My Fearless Design Journey

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My Fearless Design Journey.

FEARLESS JOURNEY SEUNGMIN SONG BFA SCHOOL OF GRAPHIC DESIGN

My Fearless Design Journey.

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FEARLESS JOURNEY SEUNGMIN SONG BFA SCHOOL
GRAPHIC DESIGN
OF

To all my supporters.

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Contents. FEARLESS JOURNEY SEUNGMIN SONG Page 06 Color for living, the palette. Page32Mr.Fridge, thebutler formytable. Page 60 From gaming to power tools, the razer.
| 7 PREVIOUS JOURNEY 1 2 3 4 5 6 Page80 Hanbok,the clothes of the wind. Page 122 A friend on the road, Blink bike. Page104Jejugarden, premiumale craftbeer.

Color for living, the palette.

FEARLESS JOURNEY SEUNGMIN SONG THE PALETTE
FOR LIVING
COLOR
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A handy tool for easy color palette visualization at homes.

FEARLESS JOURNEY SEUNGMIN SONG THE PALETTE COLOR FOR LIVING

Project Course Instructor Categories

Objective

IKEA is the one of the biggest conglomerate that designs and sells ready-to-assemble furniture, kitchen appliances and home accessories, among other goods. However, IKEA have lots of color choice freedom. Not only customers are hard to organized products that they wants to buy, but also they have hard times to create their own color pallets.

Approach

Keyword #IKEA #ColorPalette #App #Matching

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The Palette GR350 Visual Systems 1 John Nettleton Branding, UI/UX JOURNEY NO. 1 2 3 4 5 6
Create IKEA sub-brand that make paints and having a service that help to match color pallets what customer’s wants between wall, furnitures and floors. This brand provides publication and brochures that introduce products and recommend color palette, products and the App that sell the company’s products and create color pallet systems for interior.
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SONG THE PALETTE COLOR FOR LIVING
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Mr. Fridge, the butler for my table.

MR. FRIDGE,THE BUTLER FOR MT TABLE SEUNGMIN SONG
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MR. FRIDGE,THE BUTLER FOR MY TABLE

An app for busy, connected Gen-Z gourmets.

SEUNGMIN SONG
FEARLESS JOURNEY
Project Course Instructor Categories Objective

Food waste is the one of the major problem in our society. America wastes roughly 40 percent of its food. Food is lost or wasted for a variety of reasons: bad weather, processing problems, overproduction and unstable markets cause food loss long before it arrives in a grocery store, while overbuying, poor planning and confusion over labels and safety contribute to food waste at stores and in homes.

Approach

Keyword #FoodWaste #Recipe #Refrigerator #App

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Mr Fridge GR360 Graphic Design Phil Hamlett UI/UX 1 JOURNEY NO. 2 3 4 5 6
To create a product and app that establishes a system for manage user's refrigerator such as check conditions of foods in refrigerators, listing what kinds of food is in their refrigerator, and sharing recipes that can make with ingredients that they have. This Idea originally from a smart refrigerator, however not every people can get a new refrigerators, so here is a product which is camera that put on the refrigerator and an app that connected with a refrigerator camera.
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From gaming to power tools, the razer.

JOURNEY
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FROM GAMING TO POWER TOOL, THE RAZER
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New power tools merging into the gaming world.

FROM GAMING TO POWER TOOL, THE RAZER
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Objective

Collaboration or business extension to disparate field. For example, Apple started with a computer company but now their business fields are mobile phone, tablet, display and watch. Therefore this project is product brand and packaging system for a brand that challenge to disparate field.

Approach

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Keyword #PowerTool #NewField #Colorful #Rebranding Project Course Instructor Categories
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A creating a new power lines and packaging system for Razer that attract Unique design and technology made base power tools with premium and unique brand. Razer is Razer Inc. is an AmericanSingaporean multinational technology company that designs, develops, and sells consumer electronics, financial services, and gaming hardware.
Razer Power Tool GR370 Package 3 Thomas McNulty Branding, Package
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Hanbok, the clothes of the wind.

FEARLESS JOURNEY
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HANBOK,THE CLOTHES OF THE WIND

Depiction of modernity into traditional beauty.

SONG
FEARLESS JOURNEY
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The clothes of the wind GR330 Typography 3 Laurie Makela Booklet, Typography

Objective

Nowadays, people do not use actual books than past days. However, it still have value with books. Therefore, this project for making a booklet about an art craft and an artist by using photographs, infographics, typefaces and graphic elements.

Approach

Creating a booklet about Hanbok, which is korean traditional clothes, and Lee Young Hee who is a Handok designer in Korea as concept as harmony of modern and traditional.

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#ArtCraft #Artist #Booklet #typography
Keyword
Categories 1 2 3 JOURNEY NO. 4 5 6
Project Course Instructor
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Jeju garden, premium ale craft beer.

FEARLESS JOURNEY SEUNGMIN
SONG JEJU GARDEN, PREMIUM ALE CRAFT BEER
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Jeju Island's tropical craft ale brand for beerloving travelers.

FEARLESS JOURNEY SEUNGMIN
SONG JEJU GARDEN, PREMIUM ALE CRAFT BEER

Objective

Jeju garden is a new premium beer company that base on fruit flavor craft beers from Jeju, Korea. Jeju Island is the biggest Korea vacation spot with warm weather and beautiful ocean with basalt and granite. Jeju Island’s speciality is Hanrabong, which is a citrus fruit grown on Jeju Island similar with Orange. However, jeju island have some breweries, but they are not so famous.

Approach

Creating a new premium beer brand identity as an upscaling and trendy for young age group. Also creating brand packages as unique, stylish and upscales for attracting audiences. Jeju garden is a premium beer with ingredients base on their fields and groves for providing organic, tasty and fresh premium pale ale beer.

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Keyword #CraftBeer #Jejuisland #Package #Tropical
Project Course Instructor Categories 1 2 3 4 JOURNEY NO. 5 6
Jeju Garden GR370 Package 3 Thomas McNulty Branding, Package
FEARLESS JOURNEY SEUNGMIN SONG JEJU GARDEN, PREMIUM ALE CRAFT BEER
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A friend on the road, Blink bike.

FEARLESS JOURNEY SEUNGMIN SONG A FRIEND ON THE ROAD, BLINK BIKE.
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A branded app and website.

FEARLESS JOURNEY SEUNGMIN SONG A FRIEND ON THE ROAD, BLINK BIKE.

Blink bike GR 365 Strategies For Branding Thomas McNulty Branding, Ui/UX, System

Objective

Traffic is always issues in our life. This project create app base brand that can solve traffic problems by running electric scooters, electric bikes, normal pedal bikes, and electric mopeds in various cities which have high traffic congestion around the world. The system offers dockless vehicles that users find and unlock via a mobile app that knows the location of available vehicles via GPS.

Approach

Blink Bike is a brand and an app for bike share providing electric scooters, electric bikes, normal pedal bikes, and electric mopeds sharing to people live in high traffic cities. Our Blink Bike App also provides bike tour guide and map for each cities.

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Keyword #Energetic #Eco-Friendly #Casual #App Project Course Instructor Categories
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A FRIEND ON THE ROAD, BLINK BIKE.

SEUNGMIN SONG

JOURNEY

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FEARLESS JOURNEY SEUNGMIN SONG A FRIEND ON THE ROAD, BLINK BIKE.
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A FRIEND ON THE ROAD, BLINK BIKE.

SEUNGMIN SONG

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Thanks to my parents, my love and all instructors.

FEARLESS JOURNEY SEUNGMIN SONG

Mom and Dad

Thank you always for everything you provided for me. I will always love and respect you.

My love and Yami

Thank you for being supportive and waiting for 8 years. You tought me that through patience, I can get through the hardest moments in my life.

Instructors

Thanks to David Hake, Thomas McNulty, Thomas Mungovan, Jacques Rossouw, Hunter Wimmer, Julie Greantz, Laurie Makela, John Nettleton, Phil Hamlett, and Mary Scott for giving me great lessons and guiding me to be a graphic designer.

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Colophon.

My Fearless Design Journey. Seungmin Song GR460 Senior Portfolio Mary Scott School of Graphic Design Academy of Art University 79 New Montgomery St, San Francisco, CA 94105

Abril Display FranklinGothic

Blurb Publishing

Mohawk Superfine Eggshell Texture #100 Text Adobe CC

Designer Course Instructor School Typography Printing & Binding Text Stock Software
Title
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