Redefining the Road Magazine Ed 1 2021

Edition 1 | 2021

Shining a Light

INSIDE...

on Successful Women

Current

RECRUITING Strategies

Introducing WITney WOMEN IN TRUCKING’S DRIVER AMBASSADOR TRAILER

INFLUENTIAL

Women In Trucking

SAFETY

ON THE

Road

A NEW ERA OF CLASS

™

Introducing Peterbilt’s New Model 579, born from a relentless focus to increase fuel economy and take driver comfort to new heights. The New Model 579 delivers up to a 7% improvement in fuel economy, and features innovative technologies like a new 15-inch digital dash display and integrated PACCAR Powertrain to deliver superior performance and maximize uptime.

The New Model 579. A New Era of Class.

Grit.

Determination.

Passion.

Drive.

Carmen Cucinello has them all — that’s why she’s one of the Top Women to Watch in Transportation.

During her 25-year career with Schneider, Carmen has left her mark on almost every aspect of Schneider.

Today, she serves as vice president of operations in Schneider’s Bulk division, but Schneider is thrilled that she now holds another very deserving title.

Congratulations, Carmen, on being named one of the 2021 Top Women to Watch in Transportation

by Women in Trucking Association.

Carmen’s keys to success 1. Bury the doubt / Believe in yourself and listen to those who believe in you 2. Try anything, gain everything / Soak up all the experiences and knowledge available 3. Stronger together / Invest in, lift up and take care of those around you 4. Attitude of gratitude / Once you succeed, acknowledge those who helped you get there

schneider.com ® 2021 Schneider

HONORING the Women WHO KEEP AMERICA ROLLING.

NICOLE WIGGINS,

Corporate Diversity & Inclusion Director

As industry veterans, Nicole Wiggins and Justina Morosin personify the mission of Women in Trucking. Their dedication has minimized obstacles for women in the industry and is an inspiration not only to our business, but to all female leaders across the country.

JUSTINA MOROSIN,

VP of Commercial Transformation © 2021 Navistar, Inc. All rights reserved.

CO N G R AT U L AT I O N S Ryder’s Amy Carroll, Marilyn Pape, Lindsey Trent, Jessica Weaver, and Stacey Weidner, and all nominees for the 2021 WOMEN IN T R UC K I N G “ WOM EN TO WATC H ” L I ST

2 REDEFINING THE ROAD Edition 1 | 2021

Inside this issue EDITION 1 | 2021 Published for: Women In Trucking Association P.O. Box 400 Plover, WI 54467-0400 USA Phone: 1-888-464-9482 www.WomenInTrucking.org Published by: MindShare Strategies, Inc. 758 Quail Run Waconia, MN 55387 USA Billing Address: MindShare Strategies, Inc., P.O. Box 843, Springfield, TN 37172 Group Editorial Director and Publisher: Brian Everett, ABC 952-442-8850 x201 brian@WomenInTrucking.org Managing Editor: Michele Wade 612-309-4527 michele@mindshare.bz Editorial Content This Edition: Michele Wade Brynn Elise Everett Carleen Herndon Kelsie Collins Advertising Sales: Carleen Herndon 1-888-464-9482 carleen@WomenInTrucking.org

COVER STORY

6

Shining a Light on Successful Women

8

Top Women to Watch in Transportation

MESSAGES 4

Connect with Women In Trucking

by WIT President & CEO Ellen Voie

FEATURE STORIES 20

Recruiting Strategies for the Road Ahead

22

Staying Safe on the Road

WIT NEWS 24

WIT Sends Four Appointments to FMCSA Safety Committees

25

Knichel and Teuton Named Influential Women in Trucking

26

WIT Helps to Honor Fallen Soldiers

27

Driver Ambassador Trailer WITney Takes the Road in 2021

28

WIT Partners

28

WIT Calendar of Events

28

Buyer’s Guide

Design/Production Managers: Todd Pernsteiner 952-841-1111 todd@pernsteiner.com Amy Pinkston amy@pernsteiner.com Accounting/Administration/Circulation: Karen Everett 952-442-8850 x203 karen@WomenInTrucking.org

Women In Trucking unveils the graphics for its new Driver Ambassador Trailer which is scheduled to roll out in 2021. Read the article on page 27 to learn more.

© 2021 MindShare Strategies, Inc. All rights reserved. Contents may not be reproduced by any means, in whole or in part, without the prior written permission of the publisher.

The opinions expressed in this publication are not necessarily those of MindShare Strategies, Inc., nor the Women In Trucking Association.

Printed in USA.

www.WomenInTrucking.org 3

GREETINGS FROM THE PRESIDENT & CEO

Connect with Women In Trucking If the past year has taught us anything, it is the importance of making connections.

When we take time to understand and relate to one another, we can build deeper, more meaningful relationships, overcome obstacles and make faster progress toward our goals.

At Women In Trucking (WIT), we’ve always worked hard to create connections with our members – to unite in the pursuit of our common goal. We do this through member engagement such as conferences, webinars and consistent communication.

Ellen Voie, CAE, President & CEO Women In Trucking Association, Inc.

™

Your reason for joining (and renewing) might be different than someone else’s, but our goal is to make sure that we are meeting your needs. Whether you are looking for information, resources or networking opportunities, we want you to find value from your membership.

Nothing thrills us more than hearing someone ask how they can be “more involved” with WIT. Since we hear that question often, I’d like to make some suggestions.

First, stay informed. Reading this magazine and our weekly e-newsletter will help you learn what we offer our members. Also, follow us on social media. You can find us on Twitter, Facebook, LinkedIn, Pinterest, YouTube and Instagram. Take advantage of our monthly webinars or listen to the Women In Trucking Show each Saturday on SiriusXM’s Road Dog Channel 146.

Be sure to check out our Engage platform at womenintrucking.org/engage. We’re spending a lot of time and effort revamping this valuable resource to make it more user friendly and “engaging.” You can interact with others who share your concerns and passions or just ask questions in a safe environment.

4 REDEFINING THE ROAD Edition 1 | 2021

Show your support with a WIT hat, socks or one of the many other items in the virtual WIT Mall. Don’t forget to purchase a Clare truck driver doll as a gift for yourself or the children in your life.

If you really want to be more active as a member, you can host a Girl Scout event, join a task force or committee, or even start a chapter (details coming soon!).

Our website can be a valuable resource about opportunities like these, so check it regularly: womenintrucking.org.

Plan on joining us November 7–9, 2021, in Dallas, Texas for the Accelerate! Conference.

I guarantee you will be informed and entertained, and the networking opportunities are invaluable.

If you have suggestions for other ways we can connect and serve you better, please let us know. We value you as a member and firmly believe that we are stronger together.

HOW LONG DO YOU WANT TO STAY OUT? TNi gives their drivers the MOST flexibility when it comes to home time, than any other carrier in the Midwest!

Currently with 10 terminals running routes ONLY in the central corridor (NO East/West coast travel), means YOU, as a driver, can get back home quicker if you need to, or stay out as long as you like, the choice is YOURS!

What Exactly does TNi offer Drivers?

Paid Orientation, less than

Monthly safety bonuses

two days, hotel room with

Health, Dental, Vision Benefits

breakfast, lunch included

Excellent practical miles paid weekly

$2500 Solo Bonus

We provide new/late model Volvo tractors to ensure our drivers have the best comfort and reliability while out on the road!

Up to $2,100 Driver Referral Bonus

$5000 Team Bonus 100% No-Touch Freight 95% Drop &Hook

Average 3k mile/week Solo and 6k miles/week for Teams Canadian load pay at $0.15 CPM for

New Equipment (2019-2022 Volvo Tractors)

Ontario if you desire to.

Call (866) 378-5071 to speak with a recruiter today or apply online at www.tri-nat.com

Follow us on..

COVER STORY: Top Women to Watch

Shining a Light on Successful Women

Celebrating the successes of women in the industry is a core tenet of the Women In Trucking Association (WIT). The 2021 list of Top Women to Watch in Transportation proves that there is much to celebrate.

Whether the coronavirus pandemic gave women greater opportunities to distinguish themselves or the challenging situation simply spurred those in the industry to recognize their colleagues, Redefining the Road magazine received a record number of quality nominations for the list this year.

6 REDEFINING THE ROAD Edition 1 | 2021

The following 73 individuals were selected on the basis of their career accomplishments in the past 18 months and ways in which they exemplify WIT’s mission.

As the following profiles show, these remarkable women are making great strides in their careers while promoting the employment of women in the trucking industry, eliminating obstacles, and supporting one another.

CHECK OUT THE 2021 TOP WOMEN

COVER STORY: Top Women to Watch

LINDSEY GRAMMEL, TruNorth Global “Lindsey embodies the spirit of diversity,” a colleague says. “Since Day 1, she’s led the charge on inclusivity here at TruNorth.”

TruNorth Global was just getting off the ground when Lindsey Grammel joined the company as Executive Director of Customer & Retailer Services in 2015. Her role has grown and evolved along with the company which now boasts nearly 100 employees in North America and is expanding to the United Kingdom.

In late 2019, Grammel was promoted to Vice President, Global Brand Development. Today, she leads the charge on brand development and creating new programs designed to help customers get the best warranty coverage and ensure they have a good experience.

“Our customers think it’s refreshing to see a confident woman in this male-dominated industry,” she says. “They tell me, ‘You’re the bright pinkie, not the sore thumb.’”

Grammel champions diversity and proudly reports that the company’s leadership team is 80 percent female. She is eager to instill a sense of confidence in other women who have joined the company.

“I encourage them to have a voice, think critically,” Grammel says. “I tell them, ‘This might be new territory for you, but know that you have a place here. You can make an impact.’”

The new mother of a baby girl, she has proved adept at balancing personal and professional life and serves as a strong female role model and advocate for women in the world of transportation.

CARMEN ANDERSON, America’s Service Line Carmen Anderson has logged 2.5 million accident-free miles since she began driving 23 years ago. Today, the Company Driver for America’s Service Line continues to set a high standard of professional excellence.

Anderson has placed in state truck-driving championships for the past seven years. In 2019, she was named Driver of the Month for August by the Wisconsin Motor Carriers Association (WMCA) and was the first woman to be recognized as the organization’s Driver of the Year. In 2020, she was one of three finalists for Women In Trucking’s first-annual Female Driver of the Year Award.

Anderson makes it a priority to give back to the industry. For the past 10 years, she has served on the organizing committee for the South Dakota Truck Convoy for Special Olympics, helping to support

local athletes. She also is involved with Truckers Against Trafficking (TAT) and has appeared in news interviews to help educate the public about how to recognize and prevent human trafficking.

A lifetime member of Women In Trucking, Anderson was appointed to the WIT Image Team in 2019 and serves as a subject-matter expert for media interviews and industry events. She strongly supports WIT’s mission to encourage more women in the industry.

MELISSA JASS, Yellow “She believes in me so much, I’m starting to believe in myself,” a colleague says of Melissa Jass, Senior Organizational Development Business Partner at Yellow.

Jass is clearly dedicated to promoting and developing women at all levels of the Yellow organization, and she has been recognized as the architect and leader of the company’s strategy in this regard. She developed and launched the women’s resource group and coaches and mentors many women within the organization to help them develop the skills needed to achieve their career goals.

It is worth noting that, in addition to receiving multiple nominations herself, Jass nominated a number of her colleagues for this year’s Top Women to Watch list.

Jass also leads the Women in Action leadership development program. In the past year, the program has expanded to include

women from all of Yellow’s operating companies, with tracks geared toward women at every level within the organization, from senior leadership to frontline individual contributors.

Jass also participates in industry groups outside of Yellow and shares her expertise and insights to help other organizations develop sustainable programs that support women’s career goals. She was instrumental in building Yellow’s relationship with Women In Trucking. As a result of her efforts, more than 250 of the company’s leaders are involved with WIT today. continued on page 8 www.WomenInTrucking.org 7

COVER STORY: Top Women to Watch

Top Women to Watch in Transportation The 2021 Top Women to Watch list includes many other note-worthy individuals in addition to Grammel, Anderson and Jass. Highlights of their achievements are included here. Congratulations to each of these outstanding women!

Andrea Anderson Equipment Manager II Yellow Oversees 57 mechanics. Active in Women in Action leadership program. Tennessee Trucking Association’s first female Maintenance Professional of the Year. U.S. Navy veteran.

Patrice Brown Assistant General Counsel Yellow Promoted in 2020. Instrumental in organizational restructure and transformation. Provides legal guidance and assistance to HR team. Passionate leader who continually pushes everyone to be better.

Kimberly Craib Assistant VP, Terminal Operations Day & Ross Promoted in 2019. Speaker for Trailblazers initiative. Lead for women’s employee resource group. Champion for development and promotion of women in the workplace.

Amy Barzdukas Chief Marketing Officer Omnitracs Actively works to empower, promote and expand the role of women. Golden Bridge Award for Executive Accomplishment of the year. Advises women as Executive Coach on Fairy God Boss.

Heather Callaway Audit Manager Yellow 15 years of experience in accounting and auditing. Active member of women’s leadership program. Road to Excellence Award Nominee. Earned Ready to Lead certificate. Active community volunteer.

Carmen Cucinello VP, Operations Schneider Recently promoted. Transformative leader with genuine interest in seeing those around her thrive.

Passionate about self-improvement and mentoring others. Winner of 2019 Presidential Award.

Jessica Brooks VP, Customer Experience J.B. Hunt Transport Services High-impact, inclusive leader with 16-year tenure at J.B. Hunt.

Encourages the employment of women in the industry. Women’s employee resource group advisor. Women’s mentorship program coach.

Amy Carroll Director of Sales Ryder System Increasing responsibility over 24year career with company. Helps lead company’s top-performing business unit. Instrumental in developing work-fromhome playbook. Mentors her team and many others.

Candi Cybator Director of Marketing PITT Ohio Fearless leader with more than 25 years in transportation industry.

Second female Chair and past President of Transportation Marketing & Sales Association. Role model for other women.

Chavela Brown Area Vice President Penske Truck Leasing Company’s first female Area Vice President. Three-time winner of Penske’s President’s Award.

Founding member of Women in the Field network.

Trailblazer and mentor for other women at Penske.

DeeDee Cox VP, Human Resources Old Dominion Freight Line Developed and implemented Covid-19 policies and protocols to protect 20,000+ employees.

Helped align workforce needs with business levels.

Developed outreach efforts to attract female employees.

Leah Dawson Executive VP, General Counsel Yellow Promoted in 2020. Embodies the principles of step-up leadership. Advocates for and sponsors diversity and inclusion efforts. Encourages those in junior roles to take risks and learn to advocate for themselves.

continued on page 10

Thank you to TrüNorth Global for sponsoring WIT’s 2021 Top Women to Watch in Transportation recognition program.

8 REDEFINING THE ROAD Edition 1 | 2021

CONGRATULATES

BROOKE VASQUEZ

Director of Operations, PACCAR Parts Europe

Recently named a “2021 Top Women to Watch in Transportation”

by WIT’s Redefining The Road.

Visit us to read the full story: PACCARParts.com/BrookeVasquez

Summer Dean

Patrice Brown

Tamara Jalving

Deanna Parker

Maria Grasty

CONGRATULATIONS TO OUR TOP WOMEN TO WATCH IN TRANSPORTATION!

At Yellow, our people are the drivers of our success. We are proud to see these talented women from all across our North American network recognized for their commitment to excellence and contributions to our industry!

Andrea Anderson MyYellow.com

Melissa Jass

Heather Callaway

Heather Noland

Lucia Dorr Not pictured: Leah Dawson

www.WomenInTrucking.org 9

COVER STORY: Top Women to Watch

Top Women to Watch in Transportation continued from page 8 Susie De Ridder Company Driver Armour Transportation Driving professionally for 40 years with over 4 million accident-free miles. Works to encourage women in the industry as WIT Image Team member. Received WIT’s inaugural Female Driver of the Year Award.

Summer Dean Director, Talent Acquisition Yellow Promoted in 2020. Led organizational transformation in challenging year. Constantly seeking ways to help her team develop their skills, resulting in growth and promotional opportunities for team members.

Bonnie Diaz NE SHE&S Manager Linden Bulk Transportation, subsidiary of Odyssey Logistics Instrumental in implementing COVID-19 protection and illness reporting and safety precautions and dispersing PPE. Completed Certified Director of Safety accreditation course.

Laura Dickinson VP, Safety & Compliance North America Day & Ross Key member of a recent acquisition team. Instrumental in strategic planning. Promoted in 2020. Heavily involved in COVD-19 response. Works hard to bring other women up and showcase their abilities.

Lisa Disbrow Director, Public Affairs Waste Management Helped establish an inclusion and diversity council for outreach and promotion of female drivers.

Elected first woman Chair for National Waste & Recycling Association’s Board of Governors.

Deb Donohue Professional Driver Denney Transport Logged over 140,000 miles in 2020. A “go-to” mentor for new drivers. Creates educational videos.

Advocate for the transportation industry. Published author working to eradicate sex trafficking.

Lucia Dorr Talent Development Specialist Yellow Promoted in 2020. Helping improve women’s leadership and mentor programs. Road to Excellence Award nominee. Earned Society for Human Resources Certification. Always willing to lend a hand.

Donna England VP, Safety & Member Services Tennessee Trucking Association Promoted in 2020. Member of lobbying team that worked on formulating and enacting a new kingpin law. Over 25 years in the industry. Willing to share her knowledge with other women in the field.

Suzann Fakhoury VP, Operations Crossroads Equipment Lease and Finance Promoted and became a Certified Lease & Finance Professional in 2020. Strong proponent for the advancement of women in the company. Encourages women to “lean in” and learn.

Congratulations

Shelley Koch!

K&J Trucking congratulates Shelley Koch, President & Owner, for being named a “2021 Top Woman to Watch in Transportation” by WIT’s Redefining The Road. You inspire us all to do better each and every day!

drivekandj.com

10 REDEFINING THE ROAD Edition 1 | 2021

Leigh Foxall CEO & Founder Truck Parking Reservations Founded company to help overthe-road drivers to find safe, secure and vetted truck parking. In 2020, contracted with truck parking locations around several major cities.

Maria Grasty Operations Manager Yellow Started as dock worker and rising quickly. Mentors other women in the industry. Road to Excellence Award Winner. Serves on Diversity, Equity, Inclusion and Belonging steering committee.

Melissa Gaglione President Safety4Her Designed work wear that is appropriate for women and increased their safety. Winner of Project Pitch It and Viewers’ Choice Award.

Encourages women to make their voices heard in the transportation industry.

Reghan Grasty Associate General Counsel Apex Capital Corp Created and grew the Apex Startup Program, helping to start over 424 trucking companies in 2020, many of which are women-owned. Always motivated to assist in the business success of other women.

Nicole Glenn Owner & President Candor Expedite Expanded business with expedited PPE deliveries. Opened second office in Plano, Texas. Doubled staff – now nearly half female. Certified as a woman-owned business. Launching new platform for female leaders.

Arelis Gutierrez President Aria Logistics Grew to over 80 trucks, expanded to four new states and brought in new business ventures despite COVID-19 impact. Shows entrepreneurial spirit and leadership skills through her work.

Dayna Harap Co-Founder & VP, Sales & Marketing Direct Expedite Founded company just prior to pandemic. Diversified portfolio and improved response times.

Surpassed 2020 goals for sales/profitability and expanded staff. Advocates for and mentors women on her staff.

Katie Helton Chief Administrative Officer Jack Cooper Transportation Developed internal communications campaign and outreach efforts that resulted in return of 99% of employees furloughed due to COVID-19. Instrumental in launching Diversity & Inclusion Commission.

Jennifer Hoffman Director, Agent Services Trinity Logistics Shifted annual conference online.

Developed strategic plans for key customers. Elevated coaching and mentoring skills. Always looking for opportunities to support and empower women around her.

continued on page 12

Congratulations

Bonnie Supan!

Brenny Transportation congratulates Bonnie Supan, Vice President, Operations & Finance, for being named a “2021 Top Woman to Watch in Transportation” by WIT’s Redefining The Road. You inspire us all to do better each and every day!

brennytransportation.com

www.WomenInTrucking.org 11

COVER STORY: Top Women to Watch

Top Women to Watch in Transportation continued from page 11 Tamara Jalving VP, Safety Yellow Instrumental in keeping employees safe while keeping operations moving forward during COVID-19.

Recently promoted. Sponsor, mentor and advocate for women across organization.

Ashley Jankowski Vice President BAT Logistics Driving force behind growth of organization. Continuously seeks to add women to the team and help them grow and learn. Celebrated 10 years with company in 2020.

Elaine Kapusta Managing Director, Finance FedEx Custom Critical Effectively managed financial strategy during pandemic.

Champions diversity, equity and inclusion. Created first employee resource group for veterans. Minimizes obstacles for other employees.

Samka Keranovic VP & COO U.S. Truck Driver Training School Promoted in 2021. Oversees federal financial aid. Assisted in developing and implementing institutional COVID-19 safety protocols. Actively hires women and encourages them to reach higher.

Leslie Kilgore VP, Engineering, Thomas Built Buses Daimler Trucks North America Launched first electric school bus for commercial use. Passionate about representing women in STEM. Awarded Rodica Baranescu Award for Technical Leadership and Excellence.

Emma Leonard Executive VP, Transportation & Procurement Visible Supply Chain Management Lead cross-functional team to implement a new parcel pricing strategy. Played a major role in achieving double-digit revenue growth year over year. Genuinely interested in diversifying workplace.

Donna Kintop Senior VP, Client Experience DDC FPO Led client account management team to mitigate disruption due to COVID-19. Led creation of focus group to advance industry innovation. Promotes work of women around her.

Erin Luke Assistant Director, North America Materials Peterbilt Motors Company Promoted twice in past 18 months.

Helped pioneer self-development focus area for Peterbilt Women’s Initiative. Recognized as one of Top 12 Women in Transportation by Fleet Owner Magazine.

Shelley Koch Owner & President K & J Trucking Grew company revenue in 2020 and maintained remarkably low driver turnover rate. Recently achieved WBENC certification. Creates opportunities for other women to succeed.

Katie Lee Director, National Accounts & TL Day & Ross Company’s first female Sales Director. Recognized for top sales performance four years in a row. Working to increase the number of women in management positions.

Tracy Mack-Askew General Manager & Strategy Executive Daimler Trucks North America Led cross-functional team that launched two new truck models.

Championed supplier diversity initiative. Mentor, coach and sponsor. Speaking engagements on gender in industry.

Ludmila Manin Remarketing Sales Fleet Advantage Instrumental in implementing Sale Lease-Back program to help fleets impacted by pandemic.

Top salesperson of 2020. Bank of America Award of Excellence winner. Continuing education to increase influence.

Lisa Massello-Hodges Safety Manager Asset Based Intermodal Brought company’s CSA score down by 40%. Committed to safety and keeping company in compliance while maintaining strong relationship with drivers.

Mentors and trains new hires.

Whitney McClendon CEO and Founder Eemerg Roadside Assistance Marketplace Created roadside assistance app.

100% woman-owned company with 75% female staff. Offered free or discounted service to essential workers during pandemic. Third-generation automotive expert.

CONGRATULATIONS

JENNIFER MEAD/C.T.B.

ON BEING NAMED ONE OF WOMEN IN TRUCKING ASSOCIATION

2021TOPWOMENTOWATCHINTRANSPORTATION

Morgan McCoy Human Resources Manager NAPA Transportation Leads strategies to develop and retain 500+ employees. Developed and implemented performance review program, management training and COVID-19 action plan. Prioritizes employee recognition.

continued on page 16

12 REDEFINING THE ROAD Edition 1 | 2021

Congratulations

Donna England!

Tennessee Trucking Association congratulates Donna England, Vice President, Safety & Member Services, for being named a “2021 Top Woman to Watch in Transportation” by WIT’s Redefining The Road. You inspire us all to do better each and every day!

tntrucking.org

Congratulations to Erin Luke Assistant Director of North America Materials

Peterbilt Motors Company Recently named a “2021 Top Woman To Watch in Transportation” by WIT’s Redefining The Road.

peterbilt.com

Congratulations Bonnie Diaz, CDS, NE SHE&S Manager, Linden Bulk Transportation, A subsidiary of Odyssey Logistics & Technology Corp.

Recently named a “2021 Top Woman To Watch in Transportation”

by WIT’s Redefining The Road.

odysseylogistics.com/trucking/linden-bulk/

Congratulations

Dayna Harap!

Direct Expedite congratulates Dayna Harap, Co-Founder & Vice President, Sales & Marketing, for being named a “2021 Top Woman to Watch in Transportation” by WIT’s Redefining The Road. You inspire us all to do better each and every day!

directexpedite.com

www.WomenInTrucking.org 13

www.MyTruNorth.com | 1-800-903-7489

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The relationships we have built with our dealerpartners, fleet-owners, drivers and corporate partners have been key in driving our success as the leading global provider of commercial asset-protection and transportation-related warranty programs and services over the last decade. We remain committed to delivering the innovative programs and services that keep your business moving forward.

Discover more at MyTruNorth.com. #TopWomenToWatch

2021 OFFICIAL SPONSOR

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No Matter Where the Road, Sea, or Air Takes You, We’re With You All The Way.

COVER STORY: Top Women to Watch

Top Women to Watch in Transportation continued from page 12 Jennifer Mead CEO S-2international Overcame COVID-19 shutdown and increased business by over 10%.

Added staff and new branch office.

Initiated Season of Giving campaign. Hires, promotes and supports women – 58% female staff.

Krystal Menzo President Global Express Transportation Grew company to over 40 trucks and 45 drivers through collaborative spirit. Active member of WIT and WBENC community. Offers employees opportunities for success professionally and personally.

Justina Morosin VP, Commercial Transformation Navistar Rapid career advancement.

President of women’s employee resource group. Winner of 2020 Nettie Fowler Award for women leaders. Demonstrated commitment to advancing women in business.

Congratulations

Jennifer Hoffman!

Trinity Logistics congratulates Jennifer Hoffman, Director of Agent Services, for being named a “2021 Top Woman to Watch in Transportation” by WIT’s Redefining The Road. You inspire us all to do better each and every day!

trinitylogistics.com

16 REDEFINING THE ROAD Edition 1 | 2021

Amanda Morrison Senior VP, Specialty Chemical Grammer Logistics Promoted in 2020. Team leader and trainer for multiple projects. Inspires loyalty and confidence through connection with employees. Charter member of WIT. Heather Noland Director Human Resources Yellow Overcomes recruitment challenges by spearheading internships and new college hire programs.

Collaborated and advises new sales hire program.

Promoted in 2020.

Marilyn Pape Manager, Strategic Analytics Ryder System Created system to ensure that front-line employees had supplies necessary to work safely during pandemic. Started Employee Spotlight series. Created culture of trust, inclusion and collaboration.

Deanna Parker Director, Payroll Yellow Provides training and development opportunities. Maintains positive work environment for 84% female team. Has promoted several women in her department.

Lindsay Paul Logistics Operations Manager Quadway Freight Builds strong client relationships.

Expanded annualized revenue by 175% over past 18 months. Plays critical role in developing team members personally and professionally.

Charlee Poineau Program Manager TuSimple Integrates technology with needs of the fleet. Highly collaborative.

Founded positive culture project and is working to instill a culture of excellence, diversity and inclusion.

Congratulations

Leigh Foxall!

Truck Parking Reservations congratulates Leigh Foxall, CEO and Founder, for being named a “2021 Top Woman to Watch in Transportation” by WIT’s Redefining The Road. You inspire us all to do better each and every day!

truckparkingreservations.com

Claudia Ratica Director, Talent Management TravelCenters of America Champion for women and underserved parties in the workplace. Helped to shape summer internship program, create Diesel Mechanic Apprenticeship Program and partner with Recruit Military.

Tiffany Trent-Abram Senior Manager, Project Management Amazon Led groundbreaking global initiatives to empower carriers and truckers. Supports program for entrepreneurs interested in trucking. Active in organizations focused on empowering girls and women.

Brooke Vasquez Director of Operations–Europe PACCAR Parts Focused on maximizing customer uptime. Ensured continuity of operations and employee safety during pandemic. Promotes inclusive culture and creates opportunities for equitable growth.

continued on page 18

Jill Schmieg Founder & Chief Strategist Sol de Naples Marketing Leads a woman-owned business.

Transportation Marketing & Sales Association Board Member and Affiliate Member of the Year. Formed task force that built new revenue pipeline of nearly $80,000.

Jin Stedge CEO TrueNorth Transportation Company Committed to empowering owneroperators. Promotes collaboration, open communication and direct feedback. More than 50% of employees are women, including the executive team.

Vivian Sun Head of Business Development TuSimple Helped grow company to 515 employees and develop partnerships with industry leaders.

Paved the way for female leaders. One of the founders of company’s women’s group.

Bonnie Supan VP, Operations & Finance Brenny Transportation Led company to Platinum safety award and overall company retention of 87%. Spreads the word about available opportunities for women in the industry. Mentors and coaches other women.

Joyce Tam Director of Product Management TuSimple Built strategy roadmap for TuSimple Connect. One of founders of Women’s Affinity Group and women’s speaker series. Encourages, nurtures, and advances women around her.

Lindsey Trent Business & Customer Development Manager Ryder System Hit 150% of sales quota in 2020.

Formed Next Generation in Trucking Association to support school trucking and diesel tech programs. Kentucky Trucking Association Board Member.

Kimberly, Laura, and Katie are just a few of the women at Day & Ross who are leading change in our industry. Thanks for driving us forward. dayross.com

www.WomenInTrucking.org 17

Text COVER STORY: Top Women to Watch Congratulations Andrea Woodruff!

Top Women to Watch in Transportation

Recently named a “2021 Top Woman to Watch in Transportation”

by WIT’s Redefining The Road

continued from page 17 Jessica Weaver Group Logistics Manager Ryder System Promoted five times over the last nine years. Servant leader. Earns trust and loyalty of customers by focusing on their needs. Exemplary team leader.

Trailblazer in hiring and developing women.

Stacey Weidner Senior Director, Human Resources Ryder System Helped create Future Leadership Program, COVID-19 WFH Playbook and the Talent Development Strategy for Sales. Leads charge in promoting diversity and inclusion and female development.

Nicole Wiggins Corporate Diversity & Inclusion Director Navistar Driving diversity and inclusion for suppliers, employees and other stakeholders. Advocates for women-owned businesses. Winner of Nettie Fowler Award for championing change.

Darlene Wolf Senior VP, Strategic Partners Arrive Logistics Played key role in launching ground-breaking Strategic Partners division. Prioritizes mentorship.

Uses influence as an executive to empower and inspire other women in the industry.

Andrea Woodruff VP, Administration, Compensation & Procedure John Christner Trucking Leads all-female team. Loves helping other women step into their full potential and consistently encourages personal growth and development. Takes problemsolving approach to issues.

Jennifer Wong Head of Sustainability Convoy Leading the charge for sustainability, social responsibility and diversity www.johnchristner.com at Convoy. Launched Supplier Diversity Program which includes over 60 womenowned carriers. Encourages women to join industry.

Chelsea Woodhead Chief People Officer Arrive Logistics Takes a people-first approach by prioritizing communication with employees and soliciting feedback.

Created employee-led Diversity and Inclusion Committee. Mentor to female junior staff.

Congratulations

to each of these outstanding women!

Congratulations

Ashley Jankowski!

BAT Logistics congratulates Ashley Jankowski, Vice President, for being named a “2021 Top Woman to Watch in Transportation” by WIT’s Redefining The Road. You inspire us all to do better each and every day!

batlogistics.com

20 REDEFINING THE ROAD Edition 13 | 2021 18 2020

Congratulations Andrea Woodruff!

Recently named a “2021 Top Woman to Watch in Transportation”

by WIT’s Redefining The Road

www.johnchristner.com

“I drive for Schneider because they walk the talk when it comes to safety and safety is important to me.

I want to get home to my family every day.”

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Have secured company parking lots and operating facilities across the country.

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Our actions and decisions today will shape the way we will be living in the future. www.WomenInTrucking.org 19 21

FEATURE: Recruiting Strategies

Recruiting Strategies for the Road Ahead If it seems like it is getting more challenging to find drivers, it is probably not your imagination.

“Recruiting drivers today is really hard,” says Wendy Bartz, Director of Recruiting Services at DriverReach, a recruiting and compliance management system provider. With a serious driver shortage, heightened requirements for drug and alcohol testing, a backlog in CDL testing and safety concerns due to the coronavirus pandemic, there simply are fewer drivers available.

The industry also is facing an imbalance of supply and demand as a result of the pandemic, says Kimberly Castagnetta, Chief Marketing Officer at TransForce Group, a workforce solutions provider.

“We’ve seen the need for drivers explode in essential industries and lay-offs in others. We need to get drivers in the right jobs,” she says.

However, those who are working are less likely to make a change in the current environment.

“In a strong freight market like we’re seeing today, good drivers tend to stay where they’re at because they would take a financial loss if they leave,” Bartz says.

Despite these challenges, there is progress.

“Activity is up – on job boards and with our branches. The application flow is pretty strong,” Castagnetta says. The caveat?

“There is a lot of activity, but drivers are looking for the right opportunity.”

Focus on Lifestyle How drivers define the “right opportunity” is changing. In lieu of signing bonuses, Castagnetta says, drivers are looking for incentives like shorter payouts, more days off, greater stability, or a better lifestyle.

“Compensation used to be Number One for drivers. Now, the top factor is ‘type of route’ or ‘assignment type,’” she explains. “We’re spending a lot of time identifying routes 20 REDEFINING THE ROAD Edition 1 | 2021

that give drivers more home time. If you can take one or two nights off, that’s where we’re seeing a ‘win.’”

shift to connect with drivers. Reymer recommends considering the driver’s perspective.

“More drivers are looking for local, homedaily opportunities,” agrees Jeremy Reymer, DriverReach Founder and CEO. “That was a trend before the pandemic, but it has been exacerbated by COVID.”

“Ultimately, you’re trying to identify and solve the driver’s problem – more home time, better pay, improved benefits… If you can solve their problem, it’s a win-win,” he explains, adding, “To do that, you need to have conversations – build relationships and build trust.”

The trend could have long-term ramifications that extend beyond the recruiting department, as the need for drivers pushes companies to shorten the average length of haul.

“Going forward, I think we’ll see companies looking hard at distribution models,” Castagnetta predicts. “How do they get closer to where products are being consumed?”

When choosing geographic locations, it is also important to consider driver availability.

“If you’re 150 miles from a major city, you’re likely to be more challenged in finding drivers,” she says.

Another approach that resonates with drivers, Castagnetta has found, is to educate them about the variety of careers available in the transportation industry.

“We point out that driving can lead to other jobs. In fact, several of our drivers have gone on to other opportunities within the company,” she explains. “There is so much opportunity in the transportation industry.”

Know Your Audience

Adjust Your Approach

When promoting driving opportunities, keep your target audience in mind, advises Bartz. If you want to attract female drivers, your marketing materials should reflect that.

In the current competitive environment, recruiters may need to make a paradigm

“Women like to follow other women. To appeal to female drivers, use pictures of

women in job posts, videos and other recruiting materials,” she recommends.

Highlighting your company’s efforts to ensure personal safety can also appeal to women – especially for over-the-road drivers, Bartz says.

Seek Out Referrals Your current drivers can be your best ambassadors when it comes to recruiting, so never underestimate the importance of your referral program.

61%

of drivers are confused and overwhelmed by the online application process.

2020 TransForce Group study

“The drivers you get from referrals are likely to be your best candidates, with a good rate of retention. Why not do a better job of building a referral engine?” Bartz asks.

Many referral programs lack structure and sustained attention, she cautions. “You can’t just roll out a referral program and forget it until next year. Your drivers should be thinking about it all the time.”

Streamline the Application Process When your recruiting efforts start to gain traction, make sure your hiring process doesn’t get in the way, Castagnetta says.

A 2020 TransForce Group study shows that 61 percent of drivers are confused and overwhelmed by the online application process.

Bartz agrees, “Look at it from the driver’s perspective. This is a highly regulated industry with a complicated application process. You need to offer a mobile-friendly, easy-to-complete application.”

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In fact, Bartz recommends leveraging technology throughout the recruiting process. Email, text capabilities, CRM functionality, electronic background verification and more.

“In today’s environment, you need to be proactive and follow up more,” she explains.

“Technology makes you more efficient and provides a level of automation. It can help to take some of the weight off recruiters.”

With the American Trucking Associations forecasting a shortage of 160,000 drivers by 2028, recruiting will continue to be a challenge for the foreseeable future.

Adopting strategies like these may help to give your company a competitive advantage. n

To learn more about our innovative solutions visit: www.transforcegroup.com/wit www.WomenInTrucking.org 21

FEATURE: Staying Safe on the Road

Staying Safe on the Road After more than 30 years on the road, Barb Duncan knows a thing or two about safety. Today, she is a professional Driver and Trainer for Warren Gibson Transport and a member of the Women In Trucking (WIT) Canadian Image Team. When Redefining the Road caught up with her recently, she shared a host of safety tips to help other female professional drivers.

Do your homework

Be prepared

Start by seeking out a safety-minded workplace. Duncan stresses the importance of due diligence before taking a position with a new company.

Good safety habits begin before a driver even gets into her truck. Duncan advises doing a thorough pre-trip inspection daily to reduce the chance of a breakdown. Check tires, headlights, oil, washer fluids, air lines, clean mirrors, etc.

“Really research the company you want to drive for,” she says. “What is their track record for safety? How old are their trucks?

Do they have a lot of maintenance issues?”

Proper training is also important. Duncan recommends asking about a prospective employer’s training practices.

“Lack of training is a huge issue today, and it can result in serious safety issues,” she says.

“Make sure they offer on-going training – with female trainers.”

22 REDEFINING THE ROAD Edition 1 | 2021

“A lot of drivers complain about doing inspections, but they’re really for your safety,” she explains. “If you need to make repairs, it’s much better to make them in a controlled area, on your terms, rather than out on the road.”

Planning your route in advance is also important. “Don’t rely 100 percent on your GPS,” she says. “Compare routes with the map app on your phone or a paper map.”

To minimize the need to stop for food, Duncan pre-packages meals and snacks in advance of each trip.

Stay alert Once on the road, personal safety should be top of mind.

“Always be cautious and aware of your surroundings. Carry a phone with you at all times,” Duncan says. “Personally, I don’t leave my truck at night. I make sure to get fuel and shower mid-day.” When possible, she opts to spend the night at customer sites or rest areas.

While she has not been formally trained in self-defense, Duncan has learned a few simple defensive techniques, and she

always carries a heavy metal travel mug that could be used to help ward off wouldbe attackers. (In Canada, truck drivers are restricted from carrying firearms or defense weapons.)

The right attitude is also essential. “You need to give off an aura – have fire in your eyes,” Duncan says.

Stay informed A variety of technology tools are available to help ensure safety on the road. Duncan keeps her CB radio on at all times and downloads 511 apps for states that she travels in regularly for real-time traffic information. The Trucker Path app helps with finding truck stops and checking parking availability. She also monitors the Weather Network and Google Maps regularly.

“It’s good to stop and stretch every two to three hours and check roads and traffic. That way you can adjust your route if you need to,” she explains. “Just going 20 miles out of your way might help you avoid a storm, road construction or traffic delay.”

Duncan also relies on the powers of observation.

“In the winter, for example, pay attention to on-coming truck traffic. If you see snow spray on most of the vehicles coming your way, you will know there’s snow up ahead,” she says. “Talking to other drivers can also be helpful.”

Be courteous Duncan encourages all drivers to be courteous on the road and tries to be a good role model. For example, when another truck wants to pass her, she slows down and lets them do so safely.

“A lot of companies have now capped truck speed at 60 to 65 miles an hour,” she explains. “It only takes a couple of seconds to slow down and allow another truck to pass safely. It’s a good defensive driving habit to get into.”

With thorough training, careful planning, the right tools and a healthy dose of caution and courtesy, Duncan has safely enjoyed a driving career for more than three decades.

Follow her lead to be better prepared for the road ahead. n

2021-0121 RTR-ES WIT Ad.indd 1

www.WomenInTrucking.org 23

1/21/21 1:08 PM

...WIT News Briefs.....................

WIT Sends Four Appointments to FMCSA Safety Committees The Women In Trucking Association will be sending four representatives to serve on Federal Motor Carrier Safety Administration (FMCSA) safety groups in 2021. WIT President and CEO Ellen Voie has been appointed to the Motor Carrier Safety Advisory Committee (MCSAC) and three of WIT’s Image Team members have been appointed to the Driver Subcommittee.

Deck, FMCSA Deputy Administrator. “We are particularly proud of the Committee’s record number of female members for 2021.”

This year’s committee has eight women, including Jennifer Hall of the American Trucking Associations. She will be the first female Vice Chair and is in line to assume the Chairmanship in 2022.

MCSAC was formed in 2006 at the direction of the Secretary of Transportation, and its members are recommended by the FMCSA Administrator and appointed by the Secretary of Transportation. Voie joins 24 industry professionals selected to provide advice and recommendations to the FMCSA Administrator on motor carrier safety programs and motor carrier safety regulations.

Additionally, a new subcommittee comprised of commercial motor vehicle drivers will provide direct feedback to FMCSA on important issues facing the driving community — such as safety, hoursof-service regulations, training, parking and driver experience. WIT Image Team members Deb LaBree, Kellylynn McLaughlin and Angelique Temple will represent WIT and their companies. Of the 25 members, eight are women.

“The 2021 membership features a strong and diverse set of members from industry, safety, labor and enforcement,” says Wiley

“It’s an honor to be a part of this year’s committee and give a voice to the female perspective,” says Ellen Voie, President and

CEO of WIT. “The Image Team members and I look forward to providing valuable insight that will be critical in shaping FMCSA’s priorities and initiatives.” n Deb LaBree Owner-Operator, Castle Transport, leased to Landstar

Kellylynn McLaughlin Professional Driver & Training Engineer, Schneider

Angelique Temple Professional Driver, Atlantic Bulk Carriers

Ellen Voie President & CEO, Women In Trucking

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...WIT News Briefs.....................

Knichel and Teuton Named 2020 Influential Women in Trucking What do Kristy Knichel and Jodie Teuton have in common? They are passionate about business, proud to carry on their family’s legacy, and both took home the 2020 Influential Woman in Trucking title in a historic tie during the 2020 WIT Accelerate!

Virtual Conference & Expo.

Developed in 2010, WIT’s Influential Woman in Trucking Award recognizes women in the trucking industry who make or influence key decisions, have a proven record of responsibility, and mentor and serve as a role model to other women. Freightliner Trucks has sponsored the award since 2016.

represents Kenworth Dealers on their board of directors.

“All women who choose transportation careers are winners,” says Teuton. “I am humbled by this recognition and ready for more opportunity to grow our ranks in an industry that welcomes all. Trucking has been called the lifeblood of this country.

Let’s keep it flowing together.”

WHY YOU SHOULD WORK WITH US:

After scoring this year’s nominations, the judging panel had a tie for first place.

Financial Security: Earn competitive wages!

“With 2020 being the tenth anniversary of this award, it seemed appropriate to have two winners this year,” says Ellen Voie, WIT President and CEO. “This award is our way of thanking Kristy and Jodie for their commitments and service to their companies and the industry.”

Knichel, a lifelong Pittsburgh native, is a second-generation logistics executive. Since taking over as President of Knichel Logistics in 2007, Kristy Knichel she has been the driving force behind their yearly growth and reputation as one of the top service providers within the intermodal community. As of 2019, Knichel Logistics has grown to $83 million in revenue.

Finalists for the award also included: Crystal Anderson, Owner, Donald D. Anderson Jr. Trucking; Katrina Liddell, President of Global Forwarding and Expedite Operations in North America, XPO Logistics; Vana Matte, Senior Vice President of Engineering & Technology, J.B. Hunt Transport Services; Michal Yariv, Vice President and General Manager of Strategic Initiatives, Omnitracs. n

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“WIT’s mission is one that I wholeheartedly support and am passionate about, which makes being named a 2020 Influential Woman in Trucking even more amazing,” Knichel says.

Teuton grew up in the truck and auto dealership business. Today she is Vice President of Kenworth of Louisiana, a family-owned, heavyduty truck dealership Jodie Teuton group representing both Kenworth and Hino truck brands with seven Louisiana locations. She is a past President of American Truck Dealers and currently www.WomenInTrucking.org 25

...WIT News Briefs.....................

WIT Helps to Honor Fallen Soldiers Every December, Wreaths Across America (WAA) coordinates wreath-laying ceremonies at thousands of cemeteries across the United States in remembrance of fallen veterans. Women In Trucking (WIT) was honored to help deliver wreaths for this year’s events in Houston, Texas.

The trio began their journey in early December, stopping in Columbia Falls, Maine, to tour WAA’s facility and pick up 3,897 wreaths before making their way to Texas. Garcia documented the journey on social media using the hashtag #WITWreathRun.

To assist WIT Driver Ambassador Kellylynn McLaughlin in transporting wreaths across the country, the association selected two members who are veterans. Nichole Garcia served as an Army medic for seven years before joining Schneider as a Digital Media Representative. Janice Neitz drove trucks and operated heavy equipment in the Army for eight years. She now works for the police department in Ashland, Mass., and drives a snow plow part-time.

“Being able to take part in the event was a dream come true,” she says.

“I feel extremely honored to play a role in delivering the wreaths to the graves of our fallen soldiers who have made the ultimate sacrifice,” Neitz says.

The trip was personally meaningful for McLaughlin as well. She had the opportunity to pay tribute to her father by placing his dog tag and a red ribbon on a tree at the WAA tipping grounds in Columbia Falls.

“Making this trip to remember our nation’s fallen heroes with two incredibly strong female veterans has been such a moving experience,” McLaughlin says. “I’m very grateful for the chance to contribute to such an inspirational event.”

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The women completed their mission and delivered the wreaths in Houston Dec. 15, 2020 – a few days before the wreath-laying ceremonies. They encourage other WIT members to get involved with the WAA organization.

For nearly 30 years, WAA has been dedicated to fulfilling its mission to remember, honor and teach about those who have fallen while fighting for freedom. To learn more, visit wreathsacrossamerica.org. n

....WIT News Briefs.....................

WIT Rolls Out New Trailer

The Women In Trucking Driver Ambassador Trailer is ready to roll! Named WITney, in homage to the association’s acronym, the trailer will travel with Driver Ambassador Kellylynn McLaughlin as she speaks at driving schools, associations, Girl Scout events, and industry events about WIT’s mission and opportunities for women in the industry.

WITney not only serves as a traveling billboard for the nonprofit but also hosts an array of educational components. Expo trailer visitors can experience interactive kiosks on trucking 101, common myth busters, a general Q&A, and a quiz on whether trucking would be the right career fit for them. A wall mural showcases the association’s accomplishments since its inception in 2007.

A female trucker uniform display features donated items from WIT members, including Dovetail Workwear, Juno Jones steel-toed boots, a safety vest and gloves supplied by Safety4Her, safety glasses and a trucker bag. Additionally, visitors can tune in to headset kiosks to hear inspirational stories about how females make it work with family, career and overall lifestyle.

A state-of-the-art driver simulator, custom-made for WITney courtesy of Advanced Training Systems, allows attendees to experience truck driving in different scenarios, regions of the country, weather conditions and more.

“I cannot wait to hit the road with our new expo trailer. It’s going to be a powerful and very visible symbol of what women have to offer the freight industry,” says McLaughlin. “Thank you to the WIT Driver Ambassador Task Force volunteers for their time, expertise and hard work to make this trailer possible.”

To learn about sponsorship opportunities or to have McLaughlin speak at your organization or event, contact Debbie Sparks at debbie@womenintrucking.org. n

Special thanks to our founding sponsors: Arrow Truck Sales ATS (Advanced Training Systems) Bolt Custom Cummins Dovetail Workwear Great Dane

Juno Jones Shoes Koester Body & Frame Shop Michelin North America Patriot Lift Company Safety4Her

SAF-Holland Schneider Thermo King Midwest Turbo Images Inc. Turbo Studio Walmart

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THANKS TO WOMEN IN TRUCKING PARTNERS: GOLD

Mark your calendar for these events!

Redefining the Road BUYER’S GUIDE

APRIL 17–20 Truckload Carriers Association Truckload 2021 Las Vegas, NV

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APRIL 22* Recruiting & Retention Webinar Virtual MAY 11–13 TIA Capitol Ideas Conference Virtual JULY 16–17 Expedite Expo Fort Wayne, IN *WIT’s Ellen Voie presenting

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BAT Logistics............................................18 Brenny Transportation.........................11 Dart..............................................................27 Davis Express.......................................... C3 Day & Ross.................................................17 Direct Expedite........................................13 Expediter Services..................................23 Gully............................................................25 Howes.........................................................24 John Christner Trucking.......................18 K & J Trucking...........................................10 Landstar.................................................... C3 NAPA Transportation............................10 NASTC.........................................................19 Navistar........................................................ 2 Odyssey/Linden Bulk Transportation.....................................13 Old Dominion..........................................27 Online Auto Connection......................19 PACCAR PARTS.......................................... 9 Performance Foodservice...................25 Peterbilt............................................. C1, 13 PITT OHIO..................................................11 Ryder............................................................. 2 S-2international......................................12 Schneider.......................................... C2, 19 Tennessee Trucking Association......13 TransForce Group...................................21 Trimac.........................................................26 Tri-National Inc. - TNI............................... 5 Trinity Logistics.......................................16 Truck Parking Reservations ................16 TrüNorth Global............................... 14-15 Walmart.................................................... C4 Yellow........................................................... 9 For a full list of WIT Corporate Members, visit WomenInTrucking.org

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