenters use intense close-up photography to celebrate the ingredients at a scale most people rarely see.
Scott Howard Restaurant – Brand creation Scott Howard carefully selects the very best seasonal ingredients and extracts their essence to create dishes that are simply perfect. Our logo design reflects his precise methods by creating an arrow out of a carrot.
Scott Howard Restaurant – Brand creation You can enjoy an exquisite culinary experience right here in our neighborhood, San Francisco’s Jackson Square. Just look for the cool Scott Howard carrot!
Moixa USB Cell
What We Did Logo Brand Identity Packaging
Moixa USBCell – Brand creation This rechargeable battery is simple to use, very convenient and better for the environment that the competition. It’s made by a new technology company, Moixa, who have seen huge demand in the first few months since launch.
Moixa USBCell – Brand creation The logo illustrates the product. The B is the same shape as the connector and creates a logo that looks like the battery itself.
Oakville Grocery
What We Did Logo Brand Identity Packaging Retail Design Literature
Oakville Grocery – Brand identity A curious bunny in search of tasty nibbles stars in our visual identity system created to capture the thrill of discovery that Oakville Grocery shoppers experience.
Oakville Grocery – Brand identity Now an upscale boutique grocery with additional locations, our redesign helps reassert and celebrate Oakville Grocery’s wine country roots, heritage and community values.
Oakville Grocery – Brand identity Our design reflects Oakville Grocery’s friendly, quirky personality with its crowded store design that’s “jammed with good stuff”.
Palm
What We Did Logo Brand Identity Packaging Guidelines
Palm – Brand identity Hand-held technology at the touch of a button. A global identity that’s as easy to use as the products.
Palm – Brand identity Our packaging design expresses the simplicity and satisfaction that Palm products deliver.
Root: 1
What We Did Naming Packaging
Root: 1 – Brand creation A celebration of the original Cabernet Sauvignon root stock, extinct in Europe since 1800 but still growing well in Chile.
Motorola
What We Did Global Design System
Motorola – Global packaging redesign This MOTOROKR package is part of a comprehensive global redesign of all Motorola consumer products. The message is clear and compelling: If you love music the MOTOROKR – part phone, part MP3 player – is the device for you.
Motorola – Global packaging redesign Our global packaging system for Motorola’s consumer products is built on the concept of ‘contexture,’ using individualized backgrounds to express each product’s unique qualities and innovative packaging surprises consumers.
Motorola – Global packaging redesign The MOTORIZR range features ‘tattoos’ applied to the phones and distinct patterns, which are highlighted on the box with varnished surface textures.
Motorola – Global packaging redesign The MOTOKRZR phones feature a highly reflective jewel-like finish that inspired the gemstone background in our design.
Liz Earle
What We Did Logo Brand Strategy Packaging Retail Design Literature Website
Liz Earle – Brand creation Liz Earle’s recipes use natural ingredients at levels that work actively to improve your skin. We’ve really got under the skin of the brand, designing and overseeing everything the company produces for the last 10 years.
Liz Earle – Design idea Inspired by the ‘Naturally Active skincare’ point of clarity, we designed a logo that literally combines science and turns it into a natural flower. The soft colours communicate the gentle nature of the products.
Liz Earle – Design idea Across all areas of the Liz Earle customer experience – from packaging to literature to online to retail – we continue to help the brand create powerful emotional connections in new and exciting ways.
Liz Earle – Design idea Christmas gift packs (usually when brands lose their sense of style) add delight when you open the boxes and reveal the natural wintery scene.
Liz Earle – Results Our partnership with Liz Earle spans more than a decade. What began with two people in their kitchen is now a dynamic company with more than 300 employees and an expanding global customer base.
Waitrose
What We Did Brand Strategy Brand Identity Packaging
Waitrose – Honey A simple type design uses the ‘E’ in HONEY to form a bee’s stripy body while also hinting at a wooden honey twizzler stick.
Waitrose – Canned vegetables Even the most basic products can look beautiful.
Waitrose – Premium dried fruits Waitrose has been our client for over ten years. We like to think our designs reflect their values. Effective, with style. Sales with wit. Originality, with relevance.
Waitrose – High fruit jams These High Fruit Jams have the highest fruit content among reduced sugar jams. With delicious fruit images ‘high’ on the uncluttered label, the message can’t be missed!
Waitrose – Sausage and bacon Our Sausage and bacon pack designs boost shelf presence and express the products’ superior quality, flavor, natural ingredients and ‘outdoor bred pork’ message.
Waitrose – Adult carbonates That fruit pattern? Well, that’s what a complex fruit infusion looks like.
Waitrose – Curry sauces Those spices? Authentic combinations as sourced directly from the spice markets.
Waitrose – Cookies Those boxes? Boxes of biscuits are fine. But bags of cookies, so much nicer.
Waitrose – Dunkin cookies Those cups? Each one reflects the ingredients of the cookie. Permission to dunk.
Waitrose – Ambient desserts Those illustrations? Delicious desserts of old, with modern convenience.
Waitrose – Crush Those heart-shaped fruits? The juciest juice bit right from the heart of the fruit.
Waitrose – Dried fruit This range of cooking ingredients is a store cupboard essential. Because these packs are resealable, there is no need to decant them into storage jars any longer.
Schwarzkopf OSiS
What We Did Logo Brand Identity Packaging
Schwarzkpf OSiS – Brand redesign OsiS professional hair care products encourage style conscious men and women to experiment with new looks. Even the chicest brands need an occasional makeover too, so we gave OsiS its own new look. Radiant with renewed vitality and flair, OsiS is ready for its close-up.
Steel Reserve
What We Did Logo Brand Identity Packaging
Steel Reserve – Brand creation With ‘industrial strength’ as the point of clarity, our Steel Reserve redesign earned a Gold Clio for redefining the malt liquor category through a sophisticated, authentic approach.
BOA Housewares
What We Did Logo Brand Identity Packaging
Boa – Brand creation A new British-owned and -made kitchenware brand, with a strong design ethos. The project was in collaboration with product designer Paul Priestman of Priestman Goode.
Boa – Brand creation The logo is very simple as well as distinctive, purposefully designed this way to work at its best when moulded or carved into the products.
Boa – Brand creation The reverse of the packs are as interesting as the front to encourage stores to display the brand in a creative way, as well as the products themselves.
Fat Bastard
What We Did Brand Strategy Packaging
Fat Bastard – Brand redesign We redrew Fat Bastard’s hippo icon and perched him on the label to help celebrate the wine’s whimsical personality and full-bodied flavor.
Homebase
What We Did Brand Strategy Brand Identity Packaging Point of Sale
Homebase – Barbecues 44,000 products ranged across five areas of a store. Homebase asked us to bring clarity and inspiration to all their customers. Our functional and style-led solutions work for both the experienced an inexperienced DIY-er or home enhancer alike. Homebase packaging is now an essential working tool, giving guidance, direction, and inspiration.
Homebase – Paint set Notice how the illustration style shows you exactly what the product does, with a smile.
Homebase – White Room Those oversized colour swatches? Becauses all the colours in this range are very subtly different, you need to see a lot of colour to see the difference clearly. (And it looks good, too!)
Homebase – Flawless We designed the Flawless can based on a simple premise: show the customer exactly what they want to see, namely, the colours and finish (imagine that!).
Homebase – Lighting That glow? Everyone’s attracted by the drama great lighting provides almost before we notice the light itself.
Homebase – Lawn Feed Simple turf shapes describe the different purposes of each type of lawn seed and that the benefits go deeper than just the surface.
Homebase – Cookshop These pans are so non-stick that even the labels look like they’re sliding off.
Open Table
What We Did Logo Brand Identity
Open Table – Brand identity The Open Table identity speaks volumes with clarity and simplicity. Book a reservation at thousands of restaurants in North America, Asia and the UK quickly and easily.
Coca-Cola
What We Did Brand Identity Packaging
The Coca-Cola Company - Brand redesign Over the years Coke’s visual identity had become cluttered and uninspiring, diluting the brand’s iconic status. Our design clarifies Coke’s identity by celebrating its core brand elements.
The Coca-Cola Company - Brand redesign We emphasized the positive and authentic qualities that make Coke a great brand, and then injected a little fun into everything from cups‌
The Coca-Cola Company - Brand redesign ‌to trucks.
The Coca-Cola Company - Brand redesign Black and silver give Coke-Zero masculine appeal. It’s not a ‘diet’ drink, it’s the real thing with zero calories.
The Coca-Cola Company - Brand redesign Our design brings simplicity and clarity to Coca-Cola’s brands, strengthening the family connection while enabling each to communicate its unique personality and style.
Clean Slate
What We Did Naming Brand Strategy Packaging
Clean Slate – Brand creation A ‘clean slate’ invites a fresh approach. Our evocative name and design reflect this German Riesling’s crisp, clean character.
Jamba Juice
What We Did Brand Identity Store Graphics Promotions Literature Guidelines
Jamba Juice – Visual identity design Our innovative new Jamba Juice design system features highly distinctive visual language that looks spontaneous and fresh every time you see it.
Jamba Juice – Visual identity design Vibrant colors, handwritten type treatments, bold textures and lively imagery exude energy, fun and natural goodness.
Vroom
What We Did Naming Logo Brand Identity Packaging
Vroom – Brand creation A new range of cleaning and care products for that special car in your life and the family runaround.
Vroom – Brand creation Rarely at the top of anyone’s to-do list, cleaning the car is a necessary evil for most. But thanks to its onomatopoeic name, cheerful dog logo and stylish, understated graphics, our Vroom design uses style and wit to make an otherwise monotonous chore, dare we say, fun?
Diet Coke Plus
What We Did Logo Brand Identity Packaging
Diet Coke Plus – Brand creation Our design for Diet Coke Plus – a new brand extension fortified with vitamins and minerals – adds a subtle re-interpretation that says, ‘this is the same Diet Coke you love but with something new and unexpected.’
Amazon.com
What We Did Logo Brand Identity
Amazon – Brand redesign One of the most recognised logos in the world brings a human touch to an exclusively clicks-based business.
Amazon – Brand redesign From A to Z. A smile and an arrow saying we’re happy to deliver anything, anywhere.
Virgin Atlantic Airways – Brand Attitude Guide
What We Did Brand Strategy Literature Copywriting
Virgin Atlantic Airways – Brand Attitude Guide Understanding what makes Virgin Atlantic Airways tick. We produced this book to inspire others to think the same way. To think Virgin.
Virgin Atlantic Airways – Brand Attitude Guide Taking the visual language of international airports we encouraged people not to think in the bland way some airlines do, but to add wit and attitude to their work.
S.A. Brains & Co.
What We Did Logo Brand Strategy Brand Identity Packaging Structural Packaging Design Guidelines
S.A. Brains & Co. – Brand repositioning From a brand stuck in the past to Wales’ national brewer, Brains won accolades as brewer of the year, company of the year and delighted shareholders with a 24% rise in profits since the redesign.
S.A. Brains & Co. – Challenge To reposition S.A.Brains as the national brewer of Wales. Forward thinking was the point of clarity.
S.A. Brains & Co. – Design idea Modernise the logo and turn the dragon to face forward‌ towards England (the old enemy!)
S.A. Brains & Co. – Design Every design element is distinctive and can be owned by Brains. From the drawing and crafting of the dragon logo itself to the structural designs of the pump clips and bar founts.
S.A. Brains & Co. – Design system Creation of implementation guidelines and subsequent policing and guardianship of the brand look.
S.A. Brains & Co. – Details The sponsorship of the Welsh rugby team made Brains a household name. It was lifted to further fame when the Welsh rugby team played France in Paris. French law prohibits alcohol advertising on TV so instead of printing Brains on their shirts we printed ‘Brawn’. It received a huge amount of pr being mentioned everywhere from the BBC to The Times and became the talk of Wales, even spawning its own line of Brains & Brawn merchandise.
S.A. Brains & Co. – Results Sales up 28% Profits up 24% Brewer of the year 2005 Company of the year 2006 Design Week award nominee 2006 Benchmarks finalist 2005
Turner Duckworth – Our Little Red Book
Turner Duckworth – Our little red book This is our manifesto. A little red leather book with an A-Z of our beliefs and thoughts on what makes great design.
Turner Duckworth – Our little red book To buy one of our award-winning A-Z books, please send a check for £20 / $40, payable to Turner Duckworth, to the studio that’s nearest you. We’ll send your copy by return post.
Virgin Atlantic Airways – Amenities Kit
What We Did Packaging
Virgin Atlantic Airways – Amenities Kit All airlines get you from A to B, but only Virgin Atlantic Airways do it with a sense of humour. Our task was to translate that sense of humour into an amenity kit that would keep you entertained.
Malvern
What We Did Packaging
Malvern – Brand repositioning England’s first bottled water brand springs from the Malvern Hills and is filtered through granite rocks. Following our third redesign of the brand, sales jumped 28%. One could say Malvern’s got a sparkling future.
Belazu
What We Did Logo Brand Identity Packaging
Belazu – Brand creation At first glance the logo is an olive tree in a stylised landscape. On closer inspection it’s a hand proudly holding aloft the perfect olive.
Belazu – Brand creation Created for a chef turned olive oil producer, obsessed with the quality of his product. Available in all the top groceries and in the permanent collection of the Tate Modern…Café.
Vital Oils
What We Did Packaging
Vital Oils – Brand creation Very small and very concentrated. The essential oils turn a simple bath into a mood-shifting experience. The design shows a perfect drop on vivid pack colours that hint at the intense experience.