Annual Report 2018
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Contents 4 5
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ABOUT US FROM OUR EXECUTIVE DIRECTOR OUR TEAM IMPACT EDUCATION
10 PROGRAMING
11 MULTIMEDIA SERVICES
12 CHANGING TECHNOLOGY 13 VALUE OF MEDIA ARTS
14 BUILDING ON A LEGACY
15 DONATION LEVELS 16 ANALYTICS
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I was once channel surfing with a friend late one night. All of a sudden she yelled out “that’s my hairdresser”. Turned out her hairdresser was a pesticides activist in her spare time and hosted a once-a-month program on the dangers of common household products. We weren’t looking for information on toxins in cosmetics. We started watching because we knew this person. And we stayed watching because we learned something: both about the subject and about someone who lived in our neighborhood. That’s the importance of community media: the proximity that brings issues and people together that might never ordinarily bump into each other though they live side by side. It is only mass communications that provides the opportunity for someone to stumble upon something unique when they tire of watching Inside Edition. Every time it happens, it’s a little miracle. Tracy Rosenberg, Contributor Huffington Post Executive Director, Media Alliance NANTUCKETCOMMUNITYTELEVISION.ORG
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ABOUT US Nantucket Community Television (NCTV) is a nonprofit organization. We are a public access media center that fosters the production and broadcast of Island information. NCTV provides access to training in technology and education focused on film making multimedia and journalism. Our mission: To inspire the Nantucket community to explore ideas, and share information. To document the island’s people, stories and culture. To encourage community dialogue, awareness and expression through local television and ondemand programming. To capture who we are today, for future island generations.
FROM OUR EXECUTIVE DIRECTOR When NCTV began in 2012, we never imagined the obstacles we would overcome. From storm surge flooding and bursting at the seems in need of more room, to hiring professional staff and staying on top of media technology. We’ve hit some remarkable milestones during 2018. The NCTV team was recognized as one of the top media producers by The Massachusetts Creator Awards— crediting outstanding work in television and media within the Commonwealth of Massachusetts. We also achieved a Silver Seal with GuideStar—the world’s largest credited source of information on non-profit organizations. The Town of Nantucket is working with us in negotiations with Comcast. We hope to be granted HD channels, as well NCTV programming viewing options listed in the Comcast TV browser menu. Stay tuned on nctv18.org for progress updates to follow in 2019. You may have heard that we’ve invested in a building at 9 Bayberry Court—it is our new home! NCTV is a public access TV station, and we are well on our way to becoming Nantucket’s Media Center. We encourage you to come in for a tour. Virtual tour on nctv18.org. We have a green screen studio, cameras, equipment, lights, with state-of-the-art Mac computers and Adobe software, all for membership use for hands-on training and media projects. Affordable. Year-round. NCTV would like to spark ambitious thinking about the 21st century needs of our democracy using community dialog and grass roots journalism, combined with the power of multimedia. Furthermore, we are dedicated to advancing and preparing Nantucket High School students to compete and qualify for acceptance into universities offering education programs in film, media arts, communication design and journalism. 2019 will undoubtedly be one of our most exciting years as we work towards raising funds to build a full production studio and classrooms. Our team is busy designing educational programs teaching all aspects of media arts for youth and adult students. We are looking forward to developing diverse programing that will appeal to our viewers, share ideas and provide facts for healthy community discussions. We will continue to forge new territory using the latest technology available so we can be continue to be a vital service to our island community. The NCTV team is excited to be a community resource and the leader in media arts for Nantucket. We will give you our best, and with your help, we can create a media center that will teach film making, communication design, and journalism. Together we can help build public opinion and stoke collective consciousness—knowledge is power.
Lisa Getter NANTUCKETCOMMUNITYTELEVISION.ORG
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OUR TEAM Board of Directors Dan Driscoll, President & Clerk Bob Thompson, Vice President John Copenhaver, Treasurer Jason Bridges Jason Graziadei Beverly Hall Merrill Mason Florencia Rullo
Executive Director Lisa Getter Station Manager & Senior Producer Andrew Cromartie Lead Editor & Producer Dee White Government & Operations Coordinator Frank Schadt Editor & Producer Mark Pommett Government Coordinator Assistant Michael Mofsen Animation Instructor Sammy Aguiar
Nantucket’s Media Center & Public Access TV Station
Development & Marketing Arlene O’Reilly
9 Bayberry Court, Nantucket, MA 02554 (508) 901-5499 nantucketcommunitytelevision.org
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IMPACT NCTV’S role in the life of our community was reflected in many ways. Here are just a few highlights of 2018.
During 2018, NCTV offered a total of 65 classes to 240 students. 17 Public Programs. 12 Educational Programs. 10 Government Programs. NCTV provided production services to 15 island non-profits. NCTV has increased to 260+ members. NCTV has recorded 370+ Live government meetings. NCTV has engaged with over 4600 participants.
OUR 2019 ROSTER : Film Government Meetings Nurture Youth Producers
Create Public Service Announcements (PSA’s) Offer Carousel Community Bulletin Board LIVE BROADCAST OF ANNUAL TOWN MEETINGS DOCUMENTING SPECIAL EVENTS FOR NANTUCKET HISTORY
CLASSES FOR 2019: BASIC STUDIO Premier Pro
PLANNING YOUR PRODUCTION DSLR Camera Basic WordPress Admin SMART PHONE Wireless Audio
Advance Editing
ANIMATION
Social Media Promotions Advance Studio PHOTOSHOP EDITING
Field Camera
Graphic Design
Studio Camera Operator
STOP MOTION ANIMATION
TV Program Development Portfolio Building
EDUCATION Nantucket Community Television offers an array of media workshop and classes. Our dedicated teachers are prepared to work with beginner, intermediate and advanced students. Most classes are hands-on, and we also offer workshops. We excel in special training for young students and full programs for high school students. We also offer some unique workshops for those wanting to master smart phones, advance skills in Adobe software, or have a specific goal in mind and need one-on-one coaching.
TRAINING Nantucket Community Television will work to be a resource to all of the non-profits on island. As community leaders recognize the important value of multimedia storytelling, they can either hire a team to develop it, or train their own staff. NCTV is here to work with the non-profits in telling their own story and mission by offering training in filming, editing, social media and WordPress administration. NANTUCKETCOMMUNITYTELEVISION.ORG
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PROGRAMMING On CHANNEL 18 PUBLIC Snapshot : Extraordinary Women of Nantucket, Coastal Matters, Out to See, Early Exercise at Salt Marsh, Passion For People, Nantucket Hatchery, Nantucket Book Festival, Nantucket Profiles, Nantucket Sharkbites, Boston Pops, Whales Tales Series, Nantucket’s Got Talent, Leadership Perspectives Nantucket, Frank and Mary on Nantucket, Turkey Plunge, Bergeron Briefs... EDUCATION Snapshot : Nantucket Shorts Festival, Nantucket Film Festival Teen View, Food For Thought, Lightship Basket Museum, Nantucket Data Platform, Love Lessons, High School Graduation, Candle Factory Series, Nantucket High School Veritas, Women + Wellness, Elder Law for Singles, Ticks on Nantucket, Atheneum Geschke Lecture Series... GOVERNMENT Snapshot : Nantucket Town Meetings, Nantucket School Committee Meetings, Nantucket Selectmen Meetings, Nantucket Civic League - Meet the Candidates, Warrant Articles, Workforce Affordable Housing, Nantucket Great Ponds Forum, Land Council 2nd Annual State of Harbor, Town Counsel Educational Presentation... COMMUNITY BULLETIN BOARD Online at nantucketcommunitytelivison.org, the public has watched live broadcast of weather, news, public service announcements and emergency notifications for our community.
MULTIMEDIA SERVICES & AFFILIATES
Interactive Documentaries Interactive Training Videos Crowdfunding Multimedia Campaigns Social Media Promotions Broadcast TV Media Buy
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NEW SERVICES FOR 2019
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CHANGING TECHNOLOGY TECHNOLOGY IS A WAVE: YOU CAN EITHER RIDE OR WIPE OUT. Regardless of your personal opinion—Luddite or technophile—the rapid advance of technology isn’t going to slow any time soon. More and more small businesses that fail to adapt are going to find themselves left behind while the savvy ones who learn to keep up will reap the rewards. You don’t have to rebuild your business from the ground up—there’s some kernel of merit that’s allowed you to enjoy success thus far. You just have to understand how technology affects your business (for better or worse) and how to apply advancements in order to play them to your advantage. “While the proliferation of new avenues with which to reach consumers has increased exponentially, it has not always translated into greater consumer engagement. Surveys have found that two-thirds of Internet users viewed online advertising in a negative light, with users having used “annoying” and “distracting” as the most common ways to describe online advertising. Furthermore, many consumers are taking matters into their own hands to avoid unwanted marketing and using ad-blocker technology to filter out advertising; accordingly, in 2016 ad-blocker use grew by 30 percent. The growth of digital advertising and its corresponding hurdles have spurred entrepreneurs to develop systems and processes to facilitate digital advertising, track results, and optimize effectiveness. In 2016, Adtech, or Advertising Technology, saw nearly $2.2 billion of investor funds flow into the sector. From interactive advertising, to personalization, to value-exchange, to native advertising, Adtech entrepreneurs are using technology to develop innovative ways to connect companies with consumers.” Read more by clicking here — Huffington Post
Media is very important for the society since it is one of the fastest and efficient way to receive information on various subjects, most importantly current affairs. The impact of media is very important on society as it helps in building public opinion and stoke collective consciousness.
VALUE OF MEDIA ARTS TO AN OPEN MIND IS LIKE...
HISTORY, because the media interpret the past to us show us what has gone into making us the way we are. GEOGRAPHY, because the media define for us our own place in the world. CIVICS, because the media help us to understand the workings of our immediate world, and our individual places in it. LITERATURE, because the media are major sources of modern culture and entertainment. THEORY, because the media require us to learn and use critical thinking skills. BUSINESS, because the media are major industries and are inextricably involved in commerce. LANGUAGE, because the media help define how we communicate with each other. SCIENCE, because the media help us to learn technology by adopting the leading edge of modern technological innovation. CULTURAL STUDIES, because the media determine much of our cultural diet and weave part of the fabric of our lives. ENVIRONMENTAL STUDIES, because the media are as big a part of our everyday environment as are trees, mountains, rivers, cities and oceans. PHILOSOPHY, because the media interpret our world, its values and ideas to us. PSYCHOLOGY, because the media helps us (mis)understand ourselves and others. INDUSTRIAL ARTS, because the media are carefully planned, designed and constructed products. THE ARTS, because through the media we experience all the arts as no other age has ever done. POLITICS, because the media bring us political and ideological messages all the time - yes - all the time. RHETORIC, because the media use special codes and conventions of their own languages that we need to understand. DRAMA, because the media help us understand life by presenting it as larger-than-life, and compel us to think in terms of the audience. EVEREST, because they are there.
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BUILDING ON A LEGACY With your help, together, we got this.
We are thrilled with our new location and have created a virtual tour showing our main floor station and the lower level floor—an empty basement. We illustrated our vision to show you what we would like to achieve with our new space. It will take a couple of years, but someday our lower level floor will have additional sets, recording studios, and possibly a control room. This space will allow for talk shows, a news room, custom sets for series, audio recording room and more. The first floor will be expanded into a large studio classroom, private editing rooms, meeting room and offices. OUR GOAL IS TO RAISE $300,000
We will give you our best, and with your help, we can create a media center where we will teach film making, communication design & journalism. Please support us— help us to be Nantucket’s Media Center.
Interactive 360 Click on images below to experience of our vision for Nantucket’s Media Center & Public Access TV Station
EVERY DOLLAR HELPS! The NCTV online store is open for business, 50%+ off your purchase supports us! Click on the shirts below to visit our store online.
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DONATION LEVELS & Gifts With your help, together, we got this.
The NCTV team is excited to be a community resource and the leader in media arts for Nantucket. We will give you our best, and with your help, we can create a media center that will teach film making, communication design, and journalism.
$2500 = SEED MONEY FOR DEVELOPMENT
You will receive a 15 second animation & choice of two products from our store online, with one year corporate level membership.
$1000 - FUNDING FOR STUDIO SETS
You will receive a 10 second animation and choice of NCTV Hoodie Zip-up Sweatshirt. with one year corporate level membership.
$500 - FUNDING FOR EDUCATION
You will receive a NCTV T-shirt of your choice available at our store online, with one year family level membership.
$300 SUPPORT FOR EQUIPMENT
Your donation is of course tax-deductible and any amount is deeply appreciated as funding support towards our goals. CLICK HERE TO DONATE
You will receive a NCTV Hat with one year individual level membership.
$100 SUPPORTS US WHERE NEEDED.
You will receive a NCTV Car Sticker, with one year individual level membership.
ANALYTICS As of December 15th, 2018
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Comparison and Breakdown of Average Views of Gov. Meetings
Zoning Board of Appeals
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Average On-demand Views for Gov. Meetings on NCTV YouTube Channel
Top On-demand Views of Gov. Meetings on NCTV YouTube Channel
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Top On-demand Views of Tutorials on NCTV YouTube Channel
Breakdown of NCTV Education Class Time in 2018
Camera Fundamentals 9.6% Editing Fundamentals 9.6%
Teen View 28.9%
Scene Fundamentals 12%
Veritas Broadcast 16.9%
Animation 22.9%
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Breakdown of Views of Original NCTV Programs in 2018
Breakdown of NCTV Active Members in 2018
Non-Profits 11.2%
Businesses Families 5.6% 4.7%
Students 29.9%
Individuals 48.6%
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Nantucket’s Media Center & Public Access TV Station 9 Bayberry Court, Nantucket, MA 02554 | (508) 901-5499 nantucketcommunitytelevision.org
NCTV Channel 18 This Annual report / 360 Interactive images were produced & Published by Mind’s Eye Communications