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Getaway
The lowdown on the Scottish Highlands
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Tradition and modernity blend particularly well in Scotland. Which is why we took the new MINI Countryman on a tour of the Highlands – and encountered a fair number of hip hotels along the way. The assignment was not the most hellish a journalist could face: “Drive around Scotland visiting the fabulous new hotels that have made the Highlands hip – oh, and to get you around on this glamorous getaway, take a brand new MINI Countryman with you.” I make my start in Edinburgh, where the steep twisting “wynds” (old Scots for lanes) and cobbles of the Old Town put the Countryman’s dynamic acceleration and robust suspension through its paces. It also prompts the more dedicated petrolheads of Scotland’s capital to leap out at traffic lights to steal photographs of this muscular new MINI, which measures over four metres long and features four doors and a striking raised profi le. The fi rst pit stop for the night is across the city in Edinburgh’s Georgian-era New Town, built in the 1770s so that the city’s bourgeoisie could escape the teeming lanes of the medieval Old Town on the hill. Hotel Tigerlily, on George Street, is a sleek urban bolthole carved from an 18th-century townhouse. It’s the kind of place where hotel ambience meets style bar buzz. The main bar, where expert mixologists turn out haute cocktails that would earn them Michelin stars if they were food, is a riot of mirrored walls and pink contemporary furniture. The metrosexual interior was designed by Jim Hamilton of Scotland’s leading design agency Graven Images. The bar attracts an up-for-it after-work and weekend crowd that varies across the ages but shares the same glam sheen. In the hotel restaurant, meanwhile, Scottish meat and seafood are given an international twist by head chef Tony Sarton.
Two of a kind: the MINI Cooper S Countryman and Hotel Tigerlily in Edinburgh with its award-winning bar – a buzzy watering hole in an 18th-century townhouse.
As surefooted as the sheep Despite the temptations of the Tigerlily bar, it’s an early start that sees me take the MINI Countryman out of the city and onto a stretch of open road. It’s amazing what you can pack into this off-roader: thanks to an innovative cargo concept, the luggage area can be easily expanded from 350 to 1,170 litres of space, while the Centre Rail attachment system offers further, unexpected storage possibilities. My red MINI and I leave Edinburgh on the motorway, taking in yet more waves from locals » with an eye for design, but soon fi nd
The red MINI Countryman cuts a dash on Glasgow’s hilly streets too.
High-tech: the MINI Countryman and the old stone bridge on Jura are outstanding technical feats of their time.
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Contemporaries: the MINI Countryman reflects both 21st-century aesthetics and Glasgow’s modern architecture.
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Country roads: the MINI Countryman with all-wheel drive negotiates the tight and twisty roads of the Highlands as if on rails, taking potholes and an excursion into the Trossachs National Park in its stride. The cargo area has ample room for all those bottles of single malt from the Ardbeg Distillery promised to friends back home.
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set fair to astonish it devotees. Jura is one of Scotland’s true wildernesses. It has one road, is home to around 200 people and around 5,000 deer. It is famous as the place where George Orwell sought isolation to write his dystopian novel 1984. The main employer is the Isle of Jura Distillery that sits at the heart of the only town, Craighouse. Next door to the distillery, the former home of the distillery manager has been turned into Jura Lodge, an eclectic, eccentric and rather fabulous holiday rental and writer’s retreat. It has been fi lled by Paris-based designer Bambi Sloan with antiques from across Europe, including a tin-plate suit of white armour, chairs and stools made from deer antlers, lots of stuffed animals and roll-top bathtubs in the middle of the bedrooms. A bit crazy and a bit camp, Jura Lodge is proof that contemporary cool can also include a fair bit of clutter.
Hotel with an automotive past
Sipping just 6.1 l/100 km (46.3 mpg), the MINI Cooper S Countryman boasts frugality any Scot would be proud of.
ourselves chasing sheep down a narrow lane at the bottom of a dramatic Balquhidder Valley in the Trossachs National Park. The car takes the twists and turns of the lochside single-track road with ground-hugging aplomb. The surefooted mountain sheep are, I can tell, impressed. Our destination, around an hour and a half from Edinburgh, in a valley whose most famous resident was the cow-stealing rebel Rob Roy MacGregor, is a hotel that proves there is more to Scottish hospitality than swag curtains and mock-baronial architecture. The Monachyle Mhor is an old farm that has been converted into an upscale eatery with cool minimalist bedrooms furnished with a mixture of Shaker antiques and Established & Sons contemporary furniture. Co-owner Tom Lewis has lived on the 800-hectare (2,000-acre) farm estate since childhood. “The move into food and accommodation came when my mum wanted to buy my brother a bicycle and started selling tea and scones to passing walkers,” he says.
Boat planes welcome Now the hotel’s reputation is such that football-
After a tour of the Isle of Jura Distillery, the MINI is raced across the bumpy, frost-damaged roads of Islay to visit more barrel-crowded distilleries, before we’re ferry-bound again. This time we’re headed for Glasgow, Scotland’s biggest, friendliest and most design-conscious city. Our berth for the night couldn’t be better chosen. The Blythswood Square Hotel, which opened in late 2009, is housed in what was once the grand, colonnaded headquarters of the Royal Scottish Automobile Club, and memories of the past abound amid the contemporary design touches. Interior designers Graven Images used vintage racing car photographs as wallpaper to decorate small parts of the rooms, while cars make sly appearances inside the lampshades of the restaurant and in other features of this very
ers’ girlfriends arrive by boat plane on the loch in front of the hotel and millionaire businessmen land their helicopters on the hotel lawn. An important part of the hotel’s success is the fact that it remains a proper working farm with menus determined by the livestock that have most recently been slaughtered. The cooking, as the awards that festoon the tiny bar attest, is sublime. I enjoy one of the best meals of my life at Monachyle Mhor.
A MINI to turn heads The next day really tests the MINI’s roadholding and acceleration, as an emergency road closure causes a two-hour detour on the way to catch a ferry to the Hebridean Isles of Islay and Jura. Trapped behind caravans and trucks on stretches of twisting mountain road, the MINI’s instant power is ideal for overtaking when brief stretches of road make it possible. Despite the detour, the MINI and I make our ferry with one minute to spare before departure time. On the car deck of the ferry to Jura I hear a fellow tourist whisper to his friend: “Hey, look at that. It’s the new MINI.” Not for the fi rst time, the car is
The Monachyle Mhor Hotel is peppered with designer furniture, such as this rocking chair by Charles Eames.
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high-style hotel. Against this kind of backdrop, the MINI Countryman fits right in, parked in front of a so-new-it-still-smells-of-paint hotel in the city. But as we know, the MINI Countryman also lives up to its name when roaring along a mountain lane chasing the last ferry to the islands. If only all assignments were such fun. By Paul McCann Photos Peter Guenzel Assistant William Morgan
Hotel Tigerlily 125 George Street, Edinburgh EH2 4JN +44 (0)131 225 5005 www.tigerlilyedinburgh.co.uk Monachyle Mhor Hotel, Balquhidder Lochearnhead, Callander, FK19 8PQ +44 (0)1877 384 622 www.mhor.net Jura Lodge, Craighouse Isle of Jura, PA60 7XT +44 (0)1496 820601 www.isleofjura.com Blythswood Square Hotel 11 Blythswood Square Glasgow, G2 4AD +44 (0)141 208 2458 www.townhousecompany.com The Blythswood Square Hotel offers readers of THE MINI INTERNATIONAL a 15% discount on the best available rates if you quote “MINI” when booking. Automotive future and past: the MINI Countryman in front of Blythswood Square Hotel, former RAC headquarters.
FOR EVERY OCCASION.
Original MINI ACCESSORIES FOR THE MINI Countryman. More info? Go to page 66 or www.MINI.com/accessories
The antlers on the wall may suggest a hunting lodge, but in fact the Jura Lodge was home to the director of a whisky distillery.
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Events
Music by the lake, clouds in Venice and fun in the desert 25 September – 12 December, São Paulo Curators Moacir dos Anjos and Agnaldo Farias are looking to inject a breath of fresh air into São Paulo’s staid Biennale routine. Brazil’s political influence is on the upswing and São Paulo’s Biennale offers the country a chance to prove that its clout in the art world is keeping pace. Pictured below, the “Coca-Cola Project” by Cildo Meireles.
overseeing the exhibition. Sejima also chose the theme for this year’s festival: “People Meet in A rch ite c t u re”. She elaborates: “The 21st century has only just begun. Many things are undergoing radical change. In this constantly evolving cultural context, can architecture reflect new values and a new, contemporary lifestyle?” 46 architects and artists are participating, including Thomas Demand and Olafur Eliasson. Artificial clouds will drift th rough the Arsenale as part of Tetsuo Kondo and Transsolar’s “Cloud Spaces” (photo). www.labiennale.org/en/architecture/
Baja 1000 http://universes-in-universe.org/deu/bien/biennale_ sao_paulo/2010
Lake of Stars Festival 15 – 17 October, Malawi This open-air concert is truly unique – if only because it’s happening deep in the heart of Africa. British dubstep DJ Mary Ann Hobbs says the festival has changed her life. Glance at pictures of Lake Malawi’s palm-lined beaches – where for three days in October home-grown African bands will take the stage along with musicians from all over the globe (such as Shingai Shoniwa from the UK indie rock band The Noisettes, pictured) – and you’ll see what she’s talking about. www.lakeofstars.org
12th Architecture Biennale Until 21 November, Venice For the fi rst time ever, a woman – Kazuyo Sejima of the Japanese architectural fi rm SANAA, winner of this year’s coveted Pritzker prize – is
17 – 21 November, Mexico T he world’s toughest car race was started in the 1960s by a few hippies looking for some fun in their spare time. Every year, they cobbled together their cars for the Baja California Rally by mounting fibreglass bodies with sawn-off roofs onto VW Beetle chassis. They would then tear their way along the coastline of the Baja California peninsula, through dusty desert landscapes studded with towering cacti. The Baja 1000 is now one of the world’s most famous car races, but has somehow managed to preserve its charm. For a good introduction, see the documentary Dust to Glory. www.score-international.com
Art Barter 9 – 12 December, New York The likes of Picasso and Martin Kippenberger liked to trade their drawings for a meal or a beer. The Art Barter events, whose past participants include Tracey Emin, have elevated this to its founding principle. Artists like Isabelle Graeff bring in their works, and would-be buyers bid on them by offering an object or service in ex-
change. Items traded have included 30 sessions of psychotherapy and a Ferrari Enzo. www.artbarter.co.uk
Sundance Film Festival 20 – 30 January 2011, Salt Lake City Sundance is essentially Hollywood’s most dependable incubator of next-generation talent. Overseen by Robert Redford, the festival primarily showcases the American independent fi lm scene. Quentin Tarantino and Jim Jarmusch were both Sundance discoveries. Given Utah’s status as a winter sports mecca, Hollywood’s royalty is more than happy to schuss in for a flying visit. www.sundance.org
Record Store Day 16 April 2011 Small, independent record stores are a vanishing breed. Record Store Day was born as an attempt to ensure that future music consumers aren’t solely at the mercy of Amazon and iTunes, and it enjoys the unqualified support of artists like Neil Tennant of the Pet Shop Boys and Jack White. Originated in the USA, Record Store Day is now observed all over the world with concerts, readings and limited record releases, at locales like Jinx Records in Athens, for example (photo), and Sparta Records in Bogota. www.recordstoreday.com
Photos: Wilton Montenegro (first column, top), picture-alliance/photoshot (first column, bottom), Transsolar Klimaengineering + Tetsuo Kondo (second column, top), imago/Andreas Beil (second column, bottom), Godwin Norman/Hoa-Qui/laif (third column, bottom)
São Paulo Biennale
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Eating in 2030
That’s your lunch growing in the living room Peaches that look like caviar? Carrots in pasta form? A piece of cake, say Dutch researchers. It’s been a tough day at work, your stomach’s rumbling – and that cream cake in the refrigerator is looking tempting. But then an alarm goes off on your personal scanner: “Bad for your insulin levels, you’ve already consumed 17 grams of sugar today,” flashes a warning on the display. A vision of the future? At the Eindhoven research laboratories of Philips, the global electronics and technology giant, it’s already a reality. “Technologically speaking, it’s all doable,” says Clive van Heerden, the think tank’s director. He prophesies: “In the future, food and nutrition will become the most important issues facing society.” To back up his claim, the American-born van Heerden rattles off a dizzying array of buzzwords: overpopulation, pollution, overfi shing, land shortages and rising food prices, malnutrition and hunger on the one hand, diabetes and obesity – diseases of rich societies – on the other. “It’s high time for a rethink,” he says. “Until now people have always been treated once the symptoms have started.”
Enter molecular gastronomy Hoping to nip such problems in the bud, the Philips research scientists came up with the nutrition monitor. The device consists of a portable scanner which is carried around like a mobile phone, together with a sensor-fitted microchip which is swallowed once a year and naturally expelled by the body. The unit lets anyone generate their own individual nutri-
True to its name, the “home farm” is a mobile mini-farm and self-contained system for growing foods.
tional profi le, complete with blood sugar and cholesterol levels, as well as information about food intolerances and allergies. Point the scanner at a particular item of food, and not only will it inform you exactly which part and how much of it you should eat in order to maintain ideal weight and health, but it will also alert you if it is too old and would be better thrown away.
Photos: Philips Design
Living room harvest
Food’s future provides plenty of food for thought.
For those who can’t face the effort of planning a balanced diet, the food printer is the perfect accessory. To create it, the Philips researchers took their cue from molecular gastronomy, the science of deconstructing foods, then reassembling them into new forms. First, the user’s personal nutritional profi le is fed into the food printer, followed by the desired foods, added as if the machine were a blender. Finally, the user selects whether or not the end product should be frothy, liquid or solid, and then it is immediately “printed out” with the selected composition, shape and texture. Peaches that look like caviar, for instance, or carrots in pasta form.
“More and more people want to have control over their own food,” says van Heerden. No sooner said than done: the “home farm” – literally a portable mini-farm – fi nally gives people this opportunity. The contraption consists of several levels stacked on top of one another, and at 3.2 by 2.5 metres, it easily fits into most homes. Fish and crustaceans live on the bottom level, algae grows in the middle, and fruit and vegetables are cultivated on the top. The entire array constitutes a self-contained system: the plants transform the CO2 into oxygen, which the fi sh breathe, while the crustaceans keep the water clean. For the moment, however, there is only one home farm in existence – at the World’s Fair in Shanghai. Unfortunately, neither the home farm, the food printer nor the nutrition monitor are available for purchase. Van Heerden plans to use his high-tech devices to demonstrate what’s technologically possible, while simultaneously evaluating the public’s reaction to it: “For us, the important thing is staying receptive to the signals society sends us – and ultimately to the trends of tomorrow.” By Kerstin Schweighöfer
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Events
MINI Countryman – a new family member says hi! The latest addition to the MINI family was unveiled to star-studded audiences at a farm in London and the Salone Internazionale del Mobile in Milan. Pop stars including Timbaland and Michelle Branch joined designers and models to welcome the new MINI Countryman.
J More Infos & Video on MINIspace Timbaland produced the track “Getaway” specially for the MINI Countryman.
Fans: Jasmine Guinness, Jade Parfitt, Eva Herzigova.
Interview Michelle Branch
Celebrity alla Milanese: Michelle Branch and husband Teddy Landau with MINI brand boss Dr Wolfgang Armbrecht (centre).
A weekend with the MINI. Where do you go? There’s a beautiful vacation resort in Tennessee called Blackberry Farm. You’ll find animals there and you can go riding and hiking, play golf, canoe, swim or unwind in the spa. The best thing about the MINI Countryman? It has four doors, which means it’s much easier to fit and remove my daughter’s child seat. Why do your song and the MINI Countryman go so well together? I love listening to music when I’m in the car and “Getaway” is the perfect driving song. How was it working with Timbaland? Wonderful. We all want to work with him and everything he touches turns to gold. He doesn’t think in stereotypes; he reaches out beyond musical boundaries, and that’s incredibly inspiring.
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Fashion nobility in Milan: Delfina Delettrez Fendi (left) and Margherita Maccapani Missoni with Viktor Horsting (right) and Rolf Snoeren.
Twins behind the wheel of the MINI Countryman: Dean and Dan Caten of Dsquared2.
Let’s hear it for MINI: DJs The Barking Dogs.
A MINI forest: the scene for the MINI Countryman presentation at the Salone Internazionale del Mobile.
On the ball at the Salone: designer Maarten Baas.
A crowd, Italian style: the launch party in Milan.
MINI fans flocked to London.
Designer Henry Holland turned out at the London event.
Artist Arne Quinze was also on the MINI guest list in Milan.
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Social Networking
Now your MINI is part of your social circle Post your arrival time on Twitter, have messages read out to you and listen to the radio over the internet: MINI Connected turns your MINI into a social network on wheels – and the only car you’ll find on Facebook.
So what exactly is MINI Connected? The MINI Connected iPhone application transforms your MINI into a mobile social network – complete with internet connection and a Web Radio function – and turns you, the driver, into a rolling DJ. All you need to use the service is an iPhone. Hook up the device with MINI Connected via a special iPhone app and the car’s cockpit display allows easy usage of the app’s various functions. You don’t even have to pick up the iPhone: the apps can be accessed safely and intuitively with the MINI joystick.
How can you use social networks in your MINI?
And how do I become a “rolling DJ”?
You can view your friends’ latest status updates on Facebook and Twitter on the MINI display. And the optional voice output function will even allow the car to read them out to you. You can also send out pre-programmed messages and vehicle-related information – such as the outside temperature, for example.
Another string to the MINI Connected bow is Dynamic Music. This function conjures up a blend of music which responds dynamically to your driving style. In other words, when you increase speed, the music also becomes more dynamic, the rhythm picks up the pace and more instruments are mixed in. The same applies in reverse, a calmer style at the wheel prompting the music to chill out a little as well. Dynamic Music sees the steering wheel double up as a turntable, the accelerator as a crossfader and the MINI driver as a DJ mixing a soundtrack to his journey.
What’s the story with the Web Radio function? The optional MINI Connected application makes MINI the first car to offer its driver and passengers internet radio as standard. As a result, you can listen to thousands of different stations wherever in the world you happen to be – provided they are stored in the database, of course. And that means you’re sure to fi nd a station that suits your tastes, regardless of the VHF transmitters within range. Or you can go directly to MINISOUNDS Webradio at MINIspace.com.
What other neat tricks are possible with MINI Connected? Another highlight of MINI Connected is the MINIMALISM analyser. On request, your MINI will tell you how efficiently you’re driving and how much fuel you’re burning. MINI Con-
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What do I need to use MINI Connected in my car? As well as an iPhone you’ll need to specify the MINI Connected option with the interface for the iPhone, and download the free MINI Connected app from the Apple App Store. Free updates can also be accessed quickly and easily from the Apple App Store. Another important requirement is a large display, which comes with the optional MINI Visual Boost radio or MINI navigation system, whose whole operating concept is tailored perfectly to your in-car needs. And if you want to give your MINI some extra vocal capability, a voice output function is also included on the options list.
What else can MINI Connected do? nected stores and analyses the data and, at the end of your journey, shows you how efficiently you’ve driven over each section of the journey. But that’s not the whole story: driving efficiently earns MINI drivers points, which they can then share with likeminded MINI fans via their iPhone or use to measure their performance against other MINI drivers.
This clever optional extra also allows you to make the most of functions like Google local search and Google Send to Car, and receive user-defi nable RSS news feeds. All MINI Connected functions will be available to use from the 4th quarter of 2010, but may vary from country to country. Illustrations Falko Ohlmer
iPhone apps for MINI drivers En Route HQ Installing this app turns you into a “transparent” driver. In other words, anybody who has the password – such as friends, family, employers etc. – can use their iPhone or go online (www.enroutehq.com) to see where the user is wasting time, when he will arrive at his destination and whether he is stuck in traffic. €2.39
memory. This app gives you the lowdown on the full array of weird and wonderful European road signs. €0.79
Funny Road Signs A collection of the world’s wackiest road signs. Low in practical value, high in fun factor. €0.79
Traffic Violation Europe Parked badly? Been rather heavy with the right foot? Could be expensive. This app tells you just how costly, putting a price on your indulgence in 36 European countries. Traffic Violation Europe can also tell you the legal alcohol limit. “But officer, I didn’t realise” will no longer wash. €1.59
Road Rage Soundboard
C.A.R. – Car Accident Report
Autovelox
Middle-lane cruiser clogging up the motorway? Daydreamer dallying at a green light? An arsenal of more than 40 brusque admonishments allows this app to deliver the necessary rebuke so you don’t have to. €0.79
A car accident is a pain in the neck (sometimes literally) for all concerned. The stress of it all often leads to mistakes that can make life difficult with your insurance claim. This app asks the questions – e.g. on other parties involved, the scene of the crash and the sequence of events – you need to answer before you panic at the twisted metal. Similar apps are also available in other languages. Free
Italian coppers aren’t known for their leniency. So luckily this regularly updated app has identified 18,000 locations where fi xed radar checks are in place or mobile speed traps are often in operation. A warning will help keep you out of bother (GPS reception required). While many speed camera databases have failed to keep pace, iSpeedCam does a solid job. €1.59
Reaction Timer Test
TouchCams
Think you’re quick off the starting line? Now you can check the speed of your reactions for real. A short dab of the accelerator when the traffic lights turn green will reveal whether Jenson Button has anything to fear. €0.79
This app brings together 1,800 web cams from 66 countries so that you can line up several favourites clearly on the iPhone screen or check the traffic cameras for jams along your route to work. Works in a similar way to apps such as View2road. €1.59
iCar Logo Destined to keep nippers who love cars but get bored over long journeys suitably entertained. Their task: to match over 100 logos to the correct international car brands. It’s amazing who makes cars nowadays. €1.59
Traffic Signs Driving in Europe A boon for new drivers, visitors from foreign countries and those of us whose driving test is an increasingly distant
MINI LIFE » 16
Carrotmobs
This is a hold-up – we’re buying everything
Smiles all round: with a carrotmob all the participants stand to gain – particularly the shop owners.
Shop till you drop, and all for a good cause: so it’s “yes, please” to one more organic carrot or apple.
THE MINI INTERNATIONAL VOL. 34
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THE MINI INTERNATIONAL VOL. 34
tion w ith disperse Schulkin felt
Brent Schulkin, wearing his trademark pale blue suit, invented the carrotmobs in San Francisco – where else? The giant carrot (right) has become the symbol of the movement.
Photos (facing page): 2010 Natasha Khoruzhenko; (right): Eli Gardner (top left and right), 2010 Natasha Khoruzhenko (crop)
A new environmental movement wants to improve the world through shopping. Mass-purchasing in shops is intended to persuade the shopkeepers to adopt sustainable business practices. “Carrotmobs” have become a global phenomenon. In Singapore a carrotmob swept into a tea bar called Cool2Drink. In Melbourne the demonstration focused on a small grocer’s shop in the suburb of Hawthorn. Other victims have included a good dozen businesses in Finland, a HotLips pizza parlour in Portland, Oregon, a branch of the Villa supermarket chain in Bangkok, and a florist in Berlin. Yet nowhere was there any sign of panic – on the contrary, everyone was happy. Carrotmobs are like assault commandos who invade shops because they want to support a good cause. They don’t steal; they just buy up everything on the shelves. The first such lightning attack took place in San Francisco in March 2008. Back then the entrepreneur Brent Schulkin had the idea of combining capitalism with activism in order to save the planet. Schulkin’s brilliant notion, which he named “Carrotmob”, was born at the moment he realised that within every problem lies the solution – that businesses are willing to do almost anything provided they make a fat profit out of it. The Californian entrepreneur summed it up in the following axiom: “What’s good for activism is also good for business.”
Shopping can change the world The aim of the first modest campaign was to persuade a liquor store to replace its power-guzzling refrigerators with energy-saving appliances. Since then a real carrotmob hype has developed and the movement has spread across the entire globe. The mission: to bring about change through shopping. More than 50 carrotmob campaigns have already been mounted worldwide, and the video documenting the very first carrotmob in San
Francisco has become a kind of manifesto of the movement. Despite all the differences between the individual carrotmob campaigns, they have one thing in common: they all start out on Twitter and Facebook and exploit these online networks to assemble a crowd of likeminded people who then turn up for a concerted onslaught on a particular shop, café or restaurant with the aim of spending money there. Precisely what is bought or sold scarcely matters. The owner will have agreed in advance to invest a specified portion of his profit in ways to make his business more environmentally friendly.
Voting with your wallet
Clued-up consumers realised long ago that the most effective way to exercise their voting rights is through their wallet. Schulkin has taken this idea further: “If people really do vote through their buying behaviour, shouldn’t there be an election day for doing this?” That day now comes round much more often – whenever a carrotmob assembles for a campaign.
lightning speed, and then again just as rapidly. it was time these human swarms were deployed for the good of the planet. The carrotmob phenomenon is often described as the “opposite of a boycott”. Instead of ostracising certain companies, the members of a carrotmob cooperate with shop owners to help them redesign their business with the environment in mind. Schulkin puts it this way: “Traditional consumer campaigns use the proverbial ‘stick’, that is to say protests or boycotts, to achieve their goals. We, on the other hand, rely on the ‘carrot’.” Schulkin wants to use positive incentives to get companies to make far-reaching changes. “We present them with the prospect of profit. This model has a positive slant; we don’t demonise anyone and in the end everyone gains.” To see the video on the first carrotmob, go to: http://carrotmob.org/about/ By Tobias Moorstedt
BREAKDOWN ASSISTANCE: A PHONE CALL AWAY. MINI Mobile Service. More info? See page 66 or www.MINI.com/mobileservice
With a carrotmob there are no losers. Everyone benefits – the environment gets greener, the shopkeepers sell more and the activists have fun. The term “carrotmob” is derived from the phenomenon of “flashmobs”: spontaneous hordes of people, organised through virtual social networks, who put on an often absurd demonstra-
MINI Service
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THE MINI INTERNATIONAL VOL. 34
MINI
Sporty, elegant, distinctive – the new MINI generation Product manager Dr Ralf Hoffmann reveals his highlights of the model refresh exclusively to THE MINI INTERNATIONAL.
“Let’s face it, you’re asking me to do the impossible,” offers Dr Ralf Hoffmann by way of apology at the start of our interview. The task in question – to list his personal highlights from the new range of MINI models – is certainly not easy for a man who, as MINI product manager, is responsible for the facelift for the entire
model range and can probably list the numerous modifications in his sleep. The gauntlet has been thrown down, however, and after a short period of reflection the expert names his favourites. At the end of our discussion, Dr Hoffmann adds with a wink: “Make sure you write that it wasn’t easy.” No worries there!
MINI “I particularly like the design of the MINI Cooper S. The bumper is more distinctive, the air ducts are more apparent and the positioning light units and foglamps are more contoured – all of which leaves the MINI Cooper S with a sportier, more dynamic look. And not only from the front, for the designers have replicated front-end features at the rear, giving the MINI a really harmonious appearance throughout. Plus, the Conical Spoke light-alloy wheels make a perfect match. It is not merely the design of the cars that has been improved, but also their functionality. Headlights now come with halogen bulbs as standard, and the optional xenon headlights can be ordered with the Adaptive Headlights function or black headlight reflectors, which just look great. And with the brake lights now using LEDs and the reversing lights and rear foglamps integrated into the bumper, the MINI is even more recognisable as a MINI during the hours of darkness. On the inside there are more black elements on the centre console and steering wheel, creating a particularly elegant and high-quality look that combines well with the aluminium trim, for example.”
Stylistic harmony: design features from the front end are replicated at the rear.
Expressive: the MINI Cooper S with distinctive air ducts set into the bumper and new chrome grille surround.
Extrovert: new design accents for the interior include black elements, such as those used on the lower part of the centre console and steering wheel, chrome rings, decorative aluminium trim and Rooster Red upholstery, door and side trim.
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THE MINI INTERNATIONAL VOL. 34
MINI Clubman “I like the new, slightly lighter shade of British Racing Green – especially on the MINI Cooper Clubman. With its distinctive black bumper and new wheel design – the wonderfully named Four Hole Circular Spoke rims – the car seems much larger and more dominant in appearance, from the rear as well. This is particularly apparent when you catch sight of the Cooper S model, the chrome detailing also making the rear end look much wider. But dynamism and power aside, MINI would not be MINI without a twinkle in the eye and that extra touch that turns a MINI journey into an experience. The facelifted Clubman is no different. Here a third colour has been added to the ambient lighting, meaning the driver now has a theoretical choice of 756 colour moods. And when the switch is set to a certain position – you just have to try it – the colours change automatically. Disco lighting in the MINI makes a really fun feature.”
Classic: the new MINI Clubman is now also available in British Racing Green metallic.
Sporty: the new 17-inch Conical Spoke wheels.
Atmospheric: ambient lighting in all the Distinctive: the modified rear end of colours of the rainbow. the MINI Clubman..
MINI Cabrio “I’m a big fan of the exclusive exterior colours and new interior equipment options. One of my favourite combinations is the MINI Cabrio in Spice Orange with Satellite Grey upholstery – it looks incredibly fresh yet classy at the same time. But I also love the new Ice Blue paint fi nish. That is defi nitely going to be a hit for customers who choose it alongside the new fabric/leather upholstery combination with Ice Blue accents. When you look at it closely, this colour has really unbelievable potential. It is fantastically elegant, but also sporty and dynamic when you pair it with bonnet stripes in black; for me it’s an absolute highlight. And the new reversing lights and LED brake lights provide the perfect complement. Best of all, however, the lights not only look good and give the MINI an extremely distinctive appearance on the road, they also have an important practical function. If the driver suddenly has to brake hard, for example, the lights flash and pulsate continuously, thereby warning drivers behind of impending danger.”
Fresh and bold: the new exterior colour Spice Orange is exclusive to the new MINI Cabrio.
Looking good with improved safety: rear lights have LED technology.
The elegant and stylish Satellite Grey interior.
MINI shows its sporty side with Ice Blue paint and black bonnet stripes.
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THE MINI INTERNATIONAL VOL. 34
MINI John Cooper Works “It’s impossible to single out just a few highlights of the new MINI John Cooper Works – the whole car is a star. The black/red colour combination is continued throughout the interior and exterior. The contrast-colour roof and mirror caps (now available in striking Chili Red) are wonderful, and small details like the red brake callipers – which stand out even more powerfully in combination with the new wheels in Jet Black – and the bonnet stripes
The new MINI John Cooper Works can be ordered with its roof and mirror caps in Chili Red.
Night rider: the MINI John Cooper Works with the new Midnight Black paint finish will turn heads both on the race track and outside any club.
with subtle red borders are just fantastic. The interior has been designed with the same eye for detail. Red stitching lends extra class to the sports leather steering wheel, gearshift lever and handbrake lever, the Chili Red trim elements and door bezels add a striking flourish, and the sports seats line up in a distinctive Checkered Flag design. This MINI is a work of art, plain and simple.”
The eye-catching new wheels in Jet Black with red brake callipers.
KEEP IT WILD.
Trim elements and door bezels in Chili Red lend the interior an extra flourish.
Red stitching adds contrast to the interior of the new MINI John Cooper Works.
Sporty piping-style seats with leather in Carbon Black/ Championship Red.
John Cooper Works Tuning FOR THE MINI Countryman.
More info? Go to page 66 or www.MINI.com/accessories
Give your eyes a screen break. Get the Magazine. J Order Here!
The latest issue is out. Order your free sample copy now.* *while stocks last
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MINI LIFE »
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5)& .*/* */5&3/"5*0/"- 70-
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5)& .*/* */5&3/"5*0/"- 70-
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5)& .*/* */5&3/"5*0/"- 70-
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5)& .*/* */5&3/"5*0/"- 70-
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5)& .*/* */5&3/"5*0/"- 70-
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MINI CULTURE » 34
THE MINI INTERNATIONAL VOL. 34
News
Click this way for your perfect MINI The new MINI website whets the appetite for an extra portion of MINI. Which is the right MINI for me? What has my local MINI dealer got to offer? What accessories are there to choose from? And how much would the new MINI Countryman set me back? Answers to these and many other questions can be found on the new MINI website. The first thing to strike you will be the updated design of the site. It has a fresher and more dynamic feel, the images are larger, the surface has a 3D look and, if you view it on a browser with Flash, you’ll find a host of animations. As well as the new visuals, navigation has been improved: the site is now easier and more intuitive to use and the search function is better equipped to find you what you’re after. Another highlight are the embedded dealer
pages. The website automatically identifies the user’s country and town and immediately comes up with the nearest MINI dealer. A single click selects the dealer and reveals their details and current offers – a feature unique to the site. And what if you’re wondering if a MINI Clubman will fit in the garage alongside your MINI Cooper? Fortunately, all the relevant information for every model – from design and accessories to finance packages – is integrated into the new site. Which means MINI fans can put together their perfect car easily and according to their tastes and requirements. Some MINI fans have a clear idea of their car-to-be: an open-top with an engine developing at least 100 hp, perhaps. The “Model filter” on the new website specialises in this kind of targeted search. The MINI family has grown to over 20 model variants, including John Cooper Works versions, but searching for the right MINI has now become that much easier.
State of the art: the new MINI website.
The new website not only gives users all the information they need at a glance, it also goes a step further, working intelligently to build up a profile of the user and offering additional content to match their interests. Custom-made, you could say; it’s certainly what you’d expect from MINI. As for timing, the new site will be successively rolled out across the various MINI markets by the end of the year. www.MINI.com
World Rally Championship
Legendary return MINI is set to return to the World Rally Championship (WRC) in 2011. 2011 will see the reappearance of MINI in international rally racing, a sport which saw the brand celebrate a string of legendary triumphs in the 1960s. In
Title ambitions from 2012: the MINI Countryman WRC.
1964, 1965 and 1967, for example, drivers Paddy Hopkirk, Timo Mäkinen and Rauno Aaltonen made motor sport history when they swept the classic Mini to three overall victories in the Monte Carlo Rally. These performances in the world’s most celebrated rally have since underpinned the brand’s iconic status. MINI will be aiming to add to this success as it lines up in international rally competition for the first time in over 40 years. Its hopes will rest on the MINI Countryman WRC, which has been jointly developed by MINI and the British firm Prodrive on the basis of the standard production Countryman. At the heart
J More Infos on MINIspace
of the rally car is an impressively powerful 1.6litre turbocharged four-cylinder engine. The car has been developed in line with the Super2000 regulations introduced by the sport’s governing body, the FIA, which stipulate the use of turbocharged 1,600 cc engines and four-wheel drive. The MINI Countryman WRC will be entered for a selected number of rallies over the course of the 2011 season, with the serious business – a tilt at the World Championship title – to follow in 2012.
Winner of the 1964 Rallye Monte Carlo: the classic Mini.
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MINI CULTURE » 42
THE MINI INTERNATIONAL VOL. 34
Sound
A musical feast at Table Mountain
J Free Music Download on MINIspace
Marius Müller-Westernhagen is one of Germany’s greatest rock stars, a MINI driver and a big fan of South Africa. And he was recently in Cape Town to unearth talented artists for his upcoming tour. It was fascinating to watch as two musical worlds collided.
Marius Müller-Westernhagen loves taking his MINI for a spin along the coastal roads of the Cape.
Marius Müller-Westernhagen may be a household name in Germany, but he’s pretty much unknown in South Africa. Perhaps that’s the reason why he and his wife Romney spend so much time in the continent’s southernmost state every year. But someone as musically curious as Müller-Westernhagen, who always has his feelers primed for new sounds, can’t sit around on the beach for long. Especially when you consider that South Africa, and Cape Town in particular, has one of the most exciting music scenes
on the planet – from improvised jazz and Afro pop to progressive rock. To many of his fans, Müller-Westernhagen is a German rocker in the finest sense of the word, somebody who can sum up the mood of a nation with anthems like “Freiheit” (Freedom) and whose concerts can get whole football stadiums buzzing. But the man’s musical horizons stretch far beyond his native land. Several years ago he produced the album Radio Maria in Italy, and more recently he recorded his latest release
Williamsburg with prominent American blues musicians in the New York neighbourhood of the same name. Now he has travelled south to immerse himself in the Cape Town music scene with the aiming of finding untapped talent – bands who have yet to appear on the international radar. Standing in front of Cape Town’s grand Edwardian City Hall, Müller-Westernhagen strikes me as a laidback kind of guy: self-effacing, effortlessly cool, calm and collected in his John
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On the road within your concert hall. %NJOY HIGH FLYING SAXOPHONE SOLOS SCREAMING GUITAR RIFFS OR SUBTLE CLASSICAL PIANO ARRANGEMENTS WITH (ARMAN +ARDONÂ&#x2026; IN YOUR CAR AS TRUE TO LIFE AS IF YOU WERE RIGHT THERE /UR PREMIUM SOUND SYSTEM PROVIDES A NEW ERA FOR NATURAL AND AUTHENTIC DEGREE LISTENING EXPERIENCE TRUE TO THE ARTIST AND THE RECORDING ENGINEERSl INTENT .O ARTIFICIAL EFFECTS PERCENT AUTHENTIC !ND REGARDLESS OF SEATING POSITION (ARMAN +ARDONÂ&#x2026; OPTIMIZES THE SOUND FOR ALL PASSENGERS IN BOTH FRONT AND REAR SEATS 7HAT DOES THIS SOUND LIKE !BSOLUTLY GENUINE 0LEASE TAKE A SEAT AND FIND OUT FOR YOURSELF FOR EXAMPLE IN -).)Â&#x2026; MODELS 9OU WILL FIND MORE DETAILS ON (ARMAN +ARDONÂ&#x2026; SOUND SYSTEMS AT WWW MINI HARMANKARDON COM
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© 2010 Harman International Industries, Incorporated. All rights reser ved. Harman Kardon is a trademark of Harman International Industries, Incorporated, registered in the United States and/or other countries. MINI ® is a registered trademark of BMW AG.
MINI CULTURE » 46
THE MINI INTERNATIONAL VOL. 34
Charity
Partying for a good cause
J More Infos & Video on MINIspace
Designer Diane von Fürstenberg drove up the red carpet in her own-design Kiss Kiss MINI.
Diane von Fürstenberg, Kenneth Cole and Francisco Costa styled designer MINI models exclusively for Vienna’s Life Ball.
MINI, fashion and charity are as happy a combination as the Beatles and their mop-top haircuts. As one of the major charity events of the season, this year’s Life Ball in Vienna attracted a celebrity guest list that included Norway’s Crown Princess Mette Marit, film stars Whoopi Goldberg and Liz Hurley, and fashion designer Diane von Fürstenberg. All came to dine, drink and dance the night away – and give generously to a good cause. Like the complementary opposites of yin and yang, partying is particularly enjoyable when done with a good conscience. So while the Life Ball is an opportunity for the Viennese public to turn out in its finery, it also ranks as one of the world’s biggest AIDS charity events. The evening began with the amfAR gala dinner, staged in the grand atmosphere of Vienna’s parliament building, before attention switched to the City Hall Square. There the glamorous Life Ball was declared open and the party really got going. In the presence of Austrian President Dr Heinz Fischer and former US President Bill Clinton, a vanity case designed by actress Sharon Stone was auctioned by the Louis Vuitton brand. As in previous years, MINI also donated exclusive MINI designer editions to the fund-raising event. All the proceeds from the auction will go towards the fight against HIV and AIDS. This year’s MINI partners were the New York
MINI Mission Control. Let´s talk MINI.
More Info? Go to page 66 or www.MINI.com/accessories
Francisco Costa and his new MINI Countryman.
Kenneth Cole created a silver open-top MINI in brushed metal with white studs.
Dressing (and undressing) for a good cause: burlesque star Dita von Teese.
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Networks
Designing together: architecture in the Facebook age Social networks exist which are designed specifically for creative professionals. Portals like Architizer.com are altering the working methods of architects and planners – and thus the future of the building industry. Every morning Alex Diehl boots up his computer, logs into his social networking site and checks if his contacts are online and whether he has any new emails. It’s the same thing that millions of people around the world do every day, with one crucial difference: Diehl, a Berlin designer, isn’t on MySpace or Facebook. He’s one of the founders of Architizer.com, a social networking website for designers and architects. While Facebook users spend their time reading updates from friends or watching videos, for Diehl and his colleagues, Architizer.com represents no less than a completely new kind of working environment. Ranging from design students to highprofi le architecture superstars like Rem Koolhaas, the several thousand members of this “Facebook for architects” showcase plans for apartment blocks, skyscrapers and factory buildings, elegant prefab houses, “green” architecture and futuristic computer models. Designers and architects have always existed at the leading edge of society, and in the Internet age they constitute a digital and international avant-garde as well: Berlin-based architects are designing cities in China, and collaborating on the project with Canadian urban planners. Drawing boards and model-building workshops are no longer the tools of the trade; nowadays it’s all done by computer. Architizer.com provides a common platform for this globally-linked workplace, a platform intended not just to allow architects to showcase their work and designs, but also to forge professional contacts and exchange information. “Here I can quickly fi nd out who is the best North American manufacturer of solar cells,” says Diehl, “or what kind of experiences other architects have had using particular materials.” Architizer.com also functions as a sort of digital yellow pages, but nevertheless, according to Diehl, “It’s not about creating added value in monetary terms, it’s about collective creativity
and mutual inspiration.” If Diehl gets his way, Architizer.com will one day turn into a fullyfledged professional platform on which buildings can be collectively designed. Diehl also dreams of a related iPad app that could be taken to a job site, giving its lucky owner instantaneous access to the advice of thousands of colleagues and experts whenever the need arises. While Architizer.com focuses on New York skyscrapers and futuristic London apartment buildings, the primary concern of the Open Architecture Network (OAN, openarchitecturenetwork.org) is aiding people in underdeveloped countries and crisis zones. 25,000 designers, architects and activists support the network not only by contributing text documents and computer code, but by drawing up building plans and generating ideas, all of which is intended to one day become reality. “It’s an open source website where architects can create, share and implement sustainable and flexible designs,” is how OAN’s founder, American Cameron Sinclair, explains his brainchild. Typical projects on
they are made available to other users courtesy of a Creative Commons licence. The various copyright levels range from “this design belongs to me, but you can learn from it” to “this design is free and available to everybody”. Approximately half of the plans and designs on OAN are part of the public domain, which means that any architect or organisation can implement them. If Sinclair had his way, all the designs on the site would be free and available to all: “Every good idea ought to be made available to everybody.” The new “architecture 2.0” platforms allow users to view and exchange full-format PDFs and 3D data, while also providing information about participating planners, materials utilised, construction blueprints, legal issues and fi nancial calculations. The websites contain entire dossiers that would otherwise have to be sent halfway around the globe by courier. “The platform has significantly reduced my travel and courier budgets,” says Sinclair proudly. Both Architizer.com and OAN regularly hold design competitions addressing pressing con-
We are seeing greed and egotism making way for creative collaboration and mutual inspiration. the site include a new outdoor marketplace in Brooklyn, the fruit of collaboration between New York architects and a German chemist, which happens to look like a set from a sci-fi fi lm. And then there are portable classrooms meant for deployment in earthquake zones, and a design for modern residential dwellings intended to reinvigorate sections of New Orleans particularly hard-hit by Hurricane Katrina.
Smells like team spirit, not personal ambition These innovative online networks represent an alternative vision of architecture. “The emphasis on an individual genius behind a particular design is steadily decreasing,” according to Diehl. Instead, a versatile team is assembled for each project and works on the design collectively. Gone are the days when ideas and designs were kept top secret and jealously guarded. On OAN,
temporary issues. Within a few days of the devastating earthquake in Haiti, for instance, the OAN community developed plans for an innovative and affordable emergency shelter, which was deployed on the catastrophe-stricken island just a few months later. For Cameron Sinclair, such networked, collaborative projects have numerous advantages. “All the relevant information is online. That enables people from many different fields to comment on and continually improve the design.” The brisk exchange of information speeds up the planning process. “When everybody is just busy reinventing the tent, you end up with fi rst-generation design solutions,” says Sinclair. “But when you exchange information, you create a whole family tree of innovations, all of them offshoots of the original one.” By Tobias Moorstedt Illustration Stephan Walter
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Overnight
Cheap chic: posh for little dosh There’s no need to spend a fortune if you want to book a great hotel. Here are ten places, from Austria to China, that are high on style and low on price. Not having a platinum credit card doesn’t mean you have to spend the night in standardised tourist blocks with all the charm of a bus stop. Revealing the top ten value-for-money hotels is a bit like revealing your bank balance, but share and share alike, as they say. So – ever slept in a palace for €5.53? 1. Hans Brinker Hotel, Amsterdam, Holland This is a place for people with a sense of humour, since there is plenty of native wit to go with the clean, simple rooms in this central hotel. The staircase is called the “Eco-Elevator”, while the dormitory is an “Eco-Suite” – as the hotel points out, bodily warmth saves on heating costs. Ecological commitment is rigorously maintained throughout. Air conditioning? Just open the window! But there are also double rooms on offer for just €40 per person. www.hans-brinker.com
Design for Recycling.
LEAVE US THE SCRAPS. More info? Go to page 66 or www.MINI.com/recycling
MINI Service
Topsy-turvy world in the Propeller Island City Lodge.
2. Prizeotel, Bremen, Germany Star designer Karim Rashid’s hotel is contemporary design heaven, with the New Yorker responsible for every single detail, right down to the bedspreads. In keeping with his motto “Design revolution!”, the 127 rooms (from €50) are fitted out with oval, oversize mirrors, sloping benches and carpets that might inspire fear at home, but simply make you chuckle here. www.prizeotel.com 3. Das Regina, Bad Gastein, Austria This hotel has been newly reopened – and how! The imperial flair that suffuses Bad Gastein, the Habsburgs’ former spa town in Austria, gets some radical treatment beyond the threshold of Das Regina. Olaf Krone, a long-term Bad Gastein enthusiast despite his tender years, has breathed new life into this sleeping beauty, creating an eclectic fusion of imperial romance and ironic modern design touches, with a number of 25-square-metre bedrooms, polished wooden floors and plenty of Baroquestyle furniture – all starting from €45 per person per night. There is also a futuristic bar perched on a 2,161-metre peak, accessible by chairlift. www.dasregina.com 4. Propeller Island City Lodge, Berlin, Germany Lars Stroschen, an artist by trade, has really given the hotelier in him free rein here. “Re-
peat nothing, copy nothing” is his mantra. We say: Herr Stroschen, you’ve succeeded! The 45 rooms (from €65 per person) are playgrounds for adults, from the forester’s cave and the habitable kaleidoscope to a room where all the furniture hangs from the ceiling. No need to worry – at least the bed is sunk into the floor. www.propeller-island.de 5. Quinta Dos Moinhos de São Filipe, Setúbal, Portugal The setting is idyllic on the Portuguese coast not far from Lisbon, where you can find the Quinta Dos Moinhos de São Filipe – consisting of two minimalist lighthouses. Up to four people can share each two-storey tower with views over the Atlantic (from €79 per room). http://moinhossaofilipe.planetaclix.pt 6. Riad Baba Ali, Marrakech, Morocco This hotel right in the middle of the medina of Marrakech is a successful blend of seventies design and Arabic interiors. It has just four rooms, which will put you back only €45 and are built around a small pool in the inner courtyard. The ultimate in intimacy. www.riad-baba-ali.com 7. Wildebeest Camp, Nairobi, Kenya Africa wouldn’t be complete without a safari – and where better to sleep than in a stylish tent? Two kilometres outside Kenya’s capital Nairobi
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Photos (facing page): Lars Stroschen; (right): prizeotel Management Group (top), Francesco Valentino (bottom left), Oops Paris (bottom right)
Simple, bright and stylish: designer Karim Rashid has put his mark on Bremen’s Prizeotel.
is the Wildebeest Camp. From €25 a night for a deluxe tent with bath and shower, you can feel just like a big-game hunter on the city’s doorstep. The camp’s main building houses a hostel – which is not to be recommended. www.wildebeesttravels.com 8. Shahar Palace, Jaipur, India The real bargain on our list awaits you in Rajasthan. In Jaipur, the “Pink City”, you can stay at the Shahar Palace for €5.53 a night. The two-storey hotel – not pink, but radiant white – is surrounded by a park. Let’s be honest, the six rooms aren’t exactly cutting-edge design, but they are functional and certainly much
more than just an emergency place to sleep. www.shaharpalace.com 9. Oops, Paris, France Oops – believe it or not, that really is the hotel’s name. Together with the artist Daniela Millas, Philippe Maidenberg has created a hotel that combines style with a quirky touch. The low season prices are just as attractive, with dorm beds costing only €23, while from €60 you can have your own private room. The 50 rooms have individual styling, the common feature being the hippy look – the spirit of the sixties adapted for the new millennium. www.oops-paris.com
Imperial splendour 1,000 metres up the Alps: Das Regina in Bad Gastein.
10. Hutong House, Beijing, China Beijing has become the new capital of futuristic architecture – from the Olympic Stadium to Rem Koolhaas’ CCTV Tower, it all makes modern design elsewhere already appear outof-date. With more and more historical districts disappearing, the Hutong House is one of the last opportunities to sleep in a relic of China’s imperial past. The hotel is built in the traditional way, with rooms off a gallery running round the courtyard. www.templeside.com By Andreas Tölke
Oops – flower power has landed in 21st-century Paris.
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MakerBot
Industrial Revolution 3.0: the desktop factory An impressive piece of kit: a 3D printer is not a printer as we know it. It prints not in ink but in plastic, to create solid, three-dimensional objects. Now new, affordable 3D printers like the MakerBot, priced at just 800 dollars, seem set to turn the world of manufacturing upside down.
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Bre Pettis doesn’t look like most people’s idea of a typical company rep. The 39-year-old New Yorker doesn’t normally wear a loud tie, carry a briefcase or sport a grey, off-the-peg suit. But he does spend his time travelling non-stop round the world, visiting trade fairs and exhibitions, taking any and every opportunity to demonstrate his gadget and hand out flyers and visiting cards. As soon as someone shows an interest, Bre Pettis starts up the machine. As the motor whirrs to life and the LED lights flash, the rep with a mission prepares to field questions – even the sillier ones get a friendly answer. With his thick, horn-rimmed glasses and shock of unruly salt-and-pepper hair, Pettis almost makes you think of a zany professor who has just come up with an invention that might save the world – if it doesn’t destroy it fi rst. Of course, up to a point, that’s not a bad analogy – because whichever way you look at it, thanks to this invention nothing will ever be quite the same again. Dreamed up by Bre Pettis and his team of computer scientists and hackers, the MakerBot is basically a wooden cube with a lot of protruding wires and metal rods. It almost looks as if somebody just got into difficulties with a construction kit. The MakerBot is no ordinary machine. Pettis simply describes it as “a robot that makes things”. By “things” he means jewellery, toys, household articles, spare parts – “anything you can think of”. Within the box itself, a computer-controlled printhead whirrs back and forth, extruding a 0.3 mm-thick layer of ABS plastic, the same material that Lego bricks are made out of. A large number of these layers are laid down one at a time as the MakerBot gradually builds up a three-dimensional object.
Photos: Bre Pettis/MakerBot Industries
Technotopia in the making The world is on the brink of the next industrial revolution: a new generation of machines is set to change the way people make things. No longer will material need to be moulded, cast or formed on vast production lines. Instead, fabrication will be performed direct from drawings and data fi les using laser cutters and 3D printers. Rapid prototypers based on this principle have already been used in factories and universities for the past 20 years. Architectural models are 3D-printable too, and dental technicians are using the technique to supply patients with perfectly fitting dentures. What Bre Pettis wants to do is to haul these machines, which typically cost tens of thousands of euros, out from behind closed doors and out of the monopoly of elite institutions. “Our mission is to give ordinary people the tools to make things they really want.” The MakerBot is the fi rst 3D printer designed to appeal to a wider market. Anyone with $800 (€600) to spare can buy the kit off the web and assemble it themselves. In recent months the US fi rm has sold over a thousand of them and has a permanent order backlog. MakerBot and the related RepRap project are open-source applications, so anyone can download the construc-
Gyro Gearloose: Bre Pettis, inventor of the MakerBot. www.makerbot.com
tion plans at no charge, and is free to use and improve on them as they wish. That means thousands of people around the world are now honing and refi ning the design of this inexpensive and intuitive-to-use 3D printer, which can output just about any type of object – even the MakerBot kit itself! For a long time, laser cutters and 3D printers were large and expensive devices that required a degree in engineering to operate. But now all that is changing. The breathtaking speed of development – with prices halving and performance doubling every few years – is rather reminiscent of the rise of the PC. Like the MakerBot, the ALTAIR 88, the world’s fi rst personal computer, was a bare-bones assembly kit too. Then a few years later the fi rst Apple computer arrived on the scene and the rest is history. So – in a few years time is a 3D object printer likely to be sharing desk space with the time-honoured 2D paper printer? Are we at the dawn of a technotopia where atoms and bits start to flow in sync and 3D objects can be fabricated at the touch of a button from a single machine?
Shipped through cyberspace For Bre Pettis, the MakerBot is not some sci-fi toy but an everyday tool he can use, say, to produce an exact replica of a broken washing machine knob, or to send his girlfriend an original, self-designed bracelet. Over the past decades, computers and software have spawned a vast army of DIY media producers. Pettis hopes that the creative energies unleashed in the music sphere by MP3s, iPods and the internet can now be applied to transform the design and manufacture of objects and machines. MakerBot Industries is presently working feverishly to make the device capable of printing from further materials too, such as metals and recyclable plastics. Pettis’ dream is that in a few years time it will be possible to output not only small plas-
tic objects but also more complex products such as a clock. But just how realistic is that vision? Andreas Neef of trend research consultancy Z_punkt, who has been studying the rapid manufacturing market for many years, says: “This is still a niche market, but as the software and hardware becomes cheaper and simpler, the consumer market is going to be turned completely upside down.” Already there are sites like rapidobject.com, or ponoko.com, where customers can upload a 3D model in data form and then, a short time later, get a fi nished 3D article mailed back to them. And at Dutch fi rm Freedom of Creation, the product designers don’t even bother with the post – they just send out their lighting and interior design products as data fi les to a workshop close to the customer, which builds them up with the aid of a 3D printer. The customer then simply calls in at the workshop to pick up the product. In other words, the whole shipping process takes place in cyberspace. Andreas Neef predicts that some copyshops, whose main staples to date have been wedding invitations and student dissertations produced on computers and laser printers, will soon be branching out into new hardware like 3D printers. “I’m sure it won’t be long before we see a major manufacturer like Canon or Hewlett-Packard entering the market.” He points out, however, that if and when 3D printers do take off, this could throw up a whole new set of problems. “Many companies are afraid of disclosing data about their products,” says Neef. Like the music and fi lm industries, the consumer goods industry’s big worry is always product piracy. If that seems far-fetched, don’t forget that visitors to thingiverse.com can already download patented centrifuge components – not to mention a model of Mickey Mouse, a character fi rmly copyrighted and trademarked by Disney. By Tobias Moorstedt
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Urban Cowboy Fashion
Yippee ki-yay!
Only the young Clint Eastwood could look good in a cowboy hat – but he has iconic status to back it up. For the rest of us, the Stetson is a no-no.
to models with round rather than pointed toecaps and heels that are not much higher than a normal men’s shoe. A sound alternative to cowboy boots, however, are work boots. These form part of the wardrobe of another idolised group of American males, namely lumberjacks, and can be woven in neatly with the cowboy look. Companies such as Red Wing, Timberland and Frye are the best ports of call for these ankle-high boots – made in the USA, it goes without saying.
Is it the new fascination for country living? Or the lust for old-fashioned masculinity? Catwalks and downtown clubs alike are once again populated by men pretending to be cowboys. Read on for a run-down of the accessories you need to pull off the look – and a warning of the pitfalls worth avoiding.
Denim A no-brainer for any self-respecting cowboy. This is quite simply about going for the jeans which suit you the best, and to this end there’s something available in every price range. If you’re looking to max out on the authentic western look, go for classic brands like Wrangler and Levi’s. The French brand A.P.C. offers top quality at mid-range prices, with its New Standard jeans particularly recommendable. Ralph Lauren’s slightly more expensive, vintage-inspired line RRL is also worth a look. Hardcore devotees of denim – for whom it seems only the raw selvedge variety cuts the mustard – should head for Japanese labels like Evisu and Kato. And jeans blessed with the ideal fusion of tradition, innovation and emotion are the speciality of Italian brand Replay.
The trend Like every fashion trend, the cowboy look is all about a dream. Think of the Wild West and it’s difficult to escape immediate associations with freedom, nature and breaking away from the constraints of society; it’s a fi ne canvas on which to roll out new interpretations of masculinity. Certainly, the idyllic romanticism of cowboy life sewn up in the designer’s latest collections fails to tally with the heady anarchy and brutality of the settlement period in America’s west in the 19th century. However, fashion is hardly renowned for its grip on reality – and Hollywood possesses rose-tinted spectacles of an equally misty resolution. Indeed, for almost a century now life in cowboy country has been beefed up with so much glamour on the silver screen – from The Big Trail to Brokeback Mountain – that it inevitably spills over into fashion from time to time. It’s no surprise that young urbanites are once again starting to play around with the old cowboy clichés. For one thing, the androgynous style experiments of recent years have had their day, giving traditionally masculine looks an even more modern edge. And perhaps there is also an element of nostalgia involved, memories of playing Cowboys and Indians as a child.
The same rules apply here as with boots. After all, what you’re aiming to do is reference the cowboy lifestyle, not dress up like a spoof character in a cartoon western. That means keeping your distance from belts with oversized metal buckles (as sported by Arnold Schwarzenegger in his movie days). Instead, focus on examples made from robust smooth leather, nubuck leather or suede and with a normal-sized nickel, copper or matt steel buckle.
The uniform
Cowboy shirt
Boots Admittedly, choosing the right shoes is not easy. But plumping for cowboy boots puts you on very shaky ground fashion-wise. Groups which exist somewhat beyond the fashion radar – such as bikers, hard-rock aficionados, country and western fans and conservative US politicians – have hijacked what is actually a very classic shoe to
the point that you can’t wear them any more without having to resort to ironic poses. And right now irony is the most untrendy style of all in the fashion world. But if you still think you can strut through the city in cowboy boots with a shred of confidence, at least narrow the search
The western shirt is a classic piece of all-American wear; it has an unpretentious quality and oozes aptitude and masculinity. In its original form it is closely fitted and has mother-of-pearl snap buttons and a separate yoke. Plus, a wavelike seam adds a stylised yoke (in this sense, the crosspiece used to hitch oxen up to a cart), and sometimes these shirts also feature embroidered floral motifs. However, such a wealth of details
Photos (facing page): Cinetext (Clint Eastwood in the film Coogan’s Bluff); (right): stardustfashion.com
Sturdy/rough belt
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Photo: Dolce & Gabbana Spring Summer 2010 Collection, www.dolcegabbana.com
Cowboy shirt A lumberjack shirt is simpler than a showy cowboy number but still fits in well with the look. www.ralphlauren.com
Belt Ideally belts should be made from robust smooth leather, nubuck leather or suede and have a normal-sized buckle.
Denim This is quite simply about going for the jeans that suit you best. www.levis.com www.wrangler.com www.apc.fr www.ralphlauren.com www.evisu.com http://kato-aaa.jp www.replay.it
Boots Stick with round rather than pointed toecaps and heels not much higher than a normal men’s shoe. www.redwingshoes.com www.timberland.com www.thefryecompany.com
make the western shirt a garment you should only pull on with a degree of forethought. For something a little more understated, a simple shirt made from denim or chambray will do the trick. Or, just as many of us would opt for work boots over cowboy boots, why not go for a lumberjack shirt – ideally large-checked and made
of flannel. The modern takes on all three shirt types tend to be cut closer with a shorter tail, and are best left untucked to sit casually above the waistband.
Cowboy hat No room for discussion here – don’t do it. You
may be able to get away with a cowboy hat on the catwalk, but out on the street it screams “fancy dress”. Which is fi ne, of course, if you want to look like you spend your weekends riding bucking bronco machines in theme parks. By Kulpreet Sasan
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MINIMALISM
MINI E pilot: 12 months on a power trip
J More Infos on MINIspace
Tom Moloughney is one of 500 drivers selected to take part in the MINI E pilot programme in the USA. And he is enjoying the experience so much, he’s already clocked up over 25,000 miles (40,000 km) with the electric car. It was quite by chance that New Jersey restaurateur Tom Moloughney got bitten by the electric car bug just over a year ago. At the time, MINI was launching its extensive field trial in the USA with 500 electric test cars and had announced it would be leasing the cars to pilot users for a one-year period. This sparked a deluge of applications from drivers all over the country, Moloughney among them. “I was surfing the web and just happened on an online application to lease one of the 500 cars. It sounded fun, so I applied,” recalls Moloughney, owner of the Italian restaurant Nauna’s Bella Casa in New Jersey. Moloughney was one of the lucky ones, selected from more than 20,000 applicants. Since the start of the trial, he has been paying $850 (€650) per month to lease his MINI E, serial number 250. Day by day his passion for the car has grown. Numerous stickers and badges reading “Electric” identify Tom’s MINI E as an EV, and the number plate – “EF-OPEC” – makes clear what he thinks of relying on foreign oil. The family quickly decided to sell their main car, an older SUV.
Driving in snow and ice Tom Moloughney has been using the electricdrive MINI E non-stop ever since he took delivery, averaging over 110 miles (180 kilometres)
Not a problem in sight: even in winter, Tom Moloughney can always rely on his MINI E.
Quick off the mark: Tom doesn’t like hanging around.
a day. The expression “pride and joy” comes to mind. “I use the MINI for most of the trips I do. The acceleration is amazing. It leaves other vehicles standing,” he says. “Now I’ve got a second charging station where I work, so I can plug in as soon as I get there. That way, in an hour or two, I’ve got a fully charged car again if I need to help out with catering deliveries. That always involves a lot of running around.” The restaurant’s white delivery van now
spends most of its time in the garage. And when it did get roused out of semi-retirement a few weeks ago for a big delivery, it promptly suffered a dead battery – something that’s never happened with Tom’s MINI E. So far it has provided 25,000 miles (40,000 kilometres) of trouble-free motoring – even coping cheerfully with the ice, cold and snow of a New Jersey winter. “It would be great to have a slightly longer range,” says Moloughney. “Many users don’t
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Jack-of-all-trades: Tom Moloughney’s electric MINI heads out on a catering run for his restaurant Nauna’s Bella Casa.
have a second charging station. And even if you do, like me, it can still be touch and go. But so far I’ve never run out of power, even if it was sometimes a pretty close call. You can drive at least another ten miles after the range indicator hits zero. It’s all a matter of experience and knowing how far you can go. The furthest I’ve ever gone on a single charge was 128 miles [206 km]. But I know one MINI E driver who managed 141 miles [227 km].” Needless to say, Tom has also checked out the top speed. Strictly speaking, the speed limit on the highway is 70 mph (112 km/h), but he’s been known to push the needle up to the electronically limited top speed of 95 mph (153 km/h).
Cheaper in the long run MINI is extending the test phase and Tom Moloughney, for one, has signed up for the second stage. He says he can see himself continuing to drive electric vehicles in the future. It makes sense from a financial point of view, too. “I definitely want to carry on. The leasing charge is supposed to be going down as well – from 850 to 600 dollars [€650 to €460] a month, which is good news.” By Patrick Solberg Photos Peter Rigaud@Shotview Photographers
KEEP IT MINI.
Original MINI ACCESSORIES FOR ALL MINI MODELS. More info? Go to page 66 or www.MINI.com/accessories
MINI DESIGN Âť 60
Mammoth attraction: the artificial elephant of Nantes is 12 metres high; 45 people can ride on its back.
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Entertainment
The mechanical colossus of Nantes of the “Machines de l’île”. An engineer and software developer, he is just 28 years old and could well have made a career in the aviation industry. But his penchant for the theatre led him down a different route. Since then he has travelled as far as Japan, where he presented his mechanical spiders. At the moment he is working in Nantes on bizarre creatures like the “tortoise-giraffe”, the “sand gurnard” and the “Bengalese nautilus”.
Photos (facing page): DENANTES ALAIN/GAMMA/Eyedea Presse/laif; (right): Nautilus Nantes (top), Bertrand Rieger/hemis.fr/laif (bottom)
An unusual French amusement park has a playful way of illustrating the mechanisation of the world. You quickly realise that machines are nothing without the humans who build and operate them – and that Disney has not cornered the market in fantasy.
A 12-metre-high mechanical elephant tramps through the docks, trumpeting loudly; from the roof of a warehouse hangs an antiquated flying machine made of iron; and somewhere a giant wooden fi sh spews a billow of smoke from its gaping mouth. It’s as if you had inadvertently landed in a book by Jules Verne, but in fact it’s an amusement park with a difference. This mechanical retro-Disneyland, called “Les machines de l’île” (the island machines), has been created by artists in the dock area of the French city of Nantes, on the estuary of the Loire. Nantes is the birthplace of Jules Verne, the father of science fiction, who became famous in the 19th century with classics of fantasy like Around the World in Eighty Days, Twenty Thousand Leagues Under the Sea and Journey to the Centre of the Earth. The grotesque machines and giant marionettes in the spirit of Jules Verne grew from the brain of a passionate designer, François Delarozière. “We shouldn’t let the amusement parks monopolise the world of fantasy and social tourism,” is how Delarozière explains the idea for this unusual project, which he completed in 2007 with his friend Pierre Orefice. This intriguing mixture of art exhibition and country fair is part of a masterplan to revitalise Nantes’ old waterfront area. Over 500,000 visitors came to the “island” last year to see the “gallery of machines” and ride around the area on the back of an artificial elephant. As many as 45 people can sit on this
gigantic and astonishingly lifelike creature. It blinks its eyes, swings its trunk and sprays spectators with water; its movements, which sometimes look like a mechanical ballet, are controlled by puppeteers who sit on the machine.
A carousel of underwater worlds The park is constantly being expanded with new creations. Work is currently in hand on the “Carousel of underwater worlds”, a 30-metre-high attraction with 32 individual machines. It is expected to go into service next year and will take 300 visitors at one time. The fantastical devices of François Delarozière pay homage to old-fashioned stage machinery and fairground attractions, while their designs look as though they had been taken straight out of an ancient encyclopaedia. All manner of experts are needed to build the machines: mechanical and hydraulic engineers, architects, blacksmiths, metal-turners, welders and carpenters. The materials are all of a high quality: wood, iron, glass, bronze, copper. The result gives the impression of a stage set which has been put together with close attention to the fi nest decorative detail, while beneath this bodywork, sprockets and worm gears, cylinders and valves are constantly in motion. It is part of Delarozière’s philosophy not to conceal the inner workings of his machines, but to deliberately expose them. For the past five years, Aurélien Jeanjean has been a member of the development department
Mechanics in the service of the imagination In an old warehouse that serves as a workshop, Delarozière’s staff bustle in little groups around the pieces of apparatus. They don’t have much to say about the project. But they don’t need to, since Delarozière’s inventions reveal his attitude to the mechanisation of the world itself: the machine is nothing without human beings. Man is not dependent on the machine, and mechanics are at the service of the imagination. Here, from the design sketch all the way to assembly, the utmost attention is given to ensuring that everything functions correctly, but aesthetics always takes precedence. The beauty of a curve is never sacrificed, even if logic demands a straight line. The machines have to creak and sing their own music. Each one has its own history and its own personality. Now and then the workshop is closed. That’s when the designers and their machines take to the road for other cities and countries, like warriors with mechanical warhorses setting off to conquer other public spaces. By Alix de Morant
A giant squid for the carousel of underwater worlds.
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First Aid
Listen to the brick! Necessity is the mother of invention: Japanese star architect Shigeru Ban uses rolls of cardboard to build temporary homes for refugees and disaster victims. “Six months after the earthquake in Kobe, many victims were still living in miserable tents,” Shigeru Ban remembers. “And that was in my own country, Japan!” Thousands had lost their lives in the 1995 disaster. Ban was shocked. It was that shock that made him into what he still is today, 15 years on: an architectural star who is drawn to crisis zones like the killing fields of the Congo, the villages in Sri Lanka washed away by the tsunami, the piles of rubble in Haiti. These are the places where 53-year-old Ban builds emergency housing for the homeless. The buildings have to fulfi l three criteria: the structure must be simple and the material reusable, and they must have a positive effect on the occupants – not depressing, as is often the case with metal containers and gloomy barracks made of plastic. Ban’s materials are typically playful, humorous, recycled and stable – brightly coloured beer crates fi lled with sand, for example, which the architect likes to use as foundations. Here his axiom is: “Listen to the brick!” It originated from the legendary architect Louis Kahn, who warned against using good building materials in the wrong place. From the Finnish housebuilder Alvar Aalto, Ban learned in turn that sound development can only succeed if the environment is brought into it. For this reason, Ban does not blindly send off cardboard tube designs to Africa, but fi rst fi nds out for himself about the state of the refugee camps in Rwanda. “Building something with good intentions doesn’t mean that it will work.”
Sand-filled beer crates form a stable foundation for one of Shigeru Ban’s emergency homes.
Inspiration from fax rolls When the UN High Commission dispatched metal tent-poles for refugees, no one imagined that when the aid goods arrived in Rwanda they would be used as a barter currency and not as camping equipment. Metal is just too valuable there. So Ban suggested sending cardboard rolls. And after that, the war refugees did indeed go back to building shelters.
Shigeru Ban gathers ideas for his emergency architecture in modern museums and cool villas.
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A framework made from paper rolls…
Photos (facing page): Hiroyuki Hirai (top), Pol Emile/SIPA (bottom); (right): Shigeru Ban Architects (top left to right), Li Jun (middle)
The idea of using the often undervalued building material known as PTS (paper tube structure) came to the Japanese architect more than 25 years ago, when he once ran out of fax paper. He held the empty roll in his hand. It was almost impossible to bend. Ban got hold of some larger examples – cardboard rolls from the refuse tips of textile companies. He tested their load-bearing capacity and came to the conclusion that this environmentally friendly substance could even be used to build six-storey houses. Five years later, in 1990, for the first time in Japanese history, paper tubes were permitted as a construction material – thanks to Ban. By now, many of his buildings have become classics: the paper church in Kobe, the paper gallery for fashion designer Issey Miyake in Tokyo, the Japan Pavilion at the 2000 World Exhibition in Hanover, and of course the branch of the Centre Pompidou in the eastern French city of Metz. All these creations use paper as the supporting structure. Ban is assisted in his humanitarian initiatives – he was a UN adviser until 2009 – by students and volunteers, who came to hear of him from glossy magazines.
mini goes mega. MINI turns superhero.
More info on this art project from Dubai? Go to page 66 or www.foo-dog.com.
... is covered with a protective foil by helpers...
... to create a rigid tent as emergency housing.
A classroom made of paper: Shigeru Ban’s designs are more than just short-term solutions.
“When I started, only a few people were interested in ecological building and emergency architecture. In those days it wasn’t sexy enough. Today, many of my colleagues call themselves ‘green’, but only because they are constantly jumping from one trend to the next.” However, the reason why they admire him has nothing to do with glamour. “Ban never gives up,” they say. “He tackles every job, gets his hands dirty, shows compassion.” Forced reluctantly into the role of guru, Ban just grimaces when people try to label him as a “green architect”. “When I started, only a few people were interested in ecological building and architecture for humanitarian emergencies. In those days, it wasn’t sexy enough. Today many of my colleagues describe themselves
as ‘green’, but only because they are constantly jumping from one trend to the next.” A former graduate of New York’s Cooper Union School of Architecture, he has nothing against being famous – on the contrary: “It makes my work easier,” he says. “I no longer waste so much time convincing people. They listen to me. Technical problems vanish overnight.”
Cool ideas for the refugee camps of the Third World Ban lives in parallel worlds. One is the world of slums and refugee camps, in which every seventh human being on this planet is forced to live. The other is that of modern museums and cool villas. The ideas Ban picks up there, he uses for his emergency housing – and in doing so, of course, he always “listens to the brick”. In Sri Lanka recently, the brick said to him something like: “This time, no cardboard tubes, please. Stick with the brick. Have them made locally. There is plenty of mud for that. It’ll create jobs. The people will dream about their new houses and it will give them hope.” By Roland Hagenberg
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Hot Spots
Light and lifestyle Modern art financed by wine; noodles served at Mount Fuji; Elvis lives. Hotel Boca Chica, Acapulco It was here that Elvis fi lmed the opening scene of Fun in Acapulco. Now the Mexican Grupo Habita, which runs some of the world’s most fascinating design hotels, has breathed new life into the 36-room retreat with the magnificent view – stylish water taxi approach included. “Acapulco is back, sexier than ever!” says the hotel’s owner, renowned architect Fernando Romero. His guests would doubtless agree. www.hotel-bocachica.com
At the foot of snow-covered Mount Fuji, Takeshi Hosaka Architects have built a spectacular open-to-the-elements restaurant completely free of windows and doors – a brilliant white rounded capsule in the style of an igloo. The only food served at Hoto Fudo is the traditional local noodle dish that shares its name. www.hosakatakeshi.com
“Spread 2003” is one of James Turrell’s light installations in Colomé.
James Turrell Museum, Colomé The world’s fi rst James Turrell Museum, personally designed by the light artist, showcases nine colossal installations. The museum was built by Swiss businessman and art collector Donald M. Hess in Colomé, Argentina. Here, 2,300 metres up in an Andean valley, Hess
Publication details
Fritz Jensch (final editing)
Published by Bayerische Motoren Werke AG, MINI Brand Management, D-80788 München
Translation Dr Sonia Brough, Timothy Kemp, Angus McGeoch, Phil Radcliffe, David Reinhart, Alan Seaton, Brian Taylor, Keith Turausky
MINI project manager Annette Connor Publishing company Hoffmann und Campe Verlag GmbH, ein Unternehmen der GANSKE VERLAGSGRUPPE, Harvestehuder Weg 42, D-20149 Hamburg, tel. +49 40 44188-0, fax +49 40 44188-202
Art direction Julia Kress, Agnes Grüb Art buying Tamara Hansinger Layout Kurt Wilhelm
Waiting for Elvis in Boca Chica.
runs both Argentina’s oldest wine estate and the Estancia Colomé luxury resort. The Hess Art Collection also includes three other museums, located in the wineries of Napa Valley in the US, in Paarl, South Africa, and in Australia’s Barossa Valley. www.hessartcollection.com
Thomas Haas (lithography/printing), Mike Robertson (assistant) Address of editorial office THE MINI INTERNATIONAL, Grillparzerstr. 12, D-81675 München, tel. +49 89 41981-301, fax +49 89 41981-347 office@MINIInternational.net www.MINIspace.com/magazine Address of advertising department Jahreszeiten Verlag, Poßmoorweg 2, D-22301 Hamburg, tel. +49 40 2717-2095, fax +49 40 2717-2065
Editor-in-chief Anne Urbauer (responsible for editorial content)
Publishing managers Manfred Bissinger, Dr Kai Laakmann, Dr Andreas Siefke
Creative director Mike Meiré
Project manager Marco Krönfeld
Concept Meiré und Meiré
Advertising managers Roberto Sprengel (responsible), Doris Bielstein
Executive director Peter Würth
Space scheduling Bernd Knospe (manager), Patricia Hoffnauer
Reprographics Typodata GmbH, München, serum-network gmbh, München
International coordinator/managing editor Christina Reiffert
Retail sales manager Jörg-Michael Westerkamp
Editorial staff Fabrice Braun (senior editor),
Production Claude Hellweg (manager),
No reproduction in whole or in part without the permission of the publisher. No liability accepted for unsolicited manuscripts or photographic material submitted. ISSN 1617-7681
Reader service Postfach 130573, D-20105 Hamburg, tel. +49 40 68879-132, fax +49 40 68879-199 MINIInternational@MINI.com MINIInternational.leserservice@hoca.de Printing hofmann infocom, Nürnberg
Photos: James Turrell Museum (left), Design Hotels (right)
Hoto Fudo, Yamanashi
Be cool, have your ideas!
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THE MINI INTERNATIONAL VOL. 34
Background
Where can I find out more about the MINI ads? You’re in the right place just here. Read on to find all you need to know about MINI. » Page 09
Original MINI Accessories for the MINI Countryman
» Page 20
Keep it wild The John Cooper Works aerodynamic kit is now also available for the MINI Countryman. The front apron attachment with aerodynamic spoiler lips teams up with side skirts to give the new MINI a pure-bred racing feeling – whether you’re on the track or a long way off it. www.MINI.com/accessories
Even a MINI will come to the end of its days eventually, though. So, reassuringly, MINI has also planned for the next life with its canny approach to recycling. www.MINI.com/recycling
» Page 59
Keep it MINI
» Page 46
Let’s talk MINI
MINI, MINI Clubman or open-top MINI? Whichever MINI you go for, this is where the fun really begins: the moment you dip into the huge selection of Original MINI Accessories and begin to model your MINI just perfectly to your tastes and personality. www.MINI.com/accessories
Mission Control gives MINI a voice and turns your car into a unique character. This entertainment system provides you with information on every aspect of your MINI – in an unusual and extremely varied way. Curious yet? www.MINI.com/accessories Just in time for the launch of the new MINI Countryman comes a fitting and varied selection of Original MINI Accessories. From offroad design features to a surfboard holder, a child seat to a coolbag, mirror caps to the bicycle carrier – you can fi nd all this and much more at www.MINI.com/accessories
» Page 63
MINI goes Mega
» Page 17
Call and we will rescue! Nothing in this life is impossible – even a breakdown in your MINI. For all those occasions you’d like to rule out but can’t, MINI Mobile Service is at the end of a phone 24 hours a day, 365 days a year. And then there’s the Europe-wide MINI Mobile Care, which promises to keep you on the move even when you’re a long way from home. www.MINI.com/mobileservice
» Page 52
Design for recycling Driving fun and protecting the planet needn’t be incompatible – as MINI proves with efficient technologies and clever recycling concepts which kick in as early as production. And sustainability is also the name of the game when your MINI is being cared for in the workshop.
Sporty, elegant or extroverted – the many sides to the MINI character provide frequent inspiration for artists worldwide. MINI Mega, for instance, is the latest project from Mohammed Abedin. With a helping hand from MINI, Abedin has created 100 different figures, from Superman to Lady Gaga. Find out more about the project at www.foo-dog.com.
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