Night Market Analysis ( Jonker Street)

fc Taylor’s University

SABD

food & culture assignment 2 Exploring food culture and spaces generated.

Name : Tan Min Chuen Student ID : 0322938 Tutor : Mr Nicholas Ng

night market //jonker street

Intr o du c ti o n .

J O N KE R S T RE E T While Jonker Street has developed into a famous tourist attraction based on its well-known heritage and unique food and cultures, the influx of human has resulted in congestion and crowded condition that pushed the local community of Melaka away, and this situation can be found similar in Petaling Street, which shares the identical traits with Jonker Street.

P e ta li n g s t re e t There in one important element that set Petaling Street and Jonker Street apart, is the existence of night market in Jonker Street, which is a local hotspot that attracts the local community of Melaka. The booklet will then explore and analyse :

“How the night market generate different spaces out of the heritage street to engage the local community.�

N ight M a rket.

Night market will be take place in Jonker Street during weekends, turning the vehicular pathway into an open-air market space that provide different variety of food that can be categorized into the following

1. Simplified versions dishes (Street Food) 2. Main dishes

“Jonker street will gradually become inactive at night during weekdays. The night market has reactivate the spaces for a longer perios during weekends.�

Street Fo o d .

DIVERSE FOOD CHOICE The night market provides a large variety of food on top of the local famous cultural dishes in Jonker Street, where is the point that attracts the local community of Melaka that is bored of the famous local food in Jonker Street.

The diverse street food and snacks provided is somehow simillar with the food provided in KL’s night market. Existence of these popular food across Malaysia doesn’t protrays the identity of Jonker Street, however, this quality of the night market has satisfied the local community that is bored with the famous local food.

Swift preparation Food preparation speed for the street food is fast to prevent long waiting time, food are prepared and cooked earlier before setting up the stall.

Pre-cooked ingredients

Pre-cooked ingredients

Pre-cooked ingredients

Composing the food based on custormer’s order

street food consumption

Crowded space in the night market urge the constant movement of the crowd

visual

smell

“Walk & eat” This result in the “walk and eat” culture, where people will constantly engaged by the surroundings during the comsuption process. A convenient dining method to explore the night market.

v

S s

street food consumption Seating area is set up together by the vendors to allows the customers to consume their food here.

vendors

Selling street food at the opposite of the seating area.

“sit & eat�

The concept of the vendors and the seating area formed a temporary food court, which is suitable for large group of friends and family.

jonker street Stage 3. Watch and eat

2. Get an audience seat

vendors 1. Buy street food

“watch & eat�

The existence of the stage has cultivated a watch and eat culture, which is normally practiced by the local old community, where they enjoy their meal while watching the performance.

Main D i s h e s .

Fresh Seafood

Carrot cake

Nyonya Laksa

a complete meal Main dishes refer to a substantial course of a meal that usually requires longer cooking and dining period.

Main dishes that widely provided in Jonker Street set it apart from the ordinary night market. The choice of main dish has provided a destination and a space for the people to rest, from the crowded and constant moving street.

fresh preparation Food are freshly prepared upon order, therefore, it requires longer time to prepare the food.

preparation as attraction Food are prepared in the open-air stall, producing a strong attraction that attracts the crowd that passes by, through smell, sound and visual.

Chopping sound

Chicken smell

main dish consumption

The vendors occupied the 5-foot walkway space of the closed shops, setting up their seating area to provide space for their customers to dine in.

Reactivates the 5-foot walkway, when the shops are closed.

vendors

Selling main dishes along the street, with close proximity to the shops that provide seating.

Night market

Fo

main dish consumption Dishes are consumed in shops that are open during night to cater the crowd at the same time, selling beverages to them.

Hybrid spaces generated by the night market, caters more customers at the same time benefit each parties.

Vendors

Shophouse

Shophouse

provide food.

ood sold by the vendors

Drinks sold by the shop owner

provide space and beverages

integration between shops & vendors The consumption of main dishes will requires a dining space, and this leads to the integration between these 2 parties that work together to provide a full dining experience.

E x is it n g S h o ps.

Extending towards secondary street

legend

Extending towards secondary street

Night Market Street occupied by the shops

During the night, the focal point of Jonker Street will be the night market that occupied the street. Hence, decrease the exposure of the shops towards the public. As a result, the shop owners extend their business into the secondary street to get more exposure and attention from the crowd in the night market.

visual attraction Attracts the crowd visually by providing resting and consumption space from the congested market

Night Market Extension of the shop

Extending towards main street

Invade and privatised the 5-foot walkway to get more attention from the crowd

5-foot walkway Exposed walkway

Night market vendors

multiple engagement

Street

Night market vendors

As a result of shops extending towards the night market, multiple paths with different engagements are generated.

shop extrusion Counter with food is pushed out, attracting the crowd in the night market.

A market space generated between the existing shophouse and the night market

Exposed walkway

Conclu si o n .

Food has played a big role in Jonker Street, different food provided in night market has generated spaces between the heritage street and the night market that result in different eating habbits and culture. The diverse food choice and eating experience has succcesfully brings back the local community in Melaka, making it not just a place for the tourist, but also for the community.

Refer e n ce s.

A. (2007, April 06). Proximity and typicity: A typology of local food identities in the ... Retrieved June 3, 2018, from https://journals.openedition.org/aof/438 Culture & Food in Melaka. (n.d.). Retrieved June 3, 2018, from http://www.world66.com/asia/southeastasia/malaysia/melaka/culturefood Gartland, A. (2016, December 05). Melaka – a melting pot of cultures and cuisine. Retrieved June 3, 2018, from https://changingtimes.media/2013/08/26/melaka-a-melting-pot-of-cultures-and-cuisine/amp/ Ma, G. (2015). Food, eating behavior, and culture in Chinese society. Food, Eating Behavior, and Culture in Chinese Society. Retrieved June 3, 2018, from https://www.sciencedirect.com/science/article/pii/S2352618115000657.

Malaysian Identities and MĂŠlange Food Cultures. (n.d.). Retrieved June 3, 2018, from https://www.tandfonline.com/doi/abs/10.1080/07256868.2017.1289907?journalCode=cjis20 Michailidis, K. (n.d.). Eating Architecture: Typologies of Food and Space. Retrieved June 3, 2018, from https://issuu.com/karolos.michailidis/docs/eating_architecture S. O. (n.d.). Food and Cuisine: Part of the Migration Process. Retrieved June 4, 2018, from http://www.iemed.org/observatori/arees-danalisi/arxius-adjunts/qm-17-originals/qm17_Oussedik.pdf What Food Tells Us About Culture. (2017, January 10). Retrieved June 3, 2018, from https://freelymagazine.com/2017/01/07/what-food-tells-us-about-culture/ Wijnen, B. V. (n.d.). Jonker Walk Melaka. Retrieved June 4, 2018, from http://www.malaysiasite.nl/melakajonkerwalk.htm