My Fearless Design Journey.

FEARLESS JOURNEY SEUNGMIN SONG BFA SCHOOL OF GRAPHIC DESIGN

My Fearless Design Journey.

To all my supporters.

Color for living, the palette.

A handy tool for easy color palette visualization at homes.

Project Course Instructor Categories

Objective

The Palette

GR350 Visual Systems 1 John Nettleton

IKEA is the one of the biggest conglomerate that designs and sells ready-to-assemble furniture, kitchen appliances and home accessories, among other goods. However, IKEA have lots of color choice freedom. Not only customers are hard to organized products that they wants to buy, but also they have hard times to create their own color pallets.

Approach

Create IKEA sub-brand that make paints and having a service that help to match color pallets what customer’s wants between wall, furnitures and floors. This brand provides publication and brochures that introduce products and recommend color palette, products and the App that sell the company’s products and create color pallet systems for interior.

Keyword

#IKEA

#ColorPalette #App

#Matching

MR. FRIDGE,THE BUTLER FOR MT TABLE

Mr. Fridge, the butler for my table.

An app for busy, connected Gen-Z gourmets.

Project Course Instructor Categories

Objective

Mr Fridge

GR360 Graphic Design

Phil Hamlett

Food waste is the one of the major problem in our society. America wastes roughly 40 percent of its food. Food is lost or wasted for a variety of reasons: bad weather, processing problems, overproduction and unstable markets cause food loss long before it arrives in a grocery store, while overbuying, poor planning and confusion over labels and safety contribute to food waste at stores and in homes.

Approach

Keyword #FoodWaste #Recipe #Refrigerator #App

From gaming to power tools, the razer.

New power tools merging into the gaming world.

Objective

Collaboration or business extension to disparate field. For example, Apple started with a computer company but now their business fields are mobile phone, tablet, display and watch. Therefore this project is product brand and packaging system for a brand that challenge to disparate field.

Approach

A creating a new power lines and packaging system for Razer that attract Unique design and technology made base power tools with premium and unique brand. Razer is Razer Inc. is an AmericanSingaporean multinational technology company that designs, develops, and sells consumer electronics, financial services, and gaming hardware.

FEARLESS

Hanbok, the clothes of the wind.

Depiction of modernity into traditional beauty.

Project Course Instructor Categories

The clothes of the wind

GR330 Typography 3 Laurie Makela

Objective

Nowadays, people do not use actual books than past days. However, it still have value with books. Therefore, this project for making a booklet about an art craft and an artist by using photographs, infographics, typefaces and graphic elements.

Approach

Creating a booklet about Hanbok, which is korean traditional clothes, and Lee Young Hee who is a Handok designer in Korea as concept as harmony of modern and traditional.

5 6

FEARLESS JOURNEY

SEUNGMIN SONG

HANBOK,THE CLOTHES OF THE WIND

Jeju garden, premium ale craft beer.

Jeju Island's tropical craft ale brand for beerloving travelers.

Project Course Instructor Categories

Jeju Garden GR370 Package 3

Thomas McNulty

Objective

Jeju garden is a new premium beer company that base on fruit flavor craft beers from Jeju, Korea.

Jeju Island is the biggest Korea vacation spot with warm weather and beautiful ocean with basalt and granite. Jeju Island’s speciality is Hanrabong, which is a citrus fruit grown on Jeju Island similar with Orange. However, jeju island have some breweries, but they are not so famous.

Approach

Creating a new premium beer brand identity as an upscaling and trendy for young age group. Also creating brand packages as unique, stylish and upscales for attracting audiences. Jeju garden is a premium beer with ingredients base on their fields and groves for providing organic, tasty and fresh premium pale ale beer.

A friend on the road, Blink bike.

A branded app and website.

Blink bike GR 365 Strategies For Branding Thomas McNulty Branding, Ui/UX, System

Objective

Traffic is always issues in our life. This project create app base brand that can solve traffic problems by running electric scooters, electric bikes, normal pedal bikes, and electric mopeds in various cities which have high traffic congestion around the world. The system offers dockless vehicles that users find and unlock via a mobile app that knows the location of available vehicles via GPS.

Approach

Blink Bike is a brand and an app for bike share providing electric scooters, electric bikes, normal pedal bikes, and electric mopeds sharing to people live in high traffic cities. Our Blink Bike App also provides bike tour guide and map for each cities.

A FRIEND ON THE ROAD, BLINK BIKE.

NO. 6

Thanks to my parents, my love and all instructors.

Mom and Dad

Thank you always for everything you provided for me. I will always love and respect you.

My love and Yami

Thank you for being supportive and waiting for 8 years. You tought me that through patience, I can get through the hardest moments in my life.

Instructors

Thanks to David Hake, Thomas McNulty, Thomas Mungovan, Jacques Rossouw, Hunter Wimmer, Julie Greantz, Laurie Makela, John Nettleton, Phil Hamlett, and Mary Scott for giving me great lessons and guiding me to be a graphic designer.

Colophon.